# Ask a Diamond Dealer: Dan Moran's answers on Reddit

> Dan Moran founded Concierge Diamonds (https://conciergediamonds.com), a private diamond dealer and custom engagement ring studio in Downtown Los Angeles. He has answered buyers' questions on Reddit as u/diamonddealer since 2014. These are his answers, verbatim, with other people's words and names removed. Answers reflect the market on the date shown. Book a consultation: https://conciergediamonds.com/pages/book

## Lab-grown diamonds

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown

### Should I choose lab-grown or natural diamonds?

Dan Moran (u/diamonddealer) · 2025-08-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1msl6bh/comment/n96gabb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-n96gabb

Welcome to reddit! These subs lean very pro-LG. Don't worry about it - get what you like. Reddit is not representative of the general population on this issue.

There are perfectly valid reasons to get either a natural or LG. And given that a diamond ring is a luxury purchase, 'because that's what I want" is indeed one of those perfectly valid reasons! Above all, your ring should make you happy. If a LG diamond does that, great! If a natural diamond does that, great!

### Are blood diamonds still a problem in the market today?

Dan Moran (u/diamonddealer) · 2025-06-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1l6x15k/comment/mwvkvgo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-mwvkvgo

Yes, it's true. In fact, it's virtually 100%, but you can't definitely say 100% (of course).

The rise of LG diamonds was the final nail in the coffin of blood diamonds. Think of it this way - if you're an unethical jeweler, it's much easier and more profitable to pass off an LG as natural than to pass off a blood diamond as ethical. There's a better scam to pull these days. So not even the scumbags want blood diamonds any more.

### Is the documentary about diamond industry abuses accurate?

Dan Moran (u/diamonddealer) · 2024-12-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1hkcj47/comment/m3me0n6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-m3me0n6

Please don't take that movie as a canonical source. It's incomplete, somewhat misleading, and certainly out of date. It makes some valid points, but the narrative clearly has an agenda.

Today, it's very easy for jewelers to distinguish between natural and lab, especially for larger stones. And any good jeweler should be working with a trusted supply chain that would avoid these issues entirely 99.99999% of the time.

This isn't really something a consumer needs to be worried about if they're working with a reputable jeweler.

### Why does a lab-grown diamond look less sparkly than natural?

Dan Moran (u/diamonddealer) · 2024-12-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1hl2syq/comment/m3lcvnj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-m3lcvnj

I'm sad to hear you're having second thoughts about your diamond. That's a bummer.

As others have said, if your LG stone isn't sparkling as it should, it's almost certainly about the cut, or possibly the material of the stone. Not all LGs are created equal, and there can be defects in the stone that don't exist in natural diamonds that make it look a bit off. That doesn't necessarily mean you need a natural - a better quality LG might be the solution.

Of course, if you really want a natural just because that's what you want, then absolutely, you should consider making the change. But what I'd do is compare a really top of the line LG against your stone, and against some natural stones, before making a final decision.

Have you looked at LGs and naturals side by side in real life? Where are you located?

### Are lab-grown diamond testers always accurate?

Dan Moran (u/diamonddealer) · 2024-12-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1h5s81h/comment/m0b5ey9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-m0b5ey9

Seriously? You still want to argue about this?

Nothing is perfect, and any test will sometimes produce false positives and negatives, whether you're testing for LG diamonds, pregnancy, COVID, or whatever. It doesn't mean the tests are meaningless. And it doesn't invalidate the technology.

The fact is that there aren't any lab diamonds today that "pass every possible test." perhaps there will be in the future, but not today.

You were wrong about this, and I taught you. It's OK. People are wrong all the time. It's how they learn. You didn't know something earlier, and now you know it. Isn't that great?

Have a nice day!

### Does one company still control the diamond supply?

Dan Moran (u/diamonddealer) · 2024-11-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1gwtoz9/comment/lyc2lw5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-lyc2lw5

This "De Beers is evil" narrative is badly outdated, and patently false. De Beers does NOT control the supply. In fact, they are not even the number one player in natural diamonds today. I think you know this.

OP, a quick google search of this user name tells you they are Australian jewelers specializing in LG diamonds.

For the record, I work with both natural and LG diamonds. I have this conversation with clients every day. From my experience, there are valid reasons to choose either one. Whichever you choose, you're right. Don't let haters make you feel "less than" for liking what you like.

### Why are big diamond companies exiting the lab-grown jewelry market?

Dan Moran (u/diamonddealer) · 2024-09-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1fqmowc/comment/lp79oic/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-lp79oic

This is exactly right - and they say so at trade shows, etc. This is also why they are exiting the lab diamond space (at least for jewelry purposes - they still make them for industrial use). I met with De Beers at a trade show not long ago, and they told me they consider the mission accomplished. There is sufficient differentiation for their purposes between natural and LG now. They did what they set out to do - drive LG prices down.

### Why did a major diamond company enter the lab-grown market?

Dan Moran (u/diamonddealer) · 2024-06-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1d7l9s2/comment/l7077sm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-l7077sm

I actually had a meeting with De Beers today, and this specific topic was discussed at length. Their statement on it was, "We entered the lab grown market in order to hasten the decrease of prices, as we knew that lab growns trading at the prices where they were 5 years ago was unsustainable. We consider that mission accomplished, so we left the market."

EDIT: I'm genuinely confused about the downvotes. OP asked a question, and this is literally the answer, as presented by the subject of the question. I was in a room with De Beers employees today, and this is what they told me. I think some redditors confuse what upvotes and downvotes are for. They're for "is this relevant and contributing to the conversation," NOT for, "do I agree with what I just read." Anyway, OP, I hope you found this useful.

### Will jewelers keep servicing lab-grown diamond jewelry?

Dan Moran (u/diamonddealer) · 2024-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1cc8a3d/comment/l14d95r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-l14d95r

Lots of jewelers do! Prices vary VERY widely in the LG space. Of course, it's hard to justify $6k worth of service when the stone is only $1k instead of $11k...

This is going to be a big problem as LGs continue to get cheaper and cheaper. At some point soon, for most jewelers, it will simply not be good business to sell them any more. So consumers will only be able to get them online, and can kiss service goodbye.

### Why do jewelers mark up diamonds, and is that a rip-off?

Dan Moran (u/diamonddealer) · 2024-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1cc8a3d/comment/l1462pe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-l1462pe

You asked a question and I'm trying to give you an expert answer! I work with both natural and lab grown diamonds every day, so I have some background here. Sorry if that bothers you.

And yes, you complained that Ritani and others "mark up" as though that's some sort of a crime. But it's literally how all merchants work. Buy a product for $1, and try to sell it for at least $1.01. That's how they make a profit and stay in business.

Anyway, sorry if you don't like my informed take on your question. I won't bother you any more. Good luck!

### Can a lab-grown diamond look dull even with a good report?

Dan Moran (u/diamonddealer) · 2024-02-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1b2ak5s/comment/ksl0g4o/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-ksl0g4o

I don't know what the "M scale" is... But there is some truth to that. There are some kinds of defects (especially in LG diamonds) that can affect the appearance of a stone, but do not show up on grading reports. These are quite common in lab grown diamonds; less so in natural. So, yes, it's possible to get a stone that looks great on paper but is dull in real life.

Now, does that mean you should never buy a stone online? Of course not. There are lovely stones to be found online. The challenge is that if you buy a stone online (as an untrained consumer) and receive it, and it's "10% less sparkly" than it should be... How would you know? You wouldn't until 3 months later when your fiancée is comparing her ring against her sister's/BFF's/etc. and it doesn't measure up.

### Why can lab-grown diamonds look dull next to other stones?

Dan Moran (u/diamonddealer) · 2024-01-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/19dtlj9/comment/kj9836y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-kj9836y

Unfortunately, there are numerous defects that can appear in LG diamonds but not on the reports. These are among them.

I think they would probably look OK until you put them next to brighter stones. To put it another way, you could buy one, receive it, and like it. Then you propose and your new fiancee loves her ring. Then, 6 weeks later, you're at a party and she's showing off her ring to some friends... But she doesn't look happy. She keeps wiping the ring against her shirt, and saying "I just can't get it clean!" It doesn't sparkle like theirs do. But now it's too late to do anything about it.

To make a long story short, you get what you pay for! Sorry to bear bad news.

### Are diamonds with great specs on paper always a good deal?

Dan Moran (u/diamonddealer) · 2023-11-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/185dkh1/comment/kb2f53b/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-kb2f53b

I get that strategy... But there's more to a diamond than stats. This is especially true for LGs, which can have so many defects that don't show up on reports (strain, striations, undertone, etc.).

Think of it this way - if you received a diamond that was 10% "less sparkly" than it was supposed to be, and you hadn't had a chance to compare it against other stones, how would you know? You wouldn't until your new fiancee was comparing it against her friends' rings - and by then, it's too late.

### Is this diamond overpriced, and should I see it in person?

Dan Moran (u/diamonddealer) · 2023-11-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/180lezc/comment/kabo7iq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-kabo7iq

You guys, come on. OP asked a question about THIS stone - not about natural vs. lab. That subject has been debated TO DEATH on this sub and elsewhere. Telling OP he shouldn't want what he wants (or his partner shouldn't want what she wants) is disrespectful and pointless. OP asked a question about THIS stone, not about what kind of stone he should buy. Let's give him some respect please.

OP, I think this stone is a bit overpriced. Not awful, but few thousand high. Who showed it to you? Have you seen it in real life, or just online?

EDIT: Just for anyone looking to argue natural vs. lab with me - I work with both, and sell both every day. I don't have a dog in that fight. I've talked with enough consumers to know that there are totally valid reasons to prefer natural, and to prefer lab. There's no one answer for everyone.

### Why do lab-grown diamonds look different than their reports?

Dan Moran (u/diamonddealer) · 2023-08-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15ndorn/comment/jvvjg8z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jvvjg8z

I hear you. It can be very confusing. Particularly with LG, there are numerous defects that can occur that won't show up on the reports. So two stones that t look identical on paper won't in real life.

Your approach of seeking the same look at a lower price point is a very good one. But it's nearly impossible to execute shopping online.

I wish I knew somewhere to send you in your area, but I don't. Sorry about that.

### How can I judge whether a diamond expert is trustworthy?

Dan Moran (u/diamonddealer) · 2023-07-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/152efgq/comment/jtnlov2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jtnlov2

Well, there's a lot there... I don't even know how many posts I've made at this point! I wasn't referring to posts about colored LGs specifically - more just to get a sense of who I am and what I do around here.

However, to be specific, I've helped many, many redditors (4,000+ and counting!) find the right stones and create the perfect pieces, and it's something I really enjoy. I'm always happy to talk with redditors and help in this process, which can be quite daunting.

### Are lab-grown diamonds more ethical than natural diamonds?

Dan Moran (u/diamonddealer) · 2023-06-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/13wmj2b/comment/jmhzmer/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jmhzmer

It's a non-issue. I can't speak for why others don't say so, but speaking for myself, I normally don't say so because I don't want to argue about it, and many people simply can't be convinced.

I work with both natural and lab diamonds, and don't have a motivation to promote either one over the other. There are valid reasons to go either way. But IMHO ethics really aren't one of them.

Some of the labor practices of LG growers are... Less than ideal. But you don't hear about that because it's not a sexy thing to report on. Conversely, some things going on in the natural diamond world are awesome (Google the diamond industry in Botswana for example), but you don't hear much about it because the public is so pre-disposed to be suspicious of good news that the facts just don't get through.

All I'm saying is that the ethical questions of buying jewelry (or really of buying ANYTHING) are more complex than they seem, and there's no simple answer.

### Why do online diamond forums feel less welcoming now?

Dan Moran (u/diamonddealer) · 2023-04-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/12ionjn/comment/jfvrgvv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jfvrgvv

It's hard to encapsulate... There used to be a prevalence of people asking for expert guidance on complex questions. Now, there's a preponderance of "which of these three links should I buy" with no context, understanding, or genuine open-mindedness. It seems like the sense of community has eroded. And the "LG Mafia" has gotten so overwhelming on this sub, it feels like anyone who says, "I prefer natural diamonds," might as well have said, "I kick puppies for fun."

The inclusive spirit is diminished, and that makes me sad.

### How do I phrase diamond advice without sounding judgmental?

Dan Moran (u/diamonddealer) · 2023-03-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11v9cm3/comment/jcvnlt5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jcvnlt5

I read it. "if you want to stick with EGD..." can sound like "if you're cool sticking with a poor decision..."

My friend, I can't tell you what to do. But I can tell you that this kind of thing makes some people feel defensive. I know because I get a lot of messages to that effect. I am 100% sure that it wasn't your intent to do that. But nonetheless it is the effect. If you're ok with that, cool. Your choice. I've certainly made my share of potentially irritating comments in this sub!

Remember, I work with both natural and LG diamonds, and I agree with you - there are legitimate reasons to go either way. But I don't think there are a lot of legitimate reasons to make people second guess that decision once they make it.

I really didn't mean to hurt your feelings. I thought you were one of the safest people to say this to without it becoming... Well, this! I'm seriously just trying to help!

### Why do some buyers feel shamed for choosing natural diamonds?

Dan Moran (u/diamonddealer) · 2023-03-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11v9cm3/comment/jcvga89/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jcvga89

Not at all! Having a great day, actually. But this kind of thing has been bothering me quite a bit, and I thought I would say something this time. I chose to say it to you specifically precisely because I think you're one of the "good guys" on this sub, so I hoped you would be receptive to hearing it.

LGs don't need any help around here. A quick scan of the sub will confirm that. And I've gotten quite a lot of messages from others wanting to ask about natural stones but worried they'd be shamed by the "LG mafia" here. Somebody has to speak for those people, and I've been fortunate enough to have been embraced (dare I say respected? ) here for a long time, so I guess it'll have to be me.

### What are the reasons to choose natural diamonds over lab-grown?

Dan Moran (u/diamonddealer) · 2023-03-13 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/11pttwp/comment/jc06q3v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-jc06q3v

Thousands and thousands... But I do this for a living.

I also offer 100% credit on upgrades to my clients who buy natural stones, indefinitely. I can't do that for LGs though - the prices keep falling way too fast.

Don't get me wrong, there are plenty of reasons to get an LG (I work with both natural and LG, and have had this conversation with clients many times). But OP asked if there are reasons to get a natural diamond, and value retention is a big one.

### Do lab-grown diamonds look less shiny than natural ones?

Dan Moran (u/diamonddealer) · 2023-02-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11cs5je/comment/ja4wy4w/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-ja4wy4w

OK... But I wasn't trying to insult her! This has nothing to do with her intelligence. There are lots of reasons to choose either natural or LG. In my experience (I've had this conversation with thousands of couples!), most people who have a strong emotional preference for one or the other going in don't change course.

Anyway, to answer your question - natural and LG stones are virtually identical to the eye. So there's no reason to fear LG not being as shiny.

Source: I work with both LG and natural diamonds.

### Should a diamond buyer care whether its value holds?

Dan Moran (u/diamonddealer) · 2023-01-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10jf41v/comment/j5l4eix/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-j5l4eix

Lots of people say what you just said... But they forget one thing. You're not "investing" either way. No matter what you buy, you are literally planning to GIVE IT AWAY to someone else! The question is, do you or that person care whether it continues to be valuable or not?

Note, I mean that question seriously. And either answer (either, "yes, that matters to me,", "no, I don't care") is valid. Just make sure you ask yourself that question and answer yourself honestly.

Source: I work with both natural and LG stones and have this conversation with clients literally every day.

### Will lab-grown diamonds replace natural ones, or coexist?

Dan Moran (u/diamonddealer) · 2023-01-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10jf41v/comment/j5koi0f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-j5koi0f

I know how many people buy jewelry offline - I SELL a ton of jewelry that way!

I work with both LG and natural stones, and my family has been in the business for nearly 100 years. We've seen a lot of things come and go, and each new technological innovation has been heralded as "the end of the diamond industry." Well, here we still are.

Don't get me wrong - I think LGs have a big future! It's just not a replacement for natural. There is room in the market for both.

### How much have lab-grown diamond prices dropped, and what's next?

Dan Moran (u/diamonddealer) · 2023-01-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10jf41v/comment/j5ko5k2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-j5ko5k2

It's actually less than that now! I'd say 70-75% discount from equivalent natural.

Exactly. Nobody wants to buy a depreciating asset.

Yes, exactly!

It was a much larger number in 2022. Early estimates say 12-15%.

I think that in the long term, the market will bifurcate. LGs will no longer be priced relative to natural, but based on their production costs. And there will be buyers for both. That's what happened with synthetic sapphires and other synthetic stones, and it's playing out with LG diamonds too.

### Will lab-grown diamonds take over the engagement ring market?

Dan Moran (u/diamonddealer) · 2022-11-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ym1yqj/comment/iv1l7wn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-iv1l7wn

The overall market is growing. LGs have opened new segments and created new demand. It has not primarily come at the expense of naturals so far.

Natural and LG are simply different products, and they are sold to different consumers. The era of consumers debating which one they want will soon come to an end. In 10 years there will be natural diamond customers and LG customers with very little overlap.

Note, this prediction applies primarily to engagement rings. I anticipate significant overlap in fashion jewelry.

### Should I pick a diamond by looks or by grading numbers?

Dan Moran (u/diamonddealer) · 2022-10-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/yfeamd/comment/iu9cnh1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-iu9cnh1

Fair enough! On the other hand, if you can't tell the difference, why worry about it? Get the one that looks better to YOU. After all, beauty is in the eye of the beholder.

The fact is, there are many alternatives in the market, and an endless set of options. Plus, more LGs are being produced every day. You can drive yourself crazy looking for "perfect." It would be easy for someone like me to start showing you technically superior stones. But if you love these, then just pick one and you're a winner!

The question is, do you love them?

### Is it irrational to choose lab-grown diamonds over natural ones?

Dan Moran (u/diamonddealer) · 2022-10-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vihtal/comment/irsup8v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-irsup8v

I get that! I do the same.

Irrational how? Just curious. Regardless, if your GF wants LG, then that's what you should do!

You're almost certainly overdoing on clarity. You can feel very safe in the VS range as well.

LGs don't exhibit fluorescence. They can exhibit phosphorescence, but that's different in appearance and cause.

LOL this is exactly what I do with my clients. I think it's the best possible way to buy a diamond. So obviously you're on the right track as far as I'm concerned!

If you're enjoying the journey, the destination will take care of itself. Good luck!

### Do lab-grown diamonds earn jewelers higher profit margins?

Dan Moran (u/diamonddealer) · 2022-09-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/io4pk3j/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-io4pk3j

I generally agree with your points here, but a few small corrections...

The margins on LGs are WAY better than on natural. So, while the invoice might be larger for a natural, stores often make more money on LGs.

I find that many jewelers give outdated advice on this topic because they simply haven't been educated on the latest in LGs, and they don't know the facts themselves.

Again, I don't think this is always, or even usually the case. Profit can be higher on LGs even when the total sale is much smaller, and most jewelers (in my experience) care more about cementing the client relationship than about any one sale. The jewelry business is all about relationships, and it's a long game.

### Should I choose natural or lab grown diamonds?

Dan Moran (u/diamonddealer) · 2022-05-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/v01ycy/comment/iailbr5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-iailbr5

At this point, you've clearly lost the thread. But that's OK. I checked your post history, and obviously you have some kind of axe to grind. That's not really any of my business, or any of my concern.

For your future reference, I work with BOTH natural and LG diamonds, and there are certainly valid reasons for someone to prefer one over the other. Here's a concept you may find useful - people can disagree with you and not be wrong.

Whatever moustache twirling villain you imagine anyone who works with diamonds to be, I'm not that guy, and I'm not interested in being your straw man or your punching bag.

So, a word of advice. They make decaf now that tastes just as good as the real thing.

### Can you tell natural diamonds from lab grown by looks?

Dan Moran (u/diamonddealer) · 2022-05-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ujyfy3/comment/i7me4sq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-i7me4sq

Yes, this is true. Natural and man made are very similar looking, but in most cases, I can guess (based on overtone, inclusion type, etc.) which is which. Not always, but a lot.

The thing is, a natural *can* look just like an LG. It's just unusual for a natural to have the copper-ish or blue-ish overtones that are common in LGs.

It's like if you made a humanoid robot that looks exactly like a 6' 8" man. Yes, there are actual men who look like that, but most don't. (Not a great analogy, but hopefully you get the idea.)

### Why would someone choose a natural diamond over lab grown?

Dan Moran (u/diamonddealer) · 2022-05-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ujyfy3/comment/i7lwuiz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-i7lwuiz

There are 100% valid reasons for buying either natural or man made that have nothing to do with visual appearance.

For one thing, natural diamonds hold value whereas man made stones don't. For another, some recipients prefer natural because of traditional or sentimental reasons. And for another, some people see man made diamonds as "fake" and just don't want them.

If you prefer LGs, then go for it. But asking why ANYONE would buy a natural feels like a loaded question.

Source: I work with both natural and LG diamonds.

### Is a diamond certificate from an unknown lab trustworthy?

Dan Moran (u/diamonddealer) · 2022-03-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/teq0vu/comment/i0r7x73/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-i0r7x73

My bad on the weight - reading too fast.

Yes, the grading is completely false. A GIS certificate is basically worthless. Feel free to use it as toilet paper. The only thing we know for sure is that a legit lab wouldn't give the stone that grade, or it would have been sent to one.

And clarity enhancement is a big deal. It means the stone has been drilled, bathed in acid, and filled with a material (usually silicone) to hide the fractures in it. It's actually a much lower clarity stone, and has been treated to mask that. Not only is that treatment reversible (heating it will melt the silicone and it will flow out), but the market for a CE stone is a tiny fraction the size of the natural diamond market, so you basically have no chance at reselling it. You'd be better off buying an LG at this price, and not dealing with the treatment at all. Neither CE nor LG is considered natural in the trade.

### Are lab grown diamonds more profitable for jewelers than natural?

Dan Moran (u/diamonddealer) · 2022-03-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/tdynj9/comment/i0mcwrg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-i0mcwrg

Actually the margins are WAY better on LG than natural. So, no, the jewelers aren't motivated by dollar signs here.

And it's worth noting that your assumption of 30% loss on a natural isn't necessarily valid. In the long term, natural diamonds appreciate, so you could make a profit down the road. Of course, that's not your plan, so maybe you don't care, and that's fair enough.

Yes, it's possible distinguish between natural and LG - gem labs can easily tell. So it's not so easy to pass one off as the other. It's certainly possible (by switching certificates, etc.) but not common.

That said, if you prefer LG, by all means go for it! There are beautiful ones out there, and they're quite a bit cheaper.

### Is there an exchange for used lab grown diamonds?

Dan Moran (u/diamonddealer) · 2021-12-08 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/rbbrdq/comment/hnnv64q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hnnv64q

You'd think so, but no, not really. There's no exchange for this. This is in part because there just aren't enough "used" LGs out there (yet), and in part because the traditional mechanism (selling to brokers/pawn shops/etc.) works as well for LGs as it did for naturals. You just don't really get much for them.

Think of it this way - why should a LG grower buy your stone when he can just poop out another one any time he wants?

### Do dealers make blind offers on diamonds sight unseen?

Dan Moran (u/diamonddealer) · 2021-10-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qditxb/comment/hhnl2pl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hhnl2pl

I'm not angry (except maybe a little at your grammar). More bemused than anything else. But I have work to do, so this will be my last response.

No I didn't. There's a difference between "limited" and "scarce." However, scarcity of diamonds is rapidly increasing, especially relative to demand. You might want to do a little homework on this.

No, I didn't say that at all. While you're working on your grammar, maybe brush up on your reading comprehension as well.

For the record, I buy stones one at a time, either already certified or not (in which case I send them to the lab myself). What I DON'T do is make blind offers on stones, sight unseen. Only a fool would do that.

No, I didn't. Again, reading comprehension.

There are no "good guys" and "bad guys." Life isn't a comic book.

You're welcome to continue talking, but I'm done listening. I really do hope you have a great day and weekend, and I wish you all the best!

### Why do lab-grown and natural diamond debates get so heated?

Dan Moran (u/diamonddealer) · 2021-10-06 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/q2lk55/comment/hfnlyrd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hfnlyrd

Sorry man...

This is why you don't mud wrestle with a pig. After an hour, you're sweaty, filthy, and exhausted... And you look over and realize the pig LIKES IT.

EDIT: I see this kind of thread play out here almost every day. Can you imagine what would happen if the OPPOSITE recommendation came up? In other words, if someone posted, "I'm looking for a lab grown diamond," and the responses were, "Have you considered natural?" Blood would be spilled that day.

### Why do some forum posts get downvoted so often?

Dan Moran (u/diamonddealer) · 2021-10-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pzxs96/comment/hf4cnua/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hf4cnua

Lol thanks for sticking up for me.

Two reasons I'm being downvoted:

1. This sub is very pro LG, and there's a contingent that downvotes anything other than "LG GOOD, NATURAL BAD."

2. There are a few professionals here who resent that I've been so warmly embraced by this community (thanks, by the way!) and reflexively downvote literally everything I say. A quick scan of my post history will verify this.

Lucky for me, I care more about helping people than about internet points!

### Are lab-grown diamonds worth buying, and do they hold value?

Dan Moran (u/diamonddealer) · 2021-10-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pzxs96/comment/hf40247/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hf40247

OK there's a lot here.

1. Are LGs "no good?" Nonsense! There are lovely jewelry quality LGs bring made today, as well as industrial quality stones.

2. Do LGs hold value? No. Prices of LG diamonds are falling rapidly, and that trend will continue. Whatever you spend on an LG is not going to be recoverable. That money is gone. Natural diamonds, on the other hand, do retain value, and will appreciate in the long term.

3. Are diamonds brittle? Do they break? Diamonds are the hardest material known to man, but that doesn't mean they are impervious to damage. You can't SCRATCH a diamond (except with another diamond), but if you hit it with a hammer, you'll break it! This applies to both natural and man made diamonds.

I hope that helps!

### Is technology changing how diamonds are sold?

Dan Moran (u/diamonddealer) · 2021-09-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pgxlsj/comment/hbhdgbs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hbhdgbs

Ummm... OK. I'm really not interested in arguing with you. You seem to feel very passionately about this. I was just asking a question, and responding to your thoughts with my observations about what what others have said.

I am NOT a spokesperson for the whole diamond industry (neither natural nor synthetic), and I don't want to be. I'm just a diamond expert who thinks about diamonds a lot, asking a question about customer perception.

I didn't mean to trigger you. Genuinely sorry about that.

And technology has changed how EVERYONE does business. That's every industry, in every country, everywhere in the world. All of us can either adapt or wither and die.

### Why do buyers choose natural diamonds over lab-grown?

Dan Moran (u/diamonddealer) · 2021-09-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pgxlsj/comment/hbhbgn3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hbhbgn3

Thanks for the thoughtful response! I appreciate your approach.

I do sell a lot of natural diamonds, and when I ask my clients why they choose a natural over a lab grown, your assumption ("Who on the street is carrying an expensive and limited machine made by GIA to see the minute differences between the light refraction made by a mined diamond vs lab, so that they can know for sure what the origin of the diamond is") turns out not to be the motivator. When I ask someone, "Why not get an LG if no one will know?", buyers respond with, "maybe nobody else, but *I* would know."

Many years ago, my wife (GF at the time) wanted an expensive purse. Being young and poor, I suggested we go get the "Chinatown version." That was her response too - "It's not about someone else knowing it's real, it's about ME knowing it's real."

### Do people actually invest the savings from a lab-grown purchase?

Dan Moran (u/diamonddealer) · 2021-09-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pgxlsj/comment/hbh0hgr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-hbh0hgr

Can I ask an honest question? I hear that argument a lot - "take the difference and invest it and you'll come out ahead." But I very rarely hear from clients that they actually DID that.

So, when you bought your lab grown diamond, did you actually invest $15k into a fund?

I think in many cases, that's not the actual scenario. It's more like "We have $5k to spend, so it's either a 1 carat natural or a 2 carat LG" (or whatever the specs are). Still a totally legitimate decision to make, but a bit different.

### Can gem labs tell natural and lab-grown diamonds apart?

Dan Moran (u/diamonddealer) · 2021-06-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/o7nm22/comment/h30exb9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-h30exb9

Sorry, but literally everything in this comment is false.

Gem labs CAN and do distinguish between natural and lab, using a variety of techniques. Otherwise, fraudsters would be passing off lab stones as natural all day long (which still happens with uncertified stones). Natural diamonds DO appreciate in value over the long term, and I have seen this happen consistently over the last 20 years I've been in the business. If you lose a lot of money re-selling a natural diamond, it means you either overpaid in the first place or sold it too cheap. And the depreciation of LGs has nothing to do with the natural diamond industry - it's driven by the rapidly increasing supply of LGs.

Again, sorry - don't mean this to sound like an attack. But facts are facts.

### Can jewelers pass off lab-grown diamonds as natural?

Dan Moran (u/diamonddealer) · 2021-04-20 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/muh1hp/comment/gv5tn8a/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-gv5tn8a

This is REALLY well done! Great work.

For anyone who doesn't already know, I'm Dan Moran. So some of those quotes are from me.

One important correction. It's still quite easy for a dishonest jeweler to pass off an LG as a natural. He simply gets a similar LG (weight, dimensions etc.) to a GIA report he has for a natural stone, and substitutes the stone. And let's not forget smaller stones! There a lot of fraud happening now where crooks are using LGs instead of natural stones in items like tennis bracelets, where stones are typically too small to justify a report.

Again, great work!

### Can you resell a lab-grown diamond for close to what you paid?

Dan Moran (u/diamonddealer) · 2020-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/k4btbo/comment/ge7yx8s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-ge7yx8s

Basically, no. LG production is ramping up very rapidly. Why would a grower buy yours when they can stamp out another any time?

There are some limited instances, if you have a super high end stone, where you get some small fraction of what you paid, but those cases are extremely rare.

Natural diamonds, on the other hand, have been instruments of value for over 5,000 years. They are supply constrained, and new supply is decreasing each year (peak global production was 2006 and has gone down every year since). Natural prices are on the rise, and LGs are falling fast.

If intrinsic value matters to you, LG is not the way to go.

### Are sellers who comment in online diamond forums biased?

Dan Moran (u/diamonddealer) · 2020-08-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ifudlt/comment/g2rjbmn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-g2rjbmn

What stones did I throw? If I said something insulting, I certainly didn't intend to. On the other hand...

This is literally in the first line you wrote in this thread. Why?

You're not volunteering for Doctors without Borders here. You're a business owner with an inside perspective, and you're here to share that perspective (and maybe earn some business). That's fair enough, but please don't pretend you're here out of altruism. It's ridiculous.

No. See above. You literally entered the thread with a baseless attack about me. You could have made your point without doing that.

Take a breath, Lindsay.

Oh, by the way, you still haven't told OP what he should offer for the stone. Maybe he could use some expert help? When it comes to LGs, isn't that supposed to be you?

### Are lab-grown diamonds considered less valuable than natural ones?

Dan Moran (u/diamonddealer) · 2020-08-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/i7zgnj/comment/g1565r8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-g1565r8

I think that's a question of which market segment you sample. There have always been sectors that are more "socially conscious" than others (I use that phrase in quotes because I do NOT cede that LGs are somehow more moral than natural diamonds).

I hear what you're saying, but I really don't think that secondhand was considered "less-than" as widely as you do, and those who felt that way still do.

TL;DR - different market segments have different values, and that's why it's great that we now have both LG and natural diamonds to serve people with varying priorities.

### Will lab-grown diamonds hold their value over time?

Dan Moran (u/diamonddealer) · 2020-07-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hvag8h/comment/fysxxw7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-fysxxw7

My statements are forward looking. You're right - you can't just spit out whatever you want today. But the technology for LGs is rapidly improving, and that day is coming. By the time many current LG buyers might want to sell, that time may have arrived.

Naturals, on the other hand, are a limited resource. We will never have MORE - only fewer. It's fundamentally different.

For today, though, please educate me. Other than your company, is anyone buying LGs from the public on any scale? I'm not aware of anyone doing that (occasional mom and pops aside).

And, by the way, I don't have a vested interest in keeping people away from LGs. That ship has sailed. Some people will want LGs, and some will want natural diamonds. That's OK. It's a big ocean, and there's room for all the fish.

My interest is in having the potential buyer as informed as possible so they can make an educated decision.

This is why I don't often comment on threads asking for opinions on an LG. If that's the way you want to go, that's fine. Not my business. You don't see me going on there every day saying, "have you considered natural?" But many LG sellers (not saying you here, but others for sure) ARE doing the opposite, and I think it's misleading.

There's really no need for acrimony. I'm not against you. You have no enemies here (well, except one, but he hasn't shown up yet!). Take it easy.

### Is lab-grown diamond production growing and driving prices down?

Dan Moran (u/diamonddealer) · 2020-07-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hvag8h/comment/fysehi5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-fysehi5

I don't want to get into a fight, so I'll respond here and leave it at that. Again, I want to preface this by saying that you know more about LGs than I do, and I certainly respect your expertise. So, if I come off cheeky, I apologize in advance.

I've visited Disney World. It doesn't make me Mickey Mouse.

LOL.

GIA disagrees with you. They say Chinese production is growing extremely rapidly, and prices are coming down fast. This might help:

https://www.youtube.com/watch?reload=9&v=_nMe_f6qfQY

How is that a challenge? I'd love to. I've been invited by several lab growers who want me to sell their products. Maybe I'll take one of them up on it.

Hell, if you can set up a tour for me, I'll go with you! Dinner afterwards on me.

I'm not following your logic here. The supply for jewelry is what it is. Are you saying that the best quality stuff will go to tech applications? As a jewelry buyer, that wouldn't exactly give me comfort.

Will they, though? I don't see this happening elsewhere, and if it's such an opportunity, why not?

Sorry you feel that way. For the record, I too get regular media requests.

No, we don't all know that, because it isn't the case. You can't just put up a graph of "diamond prices." It's disingenuous. Is that a graph of 0.25ct K I1? 4ct D VVS? X cuts? Fair cuts? Rounds? Marquises? Just like in the stock market, some items go up, some go down. But the overall trend is up.

Look, I don't have a crystal ball and can't predict the future. But I do know that demand for natural diamonds continues to increase while supply continues to fall. Peak global production of natural diamonds was 2006, and it has decreased every year since. Meanwhile, both supply and demand for LGs are increasing, but (as far as I know), supply is growing faster than demand. Will that trend continue? Who knows. But that's how it is right now.

### Why don't some dealers sell lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2020-06-17 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/hauznt/comment/fv57h1n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown#a-fv57h1n

Seriously? Then why wouldn't I sell them? My next door neighbor is an LG manufacturer, and asks me literally every week if I want to try selling his stuff. I have manufacturers call me daily from China and India offering me goods on consignment. I know (and am friends with) LG retailers both domestically and internationally. So, what's stopping me if not my sense of what's right?

There's no need to pick a fight, man. I'm just trying to help. And I don't think there's anything inherently wrong with LGs. They just don't hold value. This is a fact, and not even LG sellers will dispute it.

### What's the difference between natural and lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2020-06-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/gzr4tb/comment/fv1ddw2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-fv1ddw2

One is a naturally occurring stone, created by billions of years of heat and pressure deep underground. The other is a synthetic stone, created in factories by simulating those conditions under a short period of time. Natural diamonds are supply constrained (the Earth only made so many), and therefore are a commodity, whereas LGs are not supply constrained (as many can be manufactured as the factory owner likes), and are therefore a consumer good.

Natural diamonds retain value in the long term, and LGs don't. So they are fundamentally different value propositions for the buyer. There's nothing inherently wrong with either of them, but they are different, and should be treated as such.

### Are blood diamonds still a problem today?

Dan Moran (u/diamonddealer) · 2020-06-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/gu5eus/comment/fshuhp8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-fshuhp8

Echoing others here - blood diamonds just really aren't a thing any more. This is in part due to the rise of synthetics aka "lab grown." These are a better instrument of criminal behavior than blood diamonds were.

Today, if you're a dishonest jeweler, it's much easier and more profitable to pass a synthetic as natural than to pass a blood diamond as ethical. So the bad guys are buying LG instead of blood diamonds these days. No demand, so no supply! Basic economics.

Call it the silver lining of LGs.

### Are lab-grown and natural diamonds different in high colors?

Dan Moran (u/diamonddealer) · 2020-04-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/g3za9l/comment/fnxljn0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-fnxljn0

I've tried the experiment myself, and there is a consistent difference in my experience. But it's been a while, so YMMV. Part of the challenge is that the standards at all the labs is a moving target. For example, I've noticed that EGL USA has gotten more strict in recent years, but the market has been slow to pick up in that (though it's starting to notice now).

When my colleagues and I tested this it was mostly G-J goods... So it's possible it's different in very high colors.

### Do natural diamonds hold resale value better than lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2020-04-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/fuupwz/comment/fmesy18/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-fmesy18

As others have pointed out, I'm in the natural diamond business. So I have a certain perspective. But bear in mind that I'm choosing not to work with lab grown stones for a reason (see my response elsewhere in this thread, and check my post history).

The argument in favor of natural is all about retained value. A natural diamond is limited in supply - there are only so many out there. So it's a commodity. LG stones, on the other hand, are a consumer product with unlimited supply. So, if you spend your $15k on a natural stone, and buy it properly (i.e. Not at Tiffany!), it will retain value and appreciate in the long term. An LG stone, on the other hand, is worthless the minute after you buy it. There's no secondary market. Think about it - why would an LG grower buy your stone when he can poop out a new one any time he wants?

So, natural diamonds retain value and LG stones don't. Why should you care? You may want to sell or trade the stone one day. I doubt you're thinking about this now (few couples are!), but circumstances may dictate a sale (financial hardship, etc.), or you may decide you want something else 10 years from now (different shape, etc.). And even if you never make a change, this ring will be part of your estate one day. I think it's better to pass down a family heirloom that's actually WORTH something to future generations.

Anyway, that's my two cents. There are valid arguments on both sides of this question, and there has been extensive discussion of it on this sub. Check my post history! Hope it helps!

### Are lab-grown diamonds a waste of money?

Dan Moran (u/diamonddealer) · 2020-03-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/fh10d8/comment/fk8gh60/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-fk8gh60

Yes. Lab diamonds have no resale value. You might as well set your money on fire.

There are numerous threads in this sub asking this question, with high quality responses from experts. I recommend that you read them! And be wary of comments from "the peanut gallery." In my experience, LG supporters are the Bernie Bros of reddit...

EDIT: I knew before I posted this that I'd be downvoted to hell... But this is just the truth. OP, people may not like the facts, but they are what they are.

### Are lab-grown diamonds ethical, or is moissanite better?

Dan Moran (u/diamonddealer) · 2020-01-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/esxi9k/comment/ffdzcsl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-ffdzcsl

Thankfully, the Chinese billionaires who own the massive factories where 14 year old slaves work 20 hour shifts under smokestacks billowing toxic black ash out into the atmosphere making synthetic diamonds are totally free of corruption. Nobody has ever heard of any ethical or environmental concerns there, right?

I'm being facetious, obviously, but you see my point.

Between LG diamonds, moissanite, and CZ, I'd go moissanite. It's a nice looking stone (different from diamond, but nice), reasonably priced, and durable enough for long term wear.

### Will natural diamonds lose value as lab-grown diamonds get cheaper?

Dan Moran (u/diamonddealer) · 2019-11-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dr44o1/comment/f6eiw8v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-f6eiw8v

There is vigorous debate on this subject... But I don't think natural stones will lose value. It is their very uniqueness and scarcity that makes them valuable! Lab grown stones don't have that.

There's a good historical analog for this. Last century, when lab grown sapphires were introduced to the market, the prices of natural sapphires... Went up. And has stayed up since. Some people wanted the cheaper synthetics, and some wanted the "real thing."

The same will happen to diamonds. As synthetics become cheaper and cheaper, the market will bifurcate between those who want to save and those who want something that will retain value.

### Do jewelers earn high margins on natural diamonds?

Dan Moran (u/diamonddealer) · 2019-06-06 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/bx81i0/comment/eq6id7e/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-eq6id7e

I didn't say "insane" - I said higher. I can make more money on synthetic than natural, but I don't sell them, because I think it would be against my customers' best interest. I believe my clients are better off with natural stones that hold value.

How high do you think my margins are? Compared to most businesses, diamonds are a very, VERY low margin product. Try comparing the margins to other jewelry (colored stones, silver, etc.) - or to other industries, and you may be surprised.

Well, it it ALL sounds unethical to you, why buy jewelry at all? Honestly, it just sounds to me like you don't like the idea of jewelers making a living. Sigh...

That's not so clear either. The industrial processes at synthetic diamond factories consume huge amounts of energy, and their carbon footprint is arguably larger than natural diamond mining. Difficult to say at this point. Both natural and synthetic diamonds carry a certain amount of ecological impact.

You may find this article interesting: https://library.rapaport.news/synthetics/synthetic-ethics

### Is there anything inherently wrong with mined diamonds?

Dan Moran (u/diamonddealer) · 2019-06-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/bx85wd/comment/eq55tqr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-eq55tqr

DISCLOSURE: I am a diamond dealer, working in natural diamonds. I don't sell synthetics for precisely the reasons below!

-----

No, there's nothing inherently bad about a mined diamond. The horror stories of atrocities in diamond mining are largely rooted in practices long since abandoned. Today, if you buy an ethically sourced natural diamond, you are helping miners in impoverished countries improve their children's lives. In contrast, if you buy a lab-grown, you're helping Leo DiCaprio buy another yacht.

And while I'm on a rant, "lab-grown" is a misnomer. These aren't laboratories they're working in. They're not doing scientific experiments. They're FACTORIES, churning out product by the millions of carats. So, don't think "lab-grown" - think "factory mass-produced." Much more accurate.

Your intuition about prices of synthetics is exactly right. In fact, Martin Rapaport, industry pundit, just said in a speech last week "We believe the current prices for synthetic diamonds are artificial, as they are based on misleading disclosure." Growers aren't explaining to you that $16k diamond will be worth virtually nothing in 5 years. Natural diamonds, on the other hand, have held value for thousands of years. They are scarce, rare, and therefore supply constrained and valuable. Synthetics, in contrast are unconstrained in supply. Why would a lab grown company give you $16k for your diamond next year when they can just poop a new one out whenever they want?

So, stick to natural, and buy something that will still be valuable for your children, and their children one day.

### Is a natural diamond better than lab-grown for resale value?

Dan Moran (u/diamonddealer) · 2018-08-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/982x49/comment/e4cuo3g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-e4cuo3g

Hi! Glad to help if I can. Many people are contemplating this decision, and I think a natural diamond is the way to go.

Obviously, the synthetic you've chosen saves you money upfront... But what about in the future? Nearly all experts (including proponents of lab-grown) agree that prices of synthetics will fall dramatically in the coming years, so that would apply to yours too! So what happens if you ever want to upgrade and trade in? What if you're ever in a bad state (hopefully not!) and need to get money back out of the stone? You just can't do it with a lab-grown. It will be worthless the day after you buy it.

Natural diamonds, on the other hand, have retained value for thousands of years. One of the reasons they are used in engagement rings in the first place is because they are a way to store value. In many ways, a diamond is another form of cash. It's money. Yes, carat for carat they are more expensive than synthetics, but they're worth it.

That's my two cents, anyway!

### How soon will lab-grown price drops affect natural diamond prices?

Dan Moran (u/diamonddealer) · 2018-06-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8qj1r5/comment/e0k01az/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-e0k01az

I'd say within 9-12 months. But I really can't be sure. I was just at the industry's largest trade show last week, and spoke with several lab growers about this. There were two basic groups of responses:

1) This can't be true - De Beers can't really give the pricing they're promising, and even if they can it doesn't matter, and even if it does we'll outcompete them (i.e. total denial).

2) Are you hiring? We're screwed.

So, I can't say for sure whether you should sit on the sidelines briefly, or for a while... But I wouldn't jump in now!

If you don't want a natural diamond, maybe buy something cheap and temporary (moissanite, CZ, or something), and upgrade later?

### Is it okay to promote a product in unrelated online threads?

Dan Moran (u/diamonddealer) · 2018-04-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8amh59/comment/dx06jcv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-dx06jcv

Perhaps I was too gruff in my comment. For that, I apologize. However, my point stands. A cursory glance at your post history shows that you respond with virtually identical messages to every post, including a link to something you're selling, in clear violation of the rules of the sub. I really have no objection to you trying to build your business, but this just isn't the way to do it.

Did OP ask about synthetics? No, and neither do 99% of the people you respond to. It's just not right.

Perhaps you'd do better by making more positive contributions to the community. Want to promote synthetics? Post some educational content, without such a clear agenda and profit motive. Want to solicit business? Don't do it by hijacking posts.

I really do wish you success, and I think there's ample room for lots of different voices here. This just isn't the way to conduct business, that's all.

### Is a cheap man-made diamond listing actually a simulant?

Dan Moran (u/diamonddealer) · 2017-12-21 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/7la129/comment/drknjec/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-drknjec

This is not a man-made diamond - it's far too cheap. It's some kind of simulant - probably cubic zirconia. It's worthless, and it will be obvious to anyone who knows anything about jewelry.

This listing is very deceptive. It says man-made diamond in a million places, but when you look carefully the stone is listed as "either a man-made diamond or a simulant." At this price it has to be the latter.

Real man-made diamonds aren't that much cheaper than the real thing.

### Are conflict diamonds still a problem in the diamond industry today?

Dan Moran (u/diamonddealer) · 2017-07-03 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/6l356w/comment/djqr604/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-djqr604

I'm sorry, but not really. You can google "Kimberley Process" to see how the industry governs itself, but that's all theoretical. The fact on the ground is that no one in the industry I know (and I know a LOT of people) would touch a conflict stone.

There's also another somewhat less idealistic reason why conflict diamonds really aren't a thing any more: synthetic (lab-grown) diamonds. If you're an unscrupulous jeweler these days, it's cheaper and easier to pass a man-made stone off as natural than to pass a conflict stone as conflict-free. You can still screw over your customer, and even more so, without killing African kids!

PS: what kind of stone are you looking for?

### What is the difference between natural and treated diamonds?

Dan Moran (u/diamonddealer) · 2017-02-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5vjft6/comment/de45u1d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-de45u1d

Please don't patronize me. I know exactly what a treated diamond is.

Generally, the industry places diamonds into three categories: natural (no laser, no HPHT, no silicone, no treatment of any kind), treated (drilling, filling, HPHT, etc.), and synthetic (lab-grown/manmade). OP didn't seem to understand what you referred to when you suggested a treated stone, so I clarified. And now I will do so again. Treated and natural are NOT the same thing.

You stated your opinion that a treated stone was a "good option" for OP. I strongly disagree with that, and I said so. That's it. If that makes me "want to trash" in your eyes, you're just too aggressive, man. I disagreed with you. That's all.

You say you didn't send him to your "branches" like it's some kind of badge of honor. Apparently you don't sell what he's looking for. If I had a store that sold onions, I wouldn't send him there either - he doesn't want to buy an onion right now! And I wouldn't look for some kind of recognition for that.

I'm really not sure what your point is about Helzberg, etc. selling treated diamonds. So what? Yes, people sell them. That doesn't make it a good idea to buy one!

I'm not looking to pick a fight with you. I'm really not. But your conduct has been less than respectful and forthcoming on this sub, and someone has to say something at some point.

### Are lab-grown diamonds worth buying instead of natural ones?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz2gh5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-lab-grown-2#a-cmz2gh5

I personally don't deal in synthetic diamonds, so my experience here is limited. However, in talking with clients, they almost always tell me they just don't see the point in getting a synthetic diamond. Although they are chemically identical, a natural diamond is in a very real sense "a piece of the world," whereas a synthetic diamond is someone lab experiment.

Basically, I find that most people shopping for fine jewelry equate "synthetic" with "fake," and just don't want to touch it.

By the way, synthetic diamonds are a bit cheaper than natural ones, but not massively so. It's not like you can buy a synthetic for pennies on the dollar. So they really haven't made much of an impact in the jewelry world.

## Natural diamonds

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds

### Are diamonds really rare, or is that a myth?

Dan Moran (u/diamonddealer) · 2026-03-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1s7yxlm/comment/oddfp29/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-oddfp29

Yes, it's a myth. I know people at De Beers, and other large mining companies. They swear there are no Indiana Jones style warehouses full of diamonds. De Beers acknowledges this USED TO be a thing, but hasn't been for 30+ years.

Jewelry quality diamonds over 1ct are genuinely very rare. When people spout the "diamonds aren't rare" trope, they're using numbers that refer to ALL diamonds mined - including tiny ones, and very low quality stones suitable for industrial use (saw blades, drill bits, etc.) but not jewelry. Of course, those are much more common.

### Do natural and lab-grown diamonds differ in value?

Dan Moran (u/diamonddealer) · 2025-05-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1kkxkxo/comment/ms45rwy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-ms45rwy

I'm not sure what point you're trying to make. I was responding to a comment that sometimes people prefer the imperfections and "deficiencies" of natural diamonds, because they make them more unique and interesting. I'm not saying that comment was right or wrong, because there IS no right or wrong when it comes to personal preferences.

I'm not trying to advocate for either natural or lab. I work with both every day, and I think they both have their place in the market. All I'm saying is that they are NOT the same thing. They can be readily distinguished by experts, have subtle differences in how they are composed, and have totally different value propositions. Once a prospective buyer is informed about those differences, whatever they choose to buy, they're going to be making a good choice. I just think it's important that people make that decision with their eyes open.

It sounds like for you, the right choice is probably LG. And that's great! And for others, the right choice is natural. And that's great too! I think having more options in jewelry can only be a good thing, so that more of us can express ourselves the way we prefer.

### Can anyone tell natural and lab-grown diamonds apart?

Dan Moran (u/diamonddealer) · 2025-05-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1kkxkxo/comment/ms39zdv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-ms39zdv

They aren't, though. There are machines that can distinguish between natural and lab instantly. There are very subtle differences. Certainly, they are visually the same, but on the molecular level there are differences.

But that's beside the point. The point I was making is that the goal of lab growers isn't to make a better version of natural, it's to make a perfect copy of natural. So that's the standard to judge them by. For what it's worth, IMHO they do incredibly well.

### Is it wrong to prefer lab-grown over natural diamonds?

Dan Moran (u/diamonddealer) · 2025-05-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1kkxkxo/comment/mrykfvl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-mrykfvl

Oh, I agree! For the client who is looking for that, there are options available. And for those who want natural diamonds, that's OK too!

The bottom line is simple. If you prefer LG diamonds, you're right. If you prefer natural diamonds, you're right. Having more options is a good thing, and there's no reason to shame anyone for making either choice. People are allowed to like what they like, and shouldn't feel like they have to "justify" their preferences.

### Should I buy a natural diamond if my partner prefers it?

Dan Moran (u/diamonddealer) · 2025-03-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1jahzjn/comment/mhnd44r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-mhnd44r

I work with both natural and LG stones every day, and talk with a LOT of people about this.

From my perspective, whichever one you choose, you won't regret it. My clients who choose natural are super happy with that, and my clients who choose lab grown feel the same way. It's a very personal decision.

In your case, this is a moot point. Your partner has told you she wants a natural! So, you have to give the lady what she wants!

### Are natural diamonds becoming scarcer over time?

Dan Moran (u/diamonddealer) · 2024-11-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1gwtoz9/comment/lyc5to3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-lyc5to3

But you said it anyway. I'm sure you'd agree that professionals like us have a responsibility to educate consumers honestly.

The scarcity becomes more real and severe every year. Peak global mining production was back in 2006, and we've extracted less from the ground each year since. For example, Argyle mine (in your home country!) closed not long ago, as they ran out of material to mine. And similarly, IIRC all of the top ten mines in the world are scheduled to close by 2036.

At the same time, global population continues to grow, and places like China and India have a thriving middle class now. And they love diamonds!

So, growing demand, dwindling supply... You do the math.

Like I said, the choice to go with either natural or LG is deeply personal. Some people find it very romantic that a stone has been waiting for them for a billion years, slowly shaped by massive forces deep below the ground. Some people find that amazing and mysterious, and want to be a part of it. And, of course, some don't! That's why it's great that we now have two different kind of diamonds to offer consumers, each with their own costs and benefits. And more choices benefit everyone!

Yeah, you're right. I didn't mean to be so harsh. It's been a long day... And I've bitten my tongue at many comments like this before, and I guess I took that pent up frustration out on you. Sorry about that!

You have a great day too!

### Will natural diamond prices go up or down next year?

Dan Moran (u/diamonddealer) · 2024-09-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1fqmowc/comment/lp7aeaf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-lp7aeaf

I think we're at or near the floor for natural diamonds. Supply is dwindling in a very meaningful way (some of the largest mines in the world are scheduled to close soon, as they are running out of diamonds to find), and demand seems to be rebounding globally as the large cutters sell through their stock (which was excessive last year, but is now coming down). Of course, I don't know what I don't know, but from what I see, I expect a modest increase in natural prices next year.

As for LG, prices keep falling, and every time I think, "they can't go lower than this, can they?" I'm proven wrong.

### Would low prices stop diamond companies from opening new mines?

Dan Moran (u/diamonddealer) · 2024-06-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1ddcoes/comment/l85zx8n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-l85zx8n

LOL no. The investment to open a diamond mine is VAST. They have to build whole towns around these facilities. Once a mine is open, they're committed to getting what they can from the endeavor. The cost of operating a mine is significant, to be sure, but it pales in comparison to the cost of opening it in the first place.

Now, if you had said they're less motivated to open a new mine because prices are down, that might be worth talking about... But a new mining site hasn't been discovered for 20 years, so that's not on the table anyway.

### Will natural diamond prices fall in the long term?

Dan Moran (u/diamonddealer) · 2024-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1cc8a3d/comment/l14j96d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-l14j96d

Unfortunately, I don't see natural prices going down in the long term. Our natural supply is quickly dwindling. Most people don't know this, but peak global production of natural diamonds was back in 2006, and we've been getting less and less out of the earth ever since. Mother nature is simply running out!

And for the very wealthy, diamonds are just another way to store money. Keep it in dollars, in real estate, in art, in diamonds. All the same to them. And in diamonds, they can enjoy it while they store the value!

### Can I resell a diamond ring for what I paid?

Dan Moran (u/diamonddealer) · 2024-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1cc8a3d/comment/l14c71c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-l14c71c

I hear what you're saying... It sounds like you're more upset about some jewelers' misleading marketing than anything else. While it is true that natural diamonds retain value much better than LG, it's irresponsible to suggest that a consumer should expect to make a profit or even break even in the short term (although in the long term consumers often do make a good profit on their diamonds).

Maybe it'll help you to think of it this way. If you paid $20k for a natural diamond ring at a jewelry store, you really paid $11k for the stone, $3k for the setting, and $6k for the service and education the store provided you. Of course, I'm making those numbers up, but you get the idea. So, the $11k you paid for the stone, you can reasonably expect to retain (plus or minus, of course). The $3k for the setting is mostly labor and design, so most of that is not retained, and of course the $6k in service is not recoverable either.

### Do all fluorescent diamonds turn blue in sunlight?

Dan Moran (u/diamonddealer) · 2023-05-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/136i699/comment/jiqcnjn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-jiqcnjn

OMG we get it. You love your diamond. And that's awesome! But it doesn't make your statements universally true.

Some diamonds are more affected by FL than others. If yours doesn't "blue out" in the sun, that's great for you. But most do. So you can't apply your experience (sample size of ONE) and compare it against mine (sample size of hundreds of thousands of stones) or (not sure how many stones he's seen, but a shitload more than you!).

### Are most diamonds bought as gifts rather than for oneself?

Dan Moran (u/diamonddealer) · 2023-01-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10jf41v/comment/j5l7ynj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-j5l7ynj

You're right - I was thinking of engagement rings. But still, 90%+ of diamond purchases are gifts. Self purchase is a thing, but it's the exception, not the rule.

I have to be honest - I reject the premise of what you're saying. Natural vs. LG is NOT the same as "factory A" vs "factory B." It's more akin to buying a Picasso vs. hiring a painter to re-create a Picasso stroke for stroke. But I digress.

Clearly, YOU don't think it's worth it to buy natural. So don't! But lots of people disagree with you.

### Why are natural diamond prices rising, and will they keep rising?

Dan Moran (u/diamonddealer) · 2021-11-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r59b8g/comment/hmlt4s0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-hmlt4s0

It's because supply is decreasing globally. Peak diamond mining production was in 2006, and it's decreased every year since. Many of the world's largest mines are scheduled to close soon (Argyle, in Australia, closed permanently last year). The world is simply running out of diamonds. At the same time, for the first time, China and India have a true middle class, and they have an appetite for diamonds.

So, supply is down and demand is up. Econ 101 my friend.

But don't give up hope! You can still find an awesome stone for the right price if you work with a trusted expert. Those of us who swim in these waters daily know how to avoid the riptides.

### Is there an artificial shortage of natural diamonds?

Dan Moran (u/diamonddealer) · 2021-10-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pyrwa3/comment/hezgf8s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-hezgf8s

That's an outdated viewpoint. At this point, demand for rough diamonds FAR exceeds supply. There is no artificial restriction of new material entering the marketplace - we're cutting diamonds as quickly as we can find them! There's no way to know for sure whether De Beers still has any stockpile or not (they're not telling!), but most professionals believe it was exhausted years and years ago.

And yes, some major natural diamond manufacturers also work with LG. But again, there is no artificial restriction happening.

### Are natural diamond supplies running out?

Dan Moran (u/diamonddealer) · 2021-04-26 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/mz08wo/comment/gvzaw5d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-gvzaw5d

LGs are a consumer product, with no limit on supply. Natural stones are supply limited. There are only so many of them in the ground, and peak global production was in 2006. It's been down every year since. We're literally running out. In fact, one of the largest mines in the world (Argyle, in Australia) closed last year - they had gotten all they could. Several others are scheduled to close soon.

This is why most experts expect the markets to bifurcate, and LGs to track naturals in price less and less as time goes on.

### Do natural diamonds lose all their value after buying?

Dan Moran (u/diamonddealer) · 2021-02-09 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/lg9e9e/comment/gmqesmc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-gmqesmc

I'm not trying to convince OP to change his/her plan! But the fact that they're considering two very different stones undercuts this point pretty severely.

I don't mean to be rude, but this is absolutely not true. A natural diamond is NOT "pretty much worthless" after you buy it. They do, in fact, retain value, and appreciate over time. The trick is to buy them right in the first place so you don't take a big hit on paying retail price.

I do agree that you should buy something that makes you financially and ethically comfortable - but that's not as clear cut an issue is LG proponents make it seem. I'm honestly not interested in being the banner carrier for all diamond dealers, or for the whole industry, but this issue is much more involved than it seems, and the natural diamond community has made massive steps in social responsibility.

Do some research on modern diamond mining practices, particularly in Botswana, if you're interested...

### Why do online diamond discussions turn hostile?

Dan Moran (u/diamonddealer) · 2020-08-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ifudlt/comment/g2rhag5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-g2rhag5

LOL I don't buy used cars from the public either - or used toothbrushes, or used chewing gum. So what?

I'm asking you - please - stop assuming everyone who disagrees with you is nefarious and out to get you. This crusader attitude is tiresome and misplaced.

You have your perspective on the market and I have mine. I'm not accusing you of trying to erode the perceived value of natural diamonds with your constant rhetoric (though that's likely your intended effect), nor am I pushing an agenda that you're somehow a bad person for trying to promote yourself and your business.

Sadly, though, I must observe that your comments have become increasingly toxic of late. It's needless, pointless, and counterproductive. I'm sorry if I come off patronizing, but I don't know another way to say this. Let go of this anger. The only enemies you have here are the ones you create. And I'm trying - HARD - not to find myself in that category.

I'll say no more, because this doesn't serve the purpose of OP's thread (which, in case you've forgotten, was a question of how much he should offer for a secondhand LG stone).

It is interesting to note that the fact that it's secondhand would be entirely irrelevant if it was a natural stone. It would simply be worth what it's worth.

Edit: by the way, you didn't answer my question. Dot worry about it, though. I'm no longer interested.

### Can I sell a natural diamond for more than I paid?

Dan Moran (u/diamonddealer) · 2020-07-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hvag8h/comment/fyt08ve/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-fyt08ve

OK, that's interesting. Have you asked the people turning you down where they got more? I'm sure you'd love to know - and so would I!

"What they paid" is tricky. If a consumer bought a natural diamond correctly in the first place, they can do a LOT better than this. I've offered them profit many times. Unfortunately, many consumers still overpay dramatically for diamonds, simply because they don't know any better.

Likewise, I work with the good stuff among naturals - not the hot garbage you see at the mall.

### How can a beginner narrow down diamond choices?

Dan Moran (u/diamonddealer) · 2019-09-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/d3gs4a/comment/f03b1yv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-f03b1yv

That's true... But you need to know what you're looking for so you can identify what ISN'T it.

I'd suggest you look at a few stones in real life to narrow it down a bit. Can you do that? Where are you located?

Edit: I think your approach is much better than the typical "I have no idea, but somehow (despite having no idea) I've narrowed down to these three stones." You're ahead of the game already. You have a rough budget, and an open mind. Good start!

### Is a mined or lab-grown diamond better for the environment?

Dan Moran (u/diamonddealer) · 2019-06-06 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/bx81i0/comment/eq57h11/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-eq57h11

Much of this is just not true. There is a lot of debate as to which is more ecological or ethical, mined or synthetic. It's not as clear as it may seem. Look up, for example, how they're mining diamonds in Botswana these days. Using their natural resources to pull themselves out of poverty.

As for the economics, it's a question of retained value. If you buy a $16k natural diamond today, I can't tell you if it will be worth $17k, or $20k, or $15k tomorrow. But I can tell you it will be worth SOMETHING. Synthetics, on the other hand, are worthless the minute you buy them. No one will buy them back for any price. Why would they, when they can just spit out another any time.

Natural diamonds are a commodity - they're supply constrained, like gold or oil. Synthetics are a consumer good - they have essentially unlimited supply, and basic economics tells us the price will decline steeply as supply rates increase. I consider it unethical for the synthetics growers to not explain this to buyers. How will OP feel if she goes to trade in her $16k ring in five years, to find it's now worth $200? Pretty awful, I'd bet.

Anyway, sorry to rant, but there's an attitude lately like this is a simple, open-and-shut question, and it really isn't. I'm in the natural diamond business by CHOICE. I literally get calls EVERY DAY from lab growers wanting me to sell their product, and I could make a lot more money doing it. But I think it's unethical to sell them, so I don't!

### Will lab-grown diamond prices drop while natural diamond prices rise?

Dan Moran (u/diamonddealer) · 2019-04-04 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/b9ax81/comment/ek3aewr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-ek3aewr

The jeweler is right. Prices of lab grown are expected to plummet over the next few years, with no indication that it will affect natural stones at all. On the contrary, with diminishing supply of natural diamonds (peak global output was back in 2006, and we've been mining less every year since - we're just running out), prices of natural diamonds should increase significantly.

Your question about natural vs. synthetic colored stones is a good one. Natural sapphire prices haven't been adversely affected at all by the advent of synthetic sapphire. They are at very different price points, and there's a market for both. They're just different animals, for different customers.

### What does it mean for a natural diamond to be treated?

Dan Moran (u/diamonddealer) · 2018-04-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8bxe0o/comment/dxaukro/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-dxaukro

It's a natural diamond with very poor clarity (I2 or I3), which has been treated artificially to improve that clarity (typically by injecting silicone into the imperfections in the stone). So it's both natural and enhanced. Does that make sense?

How much are they charging for this? A treated stone should be MUCH cheaper than an untreated one. Also, bear in mind that if you ever want to sell or trade this, the secondary market for treated stones is a fraction the size of the natural stone market. So you'll have a tough time getting your money back out if you ever want to.

### Is a glued-in tanzanite stone a safe setting?

Dan Moran (u/diamonddealer) · 2017-09-19 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/70slhe/comment/dn6xjgx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-natural-diamonds#a-dn6xjgx

Cement? The stone was glued in? That sucks.

I understand the temptation to use glue with a tanzanite - the stone is very soft, and many jewelers don't want to risk cracking it, so they resort to adhesives. But it's not the right way to set the stone.

For the record, though, every time a client of mine loses a stone, I hear "I'm very gentle on my jewelry, there's no way this could happen!" Then I look at the ring and it's beaten to hell. You might be surprised how much damage you can do without knowing it.

## Diamond grading reports (GIA, IGI and others)

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification

### Should I buy a diamond graded by IGI instead of GIA?

Dan Moran (u/diamonddealer) · 2026-09-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/1wef0ao/comment/pa7z8p7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-pa7z8p7

May I ask why? There are plenty of great stones in the US, and there' a real advantage to seeing them.

But if you absolutely can't do that, then DEFINITELY stick with GIA. IGI will be off in their grading - it's just a question of how far off. Think of it this way - a dealer has the option to send the stone to either GIA or IGI for grading. The market pays more for GIA graded stones, all being equal, so if he thought he'd get the same grades at either lab, he'd be a fool to send the stone to IGI. So the only reason to send the stone to IGI is to get better grades than the stone can get at GIA.

### Should I include my GIA report when selling a diamond?

Dan Moran (u/diamonddealer) · 2026-06-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1udgjfj/comment/otcaux0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-otcaux0

Of course, you should include the GIA report. You'll save the cost of replacing it, as said. But more importantly, it will cut off any argument about what quality the stone is. If you don't have a GIA report, and you tell the jeweler the stone is G VS2 (for example), he'll have to hedge his bet and will be thinking, "well, it could be G VS2, or GIA could say H SI1, so I'd better offer a lower price to protect myself." But if you have the GIA report, there's nothing to argue about. The stone is what it is.

### What are gold and an uncertified diamond worth?

Dan Moran (u/diamonddealer) · 2025-11-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1otkogm/comment/no57l0f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-no57l0f

I'm sorry to hear you're going through tough times. I hope things get better for you soon!

Unfortunately, I don't see you getting anywhere close to 8k. You have 20 grams of gold, so that's $1,500 or so right there. As for the stone, it's a 1.5 carat uncertified diamond. If you want to get value for it, you'll need to send it to GIA for a proper report. Once you see that and know the true grading, you'll have a better idea of value. But even if I make every charitable assumption, I don't see you getting close to $6,500 for this stone.

Sorry to bear bad news. I hope things look up for you soon!

### Why do IGI lab-grown reports cost less than GIA?

Dan Moran (u/diamonddealer) · 2025-06-03 · r/labdiamond · Source: https://www.reddit.com/r/labdiamond/comments/1l1x06e/comment/mvpldaw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-mvpldaw

It's important to understand that GIA makes money from printing reports. That's their primary function. If the same with IGI of course. It's notable that IGI's lab grown Diamond reports are much less expensive than GIA's and this has been a major driving factor for why IGI has become so dominant in the lab grown space. I suspect that GIA is reducing the specificity of grading and in LG reports so that they can offer reports for much less money. I imagine we'll start to see GIA doing deals with some of the major brands (Pandora, Signet, etc.) and less focused in the lab grown space on selling to discerning clients. I think this is a major opportunity for a smaller lab like GCAL to fill the void the GIA is leaving behind.

### Will GIA lower its lab-grown grading standards?

Dan Moran (u/diamonddealer) · 2025-06-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1l1zya5/comment/mvpd0rz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-mvpd0rz

I find this move a little bit puzzling to be honest. Remember GIA gets paid not for selling diamonds but for issuing reports. So deciding to issue less specific reports that require less work can only mean that GIA will take in less revenue for grading Lab Ground diamonds than they are now. My guess is that they will be doing more work for big brands (Pandora, Signet, etc.) and less for discerning LG shoppers like the crowd in this sub.

I have spent much of today having conversations with others in the industry including people who work at other gem labs. I'll try to learn more and I'll write a post when I know more about what's going on.

### Which diamond lab has the strictest independent grading?

Dan Moran (u/diamonddealer) · 2025-01-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1i7ix3m/comment/m8pzand/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-m8pzand

Rather than recommending a vendor, I'll recommend a lab. Look for a GCAL 8X certified stone. GCAL has set the highest independent grading standard in the industry, and a GCAL 8X stone will meet or exceed the same cut criteria as the "super ideal" vendors' stones - but with independent grading done by a lab who is not trying to sell you anything. Personally, I prefer to have a third party verification rather than trusting any vendor to grade their own homework.

I actually visited GCAL recently and did an AMA with their President. It's in my post history. The work they're doing is very, very impressive.

### Are IGI diamond grades consistent with GIA grades?

Dan Moran (u/diamonddealer) · 2024-12-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1hdsbta/comment/m25x4sv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-m25x4sv

I have definitely seen 3 grade discrepancies. It's not uncommon. I have also seen plenty of stones where the grades were much closer. IGI grading isn't as strict, and it isn't as consistent.

My advice is that if you're going to buy an IGI, make sure an expert proxy evaluates it for you. They are not created equal. It is well known that there are different production qualities of LGs and the lower tiers are usually sent to IGI -, worse, graded by the grower and rubber stamped at an "IGI Mobile Lab." So, with IGI, you might get a lovely stone, you might not. You need to inspect it to be sure.

And guess what? If you're shopping at one of the ultra low price sites, you're looking at the lowest tier of production quality. And if you're shopping on a premium site... Doesn't guarantee better, but it helps. It is certainly possible to find a beautiful and correctly graded IGI stone, but it takes work.

### We are reddit's friendly neighborhood diamond dealer, and the President of GCAL diamond grading lab. AMA!

Dan Moran (u/diamonddealer) · 2024-12-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/1hc3iwp/we_are_reddits_friendly_neighborhood_diamond/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-1hc3iwp

Hi everyone! I recently got the opportunity to get an inside peek at how a gem lab works, and I thought you might want to join me!

I'll be joining Angelo Palmieri, President of \[GCAL\]([www.gcalusa.com](http://www.gcalusa.com/)), at their headquarters in New York City on Friday. We'll get a behind the scenes tour of the lab, and then sit down and answer all your questions about diamond grading, the state of the industry, and anything else you want to talk with us about.

This is your chance to ask any and all questions you’ve had about diamonds, engagement rings, or the custom jewelry design process. Whether you’re wondering about the 4 Cs, diamond sourcing, diamond grading (and GCAL's uniquely scientific approach to it!), or how we create the perfect ring to match your unique vision, this is your opportunity to get all the insider info from experts who do this every day.

**We'll be live at 3PM EST on Friday, Dec. 13**, streaming on Instagram (\[@conciergediamonds\]([www.instagram.com/conciergediamonds](http://www.instagram.com/conciergediamonds)) or \[@GCALbySarine\]([www.instagram.com/gcalbysarine)](http://www.instagram.com/gcalbysarine))), and checking this post for your questions. We'll post links to the stream as soon as we go live. My teammate, Jon ([]( will post links and help moderate the conversation.

If you have any questions you want to make sure we answer, **please post them here in advance**! That's where we'll start.

I'll see you on Friday!

\---

Some background about me:

As a third-generation diamond dealer and expert, Dan Moran ([]( has earned a reputation for guiding clients around the globe through the often overwhelming process of purchasing diamonds and engagement rings. As founder and President of Concierge Diamonds in Los Angeles, Dan's personalized approach empowers clients to make informed decisions, ensuring that redditors get maximum value for their money without compromising on quality or beauty.

Dan’s advice has been sought after by renowned publications such as Modern Luxury, Brides, Bridal Guide, Martha Stewart Weddings, The BBC, The Huffington Post, and many more, further establishing him as a go-to expert in the luxury jewelry space.

![img](4t10bt410a6e1)

\---About Angelo Palmieri:

Angelo Palmieri is the President of GCAL by Sarine, a strategic partnership between Sarine Technologies and Gem Certification & Assurance Lab, Inc. With more than 18 years of experience in the gems and jewelry industry, Mr. Palmieri has played a pivotal role in steering various corporations towards growth and innovation.

As the chief architect behind the GCAL 8X Cut Grade, he has influenced the diamond cut grading field, introducing innovative services, and setting new standards in precision and quality. In his career, Mr. Palmieri has been instrumental in leading GCAL to prestigious achievements. In 2008, he took on the role of ISO Management Representative for GCAL, guiding the company to become the first ISO 17025 Laboratory Accredited gems and jewelry laboratory in the Western Hemisphere. In 2012, under his stewardship, GCAL also earned the distinction of being the World's only ISO 17025 Accredited Forensic Laboratory in the field of Diamond, Gemstone, and Jewelry testing.

A Cornell University alumnus with a business major, Mr. Palmieri furthered his education with an MBA from New York University's Stern School of Business. Mr. Palmieri has made significant contributions in litigation support, including serving as an expert witness in Federal Court. He has also been featured in national TV interviews on major networks, discussing various aspects of the jewelry industry, and as a featured speaker at global jewelry and insurance conferences.

![img](wcsxm5a2oa6e1)

### Do IGI diamonds really sell for less than GIA diamonds?

Dan Moran (u/diamonddealer) · 2024-10-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1g8yjc2/comment/lt43v28/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-lt43v28

I'm very familiar with that article and it's source, and I disagree with the conclusion. The evidence is simple - it's the market itself. IGI stones trade at a significant discount to GIA (much more than 12%), and there's a reason for that.

If the owner of the stone you're considering thought the stone would get the same grade at GIA, he would send it to GIA for a report and demand a higher price. So why isn't he? Because he knows the GIA result will come back much lower.

I hope that helps!

### Why does a diamond that looks good on paper disappoint in person?

Dan Moran (u/diamonddealer) · 2024-10-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1ftgoj6/comment/lptb8fv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-lptb8fv

For a stone like this, I'd talk with a dealer. You're not going to have the best success online. It's not just about the discount! It's about finding the stone that looks "better than the paperwork." There's a lot more to a diamond than what's on the report. Sorting the ones that really dazzle from the ones that look good on paper but are just so so in real life is where you'll benefit. And in the end, that saves you money. Working with an expert ensures you get the best possible stone, nit just the best GIA report.

I have posted extensively on this topic. Check my post history!

### Can you tell how a cushion cut diamond looks from its report?

Dan Moran (u/diamonddealer) · 2024-09-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1fh6skf/comment/lnff0o3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-lnff0o3

It's really impossible to say without seeing the stone. A few I1s are nice looking in person, but the vast majority have obvious flaws to the naked eye. Also, there are dozens (hundreds?) of different facet patterns in cushion cuts, and the differences really make a huge impact in the appearance of the stone.

Do you have any photos you can post? GIA report? Any other details?

What kind of setting do you have in mind? Where are you located?

### Are diamond reports from different grading labs equally reliable?

Dan Moran (u/diamonddealer) · 2024-03-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1bkaam8/comment/kvz3ka2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-kvz3ka2

Sorry, that's not true. My information is not out of date, it's the product of 20 years of experience. I work with both IGI and GIA stones every day, and I see this is true for myself. It just is.

By the way, the strongest piece of evidence confirming this is the market itself. GIA stones command substantially higher prices than IGI stones do in the market. So, if a dealer holds an IGI certified G VS2 (for example) and thinks he can get a G VS2 from GIA, he would do that every single time, so he could charge the "GIA price" for the stone. But that doesn't happen, because he would get an H or I SI1 from GIA and he knows it.

This is literally the reason why IGI exists. They're softer on grading, to cater to those "borderline" stones. They cater to a market niche. There are dealers who have made a whole career on this - buying GIA stones and getting "upgrades" at IGI, then reselling them to people who think the two labs are the same.

### Which diamond grading lab is the most trusted?

Dan Moran (u/diamonddealer) · 2024-02-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1avhgaj/comment/krbycrc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-krbycrc

GIA is considered the gold standard for diamond grading. Each (reputable) lab has arrived independently at their grading standards for color, clarity, and cut. Some labs (GCAL, for example) focus extensively on the nuances of cut, whereas others (like GIA) don't provide as much detail in an attempt to simplify things for the consumer.

It's tempting to think that whoever provides more details is "better," but that isn't so. GIA maintains the strictest standards on color and clarity grading, and their assessment is considered definitive. As for the fine details of cut, I would encourage you to examine a few GIA XXX stones next to, for example, a GCAL 8x, and see how much of a difference you can actually see with your eyes. It might not be as big a deal as you think!

### Is a more detailed diamond cut report worth the extra cost?

Dan Moran (u/diamonddealer) · 2024-02-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1aqeo69/comment/kqkiqep/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-kqkiqep

AGS doesn't exist any more (GIA bought AGS and shut down the lab, incorporating much of their technology into GIA's grading). As for GCAL, it gives you more precise measurements... But I really don't think that adds much value for 99% of people. I know there's a tendency among analytical shoppers to scrutinize the minutiae of cut, but in the real world the difference between 34.3% and 34.4% crown angle means nothing. You'll never see it. Sure, it's nice to have, but I would warn you to mentally differentiate between information and knowledge.

The downside to GCAL is really just market based. GCAL stones tend to be very expensive, and it's hard to justify paying more for GCAL than GIA.

### Are some diamond grading labs stricter than others?

Dan Moran (u/diamonddealer) · 2024-02-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1aqeo69/comment/kqeesol/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-kqeesol

If it's demonstrably false, respectfully, I'd ask that you demonstrate it. Because the whole industry disagrees with you. There's a reason people pay a premium for a GIA graded stone over the same grade from IGI. It's because GIA grades to a higher standard. So, a GIA F VS1 (for example) will cost more than an IGI F VS1 - but it will also look better.

I wish IGI held the same standard as GIA. It would be great for GIA to have a true competitor. But since AGS is gone now (GIA bought it and shut down the lab), GIA is the top of the game.

### Should I buy a lab-certified diamond for an engagement ring?

Dan Moran (u/diamonddealer) · 2024-02-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1apxllx/comment/kq99iqq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-kq99iqq

Absolutely not. There are several issues with the diamond:

1) It's IGI graded, not GIA. IGI is significantly more lax than GIA in their color grading, and that's on display here. How in the world did they call that H color? It looks like K/L in the photos. WAY off.

Stick with GIA certified stones.

2) VVS clarity is overkill for most people. You can easily reduce the clarity and never see the difference. VS2/SI1 is the sweet spot for 99% of people.

3) That's a very delicate setting. If you like that design, I'd strongly encourage you to have someone else make it rather than JA. Their rings are mass produced to a relatively low standard, and they are notorious for structural issues.

You have a very healthy budget, and can definitely get a lovely ring for it. This just isn't it.

Have you looked at any stones in real life, or just online? Where are you located?

### Is a diamond from a less strict lab overpriced?

Dan Moran (u/diamonddealer) · 2024-01-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/19cpxwq/comment/kj2w4y3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-kj2w4y3

It's hard to say much without seeing the stone. EGL USA is not as strict in their grading as GIA, so I would assume this stone is probably J/K I1 by GIA standards. As such, it's overpriced. Should be closer to $15k.

Of course, I haven't seen the stone, so I really can't say for sure. What I CAN say is that it isn't an I SI2 to GIA's standards, or the seller would 100% have sent it to GIA and gotten a GIA report.

### Are fluorescent diamonds hard to resell later?

Dan Moran (u/diamonddealer) · 2023-08-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15tbjx8/comment/jwkyecg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-jwkyecg

I strongly disagree. I've seen that GIA info before, and it's just wrong. GIA got this wrong, plain and simple. In fact, they've released guidance since this was published contradicting it. Some googling will find it for you.

And at $12k, this is absolutely not a buy. Not at $10k either. That's just not the value of a stone like this. Should OP ever want to divest from it, he will find that it's extremely difficult to do so at any price, because the pool of buyers for it is much, much smaller than a "healthy" stone, and those buyers will be universally predatory.

There's just no reason to put good money into a stone like this. Don't do it.

### Is one diamond grading lab more trustworthy than others?

Dan Moran (u/diamonddealer) · 2023-06-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1465qe7/comment/jnq21ah/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-jnq21ah

Oh, a GeMolOgiST? You don't say? Watch out guys, we got a real bad ass over here.

I'm a diamond importer and dealer and have been working in this industry for 20 years. I also know what I'm talking about.

There is room for more than one lab in the marketplace.

If Harvard is the best college, why bother having other colleges? If Ferrari makes the fastest cars, why are there even other car manufacturers? If New York makes the best pizza, why does anyone live anywhere else? If De Beers mines the most diamonds, why are there other diamond miners?

I think it's universally agreed that GIA holds the highest standard of diamond grading in the world (though this is also hotly debated among experts). But that doesn't mean that no other lab is reputable. EGL USA holds a lower standard than GIA, but they do hold a standard. Their grading isn't for sale (like it is at so many no name labs), they don't print reports without assessing stones (as many others do), and they aren't in anyone's pocket (unlike a slew of others). They are, in short, reputable. You don't have to be the industry leader (which GIA indisputably is) to be reputable.

End of lesson.

Any by the way, I posted a 5 minute video to which you responded in less than one minute. This confirmed to me that you're not interested in a real conversation, just in arguing with a stranger on the internet. That's why I responded as I did here.

Have a nice day!

### Should I get my diamond assessed in person or check online prices?

Dan Moran (u/diamonddealer) · 2023-03-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11m3qqu/comment/jbjontv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-jbjontv

I am a diamond importer and dealer, and jewelry manufacturer. My family has been in the business for almost 100 years. I have worked with thousands of redditors over the years. Check my post history.

Now that we've compared resumes... I think it serves OP well to have their stone assessed in person. Checking online prices can't hurt either, but doing that is for comparing grading reports, not actual diamonds.

And despite your self assessment, you don't speak for all jewelry stores.

### Is IGI grading stricter than GIA, and why do prices vary?

Dan Moran (u/diamonddealer) · 2023-02-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10tu3z4/comment/j7bc4p6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-j7bc4p6

IGI is much less strict in their grading than GIA. Think of it as the difference between getting straight As at Harvard vs. at community college.

And there's a lot more to a diamond than just the 4 Cs. Model, bow tie, fluorescence, overtone, luster... None of these are factored into the 4 Cs. There's a reason people make a career out of assessing diamonds. This stuff is complicated!

Go on JA or BN and search for 1.50 OV I SI1. Look at the price difference between the cheapest and the most expensive. Why is there such a big range? If they were all the same shouldn't they all cost the same? No, because diamonds aren't fungible like that.

### What should I do if my diamond has no certificate?

Dan Moran (u/diamonddealer) · 2023-01-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/108hgxo/comment/j3siui1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-j3siui1

What certificate number do you have? What I'm looking for is a report from an independent gem lab as to the quality of the stone. Based on the information in the appraisal (non-specific color grade), I suspect the stone is not certified. If that's the case, you should have the stone removed from the setting and sent to GIA for a proper report. Once you have that, we can give you a sense of the value of the stone.

You won't get much for the setting. Most of the cost of it was the design and labor, and that can't be recouped. It'll have to be melted, so you're selling at as scrap.

### Will GIA stop grading lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2023-01-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/101f69z/comment/j2su53i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-j2su53i

I actually spoke with some GIA graders recently about this. They intend to include less and less info about LGs in their reports, as it is their assessment that the market just doesn't care for the fine details (their words, not mine). Also, they told me that they expect to exit the LG report business entirely within 5 years, as they expect prices to fall to the point where certifying them is no longer financially viable. We're already there for smaller stones. Who wants to pay $200 for a report on a 0.70ct LG that's worth less than $500 to begin with?

But don't just throw your hands up and say "it's all marketing." The internals of your vendors' businesses need not be your concern, but the details of the stone are completely appropriate to scrutinize!

### How much diamond size can you get at different budgets?

Dan Moran (u/diamonddealer) · 2022-12-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/zdfxv3/comment/iz3a2dr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-iz3a2dr

Congratulations! Depending on how focused you are on size, you could be in a very nice 2ct, a more moderate 2.5ct, or a somewhat compromising 3ct.

Contrary to what some others will tell you, most people can't tell the difference between a GIA XXX and a "super duper mega ideal" stone. But your wallet sure can! This is even more true 6 weeks after you propose, when the ring is covered in lotion and makeup anyway. I'd advise you to compare stones side by side and see for yourself!

Have you looked at any stones in real life? Where are you located?

### Can someone judge a diamond from a partial certificate photo?

Dan Moran (u/diamonddealer) · 2022-10-28 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/yfxqmj/comment/iu5r49c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-iu5r49c

APOLOGIES FOR INCOMING OBNOXIOUSNESS

That's not a diamond. It's an image of PART of a diamond certificate. If you want meaningful guidance, please post the report in its entirety, along with photos and videos of the stone in question.

This is like you saying, "I'm thinking of marrying someone, here's their report card from the first semester of 10th grade. That should be enough for you to give me relationship advice."

I know, lots of people have posted incomplete info like this on this sub... I just couldn't bite my tongue any more. This isn't specifically about you or your stone - just trying to push the sub in the right direction.

### Does strong fluorescence make a diamond look worse?

Dan Moran (u/diamonddealer) · 2022-10-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/y73ocd/comment/isv1qhh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-isv1qhh

I know GIA disagrees. They are wrong. Plain and simple.

As much as I respect the work of GIA, their expertise does not override the fact that fluorescence (especially VERY strong fluorescence) adversely affects a diamond's appearance. And the prices these stones fetch in the market confirms that. A market as commoditized as diamonds is very efficient at pricing in anything that can affect values. There's a reason OP's stone was so much cheaper than a non-fluorescent stone would have been.

GIA is doing consumers a disservice with this one, and I'm here to correct their mistake.

### Why do sellers price emeralds so differently from one another?

Dan Moran (u/diamonddealer) · 2022-09-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/io84fnw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-io84fnw

Thanks so much for your feedback regarding my character. Ad hominem attacks are certainly the hallmark of any sound argument.

I am not nearly important enough in the industry to encourage or discourage any large scale behavior. I do, however, have sufficient perspective to observe it, and sufficient familiarity with this audience to report it.

If it would make you happy, sure.

A stone as you describe shouldn't be more than about $2,000 TOTAL. So are you implying that they're giving them away for free in India and Australia? Where are you looking? If you're shopping retail, you have BADLY missed the point.

I do not claim to have any expertise in emeralds, nor am I particularly interested in debating the finer points of their pricing with you.

Well, do you understand, or don't you? Because you don't seem to. I am restraining myself - with difficulty - from responding to your name calling. I hope that this restraint doesn't go unnoticed.

For seemingly the millionth time, I am not the one who made claims here. You are. I simply dismissed them as false. You have completely lost the thread here.

I'm sorry, it's late here and it's beyond me to decipher whatever atrocities you've committed against the English language in that sentence. I honestly have no idea what you're talking about at this point, and I've completely lost interest in continuing this conversation.

https://youtu.be/HbvYeLxMKN8

### Are some diamond grading labs stricter than others on color?

Dan Moran (u/diamonddealer) · 2022-08-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wh3yep/comment/ij59iie/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-ij59iie

To be clear, I'm not trying go convince you of anything. I have no interest, and clearly it would be impossible, since you believe I have some hidden agenda. My replies here are only for the benefit of others who may read this thread, including OP, who came here with sincere questions about a stone under consideration.

There is in fact evidence that AGS is less strict in color grading. What evidence? The market! GIA stones command a higher price than AGS, all else equal. Why? Because pros know that GIA is a bit more strict. I'm not saying AGS is a bad lab - they do good work! But GIA is considered the utmost authority for a reason (not that they're perfect - far from it. That's why each stone must be evaluated by a trusted expert regardless of certification).

If paying the price premium for super ideal is worth it to you, by all means, go for it. But, based on my experience with thousands of couples over a 20 year career, most people would prefer to spend that extra money on size or color - or just keep it in their pockets!

### Is a diamond report from a small lab reliable?

Dan Moran (u/diamonddealer) · 2022-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wg5cd5/comment/iixqa4v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-iixqa4v

I'm sorry to tell you, but it's worthless. Treat the report as toilet paper.

But I doubt you were sold an LG as a natural. It does happen, but it's extremely rare.

If you want to be sure, send the stone to GIA for a new report. That will give you piece of mind. But we warned, the grade will come back FAR lower than what GSI said, and you will wind up being pissed to learn that you did in fact massively overpay. There's only one reason anyone uses GSI reports - to inflate the grades.

Really sorry to bear bad news.

### Can I grade a diamond myself from its certificate?

Dan Moran (u/diamonddealer) · 2022-04-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/twujai/comment/i3mouc7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-i3mouc7

OK, so you have a "certificate," but you don't trust it, so you're using your own grading. Are you sure you're confident in your own ability to grade it? Grading isn't just color and clarity. What about the polish and symmetry? Fluorescence? Luster? And more?

As a wholesaler, I can tell you with certainty - this person is not selling a $1 bill for $0.50. Not happening. Even an I SI1 is worth more than this in today's market.

How about this? Ask your "friend" the "wholesaler" to send the stone to GIA, and see what they call it. Offer to pay for the GIA report. See how he responds. That will tell you everything you need to know.

### What should I define before choosing a diamond to buy?

Dan Moran (u/diamonddealer) · 2022-02-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/sseuse/comment/hwxcdzq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hwxcdzq

You've posted quite a few stones in the last few days. Each have had their issues.

No one can tell you for sure if the FL on this stone will be a problem without seeing it. But I think there is a larger issue with your approach.

I'd suggest you take a step back and ask yourself what the mission is. What's your budget? What are your goals for the ring? What are you hoping to achieve? People on this sub can help you hit your target but you have to define it first!

So, posting certificates with the title "Thoughts?" is not going to get you useful feedback. Based in that certificate alone, I think I'd definitely buy it for $5, and I certainly wouldn't for $10,000,000.

### Is a larger diamond better than a smaller certified one?

Dan Moran (u/diamonddealer) · 2022-02-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/slk9r2/comment/hvrc5zu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hvrc5zu

That's a reasonable price these days, if it's eye clean. It's very hard to tell for sure from this image, but if you didn't see any flaws, then great.

No, I think you'll get more value out of the larger stone than out of some "gemological bragging rights."

I'd guess it wasn't GIA certified at $20k. $20k for a GIA F SI2 XXX in 2.5 carats would be an outrageously good deal. So I really doubt it's an apples to apples comparison.

Sorry, but yes, it really is - especially when it comes to the settings.

Those are NOT your only options!

Where are you located?

### How often is fluorescence a problem in diamonds?

Dan Moran (u/diamonddealer) · 2022-01-28 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/seqx1h/comment/hulixm9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hulixm9

Hi! Thanks for remembering me. Here's the video again:

https://youtu.be/w2lvBt5LYQY

OP, I responded on your other thread already, so I won't repeat myself. But for the record, I think GIA vastly underestimated the frequency with which fluorescence is a problem, specifically with stones sold in the USA. Most of the stones that aren't as affected by FL wind up in overseas markets (a bit complex to explain, but the major cutting houses are pretty clever about knowing which markets prefer which stones).

### Are online diamond affiliate services a good way to buy?

Dan Moran (u/diamonddealer) · 2022-01-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r4gl1m/comment/hrczpv8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hrczpv8

I'm sorry to have triggered you! But to answer your question, yes I'm very familiar with RC, yes, I've met Ajay (though it's been a few years), and yes, I have an understanding of how their business works.

If you found their guidance helpful, then good for you. But the fact is they don't hold any stones. They are purely affiliates. So any expert guidance you receive is from someone discussing a diamond he or she has never seen. They are working purely on images and certificates. To me, that's like a doctor diagnosing a patient without ever examining him. I just don't think it's the best way to do things.

But hey, if it works for you, great. Like you said, many people are satisfied with the results they get there.

### How big should side stones be for a ring?

Dan Moran (u/diamonddealer) · 2021-10-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/q5hwom/comment/hg6h162/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hg6h162

Well, if the side stones are quite large, it would be OK... But then it wouldn't make sense for your center stone.

With a 0.90 center, I'd go about 0.20 or so for each side - more than that is too much. So, even if the center is the best GVS1 in the world (without seeing the stone, certificate, etc. I can't say, of course), $8,500 is still too much for a ring like that.

And the sides should definitely match. JA doesn't match them properly because all the settings are pre-fabricated, as opposed to made to match your stone.

### Is an EGL Israel certificate as reliable as EGL USA?

Dan Moran (u/diamonddealer) · 2021-09-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pmarr1/comment/hchyccw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hchyccw

This certificate is from EGL Israel, not EGL USA. They are very, very different. EGL Israel is notorious for over grading stones to the point where they have been sued many times for falsifying diamond grades. In fact they actually closed for a while over it and I believe they only recently reopened. I can't tell you what the true grading of the stone is without seeing it, but I can tell you for sure that it is not a DSI12. That said, if you like it it might still be worthwhile to buy the stone. Just treat it as if it is uncertified. How much is it?

### How can I confirm a diamond matches its certificate?

Dan Moran (u/diamonddealer) · 2021-09-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pij60o/comment/hbrd6qe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-hbrd6qe

There are lots of ways. In addition to the inscription (not every diamond has one, but many do), you can compare measurements, facet patterns, color, etc. against the certificate.

But there's a much simpler way to be confident. Work with a trusted jeweler! Find a jeweler with good reviews, who gives you a sense that he/she is honest, expert, and candid. If you don't trust your jeweler, don't buy there, no matter what the paperwork says. And if you do trust your jeweler - trust your jeweler!

### What is a diamond dossier versus a full report?

Dan Moran (u/diamonddealer) · 2021-07-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/oq5r3a/comment/h69ogg9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-h69ogg9

This isn't a full GIA report. It's what's called a "dossier." Some dealers get dossiers for smaller stones because 1) it's cheaper, and 2) They don't show full details. So if you have a smaller stone and there's some defect about it you don't want to make obvious, a dossier can help you hide it.

In this case, I don't know for sure if the cloud is the defining inclusion in the stone... But I suspect it is. 0.95 is really too big for a dossier in most cases, so I suspect this stone has something to hide.

Sorry!

### Is an older diamond certificate better than a newer one?

Dan Moran (u/diamonddealer) · 2021-03-31 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/mgukzo/comment/gsvbfdq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-gsvbfdq

Actually, the older certificate might be a good thing. Many experts (myself included) have observed that over the years, GIA's standards have become less stringent. So, the older certificate might actually be graded to a higher standard than the stone will be graded today.

Rather than asking the jeweler to update the existing certificate, I recommend you ask him or her to send it to GIA as though it had never been certified at all. Let's see what they say today. It may work out to your advantage. Just make sure you finalize the price with the jeweler first! In my humble opinion, the stone is a bit overpriced.

### Is a diamond sold without a certificate a red flag?

Dan Moran (u/diamonddealer) · 2021-03-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/m75rwq/comment/gra4jan/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-gra4jan

I just read back through the thread. What you've said gives me serious pause - major red flags here. NOBODY sells a 4ct E VVS with no certificate. It would be absurd to not certify a stone like that. So, if he's telling you it has no certificate, you're being lied to. Most likely he sent it for a report, didn't like what the lab said, and threw the report out so he could sell the stone "as-is" and leave you holding the bag.

How much is it?

### Can GIA diamond grading reports be wrong or inconsistent?

Dan Moran (u/diamonddealer) · 2020-09-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/iuilos/comment/g5m1jhq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-g5m1jhq

Dealers do this all the time, when we are unhappy with the results GIA gives us. Remember, GIA isn't some all-knowing all seeing God - it's a bunch of people sitting in a room looking at diamonds. Sometimes they get it wrong. I can't tell you how many times I've gotten a result from GIA, taken a look at it, decided it was nonsense, and thrown it in the trash. Then three weeks later I sent the same stone again and get a totally different result.

### Does Graded by a GIA gemologist mean GIA certified?

Dan Moran (u/diamonddealer) · 2020-08-26 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ih22ez/comment/g2xu3qx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-g2xu3qx

"Graded by a GIA gemologist" and "Graded by GIA" are not remotely the same thing.

Vrai is saying "we hired a guy who studied at GIA and he's grading our stones now." But there's a clear and obvious conflict of interest! He's being paid a salary by the owner of the stones he's supposed to be objectively grading, and he knows they profit if he overgrades. Objectivity is impossible.

Plus, I've seen Vrai's new "certificates." They try - HARD - to make the consumer think these reports are somehow endorsed by GIA, but they're not.

It's repulsive deception, and they should be ashamed of themselves.

### Are lab-grown diamond prices really much lower than natural?

Dan Moran (u/diamonddealer) · 2020-02-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ezgsjc/comment/fgo18xn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-fgo18xn

Me too! But an engagement ring is a powerful symbol, and traditionally, enduring value is a part of that.

LG prices aren't that low (yet) if you compare apples to apples. Remember, IGI certificates are NOT equivalent to GIA. Typically they're 60-70% of natural. It's just not enough of a discount to be compelling. And, again, an engagement ring is supposed to be valuable. If LG stones were $2, would anyone really want to be proposed to with a $2 ring?

### Are cheap diamonds from online marketplaces worth buying?

Dan Moran (u/diamonddealer) · 2019-12-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/e7ykjk/comment/facdj7n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-facdj7n

OK, so none of these diamonds are independently graded, so in both cases, you're taking the seller's word for it. The Amazon ones are listed as I2-I3, which is very poor quality - half a step better than industrial diamonds. The JA ones are listed as "SI" - which is better - but they're not terribly specific.

I wouldn't expect either pair to be very well cut, which IMHO is the most important thing for a diamond.

But at this budget, I'd probably go for the JA ones. They're OK, as far as I can tell.

### How do I value a diamond ring I want to sell?

Dan Moran (u/diamonddealer) · 2019-06-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/bzpfnw/comment/eqv0ggp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-eqv0ggp

Sounds like a serious ring! Don't sell it just yet. First, get the diamond properly graded. Send it to GIA for a report. This will cost you some money, but it's well worth it. This way you will know exactly what the properties of the stone are - jewelers will trust the GIA grading.

Then, go into a jeweler, show him the ring and paperwork, and tell him you want to BUY one just like it. Tell him it's your mom's and your GF wants an identical one or something. Basically, get him to quote you on getting as similar a ring as possible. Once you have that number, take off 30% or so (jeweler's profit), and you have a starting point to ask for from someone else.

You won't do well just showing them the ring and saying "how much will you give me for this?" Do some homework and have an asking price. You'll get better results.

Where are you located?

### Is EGL certification worse than GIA, and should I avoid it?

Dan Moran (u/diamonddealer) · 2019-05-28 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/bu1g1f/comment/ep5nmbx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-ep5nmbx

No, don't necessarily avoid EGL. I work with both GIA and EGL all the time. You just have to understand the difference in grading standard and make sure the price accounts for it.

In this case, I'm not sure that's true. That sounds like a GIA price for an EGL stone.

I have posted about this many times. Check my post history. I also have a video I can post later - but I'm in the car now. Remind me!

### Where should I start learning about buying an engagement ring diamond?

Dan Moran (u/diamonddealer) · 2019-04-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/b9d24e/comment/ek3ve8i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-ek3ve8i

Congratulations!

First of all, don't panic! This can actually be a fun process. A little education will really help. Start here:

https://youtu.be/6S9Y2gSxEgM

As for your questions:

1. Not necessarily. Everyone's eyes are different, and you need to find out what's white and clean to YOU. Go see a few stones IRL if at all possible. This will help a lot.

2. Again, not necessarily. GIA is a very reputable lab, but they're not the only one. And GIA certification does not guarantee ethical sourcing (though TBH the odds of a conflict diamond coming to market today are actually very very low anyway).

3. Yes, JA and BN are reputable companies... But I don't think they're the best places to buy a stone. I have posted extensively on this topic. Check my post history!

### What recourse exists for an uncertified diamond bought years ago?

Dan Moran (u/diamonddealer) · 2019-03-05 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/axej6g/comment/ehug150/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-ehug150

There's definitely no report. It's an uncertified stone. Whoever told her "we only sell GIA" was quoting some company line, and probably doesn't know what he/she is talking about. Maybe they only sell GIA now, but that wasn't the case 12 years ago.

At the end of the day, OP bought a ring 12 years ago, and has been happy with it until now. There's no recourse to be had.

OP, I recommend you just let this whole thing be water under the bridge.

### Is a natural diamond worth a premium over lab-grown?

Dan Moran (u/diamonddealer) · 2019-02-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/arrg01/comment/egpl5rx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-egpl5rx

Sure, happy to help. I honestly can't understand why that got downvoted (though, to be fair, I know there are people in this sub who downvote almost everything I say. Sigh...)

Yeah, that's a pretty tight budget for a 1.5ct... But you can probably get a similar stone to what you were supposed to get (based on that GIA slip) for $10-11k or so. To me, that's worth spending the premium for a natural stone, to keep your options open for the future.

And for $8,500, you can still get a nice 1.5ct. Just not quite AS nice, you know?

NO ONE has those intentions when they buy a diamond! And yet, people to trade in/upgrade/etc. all the time. Look at it this way - would you rather pay $8,500/month on rent for a house, or $10,000/month on a mortgage to OWN a house? One builds equity, and the other doesn't. On the other hand, less money is less, and more is more, so I totally get that.

I know it may seem like I have a bias here, since I'm in the natural diamond business. But to think that would be reversing cause an effect! I don't promote natural stones because I'm in the business - I'm in that business because I think it's the better way to go! I could sell lab grown diamonds if I wanted to (believe me, I get calls from growers every day begging me to do just that!), but I don't think it's the right thing for my clients who want value for their money.

Anyway, that's my two cents.

EDIT: Remember, if you do go the lab-grown route, IGI certificates are NOT equivalent to GIA. The grading standards are quite different, so an IGI HSI1 is NOT the same as a GIA HSI1. Be careful!

### Who is responsible if a diamond does not match its certificate?

Dan Moran (u/diamonddealer) · 2019-02-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/arrg01/comment/egph5xv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification#a-egph5xv

It's possible that he was deceived by his vendor, same as you. He may not be malicious in this. However, he is supposed to be the expert, not you. So it's HIS responsibility to check the stone and make sure it matches the certificate. Therefore, his refund from his vendor is HIS problem.

Tell him if he doesn't refund you immediately, you will call the police and file a charge of fraud. That'll motivate him to get you out of his shop ASAP.

That's a short form summary of a GIA report that we use to stick inside of diamond parcels to identify them. GIA provides those along with the full reports. Apparently, someone got the bright idea to separate the summary from the report, and stick it with a different stone!

Well, not necessarily. I provide appraisals for the pieces I make (it helps my clients with insurance, etc.). But I certainly wouldn't discourage them from going elsewhere if they wanted a second opinion!

There are other things to check, too. Does the carat weight match? Do the measurements match? Does the color match? None of this would redeem the stone (if the inscription isn't there, the stone doesn't match the certificate, period.), but it might explain the jeweler making the mistake (if, for example, he just weighed it when it came in from his dealer rather than doing a proper check). Note, it would EXPLAIN it, not EXCUSE it.

Yeah, that about sums it up. I mean, it's possible that the owner of the stone (your jeweler's supplier) decided to remove the inscription for whatever reason (quick and easy to do), but then that would invalidate the report, and the stone would have to be re-submitted to GIA for grading.

No, you shouldn't. And no matter what, that stone, and that jeweler, are soured for you. You should walk away from both.

Well, GIA doesn't define the VALUE (they don't appraise anything), but I get what you're saying. Essentially, there are only three scenarios possible, since the stone doesn't match the certificate.

1) The jeweler deliberately sold you the stone that differs from how he represented it. So, he's dishonest.

2) The jeweler didn't properly inspect the stone to ensure that it matches the report. So, he's negligent.

3) The jeweler did inspect the stone, and believed it to match the certificate, which it plainly doesn't. So, he's incompetent.

Any way you look at it, you need to find another jeweler.

Now, none of that necessarily means you need to switch to lab grown, but that's a whole other conversation.

### Is a princess cut excellent rating from EGL meaningful?

Dan Moran (u/diamonddealer) · 2018-12-27 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/a9uq84/comment/ecmohum/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-ecmohum

There's a lot to unpack here.

-The salesman said the stone is "rated excellent." At what? There is no formal cut grade issued for princess cuts, so what is he referring to? Sounds fishy to me.

-There's nothing inherently wrong with EGL USA. I work with them all the time. By the way, all the major labs get sude constantly. However, they don't grade to the same standard as GIA. So you shouldn't be directly comparing this stone to a GIA stone with the same grading - or paying the same price!

-60/60 applies to round diamonds, not princess. These numbers look OK.

Can you post the certificate? Pictures?

### How does IGI grading compare to GIA for lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2018-11-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9z73bk/comment/ea95bwj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-ea95bwj

I find IGI to be about 1.5 colors (so, a nice GIA K would get I from IGI, and a weak GIA K would get a J) and 0.5 clarities lower than GIA. Very similar to EGL USA.

This stone is not a good deal at all. You could be in a pretty similar natural diamond for that price! For reference, just yesterday I sold a natural 0.90 H VS2, EGL USA certified, beautiful geometric look (not crushed) for $2,300.

So, this "discount" (which isn't really a discount at all in this case) for a lab grown diamond doesn't make it appealing at all. Keep looking!

### Do diamond labs grade differently, and should prices reflect it?

Dan Moran (u/diamonddealer) · 2018-07-31 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/93fkfs/comment/e3cyede/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-e3cyede

It's a little more complicated than this. I agree that many labs use a lower grading standard than GIA... But those stones should come with a lower price to match! For example, if you look at a GIA HSI1 vs. an IGI GVS2, they should probably look about the same, and COST about the same. So the certificate becomes a matter of marketing/brand.

TL;DR there's room for more than one good lab in the world. Stones just need to be priced correctly.

### Diamond grading reports (GIA, IGI and others): Dan's answer from May 2018

Dan Moran (u/diamonddealer) · 2018-05-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8glv4p/comment/dyd32sk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dyd32sk

Congratulations on all these huge milestones in your life! Wow, that's a lot at once!

No, it won't look too small. Don't worry. I'd actually recommend the 2mm over the 1.5mm. In my experience, rings less than 1.7mm wide are often susceptible to bending, warping, or cracking, and they're just not durable enough (which is a shame, since they can look so nice!).

Well, at the end of the day, more is more, so if size is a priority, then sure, you should do that. On the other hand, price relates to size EXPONENTIALLY, so the more carat weight you get, the more painful the numbers will be. The size difference between 0.90 carats and 1.20 is significant. Between 0.90 and 1, maybe not so much.

Never mind the formal grading for a minute - think about it in practical terms. Look for a stone that's white enough it won't look yellow or dingy, that's clean enough that no inclusions bother your naked eye (it doesn't have to be microscopically clean!), and that's well cut so it sparkles like it should. What grades does that mean? It varies for each individual! Look at a bunch of stones and see what YOUR tolerances are!

Not necessarily... But you need to understand what you're buying. IGI's grading standard (and AGS's, and EGL's) is different from GIA's. Most experts agree that GIA has the most strict grading, so you wouldn't expect an IGI H color (for example) to be as white as a GIA H color. But you also wouldn't expect to PAY the same for it. So, if you're buying an IGI stone, make sure you're paying the IGI price - don't pay GIA price for IGI stones (or AGS, EGL, etc.). Does that make sense?

Look for a stone with good proportions (square, not rectangular, not too deep or shallow), and avoid a girdle that's extremely thick (makes the stone look smaller and reduces light performance) or thin (makes the corners very vulnerable to chipping). You can google the "ideal" specs for a princess cut all day long and hear a hundred different "experts" insisting their formula, or their "super ideal" cut is best, but at the end of the day, you need to look at some actual stones (in real life if possible, via an expert proxy if not) and see what looks best TO YOU.

Again, congratulations, and good luck!

### What does a diamond matching service actually check?

Dan Moran (u/diamonddealer) · 2018-04-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8fvyu2/comment/dy77pj1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dy77pj1

No, I haven't dealt with them. I'm a wholesaler, and I deal with high end independent jewelers, and private clients (a LOT of redditors, lately!).

What this means is that IDNID has someone on staff whose job it is to look at the stone, look at the certificate, and make sure the two match. In other words, he's answering "is this the stone described in the certificate?" He's NOT answering "is this a good stone?" or "Is this a good price for the stone?" or "Is this I color closer to an H or to a J?" He's just making sure that the measurements, inclusions, etc. match the paperwork the seller provided.

So it's not really a matter of being trusting or not - it's a matter of understanding what service IDNID is providing, and accepting (or not) the inherent limitations of that service.

### How do I compare two diamonds with different grades?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gqrhe/comment/dql3b8o/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dql3b8o

More expensive, lower size, lower clarity.

More expensive, 1 color lower, 2 clarities lower, not GIA certified (AGS tends to be a bit more lenient on color, so potentially more like a GIA J).

Again, more expensive, 1 color lower, 2 clarities lower, not GIA certified (AGS tends to be a bit more lenient on color, so potentially more like a GIA J).

These are NOT apples-to-apples comparisons. Just keeping it real.

OP, you're likely better off with the stone you have now.

### Are branded diamonds really worth more than unbranded ones?

Dan Moran (u/diamonddealer) · 2017-11-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7g4a3x/comment/dqiy12b/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dqiy12b

My family never owned a store, actually. We've worked in virtually every other aspect of the industry, though, including several online businesses.

That's a straw-man argument - that's NOT what I said. What I said is that it's totally possible to find IDENTICAL non-branded diamonds for significantly cheaper than BG. That's a fact.

How exactly do I collect on this guarantee? Because that's just not true.

I agree - that only makes sense to you. Not to me.

LOL

First of all, there are plenty of non-branded AGS certified diamonds to be had. Second, there's nothing stopping anyone from buying any diamond and sending it to AGS to verify the cut. Third, AGS stones are NOT more expensive than GIA in apples-to-apples comparisons. That's just false.

The DEFINITION of "client" is the person who pays you. If you are paid by BG, then BG is your client. The buyer of the ring isn't your client - he's your product. You are selling people like OP to BG, and getting paid for it. Again, nothing inherently wrong with that, but that's what it is.

Glad to hear it!

No one ever suggested otherwise.

Because taking the time and energy to do that work can create additional value for the client, that's why.

Out of curiosity, how are you measuring that 2%?

Anyway, I've chased this thread far enough. Best of luck to you!

### Can you estimate a diamond's value from its certificate alone?

Dan Moran (u/diamonddealer) · 2017-11-05 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7anbfm/comment/dpds5ky/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dpds5ky

Thanks for paging me!

I'm not really comfortable with the premise of the question. As you and others who read my posts already know, I don't think it's possible to really know the value of a diamond without seeing it, and all I have here is the certificate info. How is the H color? Is it brownish or greenish? How's the VS2? Black center inclusion, or white ghost feather on the edge? How's the luster? Also, a quick search of some wholesale inventories shows me that there aren't too many comparable stones available, so that will potentially affect pricing too.

So, I could maybe venture a range... For a 2.10ct, princess cut, H VS2 AGS, Ideal cut... Somewhere around $14,000-17,000 wholesale. But I really can't stand behind any number without seeing the stone!

It's also worth noting that there are plenty of similar stones, GIA certified, with cuts just as nice as (or better than) this one, for quite a bit less. This is a case where the AGS may be commanding an unjustified premium.

So,, how much is your guy asking for the stone?

EDIT: Somehow, I pulled up the wrong info on the first go-around. Since the stone is round, I'd say $17-20k. Again, though, there are cheaper GIA certified XXX options available!

### Should I buy the diamond and setting from the same jeweler?

Dan Moran (u/diamonddealer) · 2017-09-18 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/70ap3h/comment/dn6a2gd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dn6a2gd

A GIA certificate is NOT a guarantee of "non-shoddiness." I can't tell you how many times I've seen two stones side by side with virtually identical certificates and very different real-world appearance.

I really recommend you get your stone and setting from the same source. That way, if there is any problem, you have one jeweler to work with to resolve it, not two. Also, this ensures that any small diamonds in your setting match in color and overtone to your center, which is VERY important in making the ring look cohesive and beautiful.

### Is a G color diamond with strong fluorescence a good buy?

Dan Moran (u/diamonddealer) · 2017-06-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6fltd8/comment/dil2300/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dil2300

See my comment about the other stone you just posted. Avoid strong FL if you can't see the stone before you buy it - too high a risk of haziness.

I know your original pick is graded G - but some Gs are better than others! Maybe this one was a "lucky" grade for the seller, so he's giving a discount on the stone because he knows it's not a very good G. Of course, this is pure conjecture - I really don't know.

### Is an AGS certified diamond worth less than a GIA one?

Dan Moran (u/diamonddealer) · 2017-05-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/6b9y28/comment/dhlewjj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dhlewjj

Well, I don't think I'd pick any of these three... But of these three, I'd choose #3.

#2 is an AGS graded stone, which isn't quite the same standard as GIA, so I think it's overpriced.

As for #1 vs. #3, #3 is only 0.2mm smaller (negligible), it's a better color, and it's less money. No brainer.

But honestly, I don't love the value on any of these. At your price point, you could almost be in a 1.5 carat SI stone, and I think that's a better way to go.

### How do I check a diamond's certificate and the jeweler?

Dan Moran (u/diamonddealer) · 2017-05-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/69704d/comment/dh4efud/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dh4efud

Can you post the certificate? How much are they charging you?

As for checking the stone to make sure you aren't getting conned... Don't even try. If a hustler wants to con you, they can always fake the inscription. So, don't check the stone at all - Check the JEWELER. Are they reputable? Do they have good reviews/references? Have they been honest and forthcoming with you? Do they have guarantees and policies in place? In short, do you trust them? If so, buy the stone! If not, why are you even considering working with them?

### Are EGL diamond certificates trustworthy, and what should I ask for?

Dan Moran (u/diamonddealer) · 2017-04-10 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/64mfch/comment/dg3fogf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dg3fogf

They're not inherently pulling a fast one on you here. There's nothing wrong with EGL USA stones (and make SURE they're EGL USA, NOT international!). I made a video explaining this issue:

https://youtu.be/utrliAZu2lI

However, there are some other things at play here that make me think shady stuff might be going on. They are giving you incomplete information about the EGL stones, which tells me they may be hiding something. Can you ask them for complete certificates? If so, please post them here.

Where are you located?

### Why choose a private jeweler over a retail store?

Dan Moran (u/diamonddealer) · 2017-04-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/63fxkq/comment/dfxdtsy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dfxdtsy

I hear what you're saying, but as far as my business, you have the cause and effect backwards. I don't say working with a private jeweler is best because I am one, I BECAME a private jeweler because I think it's the best way to serve people in this business. My family has extensive background in this industry, and I could have had a career in many different areas of the diamond world. I chose this because I think it's where I can make the most impact, and where the industry falls down the most.

As for the "three letter companies." you're not reading me wrong. But again, I think you are assuming a different cause than what I see. It's not that I think EGL is so great, it's that I don't think GIA or AGS are nearly as sacred and unimpeachable as you do. The grading standards of these labs have moved a lot over the years, and people need to notice that. Honestly, AGS is pretty irrelevant in the market these days (virtually no one asks for them), and GIA is not what many people think it is. They make a huge effort to market themselves as the ultimate authority, some kind of oracle in an ivory tower. And that's just not so. So, if you think I'm throwing them under the bus, maybe that's where they belong.

So,your quote on what I'm trying to say isn't quite right. I'd say "You'd be wise to find an expert you can trust, no matter whether the diamond is certified or not, and no matter who certified the diamond. Different labs have different standards, and none of them are perfect. So, evaluate the STONE (NOT the certificate), and if you can't do that on your own (which almost nobody can), enlist the help of an expert you feel comfortable with."

### Did GIA invent the four Cs of diamonds?

Dan Moran (u/diamonddealer) · 2017-04-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/63fxkq/comment/dfup9sv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dfup9sv

I don't agree. First of all, GIA didn't invent the 4 Cs. They just invented the terminology we use to describe them today (which replaced earlier grading systems). Other entities use that terminology, including other labs, Rapaport, and retailers. So the terms are now effectively part of the English language.

I think where deception comes into play is when a seller presents a certificate as being the same as GIA if it isn't, and prices accordingly. This is where the possibility of consumer confusion exists, and I agree that it's a problem. But the fault there doesn't lie with the gem lab, it lies with the seller misrepresenting the certificate and stone. That's why I said you need to look at the STONE, not the paper.

And, as I've advocated at great length here and elsewhere, it's crucial for consumers to work with trusted (and trustworthy!) experts. If a jeweler is dishonest, GIA is just as easy to misrepresent as EGL. There are countless cons an unscrupulous jeweler can use regardless of certification. So, if your jeweler is a crook, you're screwed no matter what. And if he or she is honest, it doesn't matter which lab certified the stone, as it will be priced fairly. Which brings me back to the original point - buy a stone, not a certificate! And if you don't know jewelry, know your jeweler!

### GIA? EGL? IGI? AGS? HRD? WTF?!

Dan Moran (u/diamonddealer) · 2017-04-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/63fxkq/gia_egl_igi_ags_hrd_wtf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-63fxkq

There's a TON of confusion in the marketplace about the virtues and pitfalls of various different diamond grading labs. Redditors ask me about this all the time, so I thought I'd answer everybody at once. I made some videos explaining why the common sentiment of "GIA GOOD, EGL BAD" isn't really a very useful way to look at diamonds. Take a look:

https://youtu.be/utrliAZu2lI

https://youtu.be/JUIqGmvi6I8

TL;DW - Never mind the damn paper, look at the STONE! If you like the stone, the paperwork doesn't matter, and if you DON'T like the stone, the paperwork doesn't matter.

### Is cut the most important factor, and how is value set?

Dan Moran (u/diamonddealer) · 2017-03-06 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5xta5g/comment/del4ruo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-del4ruo

Adding my voice to the tide here - virtually everything this guy told you is either wrong or misleading.

1) Cut is the MOST important aspect of the stone. Don't compromise on this. What he told you is nonsense - there are plenty of GIA stones with severe bow-ties, shoulders, etc.

2) Nope - GIA makes no such claim. But the odds of getting a conflict stone are really very low these days.

3) NO! 14k is the minimum you should accept, and I use 18k 99% of the time (unless it's rose gold, in which 14k is preferred).

4) That's just nuts. This isn't a million dollar stone where escrow, etc. comes into play. Absolutely not.

5) Who knows? How can you know what a stone is worth without knowing complete information?

This jeweler is just not all he's cracked up to be. Never mind the stone for a second - you need to look for a different jeweler.

Where are you located?

### Is an abbreviated diamond certificate a warning sign?

Dan Moran (u/diamonddealer) · 2017-02-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5v7liq/comment/ddzze2z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-ddzze2z

That's not a great value for that stone. I'm based in Los Angeles, and I work with EGL USA all the time, so I have a pretty good sense of the value. You can do better.

Also, this isn't even a full certificate - it's just an abbreviated "consultation." That's unusual for a stone this size. If the jeweler didn't have or want to show you the full cert, that's probably because there's something on there he didn't want you to see. Maybe it has heavy fluorescence, or a poor cut. I can't say without seeing it. But I don't love what I see so far.

### Why would a jeweler be vague about diamond grading?

Dan Moran (u/diamonddealer) · 2017-02-02 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5rijfo/comment/dd8llca/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dd8llca

Unfortunately those pictures don't tell me much...

I think that, regardless of the actual stones, your interactions with the store are a major cause for concern. It seems to me that they aren't being at all forthcoming about what they're selling you. A good jeweler should go out of his way to educate you, so you can make an informed decision. $9,200 is a lot of money, and you should feel 100% comfortable spending it. This jeweler seems to be using your lack of knowledge against you, by deliberately being evasive about the grading. It doesn't matter if they have someone on staff who studied at GIA; that person has every financial motivation to overgrade the stone. The whole point of a diamond certificate is that it comes from a disinterested third party.

So, to make a long story short, never mind the stones, you need to shop for a new jeweler. And don't limit yourself to your city. There are great people out there who work remotely. It's not as hard as you may think. For example, I've recently shipped rings to redditors in Germany, Australia, and Peru, to name a few countries, as well as all over the USA. So there's no reason to restrict yourself to this one jeweler. Find someone more trustworthy.

### Is a luxury brand engagement ring worth paying extra for?

Dan Moran (u/diamonddealer) · 2017-01-20 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5p312h/comment/dcooa7m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dcooa7m

I see your points about experience (although MANY people are turned off by the pretentious Tiffany experience) and brand (although unlike a team jersey, no one can tell your ring is a Tiffany ring when you're wearing it but you). But as for quality? Absolutely not. Comparing Tiffany to Zales is a straw man argument - Zales is a totally different (inferior) quality of product, at a totally different price point, for a totally different market. It's more fair to compare Tiffany to a high-end independent jeweler. The diamond quality will be identical, the manufacturing quality should be as good (or better! Tiffany rings aren't any better made than average), and when you compare GIA certified stones to GIA certified stones, it doesn't matter who is selling them.

### Can you see clouds in VS clarity diamonds?

Dan Moran (u/diamonddealer) · 2016-12-31 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5l8f4j/comment/dbukxxt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dbukxxt

I wasn't appealing to anything. I was asking a question. Have you examined a multitude of stones, or are you repeating other people's opinions? Are you representing yourself as an expert or not?

With all due respect to Holloway et al, I CAN sometimes see VS clouds. Not always, but sometimes. And I say that having actually SEEN a lot of them. And if I can sometimes see them, maybe others would too.

Now, if you had said you had examined the stones and the clouds weren't visible, that would be one thing. But obviously you haven't, so you don't know for sure. Clearly, I haven't examined them either, so I don't know for sure either. Which is why I advised OP to LOOK at stones.

There is more to a diamond than a collection of statistics on a certificate. If you don't understand that, you are completely missing the point of giving a diamond to someone you love to begin with.

### How do I tell if a diamond price is overpriced?

Dan Moran (u/diamonddealer) · 2016-12-23 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5jv1i0/comment/dbja1xn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dbja1xn

I don't know enough about the stone to tell you what the price for this particular one should be, but if I make every generous assumption possible (nice SI1, no haziness, maybe faint or medium FL - which would be desirable in this case, GIA certificate, good measurements, no brown, no green, etc. etc.), it's still about 8-10% overpriced. Of course, if some of my guesses turn out to be overly generous, than the discrepancy is even bigger.

As for the setting, I don't know what Tacori piece you're duplicating, but $3,750 is a LOT for a setting. Unless it's incredibly elaborate and has a lot of diamond weight on it, that's very expensive.

Can you post more details? Certificate? Ring design?

### Can jewelers look up a diamond by its certificate number?

Dan Moran (u/diamonddealer) · 2016-12-21 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5jlyfp/comment/dbhb5tq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-dbhb5tq

Hi there! I think I'm one of the regulars you're referring to. Let me see if I can help.

Yes, diamond pros have access to wholesale only websites and we can look up a stone by the report number.

Where are you finding these two stones? Have you actually looked at them in real life? In my experience, most people who shop online often overestimate how high a clarity they will really need. You can probably get away with going lower and never know the difference. So you could go bigger, or save a few bucks!

If you can post certificates, or better yet, pictures/videos, I'm happy to take a look. If you don't want to post, feel free to PM me.

EDIT: Are these stones GIA certified? Certified by someone else?

### How can I check my diamond matches its certificate?

Dan Moran (u/diamonddealer) · 2016-12-13 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5i4c6k/comment/db5ftsq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-db5ftsq

That looks like a fluorescent stone to me. Actually I see it in the first picture more than the second. There's a haziness.

JA is certainly reputable... But they are only as good as their vendors. Remember that JA doesn't own diamonds - they just broker them. So what if you ordered the stone, and the vendor sent JA the wrong one? They could have accidentally (or intentionally) swapped the stone for something else, and maybe nobody at JA noticed.

Honestly, I don't think this is a likely scenario, but it's possible. Since you have the GIA, can you check the stone against the plot and measurements? Or even better, take it out of the ring and weigh it?

### Is a fluorescent diamond bought online a safe choice?

Dan Moran (u/diamonddealer) · 2016-10-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/57y0lc/comment/d8vy911/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d8vy911

Of these three, definitely option 1. But none of them is particularly well priced, IMHO.

And yes, fluorescence can affect the stone (sometimes, but not always). It's complicated. You might be fine, or the stone might be milky looking. I wouldn't buy a stone with strong FL without seeing it, or speaking with an expert who has.

This is the fundamental problem with buying a diamond online. There is no way to get direct answers to questions that can't be answered by a certificate. There's no one at James Allen who can tell you about this stone, because no one at JA has actually SEEN it in real life! It belongs to a dealer (someone like me) who allows JA to broker his stones for him, and pays a commission. So why would you go through a middle-man obscuring you from the best information on the stone, and PAY for the privilege? I just don't get it.

### Are inflated diamond appraisals worth anything?

Dan Moran (u/diamonddealer) · 2016-09-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/53tmvo/comment/d7we0ez/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d7we0ez

What does one guy giving inflated values on his appraisals say about the whole industry? Nothing.

Plenty of people want those inflated appraisals, because they use them to brag to friends, mother in law, etc. Not my style, but lots of people use them.

And you have a true indication of real value - what you paid! A diamond ring, like anything else in this world, is worth what someone will pay for it. No more, no less. Appraisals are for third parties, not for you.

### Should I get a retail or replacement value appraisal?

Dan Moran (u/diamonddealer) · 2016-09-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/53tmvo/comment/d7w95ct/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d7w95ct

This is a typical "feel-good" appraisal. It's designed to give you confidence in what you just bought, not to be a real estimate of value. You can certainly use it for insurance purposes, but you'll wind up overpaying on your premium.

Practically, this might be what you would pay at a super high-end retailer (Tiffany, Harry Winston, etc.)... But who cares about that?

I would go and ask for a "replacement value" appraisal, rather than a retail appraisal, so you don't have to pay so much insurance premium.

### Should I re-certify old diamonds before selling them?

Dan Moran (u/diamonddealer) · 2016-07-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4sw58l/comment/d5fsv9b/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d5fsv9b

These certificates are pretty old. You might consider sending these stones to GIA to be re-certified by modern standards. You might actually get more favorable grading. Then again, there's a cost to the certificates too, and these stones aren't worth that much (less than $1,000 per stone). So you may not want to invest more money into them. And unfortunately, they're not very well cut, so discerning buyers might stay away.

I would take what you have to a dealer or two (if there are any in your area) and see what they offer you. Or you can try posting them online (I'd say around $2,000 per carat, maximum) and seeing what the response is like.

### Is an uncertified diamond worth buying without a lab report?

Dan Moran (u/diamonddealer) · 2016-06-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4pf7c9/comment/d4l2myi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d4l2myi

While most of this is on point, let's make sure to be clear - just because it's not certified doesn't necessarily mean the salesman is overgrading it. I tend to agree with - he probably is overstating the quality of the stone - but I haven't seen it, so I don't know for sure.

However, the more important thing is that at $3,500, you can definitely get a certified stone with these parameters - so why settle for an uncertified one? Tell the salesman that you'll buy it, on the condition that GIA confirms everything he just told you. See what he says. My suspicion is that he'll start to sweat, stammer, and make up some excuse (my word is as good as GIA, GIA costs too much, takes too long, or whatever he can come up with). If he does that, you have your answer. On the other hand, if he is willing to send it, and GIA confirms the properties of the stone, you should pay the cost of the certification - and offer to do so upfront.

### Is a diamond certificate enough, or should you see it?

Dan Moran (u/diamonddealer) · 2016-05-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4j2fym/comment/d33c2p5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d33c2p5

Basically, that's right. The certificate doesn't hold all the information about the stone - it's just the best we can do at codifying it. A trained eye is a much better source of information than any certificate.

Yes, I could show you similar stones, and yes, I could teach you how to look. Once I do that, yes, you'll be able to distinguish between good ones and less good ones, and you can decide for yourself how good a stone needs to be to be good enough for you.

### Do diamond certificates from different EGL labs grade the same?

Dan Moran (u/diamonddealer) · 2016-03-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4cguik/comment/d1ia655/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-d1ia655

Hi! This is a very difficult subject to explain to someone who isn't versed in diamonds, and can be very confusing.

The short answer is, it depends. First of all, WHICH EGL are we talking about? USA? Israel? Europe? They are NOT the same company, and do NOT grade to the same standards.

Honestly, it's too much to summarize effectively in a reddit comment. But if you like, PM me with your contact info and I'll talk you through it.

### Does a Signature Ideal diamond label really mean it's well cut?

Dan Moran (u/diamonddealer) · 2015-12-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/3vttju/comment/cxqm2mu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cxqm2mu

The "Signature Ideal" phrase is pure marketing. When it comes to cut, there's really only one way to evaluate it - with YOUR OWN two eyes. It really doesn't matter at the end of the day what GIA, or GCAL, or Blue Nile says - all that matters is what YOU see.

If at all possible, go SEE some diamonds before you buy. You should be able to look at your stone with your own two eyes and decide if it speaks to you.

Where are you located?

### Does laser drilling add value to a diamond?

Dan Moran (u/diamonddealer) · 2015-10-08 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3nvmm7/comment/cvsvkas/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cvsvkas

Whoa, hold on. I'm not sure I agree with this.

1. No, laser drilling does not ADD value. It just subtracts less than filling.

2. That's a really interesting idea. If you could cut out the bit that's drilled, it might be a net gain. But from the pictures, I really doubt it.

3. OP has a GIA report. And GIA DOES in fact grade clarity enhanced - they just note the enhancement on the certificate.

4. Nope. Not true. There are plenty of ways to sell a stone like this. There are dealers like me in many major cities who know where to go with such a stone.

5. About 1.5% of value per year.

### What should I do if I'm unhappy with a diamond I bought?

Dan Moran (u/diamonddealer) · 2015-03-03 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2xm3gr/comment/cp2oi34/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cp2oi34

Before you get into a fight with the jeweler, try talking to him. Just tell him that now that you see the flaw, you can't unsee it, and it's bothering you, and you'd like a refund or exchange. See how he responds. I'm not defending him, but at the moment he has your money, and you may have a quicker and easier solution talking with him than threatening him.

Is the EGL certificate from EGL USA, or EGL International? There's a HUGE difference.

### Why do luxury jewelry brands charge more for diamonds?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmzlofb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cmzlofb

I also use EGL USA (NOT EGL International!) and IGI, who I think do a pretty good job.

And I don't know that I necessarily agree with the term "overcharge," at least not always. It's important to remember that a business like Tiffany has MASSIVE overhead. It's not cheap to make sure every woman in America knows that brand. And that money has to come from somewhere. That's just kind of how it works. If you go to Tiffany or the like, you aren't just paying for the ring, you're paying for the "experience." And as long as you know that, and it's worth the extra money to you, that's fair play.

Or, you can just call me and save a bundle! (Sorry, couldn't resist.)

### Do dealers offer financing, and how do grading labs differ?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz9tnb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cmz9tnb

1) I'm a bit old-school on this subject - I don't borrow money to buy stones. So I've never needed financing, and am unaffected.
2) Yes, I carry EGL USA stones, but NOT EGL International. BIG difference. This topic alone can occupy me for hours, and is something I'm pretty passionate about. I think EGL USA made a big mistake using that name and thereby associating themselves with EGL International. Most people don't understand that they are separate, and competing, companies. But other than this error, EGL USA conducts ethical and responsible business, and their grading is pretty spot on. People in the business know this. EGL International, on the other hand...

### Does an appraisal show what a diamond ring is worth?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz9qz4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cmz9qz4

As for your ring, the appraised value probably won't mean much, since these appraisals are generally designed more to make you feel good than to give you an actual idea of value. If you doubt me on this, try this experiment: go to whoever did the appraisal and ask them if they will BUY the ring for that amount. Or 10% less. Or 20%. Trust me, they won't.

The only appraisal that means anything is one with a check attached.

That said, the appraisal will give you a starting point in terms of diamond quality, size, etc. Use that info, list online, and keep your fingers crossed.

Or, you can come see me or someone like me, and I'll give you a realistic cash offer any time.

### How do jewelry designers find diamond suppliers, and how are diamonds priced?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz6620/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cmz6620

1) It's tough. I'd start with trade publications to see whose design I like, then contact those people either at a trade show or directly.

2) Trade shows work pretty well for me. I also do some charity events and the like.

3) Not one that I would recommend. The challenge with diamonds is that each one is unique. Just because one stone graded ABC is worth $X, doesn't mean another stone graded the same will be. Even GIA, widely considered the most prestigious gem lab in the world, refuses to give opinions on the value of the stones they grade.

### Should I buy a diamond based only on its certificate?

Dan Moran (u/diamonddealer) · 2014-10-09 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2iqfjv/comment/cl4ryu4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cl4ryu4

I think it's great that you've done so much online research, but have you actually looked at any diamonds in real life? IMHO there is much much more to a diamond than you can ever see on a grading report. I've seen diamonds that we're supposedly "perfect" that just didn't have brilliance, and I've seen diamonds with so-so paperwork that were gorgeous in the flesh.

No matter what you choose, make sure you actually see it first, and compare several stones face to face.

### Does the grading lab I choose change a diamond's price?

Dan Moran (u/diamonddealer) · 2014-08-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2djyml/comment/cjqezsy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cjqezsy

Sorry, but that's not really true. There are legit reasons to send diamonds to one lab or another other than "fear." For example, GIA is currently taking about 8 weeks to certify stones, and that's a LONG time for a diamond dealer to have a diamond "parked" and out of the market.

However, it's true that GIA is generally a bit more strict in their grading than EGL, but the market accounts for that. I think the point you should be making here (and maybe this is what you mean) is that you should NOT pay the same for an EGL certified stone with the same grade as a GIA stone. EGL will be cheaper by about 20-25%.

### Does a diamond's diameter matter more than its weight?

Dan Moran (u/diamonddealer) · 2014-08-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2da147/comment/cjns5r0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cjns5r0

Not a great stone, for a different reason than previously posted. The diameter is too small. Ideally, you should look for about a 6.5mm diameter. Remember, diamonds are PRICED by weight, but you SEE the diameter.

Also, there's a more important factor than anything mentioned so far. Never mind the report, look at the DIAMOND. Have you actually seen the stone? In the end, all that matters is how the stone looks to YOU.

By the way, for the record, I am also a diamond dealer and jewelry manufacturer, but I'll refrain from posting my website.

### Does the bow-tie effect matter when buying a diamond?

Dan Moran (u/diamonddealer) · 2014-07-07 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2a2dix/comment/cir1tmf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-certification-2#a-cir1tmf

Watch the video at James Allen carefully, and you can see the bow-tie effect in the stone (see my comment above). This one isn't too bad, but it's definitely there.

Also, I don't really agree with this point about color. The difference between D and G is pretty easy to spot if you put them next to each other. But, really, that's beside the point. I would strongly urge you to go and see the diamond in person if you can, and when you look at it, IGNORE the grading. I know that sounds nuts, but let me explain.

What's important is that the diamond look white to YOU, and have no inclusions that bother YOU. It really doesn't matter what I think, or what the salesman in the store thinks, or what the grader in the gem lab thinks. The only opinion that matters is YOURS. Now, here's what to look for:

The stone should be white enough that, when you look in natural light (indirect sunlight is best, somewhere outside, but in the shade), it shouldn't look yellowish, brownish, etc. It should look white. If the paper says "D" but you don't like the color, DON'T BUY IT. Likewise, if the paper says "M" but you think it's nice, GO FOR IT (and save a bunch of money!). Similarly, if the stone is graded VS, but there's an inclusion that you don't like, the stone is not right for you. But quite often, there can be an SI2 or even an I1 stone that, while it has inclusions you can see with the loupe (or sometimes even with the naked eye), you aren't bothered by them. Remember, the idea isn't to look at a diamond like you're taking a test - the idea is to get an impression of the stone, and form your own opinion.

Don't get me wrong. Having a certificate is important, because it will give you some sense of how much you should pay for a stone (by comparing to other, similarly certified stones). But the certificate is secondary to the actual stone. Remember, you're buying a diamond, and you get the certificate for free. In short, don't buy the PAPER, buy the STONE.

## Cut and the 4Cs

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs

### Can a jeweler swap my diamond for a fake one?

Dan Moran (u/diamonddealer) · 2026-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1vfdx6p/comment/p1owop3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-p1owop3

I get it. I do. But in my experience, the public's fear about jewelers switching stones is MASSIVELY overblown. It's like the old wives tale about people putting drugs in kids' Halloween candy. It just doesn't happen.

Any reputable jeweler will tell you that no diamond - not your aunt Matilda's 3/4 carat, and not your cousin Susie's 5 carat, is worth their reputation. Reputations take years to build, and can be destroyed in a day. No sane jeweler will risk his good name to maybe steal a few thousand dollars... And that assumes he would even want to do that. Lots of people in all kinds of professions have the hypothetical opportunity to steal, every day. How many of them actually do it? Not zero... But not a lot. Otherwise, the whole system would collapse. So when a total stranger asks a jeweler a question that basically reveals the assumption, "I suspect you will steal from me if given an opportunity," yes, that's offensive. And I wouldn't blame any jeweler for saying to himself, "if this is the way this person thinks, I'd rather just not deal with them at all."

Oh, and by the way, if you know which house is giving out free drugs on Halloween, please let me know!

### What questions should a jeweler ask before designing a ring?

Dan Moran (u/diamonddealer) · 2025-01-24 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1i8xoqo/comment/m8xrdmo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-m8xrdmo

Here are a few questions a customer jeweler will (or should) ask. If you know the answer to these, you're off to a good start!

1) What shape of diamond do you have in mind?

2) Natural or lab grown?

3) What color of metal would you like? Some stones go better with some colors of gold than others!

4) Would you prefer a simple, minimalist setting, or something more elaborate?

5) What's your budget?

6) What's your schedule? When do you want to make sure you have a ring ready by?

I hope that helps!

### Does a cut grade of Good hurt a diamond's value?

Dan Moran (u/diamonddealer) · 2024-12-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1h5s81h/comment/m0epikt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-m0epikt

I took a look, and there are some deficiencies with the stone that will hurt its value.

1) It has a cut grade of "good," which ironically isn't good at all. At this size, people are looking for really top cuts, so anything without an excellent cut grade is penalized. Interestingly, it looks like much of the reduced cut grade comes from the overly large table, so you could hypothetically recut it to improve the cut grade. Of course, doing so would also decrease the weight, so it might not be a good trade...

2) The strong blue fluorescence is a serious problem. It not only hurts the value, but it also significantly decreases the potential market size. People just don't want to buy strong blue. Unfortunately, there's nothing you can do about this.

3) Based on the plot, it's a very weak VS2. I'm actually surprised it wasn't graded SI1. Of course, I'd need to see it in person to understand this better, but the paper doesn't look great. Similarly, nothing you can do about this either.

So, that might help you understand what the shortcomings are. That said, it's still a nice looking 8ct diamond! So it definitely holds value. But I think your original appraisal is comically high. Appraisals are usually high (for the reasons others have already cited), but this one in particular seems very out of touch. It's also worth noting that the diamond market is down significantly over the last two years, so if you had it re-appraised today, you'd get a lower number.

My advice would be to let go of the idea of the appraised value in your head, and accept that it's a valuable stone, but not in the six figure rage.

I hope that helps!

### Why did diamond cut quality improve over the years?

Dan Moran (u/diamonddealer) · 2024-09-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1fpx8b5/comment/lp2k1bf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-lp2k1bf

Cut quality improved when the market demanded it. GIAs release of a formal cut grade certainly drove that demand - but it was one of many factors that did so. Dealers knew the difference between well cut and poorly cut stones before this, but there was no financial incentive to promote well cut stones, so they preferred to preserve carat weight instead.

My father was a dealer in NYC for 35 years, and was working during this transition. We talked about this a lot. The consensus among cutters was, "what a shame we have to waste so much material, but now we have to make nice cuts, because that's what the market wants." Since my father was trained as an architect, he always had a sharp eye for cut, and this drove a lot of his success.

In fact, my first job in the diamond business largely consisted of buying polished stones in India, and treating them as rough - recutting them to improve the light performance and cut grading. Back in those days, there were a lot of "mistakes" by the large diamond houses you could catch. Now, of course, the cutters in India are much, MUCH better than they were back then.

So, to answer your question, I think the cause and effect are reversed from what you're asking. Cut quality didn't improve because GIA started grading it - GIA started grading it because consumers started to demand they do so.

### Is flawless clarity worth paying for in an engagement ring?

Dan Moran (u/diamonddealer) · 2024-08-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1etoxxa/comment/lifq1ib/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-lifq1ib

These are all massive overkill IMHO. I totally get "just sliding the slider all the way to the best one," but there are lots of ways to define "best one!" For example, perhaps your partner would prefer a stone with more modest specs, but much larger (just an example - obviously I have no idea what you guys would want!)?

In particular, Flawless clarity is way more than you need. Over about a VS2, it's essentially impossible to tell the difference without magnification, so why spend the money on a difference you need special tools to even see?

Instead, I'd focus on getting a very well cut stone (because this is what makes diamonds sparkle!) with terrific color (let's say F or better as a starting point), and VS2 or better clarity. Then see how large a stone your budget will allow and decide if that's too much. If it is, scale it down a bit and save some money!

Have you looked at any diamonds in real life, or just online? Where are you located?

### Should I worry about my diamond's cut after I buy it?

Dan Moran (u/diamonddealer) · 2023-12-31 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/18vbkgv/comment/kfqwqxy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-kfqwqxy

Put this stuff out of your mind! YOU love your ring and that's all that matters! It's doing its job.

You're right - this sub can be a rabbit hole, and there are passionate enthusiasts here who love to pick apart the very fine points of diamond cut. But trust me, 99.9% of people can't see these very very fine details in real life. Think of it as the difference between $1,000 speakers and $30,000 speakers. Outside of a few audiophile enthusiasts, nobody can tell the difference - the $1,000 speakers sound great.

Congratulations on 23 years of marriage! Happy new year!

### Is an ideal cut diamond worth the extra cost?

Dan Moran (u/diamonddealer) · 2023-12-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/18nr8bc/comment/keda4yf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-keda4yf

I'll take the contrarian position to many here on this sub... You saw the stone, and you loved it! It has the highest cut grade possible from the most respected authority on diamond grading in the world. Yes, there are "super duper mega ultra ideal" cuts out there, but you'll pay a hefty premium, and once the ring has been on her finger for a day or two (and therefore isn't *perfectly* clean and in a hermetically sealed box) nobody can tell any difference. So, don't pay an extra 25% to get an extra 0.5% "sparkliness."

If you want to get a better stone (not that I think you need to!), your money would be better spent on larger size or higher color than on further optimizing cut beyond here. Yes, cut is important, but there's a point of diminishing returns, and you're there.

So, if I were you I'd declare victory and go propose! And if you really want to take it up a notch, go for higher color or larger size. 99.99% of people will notice those differences FAR more than subtle variations in cut.

### Is this diamond priced fairly compared to similar stones?

Dan Moran (u/diamonddealer) · 2023-11-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/180lezc/comment/kabq8uq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-kabq8uq

You got it!

It's very hard to say without assessing the color and the inclusions myself... But I think there are several stones available that could come to you in the high 20s or low 30s. So, if this stone is a premium stone (totally eye clean, great transparency, nice I color) then $35k might be fair. But if it's more middle of the road, I'd like to see the price closer to 30.

Have you seen any other stones in real life! I'd urge you to compare stones in person if at all possible.

### Why do some online diamond sellers make comparison shopping difficult?

Dan Moran (u/diamonddealer) · 2023-10-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/175nsqq/comment/k4kdi4d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-k4kdi4d

I think that's a shady tactic that BN uses, to keep you from comparison shopping. It has nothing to do with the diamonds themselves - just the way BN runs its business.

For the record, I wouldn't buy either of those stones. In addition to the fluorescence, the cheaper one has a huge black inclusion under the table that will be obvious to the naked eye. The second is a poor SI2 as well, and it's badly overpriced.

You can do much, much better than these.

What's your budget? Where are you located?

### Does diamond fluorescence lower a stone's price?

Dan Moran (u/diamonddealer) · 2023-10-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/175nsqq/comment/k4imu20/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-k4imu20

No, you didn't. You cited one outdated GIA post. GIA is certainly a respected authority in this field, but they're not the Oracle at Delphi.

A cursory look at the diamond market will confirm everything I've said. The market never lies. And all else being equal, fluorescent stones (in high colors) are virtually always cheaper than similar non-fluorescent stones. That's an inescapable fact.

Anyway, I'm done going around in circles with you. Have a great day!

OP - it's the fluorescence. Other stuff too, but the fluorescence is a big factor. I hope that helps!

### Why are fluorescent diamonds sold at a discount?

Dan Moran (u/diamonddealer) · 2023-10-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/175nsqq/comment/k4igxz9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-k4igxz9

What is wrong with you? OP asked a question and I answered it. Are you objecting to me not starting my response with "my opinion is?" OF COURSE it's my opinion. This is reddit. People come here to express their opinions. That's how it works.

And by the way, my opinion is backed by the market. Fluorescent stones trade at significant discounts to non fluorescent stones, especially in higher colors. Why do you think that is? Because the fluorescence affects their appearance. It's really quite simple.

I have lots more opinions I could express, but then I'd be stooping to your level, so I won't.

### Does fluorescence help or hurt a J color diamond's appearance?

Dan Moran (u/diamonddealer) · 2023-09-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/16t98m6/comment/k2fnxuw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-k2fnxuw

Thanks for summoning me!

I agree, the stone should be viewed in person. In J color, medium FL can actually be helpful, as it can make the stone appear more white. Or it can be harmful and make the stone look dull. You have to inspect it to know.

OP, have you seen the stone in real life? In direct sunlight?

As for going down in clarity and up in color, it depends! How much is this stone? If you're not paying a big premium for the VS1 (which is often the case in lower colors), maybe it's fine.

### Does clarity or color affect a diamond's sparkle more?

Dan Moran (u/diamonddealer) · 2023-09-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/16rkish/comment/k256s3k/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-k256s3k

I disagree. Color affects the sparkle of a stone much more than clarity as long as the stone is eye clean, and many SI1 stones are eye clean.

Sparkle comes first from cut, then from color, and lastly from clarity. In fact, as long as the stone is eye clean (no visible inclusions to the naked eye), clarity doesn't affect sparkle at all.

As for looking just below 2 ct, that could be good advice, so long as OP doesn't wind up with too shallow a cut, which would sacrifice sparkle.

OP, I hope that helps!

### What color and clarity should I choose for my diamond?

Dan Moran (u/diamonddealer) · 2023-07-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/152qbzh/comment/jsg91i0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jsg91i0

Go look at some stones in real life. Figure out what the minimum color and clarity are for YOU. This varies widely person to person. Don't sacrifice on cut, but at the same time, recognize that there are diminishing returns on it at some point, so don't overspend for branded or "super duper mega ideal" cuts.

If this stuff is intimidating or stressful for you, enlist an expert (dealer or private jeweler) to help you. Often these services cost you nothing, and wind up saving you money by finding you a stone with better value than you can find for yourself.

Have you looked at any stones in real life? Where are you located?

### Does a heavily included diamond still have real market value?

Dan Moran (u/diamonddealer) · 2023-07-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/14xs3yx/comment/jrpa2yh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jrpa2yh

Well, aren't you just lovely? So nice to see you again!

In fact, I AM a diamond dealer, with 20 years of experience. I am very well known in this community. You should look me up! Or don't - I honestly don't care.

My question to OP was totally valid. I want to know what makes OP think $5k is unreasonable and $2k is reasonable. On what is he/she basing that?

From my perspective, while I can understand that many people wouldn't want a heavily included stone like that, it does have a market (some people love them), and it does have a value. As a wholesaler, I wouldn't be able to buy that stone for $2k, so OP shouldn't expect to either. But I started by asking a question, so that I could better understand where OP is coming from.

See, that's a little different than how you approached ME in this thread, with vulgarity, insults, and unfounded accusations.

See the difference, there? Great! Now, why don't you go back to your station and color until it's time for your nap?

### Does clarity matter beyond being eye clean in a diamond?

Dan Moran (u/diamonddealer) · 2023-06-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1483dhs/comment/jnyj53u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jnyj53u

I don't mean to be argumentative, but you are mistaken. I'm sure your stone is lovely, but that likely has little to do with its clarity. As long as a stone is eye clean, no additional benefit is gained from microscopic perfection. OP will get much more perceived value from terrific cut and high color than from high clarity.

Most experts will tell you that as long as a stone is eye clean, clarity is generally the least important of the 4 Cs.

### What diamond quality matters most for a diamond necklace?

Dan Moran (u/diamonddealer) · 2023-06-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1422g4l/comment/jnohesb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jnohesb

I would say that yes, color matters, but clarity less so. You definitely don't need IF stones for a necklace (or, honestly, for anything else either!).

Focus on white, eye clean stones that are well cut. Really, the cut of the stones matters more than anything else for a necklace like this, as that's what creates the sparkle. This is where BN and the like fall down. They'll use decent color/clarity stones, but garbage cuts in necklaces, hoops, tennis bracelets, etc. So the pieces wind up looking lifeless.

### Does fluorescence affect a diamond's value and appearance?

Dan Moran (u/diamonddealer) · 2023-05-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/13ew300/comment/jjs58gc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jjs58gc

That's an old comment, from an old study. GIA has put out revised guidance that isn't so rosy. And IMHO GIA still underplays the importance of fluorescence.

Fluorescent stones trade at a significant discount to non-fluorescent stones. That's for a reason, and it's not because owners of those stones are more charitable. It's because the fluorescence affects both the stones' appearance and their value.

If you're able to see the stones in person, make sure you examine them in sunlight. If they look blue (as opposed to a whole rainbow of colors) or hazy, that's a deal-breaker for me.

### Is VVS clarity worth paying extra for?

Dan Moran (u/diamonddealer) · 2023-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/12xqwoc/comment/jhk8g0m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jhk8g0m

For now, never mind buying - I'm talking about LOOKING. So you can see what's important to YOU. For example, do you really need a VVS? Maybe you can't tell any difference between VS2 and VVS1 (most people can't!)? And if that's the case, why pay for it? Same goes for colors, and even cuts - don't pay for differences you can't see!

From my experience (working with diamonds 20 years, made 10k+ engagement rings), the vast majority of people would rather have a larger, slightly "less perfect" stone for the same budget as a smaller "super duper ultra mega extra fabulicious ideal" stone.

### Which color and clarity grades are worth paying for?

Dan Moran (u/diamonddealer) · 2023-04-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/12a6ruh/comment/jesu855/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jesu855

OK, that's a good start!

As for color and clarity, you're certainly safe in F+, VVS... But it may not be necessary. You need a microscope to differentiate between VS and VVS stones, so it doesn't make a ton of sense to pay extra for VVS. With LG stone, it might be a very small premium (so it's no big deal), but if it's a substantial difference, don't bother.

What shape are you looking for? What kind of setting do you have in mind?

### Is a faint pink diamond at a high price worth buying?

Dan Moran (u/diamonddealer) · 2023-03-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/121hs5u/comment/jdn6r8v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jdn6r8v

Absolutely not. The color is very faint on this stone, and that's what drives the price. The VVS clarity is nice, but not nearly as important in pink stones. It's all about the color. And $12k for a stone like this is outrageous. Many times more than it should be. Don't walk away - run.

And if this was something you were considering reselling, take this as a sign that you need to learn more about diamonds before trying to act as a trader. You're jumping into deep water, and you need to be a strong swimmer!

### How far down in color can I go without visible yellow?

Dan Moran (u/diamonddealer) · 2023-03-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11s1sck/comment/jcbqm3f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-jcbqm3f

OK, how about between H and I? I and J? How low did you go before you saw too much color?

If you're fine with these colors, even better. As a rule of thumb, every color you go down will save you 15% or so.

So maybe you should be looking for an H/I VS2 or SI1. You'll save a ton of money, and could go bigger - or just keep the change in your pocket!

What you shouldn't compromise on is cut. If an oval isn't cut right, you can get severe bow tie effect and kill the sparkle. And if a diamond doesn't sparkle, what's the point?

### Why do some diamonds show graining and wisps in videos?

Dan Moran (u/diamonddealer) · 2023-01-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10mnfns/comment/j64aky4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-j64aky4

First of all, no one here is going to call you dumb! I don't know what you do for a living, but I'm sure I couldn't step in and do your job either!

Those stones are all very similar on paper, and have a similar look in the videos. They all show evidence of strain during the growth process, with significant graining and wisps. I'm honestly surprised they're all looking this way. Look at the facets under the table (the center part of the stone). You see how they look a bit textured? They really shouldn't - they should be mirror smooth.

I'm pretty surprised they all look like this, to the point where I'm wondering if it's just something odd with Ritani's camera settings or something...

### Do laser inscriptions matter when matching a diamond to its certificate?

Dan Moran (u/diamonddealer) · 2022-12-29 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/zxmz7e/comment/j25dx5i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-j25dx5i

Up until relatively recently, laser inscription wasn't even an option! So stones were matched to their reports the old fashioned way - by comparing the listed weight, measurements, color, clarity, and inclusion plot against the actual stone.

Now, would that guarantee that it was the same stone? I suppose not. You could have two diamonds with identical weight, measurements, color, clarity, and inclusions... But if you did, I guess it wouldn't matter which stone went with the report!

Nowadays it's more common to have stones inscribed than not, but it still happens. And if your stone has an older report, there's a good chance it's not inscribed.

### Is a diamond certificate enough to judge a diamond's quality?

Dan Moran (u/diamonddealer) · 2022-12-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/gczgbo/comment/j1we20h/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-j1we20h

There is a lot more to a diamond than what you find on the report. Buying a diamond based on nothing but the paperwork is like marrying someone based on their high school transcript. Does it tell you something about the person? Yes. But is it enough? No.

Within a given color grade (for example), some stones might have a yellow overtone, others brown, others gray, etc. The paperwork won't show that, but it definitely affects the stone's appearance! Similar, for clarity, not every SI1 (for example) is created equal! And as for cut, with rounds that can be relatively straightforward, but for other shapes, there are multiple interdependent variables, and changing any of them effects the desired range for the others. It's just too much to put into a chart. Sometimes with a diamond, it's a "you know it when you see it" kind of situation. And you don't get that from a report alone. I could show you two stones that look very similar on paper but totally different in real life. It happens a lot.

Yes, Tiffany displays stones that way, but that's not all that went into choosing those stones!

As for showing you the value of working with an expert, think of it like filing your taxes. Could you do it yourself? You could. But if your situation is even a little bit complicated, a seemingly small mistake could cost you a lot. So expert help is warranted, useful, and ultimately more financially efficient.

I hope that helps!

### Do fluorescent diamonds look dull or oily over time?

Dan Moran (u/diamonddealer) · 2022-10-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/y73ocd/comment/ist0cgl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ist0cgl

In my experience, people who buy highly fluorescent stones like them... Until a few months go by and their fiancees start complaining that they "can't get the ring clean" and it "isn't shiny." These differences become very noticeable by comparison - and people DO compare their rings with each other.

So, if you want to go ahead and buy the fluorescent stones, go for it. Maybe you won't notice the difference or care. But they're cheap for a reason, and I think you'd do better compromising someplace else (VS1 clarity is overkill, for example) and avoiding this issue.

### How do I find a trustworthy diamond dealer in a big city?

Dan Moran (u/diamonddealer) · 2022-09-22 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/xl0cfy/comment/iph4c9e/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-iph4c9e

I grew up in Englewood!

Obviously, the NYC diamond district is easily accessible for you. Some amazing resources there. Of course, it can be challenging sorting the good dealers from the shady ones, but there have been a lot of recommendations written in this sub. Of course, you could also work remotely with anyone you choose to, anywhere in the world. Find someone you trust and try to have some of this selection work done for you! You need an expert proxy to evaluate stones in this range. It's not realistic to expect do get this right 100% on your own. Buying a K SI2 is a lot trickier than a G VS1!

### Is VVS clarity worth it, or is VS clarity enough?

Dan Moran (u/diamonddealer) · 2022-09-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xj1sib/comment/ip7bf6t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ip7bf6t

Well, VVS is overkill for almost everyone. I know you said you like having high clarity, but you could save significant money in the VS range, and you would literally need a microscope to see the difference.

Also, the color may or may not be worth it depending on your setting preference. In some settings you really see high color, and in others, not so much.

This oval is elongated - which is inherently neither good nor bad (so long as it doesn't have too significant a bowtie). But I think it would be good for you to compare it against more and less elongated options side by side to see what you prefer.

So I see a few ways for you to either save some money, or go for a bigger stone, depending on your preferences.

### Are lab-grown diamonds worth less than natural diamonds of equal size?

Dan Moran (u/diamonddealer) · 2022-09-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xikd4w/comment/ip41g4z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ip41g4z

Unfortunately, that will be the case. LGs just don't hold value the way naturals do. And honestly, it doesn't matter what anyone else thinks - it if will bother YOU that the ring is worth less, that's all there is to it.

At $10k, you'd be looking at a very nice 1.2 carat or so natural, or a more modest 1.5 carat. In LG, you'd be looking at 3 carats.

Have you looked at any stones in real life? What kind of setting do you have in mind? Where are you located?

### Is a very good cut diamond with minor flaws worth buying?

Dan Moran (u/diamonddealer) · 2022-09-12 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/xccwxf/comment/io4ptqp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-io4ptqp

Looks like a good deal to me, and the VG cut seems to be based on pretty minor issues. This is one of the best VG cuts you can get.

Is it eye clean in real life? Based on the plot, I think it probably is. It's technically under 8mm, which hurts it from a value perspective, but practically, we're talking about 0.02mm, so who really cares?

Bottom line, I think it's probably a very good deal for the money.

### Can a cut grade be assigned to fancy-shaped diamonds?

Dan Moran (u/diamonddealer) · 2022-09-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/x8c0t2/comment/inifkmp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-inifkmp

It's not as simple as that. Yes, the cutter has the info to determine cut quality, but there are other considerations. What about avoiding internal cleavage lines? What about cutting out inclusions? What about preserving carat weight? Diamond cutting is about solving a multivariable optimization problem.

Yes, I'm very skeptical. The reason cut grades haven't been assigned to fancy shapes is that there isn't consensus on what makes an ideal cut fancy. So, IGI can issue cut grades, but they'll just be IGI's opinion. Others can, and will, disagree.

### How much does light performance matter versus color or size?

Dan Moran (u/diamonddealer) · 2022-08-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wtpro8/comment/ilae0m8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ilae0m8

Thanks for thinking of me! OP, I'm glad to help if I can.

I agree that light performance is important. But there is also an area of diminishing returns on this, so don't over-optimize this to the point where it's no longer financially efficient. In other words, if the last "0.5% of sparkliness" costs 25% more money, your money is better spent on color or size.

Other than the J VS1 you mentioned, have you seen other stones up close in real life? Had an opportunity to compare them?

What kind of setting do you have in mind? Where are you located?

### Why is there no easy cut grade for radiant diamonds?

Dan Moran (u/diamonddealer) · 2022-08-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wky5du/comment/ijpxhhb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ijpxhhb

This isn't just something you can read off the report. There are different facet patterns and distributions for radiants, as well as different L/W ratios that reflect what's desirable for depth, table, etc. Basically there are a lot of interdependent variables. That's why there's no easy way to issue a cut grade!

So what do you do? If at all possible, look at a bunch of different stones. See what looks good to YOU. There's no universal standard to adhere to here (although of course some cuts are objectively better than others!), so choose based on your own personal taste.

Where are you located?

### Do diamond dealers who use ideal-cut tools buy with them too?

Dan Moran (u/diamonddealer) · 2022-08-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wh3yep/comment/ij5a3g1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ij5a3g1

The fact remains, I have no dog in this fight. It doesn't affect me financially whether OP buys an ACA or not. My only motivation here is to give OP the best advice I can.

No, they use them to SELL super ideal cut diamonds. They're not using them when they BUY them. Their vendors don't have them available, because no one in the business ever asks or cares.

These are SALES tools, not professional trading tools. And that's fine. It doesn't invalidate them. But that's what they are.

Are you implying that vendors who don't rely on them aren't professionals? Because you'd be eliminating 99% of the market.

Lots of people have policies like that - not just the super ideal guys.

Ummm... OK. So now you've educated OP. Well done. But ignoring the rest of the market is just foolish. Even if all OP learns from taking a broader look around is that he wants to stay in super ideal land, that's still worth the exercise. And I don't know - maybe he's already done that. If so, awesome. go for that stone if you want. It's likely on the frontier of best possible cuts. But it is far from the frontier of best possible VALUE. That's all I'm saying.

EDIT: You might also consider checking your own bias here. You are clearly very far down the "super ideal rabbit hole." And that's your prerogative. But there's a big wide world out here. Check it out if you want. It's nice!

### Can I find an affordable large oval diamond with good quality?

Dan Moran (u/diamonddealer) · 2022-07-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/w452pc/comment/ih2a7rl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ih2a7rl

Yeah, me too! I'm paying WAY more than that for stones like this now. Sadly, those days are gone and they're not coming back.

If you want to be in the low 20s, though, you can definitely get an awesome 2ct oval in that range. It just won't be an E VS1. Have you considered looking at lower clarity? You can safely reduce it quite a bit and never see the difference with the naked eye.

Have you looked at diamonds in real life, or just online? Where are you located?

### Should I look at diamonds in person before buying online?

Dan Moran (u/diamonddealer) · 2022-07-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/w1q8lt/comment/igm1rqp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-igm1rqp

This is a very poor VS2, and will likely not be eye clean. That's why it's so cheap.

I'd say most SI1s are actually cleaner than this. That's a crazy grade IMHO.

Regardless of where you choose to eventually buy, yes, you should definitely go to the diamond district and look at stones. You will be amazed at what you can see - and what you can't! Go see what colors look white to YOU, what clarities look clean to YOU, what differences in cut YOU can see, etc. It's worth the time!

### What color and clarity suit an emerald cut diamond?

Dan Moran (u/diamonddealer) · 2022-07-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vpy3cz/comment/iem2y2g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-iem2y2g

I wouldn't be worried about an I color. Usually they're nice. And while clarity is important I'm emerald cuts, VVS may be overkill. Look for a nice VS stone that's clean to the eye.

As with all shapes, cut is the most important of the 4 Cs. This is what will make the stone look lively, or not. Look for a really well cut stone (no windowing or dark spots, nice even facets, great symmetry, etc.).

Have you actually looked at any stones in real life? Where are you located?

### Why is a diamond ring priced too good to be true?

Dan Moran (u/diamonddealer) · 2022-06-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vlhigo/comment/idw5oje/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-idw5oje

That is the definition of "too good to be true." A true 1ct FSI2, with even a decent cut, is a $5k+ stone these days, at minimum. And that's giving no value to the setting whatsoever. So, why would a jeweler sell you a $7k ring (let's say) for $2,200? He wouldn't. Nobody gives away something for nothing.

I have a feeling you already know this - you are asking what the catch is. The catch is that something about that stone isn't legit. My guess? It's "clarity enhanced."

Post the certificate and we can all tell you more.

### How do I choose a diamond at a low price point?

Dan Moran (u/diamonddealer) · 2022-06-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/v6j5kq/comment/ibg0287/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ibg0287

Can I say none of the above? Both stones look quite dark for I color, and the cuts are way off. These stones are cheap for a reason. At this price point, I'd look for a lower carat weight (you can find a 1.20 with the same or larger dimensions as these, so it will appear the same size despite weighing less) with better cut and color.

Have you actually looked at any stones in real life? Where are you located?

### Are videos of diamonds under store lights accurate?

Dan Moran (u/diamonddealer) · 2022-05-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/uyy6b0/comment/ia78al5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ia78al5

Unfortunately, videos taken under jewelry store "dazzle" lights aren't that useful. That lighting is designed to enhance diamond color, so it's not a true perspective.

I did a bit of checking around, and you're overpaying at $47k for that stone. Similar stones area available for thousands less. And if you made some smart compromises (like reducing clarity just a bit), you could get into a J or possibly an I for the same budget.

What kind of setting do you have in mind? Where are you located?

### Why do some diamonds look less brilliant than others?

Dan Moran (u/diamonddealer) · 2022-05-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ux8vf1/comment/i9xs51l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-i9xs51l

Got it. Without seeing the specific stones you looked at, I can't say why they didn't appear as brilliant... But it almost certainly wasn't the clarity. It's much more likely it was due to differences in cut. I'd do a bit more looking if I were in your position.

And I hear you about the small fingers. But don't worry about it. My wife is a size 4.25 and wears a very large stone. Then again, her husband is a jeweler!

### How do I tell if a diamond price is fair?

Dan Moran (u/diamonddealer) · 2022-05-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/uw41fc/comment/i9qr0t7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-i9qr0t7

OK, maybe $100k was an exaggeration. Without knowing the details of the stone or the price Tiffany quoted you, of course I was guessing. But there are numerous stones, 3 carats or larger, G or better, in the same clarities or higher, for $50-80k. So, maybe you'd "just" be overpaying by $50-60k.

And, for more perspective, I happen to own a stone now similar to what you're shopping for, but nearly double the size (5.85 carats), that I'm selling for $130k or so. So paying $120k for a 3 carat seems like a waste of money to me.

Sorry - didn't mean to dox you with the question about the car. I was just curious!

### Is an older-standard ideal cut diamond still a good choice?

Dan Moran (u/diamonddealer) · 2022-04-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/u6q46q/comment/i5ctnd5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-i5ctnd5

A lot of the more numbers focused consumers will tell you that a "60/60 stone" isn't good enough - it's the older standard of the ideal cut, and the "super ideal" crowd doesn't like them much. But I think they have merit. You do lose a tiny bit of scintillation vs. a higher depth, but you gain some brilliance, and get a larger diameter. So, don't be afraid of a 60/60 if you like the look!

The price is reasonable if it's a good G color and a nice stone. Do you have any photos? What kind of setting do you have in mind?

### Which diamond specs give the best value on a budget?

Dan Moran (u/diamonddealer) · 2022-03-12 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/tc8a4b/comment/i0c8vmk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-i0c8vmk

Where in California? There are some major markets in our state!

I'd think about changing some specs. Think about gojng a bit lower in clarity. At 1.30 you can readily find an SI1 that will be totally clean to the naked eye.

And unless you're really set on platinum prongs, going all yellow will help improve the perceived color of an I or J so you could save a ton there. Maybe get into a 1.50 instead (or just keep a few K in your pocket!). Plus, most of the "conventional wisdom" about platinum prongs I've seen online is nonsense anyway.

I think you're generally on the right track, but there's more optimizing to do. Buying a diamond is tricky!

### Do diamond videos match the stated color grade?

Dan Moran (u/diamonddealer) · 2022-02-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/t0m129/comment/hyj37rl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-hyj37rl

Hmmm... It's hard to say much from those videos. But those don't look like a D and E to me. I wonder if the videos are of the right stones!

I don't know that I'd buy either of these. I'd be looking for a VS2 or SI1 stone (maybe even a top SI2), saving a ton of money, and putting that savings into size (or just keeping it in my pocket!).

Are you able to see any stones in real life? Where are you located?

### What matters most when picking color, clarity and cut?

Dan Moran (u/diamonddealer) · 2022-01-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/seqsx0/comment/hulkey2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-hulkey2

I'd be looking for something white enough to look totally white to your naked eye (I'd show you a few different colors to gauge your sensitivity), something eye clean (this can be achieved well below the VS1 level to save you some money, and again, I'd show you a few to see where it became noticeable to you), and something really well cut. Once I dial in those parameters, I'd work backwards to find the biggest stone I can in your budget.

Getting you something 1.70+ should be totally doable. Maybe even 2ct if you're not too picky about color.

### Why does strong fluorescence make a diamond look dull?

Dan Moran (u/diamonddealer) · 2022-01-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/seqsx0/comment/hulijzx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-hulijzx

Great question!

When I look at that photo, I see flashes of white, grey, and blue - but not really any other colors. A diamond should show you the whole rainbow, and should scintillate across the visible spectrum. The problem with heavily fluorescent stones is that all that blue light pouring out of them can overwhelm the scintillation, so your eye can't pick it up - all you see is blue.

The net result is that the diamond looks a bit like someone smudged it up with fingerprints or something. It just looks muted, hazy, and dull. And if a diamond doesn't sparkle, what's the point?

This isn't the way I would spend $13k on a 1.5ct oval. At that price point, there are much better options available.

Were you able to compare that stone against others?

### Should I buy a diamond that looks dark or hazy?

Dan Moran (u/diamonddealer) · 2022-01-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/sderc7/comment/huc8jmn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-huc8jmn

Summoned, I appear!

I wouldn't get this stone. Many dealers refer to listing diamonds on BN as "taking out the trash," as it's an opportunity to unload stones that don't look as good as the GIA report would indicate. That's the case here. It's dark for a J, has an inclusion that I think will be visible to the naked eye (which a VS2 really shouldn't), and is a bit hazy (likely due to the fluorescence). This stone is a dog.

I like the thinking that took you to this stone, but this isn't the one.

### Is VVS clarity worth paying extra for?

Dan Moran (u/diamonddealer) · 2022-01-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/s9novh/comment/htodfob/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-htodfob

I think the best place to optimize from here would be to reduce the clarity a bit, and either save some money, or spend it on size. What you've got here seems like a good stone, but VVS is overkill for most people, so you're leaving money on the table by going that high. VS2 or SI1 is the sweet spot for most people. You'll never see the difference with the naked eye. Remember, these stones are the size of peas in real life, so inclusions that look huge in super zoomed pictures are totally invisible in real life.

Good luck!

### Is a diamond with fluorescence and twinning worth buying?

Dan Moran (u/diamonddealer) · 2022-01-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/s7bkr5/comment/ht9f7z9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs#a-ht9f7z9

Absolutely not. It's a subpar stone and way overpriced. The fluorescence plus twinning wisps is a bad combo - almost certain to reduce the transparency of the stone. And if a diamond doesn't sparkle, what's the point?

Plus, even if was the best 1 carat I SI1 in the world, that would be way too much to pay - unless the side stones are comically large (like 3/4 carats each or something).

Don't do it! You can do WAY better.

### Should I choose diamonds by diameter instead of carat weight?

Dan Moran (u/diamonddealer) · 2022-01-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/s77fn6/comment/ht8ntju/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-ht8ntju

That link doesn't include the kind of ring you are describing elsewhere in this thread. Which is it? It would affect my advice.

I think that rather than looking for a specific carat weight, you might do better looking for a specific diameter. The size difference between the two stones is very minor... But this new one looks very dark for a J.

Have you looked at any stones in real life? You might consider going down a bit in clarity...

### Do professionals use ASET or Idealscope images to judge cut?

Dan Moran (u/diamonddealer) · 2022-01-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/rzgbpu/comment/hrvdeco/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hrvdeco

FYI, professionals don't use these tools. I have bought and sold tens of thousands of diamonds. In my career, I have ever asked to see an ASET or idealscope image, nor have I ever been asked for one by a professional.

These tools are designed to drive wedges between otherwise similar stones, to convince consumers that only "super ultra mega ideal cut" stones are worth buying. They create false doubt, and supply false confidence.

You already have two excellent tools for evaluating a diamond's performance - one on either side of your nose. Don't stress too much about these images. After all, if the pros don't need them, maybe you don't either.

### Why does a hazy, brownish diamond cost so little?

Dan Moran (u/diamonddealer) · 2021-12-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/rs2yzf/comment/hqk1y1l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hqk1y1l

The F is cheap because the clarity grade is based on clouds throughout the stone. The whole stone is very hazy. If a diamond doesn't sparkle, what's the point?

As for the J, it's brown. If you're setting in rose gold, that's no big deal, but in white or yellow you'll see it. So you have to be OK with that. Also, it has strong fluorescence, which may make it look cloudy as well. You'd have to inspect it in person to see.

Either way, there are better options than these at this price point.

### Is premium ideal cut worth paying extra for?

Dan Moran (u/diamonddealer) · 2021-12-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/rqtj9k/comment/hqcg6fs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hqcg6fs

I think the last paragraph of your post is really telling. Yes, cut matters, and yes, there is value in optimizing that. But there's also a point of diminishing returns. If YOUR eyes don't detect a difference, don't pay for that difference!

It's easy to get sucked into the marketing of "super ultra mega ideal" cut. But those premium cuts come with premium prices, and they are typically not justified. Put it this way - if I have two cars I'm considering buying, and one is 1% faster than the other, all else equal, I'll buy that one. But if the faster car costs 30% more, I'd be foolish to buy it.

It's a bit of a strained analogy, I know - but you get the idea.

So, never mind what the "ideal" L/W ratio is - focus on a shape that YOU like. And as for depth/table/girdle/etc., yes, there's an ideal range - but within that range, there is plenty of room for personal preference.

### Do other jewelers sell six-prong settings like Tiffany's?

Dan Moran (u/diamonddealer) · 2021-12-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/rq1qpn/comment/hq7t9p4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hq7t9p4

The Tiffany 6 prong is a classic! Thankfully, it's far from unique to Tiffany. That IP expired long ago, and virtually every jeweler makes their version of it.

As for best value at your price point, I'd be looking for a F-H SI that's eye clean, and go as big as you can for the money. At the top of your budget, 1.5 carats is achievable.

For reference, I have a 1.20 F SI2 that's eye clean, and it's thousands less than this price range.

### Are branded diamond cuts worth paying more for?

Dan Moran (u/diamonddealer) · 2021-11-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qwud7m/comment/hl564jk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hl564jk

OK, cut is certainly important! But there is a point of diminishing returns. At this price point, I think you'd get more perceived value in a larger stone with still awesome cut. Get a GIA X cut and you're going to be happy with it, but don't waste money on "Astor" or other branded cuts. You'd just be paying a markup for a brand nobody cares about.

Have you actually looked at any diamonds in real life? Some of the finer points about cut angles, etc. that folks on this sub and elsewhere describe as "life or death" are pretty darn difficult to distinguish IRL, even for pros.

If you can't see the difference, why pay for it?

### Should I buy a diamond from a jeweler who hasn't seen it?

Dan Moran (u/diamonddealer) · 2021-11-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qowtc0/comment/hk3pvw9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hk3pvw9

I think you're moving in the right direction. If she doesn't like crushed ice, the original stone is a non-starter.

As for these new ones, they are pretty different from each other (specs and price points!). I'd advise you to lower the clarity even a bit more (VS2 is plenty - will still be totally clean to the naked eye) and focus on dimensions and proportions.

And I'd be wary of working with a jeweler who offers you a stone he hasn't even seen himself. How can he be an expert proxy for you if he hasn't evaluated the stone? It's like a doctor diagnosing a patient without examining him first.

Where are you located?

### What red flags should I check when buying an emerald cut?

Dan Moran (u/diamonddealer) · 2021-11-10 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/qr0kc1/comment/hk3pa3u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hk3pa3u

Summoned, I appear!

Does it have to be one of these? I see some red flags. First of all, two of them have strong/very strong fluorescence, which is a deal breaker in a stone like this. Not only will it significantly affect the stones' appearance (they'll look hazy/milky in sunlight), but it dramatically reduces their retained value. Generally, a buyer for a 4ct emerald cut, D VVS, is looking for a "no excuses" stone, and that's what you should do too.

As for the other three, despite similar color/clarity, these stones are very different from each other. They have different L/W ratios and facet patterns, and will look quite distinct in real life. So you have some decisions to make about what you're looking for!

If you can answer a few questions for me, that would help me give you my best advice.

-Have you looked at any stones like this in real life?

-What made you choose these specifications?

-Where are you located?

-What kind of setting do you have in mind?

You are clearly working with a significant budget, and obviously celebrating an important milestone. Let's make sure you get the absolute best value possible for your money!

### Do premium diamond brands only sell the top one percent?

Dan Moran (u/diamonddealer) · 2021-10-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qd1cft/comment/hhndfya/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hhndfya

OK, there's a lot to unpack here. Let me see what I can pick apart...

Yes, of course, the higher you go, the better the quality. But there is a point of diminishing returns. For example, let's look at clarity. Is IF better than VS2? Yes, of course. But 99% of VS2s are indistinguishable from IF to the naked eye. So why pay for IF?

As far as Forevermark using "only the top 1%," that's pure marketing fluff. The stones are already graded, so we know where they rank relative to other stones. Are Forevermark stones sourced ethically? Yes. But so are 99.9%+ of all diamonds in the market today. The horrors of blood diamonds are thankfully long since left behind us.

The fact that a salesman told you "as long as it's Forevermark, a worse grade doesn't matter," should stink to high heaven of BS! If that's true, why would they have them graded at all? Can a lower grade stone sometimes look just as nice? Sure - like I said above. But Forevermark is just a brand name slapped onto a diamond. No more, no less. Put it this way: when do you need to blow your nose, do you care if you use a Kleenex or a tissue?

As far as ordering online, experiences vary widely. There are certainly reputable sites. I'm of the belief, however, that a diamond is too complex to buy unaided. You'll do better with expert help. This is literally what I've built my career around (check my post history!).

I hope that helps!

### Is a less-than-ideal diamond cut okay to buy?

Dan Moran (u/diamonddealer) · 2021-10-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qcgbg8/comment/hhfueb3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hhfueb3

This is a common scenario for analytical online shoppers. I've seen this a million times before.

Remember, at the end of the day, you're buying a shiny rock. It doesn't have "features." It doesn't have "performance." It doesn't DO anything. It's only job is to be beautiful, and the only person who judges how beautiful it is is YOU.

Of course, all the numbers and parameters matter, but I urge you to stop obsessing about what you're "supposed to" like, and focus on what you DO like.

I've had many clients opt for a less than ideal cut, because they decided they valued other things (size, color, price) more. And that's OK! If knowing the stone is perfectly cut is important to you, even if you can't visually tell the difference, then that's OK too!

The important thing is that you get something YOU love.

### Do tiny cut details matter to ordinary buyers?

Dan Moran (u/diamonddealer) · 2021-10-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qbk9yz/comment/hha9aly/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hha9aly

There's no need to attack. Calm down.

I am, in fact, in the trade, and I understand everything you've said. I just don't agree with your conclusions. The tiny details of cut that pros notice and obsess over are generally invisible to the consumer, and there are other factors of a diamond that are just as important, if not more so.

Sorry if my refusal to drink the pricescope Kool-Aid or worship at the altar of Brian Gavin is an issue for you, but I take a broader perspective on a stone.

### What other diamond factors besides cut should buyers consider?

Dan Moran (u/diamonddealer) · 2021-10-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/q7dxs9/comment/hgi6syj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hgi6syj

You've heard a bunch of advice on cut already, so let me just rattle off a few other things pros consider when buying a stone.

-Fluorescence - affects both appearance and value

-Overtone - brown/green overtone is less desirable than yellow

-Luster - some material has microscopic air bubbles in it that slightly reduces transparency, making the stone less vibrant

-Inclusion type - not all VS2s (or whatever) are created equal! You have to judge stone by stone

-Girdle thickness - too thin can be fragile, too thick messes with the optics and adds extra weight without adding size

There's more, but that's just off the top of my head.

### What clarity and color grades are good enough?

Dan Moran (u/diamonddealer) · 2021-09-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pft4vg/comment/hdr9b1p/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hdr9b1p

OK, how did you arrive at those specs?

For instance, I think VVS clarity is massive overkill. You really don't need it.

And what does G/D+ color mean? There's literally no such thing as "D+" - D is the best color there is.

What I'm hearing from you is that you don't really care too much about the details - you just want a sparkly, pretty ring. Am I right?

If so, look for SI1 or better on clarity, I or better on color (to a GIA standard), and a really well cut stone. You'll be fine.

### Why do forum posters copy report details instead of posting reports?

Dan Moran (u/diamonddealer) · 2021-09-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pqzq2e/comment/hdf3yho/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hdf3yho

Without seeing them, I obviously can't assess the color or clarity. These are definitely not cheap... But this is the most desirable 4Cs combo, in the most popular shape right now, so you can't really expect a bargain. You'll have to look at them and see!

Can I ask another question? I'm really curious. I notice a lot of redditors posting here for feedback on stones copy some of the info off the reports, rather than just posting the reports themselves. Why did you do that? Seems like it would have been easier and given more complete info - leading to better feedbacl.

### Can I save money by choosing a lower clarity diamond?

Dan Moran (u/diamonddealer) · 2021-09-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pjsc68/comment/hbzuyzm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-hbzuyzm

I see you've done a lot of online research, but have you looked at any actual stones in real life? You might find that you're happy to reduce the clarity - over SI1 or VS2, most people can't tell any difference. And that savings could help you go bigger - or just leave you with some money in your pocket.

Be on the lookout for other gotchas - fluorescence, cloudiness, brown overtones, etc. There's a lot more to a diamond than just the 4 Cs.

Good luck!

### Is strong fluorescence a problem in an E color diamond?

Dan Moran (u/diamonddealer) · 2021-08-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/oy7z1t/comment/h80rurf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-h80rurf

I wasn't "waving credentials around" - I was making clear that I wasn't just expressing a personal opinion, but rather an observation of thousands of diamond buyers, examining tens or hundreds of thousands of stones. But since you brought it up, I do, in fact, have credentials. I'm sorry that me mentioning my expertise bothers you so much. But the fact is, I AM an expert on this subject, and my expert opinion is that strong FL in an E color is very likely to be a problem. Not always, but the significant majority of the time.

To address your (aggressively hostile for no apparent reason) question, E color can make either an E color or a J color hazy. But in a J color, there's a potential benefit (higher perceived color) to weigh against the downside. There is no such benefit in an E color - it's just a problem with no upside. So, some consumers are willing to make that trade in a lower color, but there's no reason to do so in a higher color.

I hope this helps answer your question, and I hope that whatever upset you so much isn't bothering you any more.

Have a great day!

### Cut and the 4Cs: Dan's answer from August 2021

Dan Moran (u/diamonddealer) · 2021-08-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/oz18t0/comment/h7z7zd8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-h7z7zd8

VS1 is a really high clarity - almost indistinguishable from IF without a microscope. You can safely go lower, so long as the diamond remains clean to the naked eye.

As for the D color, it's undeniably awesome. But I would urge you to compare it against (say) an F color and see if YOU can see the difference. I can easily tell... But I do this for a living, and many people can't. So, if you can't tell, you shouldn't pay the premium for it.

### How do I know if a diamond is sparkly enough?

Dan Moran (u/diamonddealer) · 2021-07-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/oq83nz/comment/h6a5g0k/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-h6a5g0k

OK, but how are you setting your expectations? Have you looked at enough stones to be able to judge one with no other stones for context?

Let me put it another way. If it was "10% less sparkly" than it's supposed to be, how would you know? Or would you think it's fine until it's been on your GF's finger for three weeks, she meets up with her friends, compares rings, and you have to watch her try to clean it over and over again and wonder why it doesn't sparkle like theirs does?

### Should I trust a diamond cut score or my own eyes?

Dan Moran (u/diamonddealer) · 2021-06-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/o7wwig/comment/h38j8vm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-h38j8vm

I disagree. The HCA is a tool used to deceive consumers into believing a diamond's cut can be reduced to a single number. And that just can't be done.

Let me put it this way... What was your GPA in high school? Does that define who you are?

Want to know how to evaluate a diamond's cut? Use your EYES. Do you like the way it sparkles?

If you're looking at two XXX cut stones, and one has a "better" HCA than the other, but you can't see any difference... Why do you care?

### Where can I go in person to compare diamonds?

Dan Moran (u/diamonddealer) · 2021-04-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/n19fpv/comment/gwfyn0h/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-gwfyn0h

Well, there are plenty of options there! Take a walk around 47th Street and see what you see. It will feel like trying to take a sip from a firehose, so make sure you go with an "I'm just looking" mentality. But try to see different colors, clarities, and cuts. See what YOU notice. Maybe you can compare an excellent cut against a VG against a G. Maybe G color vs. I color. SI2 vs VS1. Try to see what YOU notice.

### Are fancy colored diamonds cut differently from white diamonds?

Dan Moran (u/diamonddealer) · 2021-03-19 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/m7uwhe/comment/gri52fe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-gri52fe

Gotcha. It's really the same principle. Just look for a stone that's clean to the naked eye, and you're all good.

Yup, your assumption was correct!

Pinks, purples, etc. are CRAZY money - and they're only likely to go up since the world's largest source of those colors (the Argyle mine in Australia) closed last year.

Well, a poor cut will always be a problem, for a variety of reasons. But the guidelines are a bit different for fancy colors than white stones. In white stones, you're cutting to MINIMIZE color, whereas for fancy colors, you're cutting to MAXIMIZE it.

Round is the best shape for minimizing color, which is why you don't see many fancy yellow rounds! Basically, any shape other than round will be better for you. If you like a rounded look, try for cushion or oval.

In your neighborhood, I really don't know where to send you!

Tell me more! What do you have in mind?

### How does fluorescence affect a colored diamond's appearance?

Dan Moran (u/diamonddealer) · 2021-03-18 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/m7uwhe/comment/grf5ye1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-grf5ye1

This is a fun project!

-Clarity is the same as in white stones. Look for something that's clean to the naked eye.

-I'm not sure what you mean about the "dark spots." Can you post the video?

-Fluorescence matters a LOT! Blue FL will rob the stone of color intensity, so it will looked washed out in natural light. So, in addition to haziness, you're killing the color. Fluorescence, it's bad, m'kay?

What shape are you thinking of? Where are you located?

### What should I expect to pay for a clean, well-cut diamond?

Dan Moran (u/diamonddealer) · 2021-02-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/lr6rif/comment/golxuxo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-golxuxo

For a 3ct E VS, probably $50k+ (assuming you want a well cut stone with minimal fluorescence). But that may not be what you need! There are plenty of SI stones that are completely clean to the naked eye, and will save you quite a bit of money.

I agree! Having expert help is key - especially with a tricky shape like oval. The cut is EVERYTHING for this shape. There are a few ways to get it right and a LOT of ways to get it wrong.

Where in the Bay are you located? I'm actually heading up there tomorrow to see clients.

Many jewelers will take the trade-in and give you credit (I certainly would if it's a nice stone). Or, if you decide you want to keep it, you could match it and make earrings, or set it in a simple basket and make it into a pendant. You have plenty of options!

Good luck!

### How do I choose a jeweler and diamond clarity grade?

Dan Moran (u/diamonddealer) · 2021-01-08 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ksw9fl/comment/giindw6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-giindw6

Congratulations! Let's take your questions one by one.

No. What matters is finding someone established and reputable, so that jeweler will be there for you in the future when you need sizing, polishing, cleaning, etc. Find someone you can trust to be honest and forthcoming with you, and develop a relationship.

No, absolutely not. Super high clarity is a sucker bet. VS2/SI1 is the sweet spot for most people. All you need to worry about is finding a stone that's "eye clean" - no visible flaws to the naked eye. Color and cut have MUCH more influence on a diamond's appearance than clarity.

This might help:

https://youtu.be/6S9Y2gSxEgM

What makes you say that? My office is open, and so are quite a few others. If you're looking to spend $20k, and you don't have much background in diamonds, you would certainly benefit from taking a look at some yourself.

From what you said, it sounds like your GF is after a clean and classic solitaire. It's a classic for a reason, and you really can't go wrong with it. Plus, it's the least expensive setting there is, so you can spend your budget on the diamond! And if it turns out she wants something more elaborate, a solitaire can easily be melted and "converted back into money," and just let her make what she wants later!

The answers to these two questions are the same. Ask around! Ask her sister/best friend/mom/college roommate, etc. If you two have been together for any length of time, she's told SOMEONE!

Good luck!

### Is there a chart for judging the cut of fancy-shaped diamonds?

Dan Moran (u/diamonddealer) · 2020-12-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/kd6jdj/comment/gfxqzgv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-gfxqzgv

Unfortunately there's no simple answer tk thst question. If there was, it would be common knowledge.

The various variables of cut in these shapes are interdependent in complex ways, and can't be reduced to a chart like you're looking for.

So how do you know if a fancy cut stone is cut well? You get expert help! Work with a jeweler with a lot of experience with these shapes. I literally don't know how many thousands of ovals, cushions, etc. I've examined in my career at this point, but evaluating the cut becomes instinct at some point. I just look at the stone and know.

### Does an emerald-cut diamond need higher clarity than a round?

Dan Moran (u/diamonddealer) · 2020-12-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/k69ydr/comment/gejrlzv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-gejrlzv

Thanks for thinking of me!

OP, this isn't as simple as your question makes it seem. What matters about clarity is whether the stone is clean to the naked eye (referred to as "eye clean" in the industry). With an emerald cut, inclusions are harder to hide because of the glassy facet pattern, so you typically need a higher clarity than in, for example, a round.

So, is that D VS2 eye clean? I can't say without seeing it! If it is, I'd go that way. If not, I'd find a DIFFERENT VS2 (or SI1, or whatever) that IS eye clean and use that.

IF clarity is almost always a waste of money.

### How do I judge a diamond for brown color and fisheye?

Dan Moran (u/diamonddealer) · 2020-10-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/jbtn87/comment/g8y9onp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-g8y9onp

I took a quick look. The 11.08 is brown - so much so that it's listed on the certificate. This really hurts both the appearance (though perhaps you don't mind) and the value. I'd skip it.

The 11.03 M color you looked at is really poorly cut. Definitely a no.

As for the 9.05, it's interesting. I think the price is reasonable, and it's "well cut" on paper. But the depth is quite low, and the table is large. That can lead to an effect called "fisheye" where there's a black circle that shows up under the table. Now, I can't say without examining the stone if it has fisheye or not, but if it does, then it's a no.

But, if you examine it under all different kinds of light (indoors, direct sun, etc.), and you don't see fisheye, and it's eye-clean, it may be a good choice.

What kind of setting do you have in mind? Where are you located?

### How are large and fancy-color diamonds priced?

Dan Moran (u/diamonddealer) · 2020-09-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ipe8pn/comment/g4jlz1d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-g4jlz1d

Nobody uses the 10ct list. All stones over 5ct are priced on the 5ct list. Very large stones just have less of a discount, and 20ct (for example) would typically be priced well over list. It would be expected for a super large stone to be +100 or more.

Fancy colors don't have a list at all. They are priced based on precedent and the judgment of the owner. After all, the owner can ask whatever he wants! People will either pay it or not.

### Is it worth paying extra for the highest diamond clarity grade?

Dan Moran (u/diamonddealer) · 2020-08-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/igs6k2/comment/g2wyfp8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-g2wyfp8

That all makes total sense! I'm sorry if you felt like we were laughing at you - it was just a funny situation. Don't stress about it - everyone looking for advice here is a noob, and the pros here are happy to help.

I understand what you're going for... But there may be more efficient ways to get it. Clarity is an easy one to point out, but there are others.

Be careful going too elongated. It can cause problems with light return and sparkle.

### Is cut the most important of the four Cs?

Dan Moran (u/diamonddealer) · 2020-08-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ifue51/comment/g2pxfc7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-g2pxfc7

Thanks for thinking of me!

OP, yes, cut is the most important of the 4 Cs. But, as with so many things, you have to consider diminishing returns.

Put it this way - if making a diamond "1% sparklier" costs 30% more, that's not a good way to spend the money! Spend it on higher color or larger size instead - you'll get more visual appeal for those.

Remember to always consider the FIFTH C - cost!

Also, "true hearts" is not a gemological term - it's a marketing term. It's literally meaningless.

### Are clarity enhanced diamonds worth buying?

Dan Moran (u/diamonddealer) · 2020-08-02 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/i25fkb/comment/g01wrxn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-g01wrxn

TL;DR: Don't buy a clarity enhanced stone.

Clarity enhanced diamonds are diamonds that have been treated chemically or mechanically to improve their appearance. Some stones are drilled with lasers and then dipped in hot acid to bleach black inclusions to white, which improve the diamonds' appearance. Other diamonds are filled with silicone to fill in crevices and cracks that are unappealing and reduce their negative effects visually. However, these diamonds are still actually low in quality they've just had "makeup" put on them to improve their visual appearance - their value remains extremely low.

Furthermore, the secondary market for clarity enhanced diamonds is virtually nonexistent. You will have a very difficult time selling the stone should you ever desire to do so for trade-in purposes or any other reason.

Candidly, if you're thinking about getting a clarity enhanced diamond you would probably be better off with a lab-grown diamond, and that's coming from a guy who's not a big fan of lab-grown.

### Should I trade lower color for better clarity in a diamond?

Dan Moran (u/diamonddealer) · 2020-08-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/i250sw/comment/g01tozo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-g01tozo

This is going to be a really nice ring!

No, don't trade lower color for clarity. You'll get no practical benefit. If anything, trade lower color for size! Look for a bigger F or G VS2 or SI1 and see how much bigger you can go.

Will you be able to see the difference between D and G? I don't know! Some people are more color sensitive than others. The only way to find out is to compare some stones in real life. Can you easily do that? Where are you located?

### Is a borderline eye-clean marquise diamond a good deal?

Dan Moran (u/diamonddealer) · 2020-07-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hs8x3v/comment/fy9je54/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fy9je54

I'm loathe to evaluate the cut of a MQ without seeing it in person... But from what I see here, it looks quite good.

It may or may not be eye clean (it's borderline), and the FL may or may not affect it (I'd have to inspect it in person). It's not a particularly good deal, but it is a nice looking stone, and well cut MQs are hard to come by.

I can't tell you "go for it" without seeing the stone myself. But I think it's worth a look.

### Cut and the 4Cs: Dan's answer from July 2020

Dan Moran (u/diamonddealer) · 2020-07-15 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/hrmj03/comment/fy5s14l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fy5s14l

First of all, don't worry about the downvotes. They're literally meaningless.

As for seeing an inclusion in a VVS1... I really doubt you saw an actual inclusion. More likely, it was a fleck of dust or something ON the stone, not IN it.

By definition, VVS1 inclusions are impossible to see without the aid of 100x magnification. So, if you can see them with the unaided eye, you have superpowers.

Can you go look at some more? Where are you located?

### Does diamond size affect how yellow it looks?

Dan Moran (u/diamonddealer) · 2020-07-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hr2y2t/comment/fy1ysy1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fy1ysy1

Well, it is a factor to a certain extent, since larger diamonds will have longer ray paths for the light, which allows the light to encounter more nitrogen and "pick up" more yellow as it passes. So a 5 carat I color might look a little darker than a 1/2 carat I color. But this is a minor factor compared to the relative body color of the stones.

And either way, a good jeweler will compare side by side and compensate for this.

### Why does a diamond photo online show brown tint?

Dan Moran (u/diamonddealer) · 2020-07-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hqp5ls/comment/fy1xarq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fy1xarq

Look at the image, at 1 o'clock, 3, o'clock, and 8 o'clock. here is a lot of brown showing. You shouldn't be seeing that in an E color stone. But look at other areas (5 o'clock) and it looks white.

So, I don't know... Maybe the photo was edited? Maybe something weird with the camera? Or maybe it's not a good E color. Without seeing the stone, I really can't say.

This is one of the primary challenges with buying online, sight unseen. You could ask JA to inspect it for you... But of course, they don't have the actual stone either (they're just brokering it on behalf of some manufacturer), so they can't inspect it on your behalf.

### How can I save money on a diamond without losing beauty?

Dan Moran (u/diamonddealer) · 2020-07-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hq6w4h/comment/fxw7kuj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fxw7kuj

At this size, yes, you can spend less. Or, if you want to spend $20k, you can go bigger.

The obvious place to save money is clarity. You don't need a VVS. You can easily reduce it to VS2 or SI1 and never see the difference with the naked eye. But your wallet sure will!

Also, don't pay a premium for "Astor Ideal" or whatever garbage BN/JA are using for marketing terms these days. That's meaningless. Focus on proper proportions and numbers, and leave the arbitrary brand names alone. They add $0 in value to the stone.

### How are pave diamonds matched to a center stone?

Dan Moran (u/diamonddealer) · 2020-06-13 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/h867e9/comment/fupj1lg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fupj1lg

The little diamonds in a pave band aren't individually graded - it would be cost prohibitive to do that. But they are sorted into parcels, which are "calibrated" (precisely matched by size and color), and sorted by clarity. So, when a client chooses a center stone, I compare it against different parcels I have (there are literally hundreds of different parcels by size, shape, color, etc.) and find the closest match, so that the piece looks like a cohesive whole.

This is a major reason why I advocate against buying pre-fab rings from the big box stores or sites. Those rings are made with whatever stones the manufacturer chose, without regard to what center stone will be set there eventually. So they won't match. That's a deal-breaker IMHO.

### Are big online diamond retailers a good way to buy?

Dan Moran (u/diamonddealer) · 2020-05-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ghvfn3/comment/fqb12lp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fqb12lp

They are the Walmart and Target of diamonds online. They're certainly reputable, but not the ideal way to get the best quality. And their settings are mass produced overseas, and really not well made.

Shop for a *jeweler,* not just for a stone. Ask yourself, is the person I'm working with an expert? Is he honest? Candid? Does he warranty his work? What reviews are out there?

Sounds like some basic diamond education might help. Start here:

https://youtu.be/6S9Y2gSxEgM

NO. You can go much lower and never see the difference. Somewhere in the VS2-SI2 range works for most people.

I have posted very extensively about this stuff. Check my post history!

Good luck!

### Does an IGI certificate grade diamond color less strictly than GIA?

Dan Moran (u/diamonddealer) · 2020-04-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/g3za9l/comment/fnujp32/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fnujp32

Congratulations!

Unfortunately I do see some issues. IGI isn't as strict as GIA on color, so this is probably a GIA K. And in emerald cut, color tends to show.

Also, that extra depth isn't just a freebie. It affects the optics of the stone, diminishing the light return.

That said, it's the right price for the stone as it is.

I am a bit concerned about the setting too. JA mass produces their settings overseas, so the side stones will be selected without reference to your chosen center stone. It's likely they won't match in color, and that cheapens the look of the ring.

Sorry to be less than effusive... But I thought you should know.

### Is buying a diamond wholesale better than buying retail?

Dan Moran (u/diamonddealer) · 2020-03-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ficcah/comment/fkglt9g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fkglt9g

Got it.

Obviously I'm biased, but I would definitely recommend going wholesale. Not only will you get much better pricing, but a dealer will be a specialist, and will have much more knowledge about diamonds. A retailer has to be a generalist, knowing a little about diamonds, a bit about sapphires, rubies emeralds, pearls, watches, etc. A diamond dealer works exclusively in diamonds, and will have better understanding.

Marquise cuts in particular are very tricky. There's a lot to know about this cut. So, the more expertise, the better.

I have posted extensively on this topic. Check my post history!

### What does rap price mean for diamonds?

Dan Moran (u/diamonddealer) · 2020-02-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/f5sjx6/comment/fi0gdos/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fi0gdos

I wouldn't worry about rap price too much. And no, it's not MSRP. It's basically a useful tool for comparing relative values of dissimilar stones. Want to know which is more valuable, GVS2 or HVS1? Check Rap. Wholesalers use this tool regularly, because we understand the context. This will confuse you more than it will help.

By the way, $11,200 is the rap price for that stone PER CARAT. So the list price is $19,040. But you'd be a fool to pay that.

I wouldn't touch a VVS with FL like that. Not a good way to get value. Reduce the clarity requirement (keep it eye clean - maybe vs2 or si1), and what you're looking for is definitely achievable.

### What should I check before buying a diamond online?

Dan Moran (u/diamonddealer) · 2020-02-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/f3fmu6/comment/fhjt0cb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fhjt0cb

I think you're on the right track! But I'm not sure these are the right stones.

The DSI1 won't be eye clean - those black imperfections will be apparent to the naked eye.

The GSI1 is quite elongated (not necessarily a bad thing, but unusual), and I think it's overpriced for what it is.

What kind of setting do you have in mind? Have you looked at any ovals in real life? They're very, VERY tricky to buy online.

Where are you located?

EDIT: I just noticed the D also has medium FL, which can sometimes be an issue in a D color stone. So that's another reason to stay away from this one. I wouldn't buy a D with medium FL without inspecting it, or at least having an expert proxy do so.

### How much should a custom platinum ring with matched stones cost?

Dan Moran (u/diamonddealer) · 2020-01-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/et1nu4/comment/ffdz0q0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-ffdz0q0

Well, let's assume they're at least VS in clarity (which makes sense for EC), well cut, minimal fluorescence, GIA certified. $500-600 per stone or so would make sense (assuming you can find 28 such stones that all match!). So that means the diamonds will be $14-17k. Add in the platinum, design, and labor, and I'd say somewhere around $19-20k for the piece is logical. That said, I wouldn't be surprised if it's more. You may have to have stones cut to match, and that costs money (both materials and labor!).

### Is it smart to buy an oval diamond online?

Dan Moran (u/diamonddealer) · 2019-12-24 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/eezipa/comment/fbyh7ad/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fbyh7ad

Ovals are extremely tricky to buy, especially online. There are many interdependent variables affecting the look of the stone.

Before you start shopping seriously anywhere, I strongly recommend you go and look at a few stones in real life. What colors and clarities are noticeable to you? What about the cut? Do you prefer more elongated or more rounded? Larger tables or smaller? There's a lot to see and know.

Once you've done that, you'll have a basis to look online and know what matters to you and what doesn't.

Good luck!

### What does a deep diamond cut mean for sparkle?

Dan Moran (u/diamonddealer) · 2019-12-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ec358o/comment/fb8ycz0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-fb8ycz0

It means the diamond is a bit more "tall and skinny" than it should be. This has two negative consequences:

1) The light performance will be less than ideal.
2) It will look a bit smaller than it actually is.

At the end of the day, cut is what makes the diamond sparkle. Don't compromise on this. And if you don't know what this stuff is, I'd recommend you educate yourself a little more before spending $10k!

Start here: https://youtu.be/6S9Y2gSxEgM

### Does high clarity guarantee an oval diamond looks good?

Dan Moran (u/diamonddealer) · 2019-12-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/e709tn/comment/f9un64i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-f9un64i

That's a very common experience! I totally get it. But it's a dangerous way to buy a diamond - especially an oval.

With an oval, it's really important to focus on cut, first and foremost. High clarity (VVS) is NOT a guarantee of a nice looking stone! Remember, the sparkle of a diamond and the clarity are almost totally unrelated to each other (until you get to REALLY low clarities).

I have posted extensively about this stuff. Check my post history!

### Is a Good cut diamond worth paying for?

Dan Moran (u/diamonddealer) · 2019-12-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/e5do86/comment/f9jt26n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-f9jt26n

At that price point, you can do better for a stone. "Good" cut is the equivalent of a C in school... It's really not what you want.

Did the jeweler show you any alternatives? Or just push the stone he had in stock?

As for the ring, my primary concern is that the stone is set very high. It will snag on sweaters, knock on desks, etc. I recommend setting the stone as low-profile as possible for practical benefit. Remember, the ring will be worn every day forever, so engineering matters as much as aesthetics!

### Are strict diamond cut measurement limits really necessary?

Dan Moran (u/diamonddealer) · 2019-11-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/e293uq/comment/f8ubpdk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-f8ubpdk

Thanks for posting this!

I think those cut parameters are overly restrictive. There are many awesome diamonds that don't fit those criteria. Don't obsess about this to this level of granularity. If you stick with GIA excellent cut or equivalent, you'll be fine.

Fluorescence, on the other hand, really does matter, especially with higher color stones. I'd say medium FL is a problem in F+ color 50% of the time, strong FL 90% of the time, and very strong FL virtually 100% of the time. Of course, that's anecdotal based on my experience... But I've looked at an awful lot of stones in my career.

### Does strong fluorescence hurt a colorless diamond's sparkle?

Dan Moran (u/diamonddealer) · 2019-11-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/e1xamm/comment/f8shon2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-2#a-f8shon2

I think you're too worried about the very fine points of cut and not worried enough about fluorescence. Strong FL in a D color is a huge problem. It will likely affect the stone significantly. And as you say, you have no experience. Ask yourself, if the stone is 10% "less sparkly" than it should be, and you're looking at it without other stones to compare against, how will you know? Or will you discover it next month when your fiancee compares her ring against her friends' and can't understand why "it won't get clean?"

There's a persistent false narrative about fluorescence not being a big deal online. I wish it were true, but it isn't. These stones are cheaper for a reason. Fluorescence matters.

### Do I need VVS clarity for a diamond engagement ring?

Dan Moran (u/diamonddealer) · 2019-11-25 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/e1cdo7/comment/f8oub9x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f8oub9x

I wouldn't buy a D color with significant fluorescence without seeing it in person and comparing it against non-fluorescent stones. Put it this way - if you buy a stone that's 10% less sparkly than it should be, and you can't compare against others, would you notice? Or would it seem fine u til 2 months from now, when your fiancee compares her ring to her BFFs and keeps trying to clean it, wondering why it isn't sparkling like hers is?

Just avoid it.

No, there's no need to go VVS. Waste of money.

### Cut and the 4Cs: Dan's answer from November 2019

Dan Moran (u/diamonddealer) · 2019-11-01 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/dq9iht/comment/f61of2o/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f61of2o

These are really very different from each other!

VS1 is probably overkill. Remember, these stones are about the size of a pea, so inclusions that look massive in the SUPERZOOM pictures are often trivial in real life. Look for a nice SI1 - maybe a good SI2 - and save a bundle!

As for color, you really should look at some stones IRL to see how sensitive you are to it. Can you do that?

What kind of ring do you have in mind?

### Cut and the 4Cs: Dan's answer from October 2019

Dan Moran (u/diamonddealer) · 2019-10-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dou1g3/comment/f5qe09x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f5qe09x

I grew up in Bergen County!

Not all VS2s are created equal. I'd really suggest you go look at some more. I've seen VS2s that are obvious to the naked eye, and SI2s that I could barely find even with magnification. Remember, the grading is subjective, and GIA weighs different inclusion types differently.

You're considering spending a LOT of money here, and you should get an awesome stone. I don't love the shape on either of those, and they both show significant bowtie. For this kind of money, you can definitely do better.

What kind of setting do you have in mind?

### Which diamond grades matter for a clean, white-looking stone?

Dan Moran (u/diamonddealer) · 2019-10-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/di1r4m/comment/f3ub5ap/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f3ub5ap

OK, gotcha. But I would urge you to look beyond the jargon, and to define your goals in plain English. Why VS2? I think what you're getting at is that you want a stone that's totally clean to the naked eye, but not necessarily under a microscope. Why G? I think you want a stone that's white, but don't want to overpay for super-white. Am I getting that right? If so, then pursue the right stone with that in mind!

### Should side stones match the center diamond's color and clarity?

Dan Moran (u/diamonddealer) · 2019-10-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dginbc/comment/f3ce7wc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f3ce7wc

No problem!

First of all, that video is taken under some BIZARRE lighting, intended to make the stone sparkle more than it normally would. But even in this "dazzle lighting," the side stones are obviously whiter than the center, and the prongs look like they were made for a larger stone.

Yeah, that's just a crappy thing to do.

The don't *need* such high clarity, but the pricing doesn't change that much going from VS to VVS. And the E-F color is actually a bad thing - it's killing the center stone!

As you and I discussed, OP, this is why it's important to custom make settings. Why kill a $30k stone with mismatched melee?

### Do ASET images matter when buying a diamond?

Dan Moran (u/diamonddealer) · 2019-10-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dfirr6/comment/f33dnx0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f33dnx0

Do you see those differences in the actual stones, though? Have you actually looked at any stones in real life?

ASET etc are sales tools to create doubt in your mind and push you to spend money on aspects of a stone that add little real world value. If a stone is XXX cut, you're good. No need to think any further.

As for literature, I don't have any handy. But as far as evidence, I've bought tens of thousands of diamonds in my career, and sold the vast majority of them to other diamond professionals. In my career, I have never used an ASET in making a purchase decision, and neither has any professional I've ever met. So ask yourself, if the pros don't put stock in these images, should you?

### Can affiliate-linked diamond advice be trusted by buyers?

Dan Moran (u/diamonddealer) · 2019-10-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/d9qepl/comment/f233jws/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f233jws

Again, I really don't want to argue. I'm sure we both have better things to do. I'm sad you found you needed to become an affiliate to succeed. I think there are better ways to provide value. Seems like a step backwards to me... But that's your business decision.

I'm not interested in litigating your conduct with you - it's not my place. But, since you asked for examples of what I'd consider less than ideal behavior...

Last week you told someone to look for strong fluorescence as a way to improve fire. That's just bad advice, and 10 out of 10 experts would agree. Sometimes FL doesn't hurt... But it doesn't HELP fire. It just doesn't. Of course there was an accompanying affiliate link. And today, you replaced a user's links with your affiliate links to the SAME stones. You weren't adding value - you were just looking to profit. Not ok.

You're right - when you post an affiliate link, proper etiquette is to label it. But in that situation, it wasn't appropriate to post an affiliate link in the first place!

I've read some of your articles. Some are better than others. And educational material is great. Certainly, I have material I've worked hard to create that I rely on. But it doesn't need to be so self promotional. If you're an expert, people will recognize that and come to you.

Any man who must say "I am king" is no true king. You know?

Anyway, I really do think there's room for you here. I wasn't trying to say otherwise. I just don't like some of the tactics I've seen you employ lately.

Be well, my friend. I'm out.

EDIT: OP, sorry for derailing your post!

### Does inclusion location matter more than clarity grade?

Dan Moran (u/diamonddealer) · 2019-09-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/d9jt6e/comment/f1ik4wv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f1ik4wv

It's not just about the mark - it's about where it's located. The same inclusion near the edge of the stone wouldn't be so visible. Not all VS2s are created equal, and JA often never gets access to the best of each breed - they are sold face to face. JA is a broker, and they tend to sell dealers' leftovers. This is what you get when you pick from the bottom of the barrel.

Have you actually looked at any stones in real life? Where are you located?

### Is a lab-grown diamond ring with a certificate a good value?

Dan Moran (u/diamonddealer) · 2019-09-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/d8c272/comment/f19dsg0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f19dsg0

Hi! It's an awkward question for me... I wouldn't pay anything for a synthetic... But I'll say this. The color looks reasonable for IGI (G/H GIA, from what I see here - though it's hard to say from these photos). It's well cut.

Is it eye clean? No way to say from these photos.

At $10k, you could certainly get a nice natural diamond ring. Not quite these specs, of course... But not as far off as you might think. Just saying...

I hope that helps. Sorry I can't say more.

### How do I choose diamond clarity and color by eye?

Dan Moran (u/diamonddealer) · 2019-09-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/d82h76/comment/f18hxz9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f18hxz9

OK, good. So, ask yourself, what clarity was clean enough that you saw no inclusions with YOUR naked eye (not mine or anyone else's)? What color is white enough that it looked clear and bright to YOU? What size looks right for her finger? Etc etc etc.

I'm not surprised that online wasn't necessarily the best pricing. Diamonds are a complex market, and good players often have access to a lower cost basis than the dot coms. There's really a lot more going on here than you can reasonably expect to track.

If you can't see the differences among those clarities... Then why do you care? Get the one that's cheapest (presumably SI1)!

OK, please share! What kind of ring do you have in mind? What's your budget? Where are you located?

There really isn't a "pure numbers" approach to diamonds - there are just too many interdependent variables to make that practical.

### What does eye clean mean for a diamond?

Dan Moran (u/diamonddealer) · 2019-09-18 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/d5yi8y/comment/f0oqqe6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f0oqqe6

Sure! It means just what it sounds like - a stone that has no visible inclusions to the naked eye. A diamond doesn't have to be microscopically flawless to look clean to the unaided eye! For most people, VS2 or SI1 (or a good SI2!) is plenty.

For reference, my wife wears an SI2, and I do this for a living!

I think you're watching the wrong videos. Maybe this will help:

https://youtu.be/6S9Y2gSxEgM

IF is almost certainly overkill - reduce the clarity, and you can save some money, or get a bigger stone!

And yes, in yellow gold, you probably don't need a D-F color (though they are certainly beautiful!). Look at G-J.

I see people saying this a lot, and I don't know where it comes from! White gold is not stronger than yellow gold (assuming equivalent purity - 18k vs 18k, for example). And if you use yellow prongs, you can use a lower color diamond (the eye will be less able to perceive the color due to lack of contrast).

Personally, I think settings are more beautiful and natural looking when the prongs are the same color as the shank. But that's a personal opinion, not a professional one.

I hope that helps!

### What does XXX cut mean on a diamond certificate?

Dan Moran (u/diamonddealer) · 2019-09-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/d4dfjv/comment/f09ved0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-f09ved0

XXX refers to a stone getting the grade of "excellent" (the highest possible grade) in cut, polish, and symmetry - the three aspects of cut that GIA rates. Basically, as far as cut goes, this stone is a "straight A student."

The D color grade is totally independent of this. D is the highest color grade possible, though, so another A for the stone!

But there's more to know! What's the clarity? Does it have fluorescence? Is it GIA certified? Size? Price? Have you seen it in real life?

### How do I judge an oval diamond's cut quality?

Dan Moran (u/diamonddealer) · 2019-08-31 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/cxp69e/comment/eymqh78/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-eymqh78

Honestly, the ratings aren't terribly useful for ovals. There isn't a cut grade issued, in part because they are so complicated.

The cut of an oval is determined by interdependent variables, including length/width ratio, curvature of the shape, total depth, table percentage, and girdle thickness (among others). Unfortunately, I can't give you a handy chart of values for these, because changing one (even within the ideal range) changes the desired value for the others!

So, I really do recommend expert help for this shape. There are few ways to get it right, and many ways to get it wrong.

Where are you located?

### Do natural diamonds hold value better than synthetic or enhanced ones?

Dan Moran (u/diamonddealer) · 2019-08-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/cwm0ip/comment/eyd7sdc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-eyd7sdc

OK, there's a lot to unpack here. Let me try to tackle this for you.

Natural vs. synthetic vs. enhanced: Natural, for sure. No question. The other two retain approximately zero value. Natural diamonds actually do pretty well for this, IF you buy them right! In other words, if you go to Tiffany, you'll lose a lot of money in the future, because your cost basis was all wrong to begin with. But if you buy well, you can expect to hold value, and eventually increase it (if you look long term). Remember, unlike many other things you can buy, a diamond really will last your whole life and become a part of your estate plan one day.

We can debate the intrinsic value of diamonds all day long, but there's really no point. Human beings have agreed on the convention that real diamonds are worth money, and that convention has held for thousands of years. There's no reason to believe that will change any time soon.

4 Cs:

Cut: Focus on a GIA XXX cut. At this price point, there's no reason to go with any of the secondary labs. Get a GIA. And don't worry about "super, ultra, mega, extra" ideal cuts. They're really not a thing. GIA is widely considered the highest authority in diamond grading, so if they give it their seal of approval, you can relax and consider the job done. There are many others claiming their standards are better, higher, tighter than GIAs... And maybe they are. But there is a point of diminishing returns here, and it's not worth paying 30% more for ULTRA CUT that's maybe 0.2% more light return.

Color: This is really subjective. Some people are very sensitive to color, some aren't. My best advice is to go look at some stones, and see how low you can go before it starts to look dark to you. As a rule of thumb, one color grade costs about 15%, so bear in mind that jumping from an H to an E (for example) will be a 50% price increase or so.

Clarity: This is where you can save some money! VS1 is overkill for almost anyone. As long as a diamond is clean enough that no inclusions are visible to your naked eye, then by definition the inclusions aren't disrupting the flow of light, so who cares? Look at VS2 or SI1 and save big.

I'm not sure if this answers everything - feel free to ask any followup questions!

Have you actually looked at any stones in real life? I think it might really help you.

Where are you located?

### What are the rectangular diamond cut options for an engagement ring?

Dan Moran (u/diamonddealer) · 2019-08-08 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/cnevlb/comment/ew9pcb1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-ew9pcb1

Congratulations!

That's a lot of money - you can get something really awesome. I'd suggest you start with some education about the basics, so you can understand what drives a diamond's value. This might help (sorry about the shaky video - I need to record a new one!).

https://youtu.be/6S9Y2gSxEgM

In rectangular cuts, you'll be looking at emerald cut, radiant cut, or cushion cut. Have you seen any of those? They all are basically rectangular (or at least can be), but each has a unique look.

I have posted extensively about the diamond buying process. Check my post history!

### Are independent jewelers better than chain stores for engagement rings?

Dan Moran (u/diamonddealer) · 2019-07-17 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/cedxzl/comment/eu28nbr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-eu28nbr

Not just that. The big box stores stock really low quality diamonds, with mass-produced settings made overseas to really low standards. It's just not quality, "engagement worthy" jewelry. Independent jewelers, however, work to create client relationships (at least good ones do!), so they will want your piece to be something you're proud of. It's usually made much better as a result.

Also, the "jewelers" at chain stores aren't really jewelers - they're salespeople. So if you have in-depth questions, they're just not qualified to answer them.

Of course, if you check my post history, you'll see that I think there are better alternatives than either chain stores or local people... But that's neither here nor there.

What kind of ring do you have in mind?

### Does a shallow-cut diamond look bigger than an ideal cut?

Dan Moran (u/diamonddealer) · 2019-07-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/cdolby/comment/etw6fne/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-etw6fne

Well, that's a tricky question to answer. It depends on how the diamonds in this hypothetical are cut. Sometimes you see poorly cut diamonds that are too shallow, so they actually look larger than ideal cut stones - but without ideal scintillation and brilliance.

The apparent size is easy to measure - look at the diameter of the stone! That's a direct measurement of size. Don't concern yourself with cut at this stage - a larger diameter is, well, larger! Simple as that. Of course, I'm not suggesting you buy a larger diameter without regard to cut - but if someone tells you his smaller diameter stone "looks bigger" because of its cut, that person is full of it. Sparkle is sparkle and size is size.

Have you actually looked at any stones in real life? Where are you located?

### What does super ideal mean for diamond cut quality?

Dan Moran (u/diamonddealer) · 2019-07-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/cdolby/comment/etw6a5x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-etw6a5x

It depends on HOW the diamond is "poorly" cut. Some cuts are less than ideal because they're too SHALLOW - so they won't have ideal sparkle, but will look LARGER than an ideal cut of the same weight.

"Super Ideal" isn't a dirty word - it's a meaningless word. It's marketing fluff. In general, the industry accepts that GIA is the most stringent authority on diamond grading. If they call a stone XXX cut, you're good. Honestly. Don't make yourself crazy optimizing this to death. You'll just overpay for insignificant differences.

### Does strong fluorescence make a diamond look whiter or better?

Dan Moran (u/diamonddealer) · 2019-07-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ccq8wg/comment/etpdxej/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-etpdxej

Well, I'm no expert, but - oh, wait. Yes I am.

;-)

Sorry, but you're misinformed. If FL improved diamonds' appearance, then dealers would charge more for FL stones. They don't, because it doesn't. These stones are cheaper for a reason!

You're right that in low color stones (L, M, etc.), *some* FL (faint or maybe medium) can be a good thing, as it can counteract a but of body color. But in an H color, strong FL is never a good thing. At best, it doesn't do harm. But it definitely doesn't help.

I have posted extensively on this topic. Check my post history!

### Can a diamond be much cheaper than market price?

Dan Moran (u/diamonddealer) · 2019-05-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/btvgss/comment/ep5tk8x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-ep5tk8x

First of all, recognize that diamonds are a globally traded commodity, and the market is very efficient. There's a market price, and it won't be $2-3k for the kind of stone you're looking for just because you think it should. So I would start by managing your own expectations.

That said, there's no need for a VS1. Look at SI1 or so - in this size range, they will generally be eye-clean, which is all that matters.

As for color, go look at a bunch of stones and see how white it has to be to be white enough for you! Look and learn!

Good luck!

### Is an ideal cut diamond worth paying a premium for?

Dan Moran (u/diamonddealer) · 2019-03-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/b1ioef/comment/eily92u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-eily92u

I think their depth for "super ideal" is higher than it needs to be. 59-60 depth are in many ways better than 61-62 - they lead to larger diameters.

In general, stick with GIA XXX and you'll be all good. Don't kill yourself over this. The difference between the "most super ideal" cut ever and the WORST GIA XXX ever is extremely small to the naked eye. Don't pay a 30% premium for less than 1% difference in light performance. Spend that money on higher color or bigger size instead, and you'll get much more value.

Have you actually looked at any stones in real life? Where are you located?

### Which diamond clarity and color is best for a cushion cut?

Dan Moran (u/diamonddealer) · 2019-02-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/an1tmv/comment/efq4jmn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-efq4jmn

First of all, that's a very sweet gesture for you to make to your wife.

I think you should look at lower clarities and higher colors. Cushions tend to show color more than other shapes, and in this size range you can probably safely look for a good SI1. It will still be clean to the eye. Lower color, on the other hand, is visible across the room.

Have you actually looked at any stones in real life? Where are you located?

### Is I color diamond noticeably dark or yellow?

Dan Moran (u/diamonddealer) · 2018-12-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/aazy2k/comment/ecwcy1q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-ecwcy1q

Not the 2.01 IVS2 - it look slike a very poor inclusion for a VS2. It won't be eye-clean. Honestly, I'm really surprised it got VS2 in the first place.

As for the other two, I'd probably go for the 2.01 IVS1. It's only $400 more, and it's a bigger stone.

However, they both look really dark for I color (hard to say for sure from these photos, of course). If you are OK with this look, you might find a J and save quite a bit of money.

Have you looked at stones in real life? It would be worthwhile to find out how sensitive you are to diamond color.

Where are you located?

### Is a top-tier cut necessary, or is excellent cut enough?

Dan Moran (u/diamonddealer) · 2018-12-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/a7qymt/comment/ec52vxl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-ec52vxl

First of all, DON'T PANIC! And don't let the pricescope crowd drive you crazy. Don't get me wrong, cut is important, but there's an area of diminishing returns. Almost nobody can spot the difference between a "bad" XXX cut and the best "super duper ultra mega extra ideal" XXX cut. Just don't worry about this. You will see the extra size or color MUCH more easily.

It seems you already have the right instinct here. Don't ignore it!

Have you actually looked at stones in real life? I think it might really help you put your mind at ease.

Where are you located?

### Does diamond fluorescence show up in sunlight or near windows?

Dan Moran (u/diamonddealer) · 2018-12-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/a4rrjt/comment/ebi2yrm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-ebi2yrm

Have you done a lot of looking at diamonds near office windows? I have. Stones with significant fluorescence are obvious through my commercial building's windows. My team photographs dozens of diamonds every day, and we include videos taken by the window for this very reason. It's also why I (with rare exception for an unusual stone) shy away from strong fluorescence. It really is visible.

And I'm surprised to see you so easily dismiss how a stone looks outside! We all go outside every single day (at least, I hope we do! Step away from your keyboards for a minute, redditors!), and this matters. I think most people want their diamonds to sparkle in all lighting conditions, and this definitely includes natural light.

So, yes, I was playing, and you know I respect you, but this time, I must, respectfully, disagree.

### Should side stones be matched to the center diamond in color?

Dan Moran (u/diamonddealer) · 2018-11-30 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/a1wuxo/comment/eathnk1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-eathnk1

First of all, congratulations! Second, don't panic!

This look is totally achievable in your budget. You might even to go slightly larger if you make some smart choices. You definitely should get it custom made - it's very important that the side stones be matched to the center in color and presentation, so the whole ring looks cohesive.

I think a little education would benefit you tremendously. Start here:

https://youtu.be/6S9Y2gSxEgM

Have you actually looked at any stones in real life? Where are you located?

### How much do color, clarity and fluorescence actually matter?

Dan Moran (u/diamonddealer) · 2018-10-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9rzhd0/comment/e8kuovp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-e8kuovp

Whoa, whoa, slow down! There's a lot here.

1. You can go WAY lower than VS1 without seeing imperfections. Try SI1.

2. G is NOT in the middle of the color spectrum. On a scale of D-Z, G is very near the top!

3. Fluorescence in a high color stone (like a G) is bad. I wouldn't buy a G color with strong fluorescence, especially sight unseen.

Have you actually looked at any stones in real life? I think it would really help you a lot. You'll be very surprised what you can see - and what you can't!

Where are you located?

### Cut and the 4Cs: Dan's answer from October 2018

Dan Moran (u/diamonddealer) · 2018-10-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9nxk0a/comment/e7puyu9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-e7puyu9

You're right that VS1 will be eye clean... But so will 95% of VS2s, and most SI1s, and even some SI2s. If your goal is eye-clean (which is the right goal IMHO), you don't need a VS1. So, reduce this parameter and save some money!

Also, the length to width ratio is a bit awkward. It's not square, and it's not really elongated either. That's not necessarily bad, but it will reduce your options for setting design. What kind of ring do you have in mind?

Have you actually looked at any stones in real life? Where are you located?

### What are diamond clarity enhancements, and how are they identified?

Dan Moran (u/diamonddealer) · 2018-08-20 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/98xzqj/comment/e4jnrah/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-e4jnrah

There are several different kinds of clarity enhancements. They mostly fall into two categories: drilling and filling.

Drilling involves using a laser to drill a small hole in the stone, to reach a black inclusion inside. Then the stone is soaked in acid, which "bleaches" the inclusion white, making it less visible. This kind of treatment is irreversible; it's permanent.

Filling, on the other hand, involves using a material with somewhat similar optical properties to diamond (often silicone or glass) to fill a crevice inside the stone, lessening its appearance. These treatments are never perfect; a keen eye can spot them. But they do a good job of masking large inclusions and minimizing them. Unlike drilling, these treatments are often reversible - if the diamond is heated very hot (over 500 degrees), the silicone melts out and the diamond returns to its natural state.

Clarity enhancements are normally done only on very imperfect stones, to make them marketable. But it does NOT improve their inherent value. They're still very included stones, and should be priced as such (maybe plus a little for the cost of the treatment).

Note that these stones are nowhere near as marketable as natural diamonds; should you ever want to sell, you'll have a VERY hard time finding a buyer.

TL;DR: Clarity enhanced diamonds are the gemological equivalent of putting lipstick on a pig. Don't do it.

### How should I weigh clarity, color, shape and fluorescence?

Dan Moran (u/diamonddealer) · 2018-08-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/95bqpl/comment/e3rfsqd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-e3rfsqd

There's definitely more here than just fluorescence. Let's look:

Clarity - vs2 makes a lot more sense than VVS. VVS is generally a waste of money.

Color - obviously G color is preferable to H.

Price - the difference between these two is not trivial

Shape - one is a bit more elo gated than the other. What's your preference? Have you looked at any stones in real life?

Vendor - Please do yourself a favor and research the two companies behi d these links. They don't have the best reputations...

And of course, fluorescence - this can be a big deal. Strong fluorescence can make a stone look hazy or dull. I wouldn't buy a stone like this sight unseen.

I hope that helps!

### How do I know which diamond color my eyes prefer?

Dan Moran (u/diamonddealer) · 2018-06-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8uooae/comment/e1h1h70/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-e1h1h70

Well, that's that the chart says, but what do YOU see when you look at color? Maybe you could buy a G and never know. Maybe F isn't good enough and you need an E! How can you know without looking at some actual stones?

Again, this is something you need to look at in real life. The 50x zoomed in pictures on your 4k monitor will scare you, but these things are pretty small in real life. VS2 is fine for almost everyone - and so is SI1 in many cases.

I agree - cut is important. And you're right to avoid branded "super ideal" cuts - they're a waste of money.

Fair enough! Faint FL is probably negligible too.

At last, the truth comes out! LOL.

TL;DR - you need to look at some actual stones in real life to know what you really need.

Where are you located?

### Is a diamond priced too high for its clarity?

Dan Moran (u/diamonddealer) · 2018-06-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8obayo/comment/e02263t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-e02263t

Sorry man, but no, this isn't a good deal at all. First of all, it's overpriced for what it is, by a lot. Second there's no reason to pay for IF clarity. You could reduce it to VS2 and never know the difference. So, you could get an identical stone for less, a visually identical (though gemologically slightly less clean) for a LOT less, or a much bigger stone for the same price.

Don't get this stone. You can do way better.

### Is a radiant cut with a thick girdle a good buy?

Dan Moran (u/diamonddealer) · 2018-05-22 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8lbn8u/comment/dzehq2g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dzehq2g

Wow! You're more than welcome. I love this community!

That's funny - the depth doesn't seem so bad in the certificate. But it definitely looks thick in the segoma.

https://segoma.com/v.aspx?type=view&id=H7VFFA26LC

Also, the corners are cut WAY deeper on this stone than most radiants.

Overall, the shape of the stone looks off to me. Have you seen it in real life?

The price is cheap, for sure - I'm concerned there's a reason for that, and it's all about the cut.

### Should I buy a diamond from a local jeweler or private dealer?

Dan Moran (u/diamonddealer) · 2018-05-14 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8j95xr/comment/dyys6a7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dyys6a7

Yes, a local jeweler would be a better choice, and a private dealer would be even better. Ask around. See who has good reviews in your area. See who friends have trusted in the past. It's all about finding someone you can have a good long-term relationship with.

That stone at Tiffany's is very overpriced. I wouldn't pay half of that. Also, why go from an I1 all the way to a VVS2? There's a middle ground there!

I really, really think you would benefit from some basic diamond education. Start here:

https://youtu.be/6S9Y2gSxEgM

### Why does a thick girdle and odd facet pattern hurt brilliance?

Dan Moran (u/diamonddealer) · 2018-05-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8ik1kx/comment/dythlpi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dythlpi

The girdle is extremely thick in places, which has two negative effects. First, it reduces the brilliance of the stone (since the light now isn't following an optimal path through the stone, due to the geometry being wrong), and second, it makes the stone appear smaller than it should, due to carat weight "hiding" in that thick girdle.

Also, the facet pattern is very odd (significantly different from standard, especially in the pavilion), and I suspect as a result this stone has a massive bow-tie effect (dark facets in the center of the stone - which defeats the whole purpose of a diamond!). Add to that the "good" polish and symmetry grades (which are the equivalent to a "C" in grade school!), and there's not a lot to like about this cut.

I wouldn't buy this stone, despite the good price. Skip it.

### Do princess cut diamonds get an official cut grade?

Dan Moran (u/diamonddealer) · 2018-05-07 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8hj071/comment/dykngdl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dykngdl

GIA doesn't issue a formal cut grade for princess cuts - that "ideal" rating was literally generated by JA's marketing department. It's meaningless.

Look for something with lower total depth. I can't give you a specific number, because these variables are dependent on each other, and you need to look at a stone from a holistic perspective, rather than just focusing on one number. There really isn't a shortcut to diamond cut - it's an art as much as a science.

Have you actually looked at any stones in real life? Where are you located?

### How can I learn what diamond qualities I actually like?

Dan Moran (u/diamonddealer) · 2018-04-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8g1fz5/comment/dy8af3g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dy8af3g

OK. This might help. Start here:

https://youtu.be/6S9Y2gSxEgM

Now that you have some basic knowledge, go LOOK at some diamonds. See what you like and what you don't. See what colors look white to you, and which look yellow. See how low you can go in clarity before it bothers you. Learn your taste. And while you're at it, see which jewelers treat you like a friend, and which treat you like a mark.

THEN you can start shopping.

Trust me, it'll be time well spent.

There's a large diamond district in Chicago (Wabash and Madison). Start there!

### Cut and the 4Cs: Dan's answer from April 2018

Dan Moran (u/diamonddealer) · 2018-04-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8fjpnn/comment/dy57rkx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dy57rkx

Well, I've tried to help when I can! This is something I care deeply about.

I'd definitely not be concerned about most SI2s, and potentially even lower than that is fine (my wife wears an SI2 paired with a really nice I1, for example - clarity just isn't that big a deal when it comes to studs).

As for fluorescence, that's a short question with a long answer. Here's a post I wrote about it a while ago...

https://www.conciergediamonds.com/black-lights-fluorescence-diamond-engagement-rings/

Let me know if you have any other questions, or if there's anything I can do to help!

### Is white gold or platinum better for diamond studs?

Dan Moran (u/diamonddealer) · 2018-04-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8fjpnn/comment/dy57dpq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dy57dpq

Definitely go white gold, unless you have a specific reason to go with platinum (i.e. allergies). There's not much benefit to platinum in stud earrings.

At $5k, you can expect to get at least 0.80 each - maybe bigger. Look for I color or better, and SI2 is totally fine. Then it's up to you to trade color for size.

Have you actually tried any studs on in real life to see what size looks good on you? I'd really recommend doing so.

### Can I use lower clarity diamonds in earrings?

Dan Moran (u/diamonddealer) · 2018-04-28 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8fjpnn/comment/dy4k50l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dy4k50l

Clarity is even less important in earrings than it is in rings. Anyone who closely scrutinizes the side of your head looking for imperfections in your stones has boundary issues best discussed with a professional. So, you can safely reduce the clarity (try SI2) and go bigger.

And I agree with the other post - buy from someone who will let you trade them in for an upgrade later. I offer this to all my clients, and stud earrings is the most common use of this policy.

### Cut and the 4Cs: Dan's answer from April 2018

Dan Moran (u/diamonddealer) · 2018-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8eogtk/comment/dxwucfh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dxwucfh

Hmmm... That's not an awesome deal, particularly for this stone, since:

1) The VS2 is quite weak - I suspect it won't be eye-clean.
2) The stone looks a bit brown to me.

$6,500 total is about $5,650 per carat (which is how dealers think of this stuff). For your reference, I currently have a stone in stock, 1.22 carats, HVS2 GIA, XXX, awesome stone, for $6,250 per carat. So yeah, it's a little more money, but it's a different stone altogether.

I'd skip this stone. Not because it's IGI, but just because I think it's not worth what you paid.

### Should I buy a diamond before understanding what I'm paying for?

Dan Moran (u/diamonddealer) · 2018-04-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8e989e/comment/dxtt07d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dxtt07d

Based on this, the stone is overpriced. It should be less than $12k.

More importantly, I'm not at all convinced this is the right stone for you (since it isn't clear you really understand what you're buying). Have you been presented with dissimilar alternatives (lower clarity and larger, for example)? Have you thought about what kind of metal you'll be setting in? This can affect the stone selection. Basically, have you been given expert guidance to ensure you're spending your money effectively?

$14k is a lot of money, and you should get full value for it. I don't think this stone fits that bill.

### Which of three diamonds gives the best value for the money?

Dan Moran (u/diamonddealer) · 2018-04-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8crny0/comment/dxsyyjx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dxsyyjx

Sure, no problem.

First stone - looks nice, but a little overpriced. I'd like to see it below $8k. Also, you really don't need a VS1 - you could reduce the clarity a bit and get a bigger stone, or save some money.

Second stone - definitely overpriced - the first is a better idea by far.

Third stone - this is my favorite of the three you've chosen. If these three were the only stones in the world, this is the one I'd pick for you. Now, that doesn't mean I LOVE the value - but I like it better than the other two.

### Do I need high clarity and color in a cushion diamond?

Dan Moran (u/diamonddealer) · 2018-04-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8cz3d5/comment/dxizxrj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dxizxrj

Ummm... This is an awful lot of stones to go over, and they all seem really similar to each other.

What made you choose VS1? What made you choose G? And how do you know these are "excellent cuts," given that GIA doesn't grade cuts on cushions?

In yellow or rose gold, you can safely reduce the color and save some money. And you can almost certainly reduce the clarity as well (VS2 or SI1 is plenty for almost anyone).

Have you looked at any stones in real life? You might be surprised at what you can do and don't notice.

Where are you located?

### Is a branded cut diamond worth paying extra for the name?

Dan Moran (u/diamonddealer) · 2018-04-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8crny0/comment/dxh9fkd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dxh9fkd

Respectfully, I disagree.

Blue Nile doesn't own any stones. They broker them on behalf of dealers. So, if a dealer owns a stone that fits certain parameters in terms of cut, and if that dealer agrees to pay BN to slap a premium brand name on it, congratulations, now it's an Astor cut.

So, you're better off finding a similar stone, without the BS branding. Paying for a brand on a commodity makes no sense.

By the way, there's no reason to get a VS1. Reduce the clarity a bit (VS2 or SI1 are plenty for just about anyone) and save a bundle.

### Will a jeweler set my own diamond into a new ring?

Dan Moran (u/diamonddealer) · 2018-04-10 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8b5fae/comment/dx57gfd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dx57gfd

You're right - many jewelers will be happy to do it. But from the jeweler's perspective, there's a downside. If you entrust a jeweler with your heirloom stone, how he is responsible for it. What if it gets lost? Or stolen? Or damaged during setting? These things can and do happen! Now the jeweler is liable, and I've seen it happen where something unfortunate occurs, and suddenly the client's 0.05 carat diamond is a PRICELESS HEIRLOOM worth CRAZY MONEY.

So some jewelers will be hesitant to risk a stone they didn't sell or profit on.

That said, yeah definitely a lot of people will be happy to.

### Cut and the 4Cs: Dan's answer from April 2018

Dan Moran (u/diamonddealer) · 2018-04-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8ab1qw/comment/dwxbqnn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dwxbqnn

What is it with radiant cuts lately? I'm getting SO MANY requests for large radiants!

Some SI2s are eye clean, and some aren't. Unfortunately, I think both the stones you linked will fall into the latter category. The good news is that in your budget, you can easily get into SI1, and perhaps VS2.

As for color, every stone is different.. But radiants do tend to show color more than other cuts, so this is definitely worth watching out for. Have you actually looked at any stones in real life? It might help you to see what your personal color tolerance really is.

### Should I trade color and clarity for a better cut?

Dan Moran (u/diamonddealer) · 2018-03-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/887eg1/comment/dwimlne/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dwimlne

Fair enough! At $13k, you can bet a 1.5 carat in D IF, as you have found. As correctly pointed out, though, you haven't maximized the most important of the 4 Cs with any of these - cut. None of these are particularly great cuts, and I'd advise stepping down a bit elsewhere (clarity is an obvious choice) and focusing a bit more on cut. After all, the sparkle of the diamond comes from the cut, and if the diamond doesn't sparkle, what's the point?

EDIT: BTW, adiamor doesn't have a great reputation - google them!

### Does fluorescence make a diamond look cloudy or dull?

Dan Moran (u/diamonddealer) · 2018-03-25 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/872p80/comment/dw9s8m5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dw9s8m5

Yes, the fluorescence is affecting the luster of the stone. That's not that weird with strong fluorescence in a high color. There's a reason fluorescence affects the price so much. It's not just some trivial curiosity to be ignored!

What's weird is how so many people are OK with buying stones like this off websites, when they can have the stone inspected properly. Maybe you can be OK with a fluorescent stone, but buying one without expert guidance is foolish. You'll wind up with a stone that doesn't sparkle, and that defeats the purpose.

TL;DR Don't buy a fluorescent stone without expert help. There's a reason they're cheaper!

### Where do I start learning diamond basics before shopping?

Dan Moran (u/diamonddealer) · 2018-03-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/863o7v/comment/dw2s6m7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-3#a-dw2s6m7

First of all, congratulations! I know the engagement ring shopping process can be daunting, but bear in mind that choosing a diamond is MUCH easier than choosing a spouse!

Start here:

https://youtu.be/6S9Y2gSxEgM

That will give you a basic overview of the 4 Cs, with some practical guidance on what to prioritize. At this point, don't get too focused on the jargon - try to develop a goal/mission. From what I'm reading in your post, you're looking for:

-Princess cut
-$15k budget
-Something very white
-Totally clean to the naked eye
-As well cut/sparkly as possible

Did I summarize that correctly?

Have you looked at any actual diamonds in real life? Sometimes shopping online can leave you with the impression that you need higher specs than you actually do (especially clarity - those SUPER ZOOM photos are really scary, but remember these stones are pretty small!).

Where are you located?

### Do I really need a VVS clarity diamond?

Dan Moran (u/diamonddealer) · 2018-03-06 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/82dii4/comment/dv9l58p/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dv9l58p

I agree with - there's no need for a VVS. What made you choose those stats to begin with? Many people who have only looked at diamonds online wind up thinking they need higher clarity than they actually do because they've only seen highly magnified pictures of stones.

Also, that's another great point about taxes. So I think you are smart to go to a major trading center so you can look, but not necessarily to buy something on the spot.

### How do I judge yellow diamond color and cut?

Dan Moran (u/diamonddealer) · 2018-02-22 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7zdyvg/comment/dunioxh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dunioxh

When it comes to yellow diamonds, it's all about the color. Look for something with no ugly overtones (like brownish or greenish, which are very common), in a hue that's pleasing to you. Be careful about only looking at yellow diamonds already set in rings - these rings will virtually always have a yellow gold cup under the stone to enhance the appearance of the color, so you don't know what's the stone's true color is.

Yes, cut is important in yellow diamonds - but the guiding are a bit different. After all, white diamonds are cut to enhance their "whiteness," and that's the last thing you want in a yellow diamond!

Have you looked at any stones in real life? Where are you located?

### Is it worth matching side stones in a halo ring?

Dan Moran (u/diamonddealer) · 2018-02-21 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7z05pz/comment/dulmlvz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dulmlvz

You're certainly entitled to your opinion, but I don't find "all the big boys get away with it" to be a compelling argument. To me, this is a simple matter of doing the job right vs. doing it the "easy way." The price difference between matching melee and mis-matching melee in almost all cases is trivial (maybe $100-200 on a $10k ring is not significant - totally different than the price differences between "ideal" and "super ideal") - and it makes a big difference in the look of the ring.

Any casual observer can look at a halo ring (for example) and say "the diamond in the halo don't match the center," and I find that very unappealing. Especially when there's an obvious and available solution.

By the way, this philosophy applies with low color center diamonds too. What if OP was looking at a K or L color? Would the color difference matter then? Using G color melee would make the center look darker than it is by comparison - totally kills the look of the stone IMHO. Here, using lower color melee is a bit cheaper, and it's better. Would you argue against it in that case? If matching stones are better in one case, they're better in the other as well, no?

Anyway, you're definitely right that lots of jewelry companies use standard G-I melee regardless of the center stone, and they get away with it for the most part, since most consumers either don't notice until it's too late (ring is already made), or don't know they have an alternative. But by asking the question in the first place, OP indicated that he's aware of these color differences and concerned about them, so it seems to me it's a no-brainer that he needs to get matching stones, so his mind will be at ease. Any price difference (if there's any difference at all!) will be tiny when compared to the overall cost of the ring.

### Is a black inclusion under the table a dealbreaker?

Dan Moran (u/diamonddealer) · 2018-01-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7tugvd/comment/dtfdj5j/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dtfdj5j

That looks like a nice stone! My only concern is that black inclusion under the table. Do you have the stone in hand yet? Is that inclusion visible? If so, I'd suggest you return it and keep looking. If not, it's a really nice stone. It's not the deal of the century or anything (I think a stone in that range should be more like $4k), but the price is reasonable (unlike other absurd alternatives you've been offered on this thread).

So, if you're happy with the clarity, I think that stone is a winner! If not, then you're back to square one, but you know what to look for - a stone like this, but with a milder inclusion.

### Can you see the difference between A and A+ cut diamonds?

Dan Moran (u/diamonddealer) · 2018-01-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7r6qdt/comment/dsuqf7t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dsuqf7t

There's a HUGE difference between "badly cut" (which I would never recommend) and "not branded super ideal but still really nice cut." I'm not talking about the difference between an "A" and a "C-," I'm talking about the difference between "A" and "A+." It's very hard to tell.

And can you really not tell the difference between an F and a J? That would be very unusual.

As for SI being obvious, some are and some aren't. It takes some work to find the good ones, but it's worth it.

### Is a branded diamond with a certificate worth the premium?

Dan Moran (u/diamonddealer) · 2018-01-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7r6qdt/comment/dsupwkd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dsupwkd

As far as I can tell from the certificate it seems like a nice stone. But when JA slaps a "true hearts" brand on something, they slap a 10-20% price premium on as well. I think you could find a similar stone for $1,000 or more less, and an "almost as good" (maybe 0.1% less total light return - you'd never see the difference) for $2,000 less.

I'm really concerned with the trend lately of people being overly focused on the minutia of cut details. Yes, cut is very important, but so are other factors - including your money!

For this price, you could have gotten a very very slightly different from the "super ideal" cut, in a G or H color. I promise you, you would notice the color difference more. And you could have gone down a bit in clarity as well (vs2 or si1) and gone even higher in color, or in size... Or just saved some money!

Sorry to bear bad news. Again, it's probably a really nice stone. Just not the way I would recommend you spend $11,000.

### Are large black dots in a diamond's center a problem?

Dan Moran (u/diamonddealer) · 2018-01-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7pep2r/comment/dsgy1u1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dsgy1u1

Yes, those big black dots in the center of the stone are inclusions, and these are pretty bad. They will be obvious to the naked eye. So this is an example of a stone to avoid.

That said, I do think your goal is achievable Iin your budget. You're right - you can go down a but in color and still have a lovely looking stone. As for the stone not being too tall, what you're looking for is a stone with relatively low total depth. Total depth refers to the relationship between the stone's diameter and its height. So a lower total depth is a shallower stone. However, if you go too low, the optics of the stone don't work any more and you wind up with a stone that doesn't sparkle, which defeats the purpose of getting a diamond to begin with!

Have you actually looked at any stones in real life? Where are you located?

### Should I pay extra for color I can't see?

Dan Moran (u/diamonddealer) · 2018-01-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/7o5pqp/comment/ds8kjcs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-ds8kjcs

I understand what you're saying, but if you can't tell, then you can't tell! So don't pay for what you can't see. It's easy to just say "I want the best, so give me D IF," but that's not a smart way to buy! Pay for what you can see. Instead of spending on color if you can't tell, spend on cut quality, then on size. Or, just keep the money in your pocket and go propose in Paris or something!

### What diamond cut and clarity grades are a good value?

Dan Moran (u/diamonddealer) · 2017-12-28 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/7mmwku/comment/drvaf6v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-drvaf6v

OK, glad to hear you've got the basics down. I know the diamond buying process can be really daunting - there's a lot of jargon, and a lot of bad information out there.

I think you're right to avoid the "super ideal" premium diamonds - they're just not worth the price difference. And you can get a diamond just as nice without paying that price.

The color and clarity you're looking for are totally reasonable. I would avoid a "good" cut though - despite the name, "good" cut isn't that good! VG and up is a better way to go.

So, focus on a nicely cut stone, with the color and clarity you have specified, and I think you'll have no trouble finding great options.

What metal are you thinking of setting the stone in?

Where are you located?

### Does a black inclusion show to the naked eye in a diamond?

Dan Moran (u/diamonddealer) · 2017-12-28 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7mkgp3/comment/drurpoe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-drurpoe

I totally understand where you're coming from. Looking at stones "in the flesh" would really help you get a sense of what you can and can't actually see.

Yes, bigger diameter is generally better (so long as the stone isn't too shallow - not the case here). This stone is likely eye-clean. However, I'd prefer one with a clean table, and inclusions isolated to the edges of the stone, if possible.

This black inclusion is likely visible to the naked eye if you look for it. If that would bother you, skip this one.

Yeah, you really should if you can.

Where are you located?

### Are hearts and arrows diamonds worth it, or just marketing?

Dan Moran (u/diamonddealer) · 2017-12-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7mgde4/comment/drtto93/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-drtto93

Hearts and Arrows is an indicator of a really well cut stone with excellent symmetry... But it's not the only indication.

It seems, based on your criteria, that you've gotten pretty deep into technical cut specifications. Have you actually seen any diamonds in real life? You might be surprised at what your eye actually perceives vs. what it doesn't. For example, why VS1+? You might be able to go down to VS2 or SI1 and never see the difference.

Where are you located?

### Why do some diamonds glow under UV light, and is it bad?

Dan Moran (u/diamonddealer) · 2017-12-17 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/7kbxqa/comment/drd4zz2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-drd4zz2

Some diamonds fluoresce in UV light - it's an inherent property of some diamonds. Generally, strong fluorescence (like what you're seeing here) is viewed as a negative thing, because it can reduce that diamond's overall brilliance (the blue light "drowns out" the rest of the rainbow).

The good news is that it's only a few small melee stones that are exhibiting this fluorescence. If it bothers you, they will be cheap and easy to replace. I'd guess your jeweler just didn't notice, and there was no malicious intent. Just mark the stones you want replaced with a sharpie, take your ring to the jeweler, and explain why. I'll bet he or she will be happy to do it, just to make you feel better.

### Is paying a premium for super ideal cut worth it?

Dan Moran (u/diamonddealer) · 2017-12-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7k2by4/comment/drc8bgo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-drc8bgo

OMG this is AWESOME. Thank you for speaking for everyone on this sub!

To be clear, I don't think Super Ideal is nonsense. The stones are generally really nice. I just think charging 20-40% price premiums (vs GIA X cuts) for *maybe* a fraction of a percent better light return is absurd. All else being equal, sure, go for the ULTRA MEGA AWESOME cut. But all else is NOT equal, and people's money has real value!

Again, thanks. I only regret that I have but one upvote to give!

### How do stone specs from two different sellers compare?

Dan Moran (u/diamonddealer) · 2017-12-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7k2by4/comment/drbcap3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-drbcap3

Are you serious? No, I can't just NOT COMMENT. I'm stunned you would suggest it. If I stay silent while you offer incredibly bad and self-serving advice, it's equivalent to me saying I agree with you!

Since you opened this Pandora's box, the two stones you had the gall to offer OP were 1) 20% smaller, two color grades lower, two clarity grades lower, and more expensive, and 2) 12% smaller, three color grades lower, one clarity grade lower, and more expensive. And they're AGS certified, not GIA, which makes the color grade potentially even worse. I know you believe in "SUPER DUPER ULTRA AMAZING PREMIUM CUT" and all that jazz, but do you SERIOUSLY think OP would prefer a stone with MAYBE 0.1% more light return that's smaller, darker, and dirtier, for MORE MONEY?! What you call your "opinion" is transparently nothing but you shilling for your affiliates. It's nauseating. This thinly veiled sales tactic has no place here.

OP, sorry you had to witness this. Like I said, what you found on craigslist seems from the pictures and certificate to be a really good deal. Of course, I can't say for sure without seeing the stone, but if it checks out, you should go for it. please note I have nothing to gain by giving OP my honest advice, but that's the right thing to do, so I'm doing it.

### How do I choose an engagement ring diamond when overwhelmed?

Dan Moran (u/diamonddealer) · 2017-12-05 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7hrnd1/comment/dqtg9ew/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqtg9ew

First of all, I'm sorry to hear you're feeling overwhelmed. Buying an engagement ring should be FUN, not scary.

Have you looked at any stones in real life? You might find that your tolerances for color and clarity are different than you imagine when you only see stones online.

Where are you located?

EDIT: I took a quick look at the stones you posted - they all seem to be in the same ballpark. I really couldn't say for sure which is the best without seeing them in person. But I think that may be premature anyway. You may find that what you need is different than you expect after looking at some stones. Also, my recommendation would depend on the ring design - do you have any thoughts on that?

### What steps should I follow to choose a diamond?

Dan Moran (u/diamonddealer) · 2017-12-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/7hne3j/comment/dqt5d4b/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqt5d4b

I recommend the following process:

1) Set your budget.

2) Look at stones in real life if at all possible, and determine for yourself what the minimum color and clarity you can tolerate is.

3) Now that you know those two Cs, make sure you only focus on well cut stones (you can determine for yourself how good a cut is good enough for you, but this does matter!).

4) So, now you have 3 Cs defined (color, clarity, and cut), and your "5th C" as well (COST). You can now work backwards to see what you can afford in your 4th C - carat weight.

### Is strong fluorescence in an E color diamond a red flag?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7gsi2n/comment/dqmu3f9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqmu3f9

It's unusual to find an E color with strong FL that isn't hazy... But if it looks good to you, trust your own eyes over anything else!

Why did you find that suspect?

JA/BN take their photos under ideal lighting conditions, and they position the stones perfectly to show the hearts and arrows. If you're not experienced with a loupe and tweezers, it can be difficult to spot this yourself. As for not wanting to see black arrows... That doesn't quite sound right. Not sure if he was not being clear about something, or if something was miscommunicated, or what.

It isn't a red flag at all. Most dealers (myself included) regard idealscope as a sales tool designed to give consumers a false sense of insecurity. I work in a giant building full of diamond dealers, and I literally don't know a single one who has an idealscope in his office. Not one.

Actually, if you're setting the stone in white metal (white gold or platinum), it can actually *improve* the perceived color. Don't worry about this too much.

### Do I need ASET or Idealscope images to buy a diamond?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gt5pv/comment/dqmnlsz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqmnlsz

For the record, I've bought literally thousands of stones in my career, and I have NEVER asked a supplier for an ASET, Idealscope, HCA, etc. etc. OP, ask yourself, if professionals don't use these tools, why should you?

These are marketing tools, intended to give the consumer a false sense of concern for the supplier to address. Basically, they're creating a problem just so they can solve it.

As for JA's melee, sadly, I've seen a lot of variation. They really can't control their supply chain as well as they'd like (common issue with overseas setters), so sometimes you get G color melee, sometimes, J, etc. etc. There's no way to predict it as far as I can tell. That's why I don't do any manufacturing overseas at all. I approve melee myself before setting it into a ring, alongside the center, to make sure myself.

### Is a diamond retailer with a poor reputation safe to buy from?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gxlzo/comment/dqml8zq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqml8zq

They don't have a very good reputation. Lots of stories of switching stones, shady business practices, etc. But I don't know for sure. Might be fine.

I can say for sure that their marketing practices are pretty shady. Are you sure they actually have the stone you are interested in? Sometimes people call them about a stone, and they say "Oh, we just sold it, but here's a different stone..."

As for the stone, why get a VVS? You can safely go MUCH lower in clarity, save some money, and never see the difference.

### Is a lower clarity diamond fine if I save money?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gt5pv/comment/dqmgp0p/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqmgp0p

I see. So, my best advice is to go down in clarity and save some money. You don't need to worry about the branded cuts suggested elsewhere in this thread - they're massively overpriced. If you stick with GIA XXX, you'll be in good shape. I recommend a VS2 or SI1 clarity. You can save a bundle, and your naked eye will never know the difference. Alternately, at $5k you can go up to a full carat - you will definitely notice the size difference more than the clarity difference.

### Does the HCA score matter when buying a diamond?

Dan Moran (u/diamonddealer) · 2017-11-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gaevl/comment/dqjfpa3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqjfpa3

Don't worry about HCA - it's really not a useful indicator of anything.
I would, however, be concerned because of the source. Adiamor (along with brilliance.com) is one of the shadiest diamond sites out there, and I really don't trust them for much of anything...

Also, there's really no need to go to VS1 clarity. You can safely to go VS2 or perhaps SI1 and save some money. Going high color is awesome (though E or F would probably be more than enough). Please ignore the advice of others who tell you a K color with "internal perfection" or whatever other meaningless marketing garbage will look like a D color - it NEVER will.

### Is there a real difference between branded and unbranded diamonds?

Dan Moran (u/diamonddealer) · 2017-11-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7g4a3x/comment/dqilb71/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dqilb71

You're creating a false equivalency here. The difference between a "BG diamond" and a correctly cut unbranded diamond isn't the same as the difference between a Lexus and a Mclaren - it's the difference between a Kleenex and a tissue. In other words, there is NO difference.

I agree. But his prices are significantly more than equal unbranded diamonds.

I know how it works. And that's fine - if you want to set up your business as an affiliate, referring leads to your vendors, rather than sourcing diamonds yourself, that's fine. It's not the way I do things, but it's fine. What I find objectionable is you not being forthcoming about that fact. Look at, also a long-time contributor to this community. He's also an affiliate, for BN and JA, and I have no problem with that at all. The difference is that he is honest about how his business works, whereas it seems to me you're not always making it clear what your motivations and agendas are. That's all.

OK, that's your call. BTW, I used to have the office next door to Victor. Good guy.

I'm not sure what you mean by "internal perfection." There are MANY factors that affect a diamond's performance, and while I certainly agree that quantifiable cut properties are among those factors, there's a lot more to it than that. This is why I never recommend diamonds to clients if I haven't actually seen them with my own two eyes. There's a lot to a diamond that doesn't appear on a certificate.

I have literally THOUSANDS of posts and comments, and my positions on various aspects of diamonds and the diamond industry are extensively documented. So, other than throwing shade at me, I'm really not sure what you mean here.

Yes, I have, and I care about it a lot. I've met a lot of wonderful people here, and I feel very personally invested in the continued success of this subreddit.

Congratulations! But it seems to me this isn't exactly true. It seems like instead of one company, you're working for FOUR companies (listed above), and referring them clients. Am I missing something? Again, nothing wrong with that, but I think clarity and honesty are extremely important in this business. Too many consumers see the diamond business as shady, and it's incumbent upon us to disprove this misconception. We can only do that if we hold ourselves to the highest standards.

So it sounds like virtually all of your background comes from Brian Gavin. I'm sure he provided an excellent education, but you should consider that there are other sources of knowledge out there. Personally, I have worked for and with diamond cutters, manufacturers, importer/exporters, jewelry designers and manufacturers, and closely with many retail stores as their diamond supplier. I've seen how a LOT of different people in the industry work - not just one. My family has been in the diamond industry for nearly 100 years, and I grew up talking about diamonds with my parents at the dinner table. If I seem to be coming on strong, I really apologize - I just REALLY care about this stuff.

I welcome differing opinions and perspectives. I really do. They just have to be candid, forthcoming, and honest.

I think that's an admirable goal. I hope you have a ton of success. Believe me, I think there's plenty of room for lots of us in this business. Let me know if there's anything at all I can do to help!

EDIT: OP, sorry for going so off-track in your thread. Sometimes my passion gets the best of me. My original comment on the stone you posted still stands. I think 's alternatives are better choices.

### Can lower color and clarity grades work in rose gold?

Dan Moran (u/diamonddealer) · 2017-11-21 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7eceki/comment/dq4qt05/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dq4qt05

I don't particularly like either of these stones for what you're trying to do. As said, you can easily go down in clarity and save some money. Also, in rose gold, you can safely reduce the color as low as I or J, and since there won't be any white metal for visual contrast, you will likely never notice. So you can spend your budget on a bigger stone, or just keep several thousand dollars in your pocket!

Have you actually looked at any diamonds in real life? I strongly recommend you do so before pulling the trigger on anything.

### Cut and the 4Cs: Dan's answer from November 2017

Dan Moran (u/diamonddealer) · 2017-11-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7dlep9/comment/dpysrqv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dpysrqv

Sure, no problem. Ignore those saying I1 is ALWAYS bad. The only question to ask yourself about clarity is, do the imperfections bother YOU? I assume you've seen the stone in person, right? If you see something in the stone that bothers you, then don't get it. But, if you don't see anything, or you do but it doesn't bother you, then don't worry about it. I've seen I1 stones that were really awful - couldn't use them for anything. But I've also seen I1 stones that I thought were nice, and worked well in certain designs.

The bottom line about clarity (and really, all the aspects of a diamond) is don't let anyone (including me!) tell you what you're "supposed to" like. You like what you like, and that's OK. The grading is there to help you make sure you get the right value for the stone (i.e. to give you price guidance), not to tell you what you should or shouldn't get.

As for other things to know, there's really a lot. First of all, is the stone certified? If so, by whom? Can you post the certificate? What are the measurements and dimensions of the stone? Also, is it fluorescent? Fluorescent in a D color stone can be a serious problem, as it will rob the stone of sparkle and life.

Where are you located?

### Does a rose gold setting hide diamond color?

Dan Moran (u/diamonddealer) · 2017-11-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/7d833u/comment/dpvvxbs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dpvvxbs

Right, for sure - it's all about trading the 4 Cs against each other - as one goes up, another must go down, or you can must increase the 5th C - COST.

In that size, I'd say I-J color stones are fine. Even K color is probably OK. The rose gold will mask the color a bit, since you won't have anything white to provide contrast against the stone.

As for clarity, you really need to look at some stones in real life if you can, and see if SI2 clarity bothers you or not. It really depends on the person, and on the stone.

### How can I check a diamond's color before buying it?

Dan Moran (u/diamonddealer) · 2017-11-15 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7d4897/comment/dpv6soh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dpv6soh

If you're concerned about the color, ask the jeweler if you can take a look at the stone outside, in daylight. Look at it both in direct sunlight, and in indirect sunlight (in the shade). If you're OK with the color there, you're all good.

Rose gold works in your favor here - the colored metal doesn't provide as much contrast against a darker stone, so the color is harder to detect.

The NYC DD is like taking a drink from a fire hose! It can definitely be overwhelming. There are high-pressure salespeople and dishonest players there, sure, but there are also some great people. So if you found someone you're comfortable with, and you're being treated fairly, great!

If you want to post specifics on any particular stone, I'm happy to offer feedback.

### What should first-time buyers know about princess cut clarity?

Dan Moran (u/diamonddealer) · 2017-10-30 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/79kxe5/comment/dp2sjxx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dp2sjxx

I've started to shop for an engagement ring with my girlfriend and have done some cursory research, but wanted to double-check what I'm looking for to make sure that I'm not missing anything.

Congratulations! It's always awesome to talk to someone doing what you're doing now.

This is the perfect first step, and it's great that you've done this. There's no substitute for seeing stones in person if you can.

GF wants a princess-cut diamond

At that budget, you should expect to get something really awesome.

Why VS1 clarity? You can probably go to VS2 or SI1 and never see the difference, and you'll save quite a bit of money. Did you look at SI1 stones in the stores?

This is a good starting point, but bear in mind that these variables are not independent - changing one will change what to look for in others. There's really a lot to know here.

Avoid either extreme - really thin girdles put the corners at increased risk of chipping (always present in a princess cut!), and really thick ones will rob the stone of brilliance, and make it look smaller than it is (weight "hides" in the thick girdle).

Ask 5 jewelers, and you'll get 5 opinions. Look and see for yourself. Don't get too lost in the weeds on this. Your eye will know what it likes.

We really liked the simple elegance of Tiffany's solitaire rings - it just seemed to work, but understand a large part of the pricetag is the Tiffany's brand

This is 100% true. But remember, Tiffany aren't the only ones making "Tiffany" settings. Lots of people make those, at much more reasonable prices.

The ring will be platinum
We both are shying away from halo's or anything too "blingy"

Sounds like you need a custom jeweler to go over your options with you. No matter what you decide, though, you should focus on the stone first. After all, that's where most of your money will be spent (probably 90% of your budget or so will wind up on the stone!), so pick the right stone first, and then build the right ring around it. That way, any accent diamonds can be matched to the center so the whole piece looks cohesive.

This, for sure. But, again, let's pick the stone first, and then figure out the setting.

YES! This is the right way to do it, 100%.

Your best bet is to go to one source for everything, so that you have one vendor to resolve any issues that may come up. If you split the work between different jewelers (diamond here, setting there), each will blame the other for any discrepancies/mismatches. Think of this like changing contractors halfway through a remodel - not a good idea.

I actually know a great private jeweler in Atlanta. PM me if you want his info.

You're welcome! Again, congratulations!

### Is a super ideal cut worth paying extra for?

Dan Moran (u/diamonddealer) · 2017-10-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/78w2w6/comment/doxfiam/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-doxfiam

Don't kill yourself trying to find a "super ideal" cut better than this one. The difference in performance may amount to 1% more light return. It's really marginal. And honestly, a week after you propose the stone will be covered in moisturizer, makeup, etc., and it won't matter.

I think getting an awesome cut is important (check my post history and you'll see how often I emphasize this!), but don't make yourself crazy. This is a XXX cut stone. It's fine.

This particular L, though, looks darker than usual, and it looks brownish in the picture as well. I'd skip it.

### Jewelers of reddit - collaboration ring!

Dan Moran (u/diamonddealer) · 2017-10-23 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/78bx9n/jewelers_of_reddit_collaboration_ring/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-78bx9n

Back in February, I met up with some /r/jewelry friends in Tucson:

https://www.reddit.com/r/jewelry/comments/5s3jhy/more_reddit_friends_at_gjx/

At that time, and I talked quite a bit, and thought it would be fun to collaborate on a piece. Well, 8 months later, here it is!

https://youtu.be/2U_R4rtFbmw

The center stone is a 18.65 carat rutile, custom cut by . My team handmade a rose gold setting with 1.5 carats of diamonds to accentuate it, and the result is truly stunning.

https://imgur.com/FoglG32

What do you guys think?

### Should I obsess over diamond cut numbers like depth percentage?

Dan Moran (u/diamonddealer) · 2017-10-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/76j6g1/comment/dohvoj7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dohvoj7

I think you're probably right about the color. If the difference between E and G doesn't bother your eye, try looking at an I or two and see what you think.

I think you're getting too bogged down in the numbers, and it may be limiting your choices. For example, what's wrong with 59.4% depth? Nothing. But if you don't broaden your search you won't see that stone.

I advise you not to be overly dogmatic in your search when it comes to the numbers. First and foremost, make sure the stone looks pleasant to your eye - that's what matters!

### Are online diamond sellers reliable, and is their pricing fair?

Dan Moran (u/diamonddealer) · 2017-10-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/764w9y/comment/dobp721/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dobp721

Hi there! Thanks for calling my attention to this post! Let me give you my responses...

First of all, the pricing seems a bit high to me. Maybe 10-20% high, depending on the details. As for your specific questions:

1) I disagree with this dealer. In rose gold, going down to I or J color is totally fine. In fact, I often look for brownish I-J diamonds for rose gold settings, since they are less expensive and the rose gold hides the brown really well.

2) No, they're not all fine! BN and JA are reputable (though I don't really love their approach, they do conduct business honestly), but many of the smaller ones are super shady. Yes, you could buy a stone online and find a local jeweler to make a ring... But many jewelers won't do that, and the best ones won't. Think about it from their perspective - they take on a lot of liability (what if they chip the stone? Or break it? Or lose it?) without the upside of making profit on the diamond. It isn't good business for them.

3) What he told you is BS again (starting to REALLY not like this guy). Synthetic diamonds are chemically identical to natural diamonds, with the same properties. I'm not a fan of lab-grown diamonds for other reasons (they don't hold value at all, among other things), but don't worry about heat resistance.

4) Don't assume that! I'd say that 80% of SI1 stones will be eye-clean, and maybe 50% of SI2 stones. But I'd be careful about buying something like that without seeing really good photos and videos showing lots of angles.

5) I don't know anyone in Toronto, unfortunately. But I have worked with a LOT of Canadian redditors (check my post history!).

Good luck!

### How do I compare diamonds properly before buying one?

Dan Moran (u/diamonddealer) · 2017-10-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/73x6et/comment/dnuyof0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dnuyof0

Right, and that's the problem. The right way to buy a diamond is to see it and compare it to other, similar diamonds, either in person, or in photos. You can't do that on JA or BN. This is why when I send photos of stones to clients, I take ONE picture with all the stones in the same frame, so you can directly compare sizes, cuts, colors, etc. It's much harder to do it this way (since each client requires individualized photography), but it's the right way to do it.

Where are you located?

### Are cut grades meaningful for cushion cut diamonds?

Dan Moran (u/diamonddealer) · 2017-10-02 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/73vwgs/comment/dntk3t4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dntk3t4

Please beware! There is no such thing as a cut grade for cushions! Those cut grades on BN are assigned by BN themselves (NOT a gem lab!), and are meaningless. Please pay no attention to those grades.

Note, this does NOT mean that all cushions are cut equally well. Cut is just as important in this shape as any other. But there is not universal consensus on the ideal cut.

What kind of stone are you looking for? What's your budget? Where are you located?

### Is buying a diamond online risky without seeing it?

Dan Moran (u/diamonddealer) · 2017-09-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/72m7cm/comment/dnjm9sm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dnjm9sm

Hi there! Really glad you posted this. This is the fundamental problem with doing all your shopping online. You know what you're "supposed to" like, but how do you know what you ACTUALLY like?

Have you seen any diamonds in real life? I think actually looking at a few would really help you. For example, you almost certainly don't actually need VVS2. Virtually no one can tell a difference between flawless and VS2, or even a nice SI1. Going higher than that is a waste of money.

Where are you located?

### Is a good cut grade acceptable for an expensive diamond?

Dan Moran (u/diamonddealer) · 2017-09-21 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/71ksyj/comment/dnblhzo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dnblhzo

At this price range (really at ANY price range!), you should definitely not go for a "good" cut. Cut is the MOST important of the 4 Cs. Think of it this way - if I took the most perfect rough diamond ever and cut it poorly, it would look dull and lifeless. However, if I took a so-so rough diamond and cut it perfectly, it would look like a million bucks.

So, don't get either of these! If you're spending this kind of money you can do a lot better.

You're right about the clarity, though. VS2 or even SI1 is probably fine.

Have you seen these stones in real life? Where are you located? What are you thinking in terms of ring design?

### Is a diamond price comparison tool with affiliate links reliable?

Dan Moran (u/diamonddealer) · 2017-09-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/6yqk6z/comment/dmpf4nz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dmpf4nz

Why not both? It's legit, AND it's a way for the author to get affiliate sales. As says, he's not making any secret that he gets paid for this.

Unfortunately, though, his tool really CAN'T give you all the information I think you need, because BN and JA don't provide it for him to mine! Ask yourself, why can two identically graded stones trade for significantly different prices on these sites? Because they don't look identical in real life! Diamonds are a commodity, and the market is very efficient in determining the optimal price for them. So, if you go for the cheapest diamond (assuming perfect cut) in a given color/clarity, you are virtually guaranteed to get the WORST possible specimen of that color/clarity. In other words, all else being equal, the cheapest SI1 will also be the ugliest SI1.

So which one should you get? You really need to LOOK first and decide. Look at the actual stones in real life, and if you can't do that, work with an expert you trust and ask that person to be your proxy.

There are lots of diamond selection apps out there, and I think 's is one of the best. But he's limited to working with the information he has, and unfortunately, that information is incomplete.

### Do online diamond sites actually own the stones they sell?

Dan Moran (u/diamonddealer) · 2017-09-06 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6ygwl5/comment/dmnhnnb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dmnhnnb

As you probably know, BN and JA don't actually own any diamonds. They're a listing service. They call dealers like me and solicit them to post diamonds on their sites, and if they sell, the BN/JA calls the owner of the stone to get it.

So, if they don't own the stones, and don't physically have them, how do they take pictures? There's a specialized machine that BN/JA requires their vendors to use which takes pictures automatically. But it's not foolproof! These machines can be adjusted, lights can be added or removed, and there's tons of editing that can be done. So each vendor can set the machine differently, and there's no way for you to know how each vendor set it up. So you can't compare any two stones, because color calibrations, focus, etc. can be so different.

For this reason, when I work with clients, I always send photos of several stones side by side in the same frame (photographed TOGETHER). That way, differences in size, color, brilliance, etc. are meaningful, because they were photographed in identical conditions. It's a lot more work for me than the BN/JA way, but I think it's worth doing.

### Cut and the 4Cs: Dan's answer from September 2017

Dan Moran (u/diamonddealer) · 2017-09-05 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6y1kbn/comment/dmlpihy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dmlpihy

Of course, it depends on the stone, but I'd say in general, you're OK with 80% of SI1 stones, 50% of SI2 stones, and maybe 5% of SI3 stones (if you find a REALLY nice one). Once you get to I1, you'll virtually always see something with the naked eye.

So, the best bet is to see the stone for yourself, and see if it's clean to YOUR eye. If you can't do that, work with a trusted expert who can examine the stone in person and act as your proxy.

### Should I avoid diamonds with strong fluorescence and high clarity?

Dan Moran (u/diamonddealer) · 2017-09-04 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6y1kbn/comment/dmk3242/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dmk3242

I would avoid both of these diamonds, for several reasons.

1) They both have strong fluorescence, which can make them look hazy or milky.

2) Despite the cut grades, these are both fairly heavy cut, which will reduce brilliance and make them look smaller than they actually are.

3) They are both extremely high clarity, which is a waste of money for most people.

I would suggest that you look for vs2 or si1 clarity, with no more than medium fluorescence, with better cuts.

### Is a jubilee cut diamond a good choice?

Dan Moran (u/diamonddealer) · 2017-08-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/6r7xoz/comment/dld2rjy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dld2rjy

Hi! IMHO the jubilee cut is a bad idea for most people. It is more vulnerable to chipping, and has reduced light return compared to a round brilliant. What's worse, it looks like sellers of these "special cut" stones are charging a premium for them. NOT OK. Non-standard cuts are EXTREMELY difficult to sell in the secondary market, so they should be sold at a significant discount, not a premium!

When people try to sell me these "special cuts," I always calculate what it would cost me to recut it to a round brilliant, and try to figure out what THAT stone would be worth, then offer that much. In other words, I'll buy them but for a LOT less than people often expect.

Bottom line - don't pay more for something that's inherently worth a lot less.

### What clarity and color should I choose for an emerald cut?

Dan Moran (u/diamonddealer) · 2017-08-04 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6rko7q/comment/dl611f4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dl611f4

First of all, congratulations on taking this step!

This is exactly my thing. Happy to help if you like. Check my post history...

With emerald cuts, you need to go a little higher in clarity than you would with brilliant cut shapes (like round or cushion), because the glassy nature of the step-cut faceting in emerald cuts makes inclusions easier to spot. As for color, it's really a matter of deciding for yourself how much color is acceptable to you - the lower you go in color, the more of your budget you can put towards size!

Cut in emeralds can be tricky, as there is some disagreement on what's best. The best plan for you is to see several different cuts and ratios and decide for yourself what you like.

Where are you located?

### Where should I buy an old European cut diamond engagement ring?

Dan Moran (u/diamonddealer) · 2017-08-02 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6r7y34/comment/dl33uvr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dl33uvr

Congratulations on starting the process! Yes, $10k is totally reasonable. makes some good points - you need to know if the OEC cut is really what you want, or are you looking for the more modern round brilliant.

For something like this, Blue Nile, Brilliant Earth, etc. really aren't the way to go IMHO. You will need expert support for a piece like this. Unfortunately, I really don't have anyone in your area I can recommend... But a good private jeweler can work with you remotely.

### Are matching baguette side stones from online retailers a good idea?

Dan Moran (u/diamonddealer) · 2017-07-31 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6qq306/comment/dkz6vvg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dkz6vvg

Wait! This is not the best idea. JA won't be custom selecting the baguettes to match your stone, so they will be a very different color, and it will be obvious. Look at the picture in your link. See how the side stones don't match the center? Not cool.

Also, there's no reason to get a VS1 diamond. Get an SI1 or SI2, and you can save a bundle - maybe even enough to go to 3 carat.

Lastly, I don't advise buying a marquise cut this way. These images won't let you assess the bow-tie in the cut (google this - it's important!), and you really need more information before committing to something like this.

### Is there a cut grade for princess cut diamonds?

Dan Moran (u/diamonddealer) · 2017-07-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6mxhb0/comment/dk54r96/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dk54r96

Hi! How did you decide on these specs? I'd suggest a few changes:

1) You really don't need VS1 clarity - SI1 or VS2 (and sometimes SI2) is plenty!

2) There's no such thing as a "very good cut" for princess - there is no formal cut grading done on this shape by gem labs. So it's important that you work with an expert who can help you understand the various factors that determine the cut quality of a princess cut.

Where are you located? When do you plan to make a purchase?

### How do color and fluorescence affect diamond prices?

Dan Moran (u/diamonddealer) · 2017-06-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/6jzs3d/comment/djkbs2l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-djkbs2l

I'd avoid this one too. I wouldn't buy a stone with strong FL without seeing it first.

As for the color, as a rule of thumb, one color grade costs about 15%. So, if all else was equal, you should expect H to be about 30% cheaper than F. Note, this isn't a perfect rule, but it's a pretty good first approximation.

On the other hand, this stone is over 1.50, which helps bump the price back up.

Anyway, stick to no more than faint FL (medium is OK in some cases, and even beneficial in lower colors, but that's not what you're looking at so far), and you should be OK.

### How much does a large center stone engagement ring typically cost?

Dan Moran (u/diamonddealer) · 2017-06-15 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6hiuva/comment/diyo0mr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-diyo0mr

Depends on the scale... How big is the hand of the wearer? Looks to me like somewhere between 2 and 3 carats in the center. But without knowing for sure, and without knowing the other properties of the stone, I can't begin to estimate a value.

However if you're asking what it would cost to make something with that look, maybe I can ballpark that. If the center stone is 2 carats, and we're trying to get something nice looking but not necessarily super high end, this would be a $14-18k piece or so. If it's a 3 carat, closer to $30k or more.

I hope that helps!

### How should I budget for an engagement ring and choose clarity?

Dan Moran (u/diamonddealer) · 2017-06-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6fqz4y/comment/diloim1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-diloim1

I agree with - the 3 months' salary thing is nonsense. Here's a technique I recommend for my clients to figure out how much to spend:

https://youtu.be/uK0STDdrqXc

As for what you've heard on clarity, both statements are true - some VS1s are better than others, but all VS1s are higher than you really need to go! I suggest you focus on VS2-SI2. Those are typically clean enough for almost everyone without you wasting money on clarity you don't really need.

Of course, it's OK to set in yellow gold! If that's what you and your FW like, that's what you should do! Yes, the yellow gold will throw a little color into the stone, but that's OK. In fact, it allows you to look at slightly lower color stones than you could with white gold, since the yellow gold will provide less contrast, and thus camouflage the lower color in the diamond.

So, I would suggest you look at F-J color, VS2-SI2 clarity. What shape are you thinking?

Where are you located?

### Cut and the 4Cs: Dan's answer from May 2017

Dan Moran (u/diamonddealer) · 2017-05-15 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6b8o7i/comment/dhl12u9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dhl12u9

Si1 is usually OK, but not always. It's great that you can see the stone in real life. Examine it carefully in several different lighting conditions (direct sunlight, indoors, etc.). Then, if you don't see anything, ask the jeweler to show you the stone with a 10x loupe. You will likely be able to spot the inclusions with the loupe (which doesn't actually matter in real life, but you should see where they are). Then, once you know where the inclusions are, examine it with the naked eye again. Now that you know what to look for, can you see it? If not, get the stone!

### Are premium branded diamonds worth paying extra for?

Dan Moran (u/diamonddealer) · 2017-04-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/62mivz/comment/dfry4oi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dfry4oi

Well, I guess the premium does ensure a quality, but if you have two stones with identical measurements, they will perform identically, regardless of the premium. And it's certainly possible to find an identical stone that's not owned by BG, etc.

BG's gimmick is that he selects the best cut stones. Well, good for him, but he's not the ONLY guy doing that! If you wanted to just pay a premium to spare yourself time an effort, I imagine you wouldn't be here on r/diamonds asking involved questions!

As far as the "perfect" proportions, as long as you're within the XXX standard of GIA, there's some room for personal preference. For example, some people prefer a slightly larger table (which will allow for more brilliance), while others prefer a smaller table (which creates more scintillation). I can't tell you what's perfect - you have to decide what's perfect FOR YOU.

As for pricing, in a 1ct range, I think you should expect to pay $15-16k. In 0.90, maybe $10-11k.

As for my opinion on BG... That's a short question with a long answer. Happy to discuss with you offline.

I hope this helps!

### Should side stones match a center diamond's color and clarity?

Dan Moran (u/diamonddealer) · 2017-03-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/614pje/comment/dfbrkz6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-4#a-dfbrkz6

An I color diamond will look obviously different from an E color! This will look way off. I suggest you agree with the jeweler to use matching color stones, or don't do it. Using cheap side stones will kill the look of this (beautiful!) center stone.

As for the center, the only "negative" comment I have is that it's a VVS2 clarity, which is really, REALLY high - more clarity than you probably need. So you could go down to VS2 and save some money. Other than that, looks like a great stone.

### What do total depth and table percentage mean for a diamond?

Dan Moran (u/diamonddealer) · 2017-03-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5n5hy4/comment/df69clc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-df69clc

Well, that's a short question with a long answer... But to start, the most important two numbers you should look at are total depth and table percentage. The total depth refers to the ratio of the height to the diameter of the diamond. Each shape has an ideal ratio. Too shallow, and the diamond looks windowy (aka fisheye). Too deep, and it looks dull and small. Table percentage refers to the relative size of the table (that big facet in the middle of the stone) to the diameter. Again, each shape has an ideal, and too small or too big can significantly affect light performance.

### Should I prioritize cut, color, or clarity when buying a diamond?

Dan Moran (u/diamonddealer) · 2017-03-14 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5z8z4r/comment/dexb2tc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dexb2tc

What kind of ring do you have in mind? I need to understand how much to budget for the setting to know how much we have left for the stone.

Yes, cut is very important - it's the cut that determines the sparkle of the diamond, which is really the whole point! The best way to go about this is to determine what minimum color and clarity are acceptable to you (best done by looking at stones), and then getting the biggest stone in your budget, without compromising cut.

### How do I judge a diamond I can't see in person?

Dan Moran (u/diamonddealer) · 2017-03-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5y6jo6/comment/deo254y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-deo254y

I hear you, and I 100% agree. Ideally, seeing stones in person is best, and if you can't do that, you need high resolution images and video. The video is super important, as it shows you how a stone really performs in light. Also, it's essential to compare several stones against each other in the same image, so you can assess relative colors and sizes.

I've worked with a lot of remote clients over the years, so I've had to tackle these challenges. They're not trivial, but they're not insurmountable either.

### Do jewelers use master stones to judge a diamond's color?

Dan Moran (u/diamonddealer) · 2017-02-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5vy2dg/comment/de5wxwb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-de5wxwb

Yes, we sometimes use "master stones" to gauge color of a stone we're considering. But after you've seen enough stones, you get pretty good at relying on memory.

Of course, you don't have that depth of experience yet, which is why it's very important that you find an expert - a jeweler - you feel comfortable with, someone honest, forthcoming, and knowledgeable, and work with that person.

I've probably said this a million times on this sub, but... If you don't know jewelry, know your jeweler.

### Is strong blue fluorescence in a diamond a serious problem?

Dan Moran (u/diamonddealer) · 2017-02-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5vlgev/comment/de3bpxg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-de3bpxg

Strong Blue fluorescence is often a serious problem, so I recommend you avoid these stones. And none of them is a particularly sexy deal. You can definitely do better.

I also recommend you buy the diamond and ring from the same source. That way, no matter what problem you have, each vendor can't just point the blame at the other one. You want to make sure to have a relationship with your jeweler. After all, a diamond ring is one of very few products you will have your whole life, and it will definitely need service at some point. So you will need someone you can trust, to stand behind the ring.

### Do lab-grown diamonds hold resale value compared to natural?

Dan Moran (u/diamonddealer) · 2017-02-15 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5u5c4o/comment/ddsnih7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddsnih7

Probably the biggest negative is the lack of inherent value. A natural diamond can be expected to retain value, should you ever decide to sell it or trade it in for a future upgrade. In contrast, a man-made diamond is essentially worthless the minute you buy it - there's no secondary market for them at all. So that's a pretty significant problem.

I would definitely avoid VVS - huge waste of money. For almost everyone, SI1 or VS2 - sometimes even a nice SI2 - is plenty.

### Why does strong fluorescence make a diamond look dull?

Dan Moran (u/diamonddealer) · 2017-02-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5stu2v/comment/ddlpc9l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddlpc9l

Strong fluorescence is a problem because in natural light (which contains UV light), the diamond will glow blue. That's not inherently a problem. The problem is that all that blue light can overpower the other colors of the rainbow you're supposed to see in a diamond, and make the stone look hazy, lifeless, or dull. Of course, a diamond that doesn't sparkle defeats the purpose entirely.

The extent of the dullness will be governed by the total of several factors (fluorescence, body color, cut, etc.). But strong fluorescence is usually a serious problem.

### Do diamond crown and pavilion angles really matter to buyers?

Dan Moran (u/diamonddealer) · 2017-02-11 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5tau3z/comment/ddlhb9l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddlhb9l

To make a long story short, yes, you're probably overthinking it. There's no need to specify crown and pavilion angles, for example; they need to be considered as part of a larger picture (they are considerably less meaningful when you don't account for girdle thickness, for example). And you really can't understand a diamond just by the numbers - you have to look at it!

At your budget, I think you can do a lot better than what you've found here.

### Does clarity grade affect how brown a diamond looks?

Dan Moran (u/diamonddealer) · 2017-02-11 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5tau3z/comment/ddlgl9c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddlgl9c

To me, the IF looks brownish, which is why it's cheaper. Still a J, but a brown J, which looks darker than a yellow one to a lot of people.

But why go for either of these stones? You could easily go down to a VS2 and save a few bucks (or increase size, or color).

What kind of ring is the stone going into? What metal?

Have you looked at diamonds in real life at all? You may find that clarity is not as important as you seem to think...

Where are you located?

### Should I trust diamond grading numbers more than seeing the stone?

Dan Moran (u/diamonddealer) · 2017-02-10 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5t5dx2/comment/ddkzpfj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddkzpfj

I think you may be coming at this from the wrong angle. Just for a second, ignore all the numbers. Have you looked at any actual diamodns in real life? If not, you really need to. You may find that things you thought were "must have" features (like a certain table or HCA score) really aren't as important as you thought.

I can tell you this, for sure. At $35k, you can get a LOT more diamond than a 2.17 FVS1. That's not a smart way to spend your money at all.

### Is an older diamond certificate from years ago a concern?

Dan Moran (u/diamonddealer) · 2017-02-08 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5sw6hf/comment/ddiazy8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddiazy8

The reason this stone missed the "excellent" designation is that the total depth (ratio of depth to diameter) is slightly on the high side. Less than 63% would be better. But it's probably still a beautiful cut.

I wouldn't worry about pavilion angle. You're getting pretty deep in the weeds if you're sorting on parameters like that. Focus on total depth, table, and girdle. Those three will tell the story of the diamond.

No, a certificate from 2015 is not a cause for concern. Who says the diamond has been sitting unsold? For all you know, someone bought it, then returned it for an upgrade a year later. Or maybe it's been traded among dealers for two years. Hell, it could have been circulating in the market for years before anyone sent it to GIA!

Remember, there's no such thing as an "old" diamond. They're ALL a billion years old.

### Cut and the 4Cs: Dan's answer from February 2017

Dan Moran (u/diamonddealer) · 2017-02-08 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5stu2v/comment/ddhtp9l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddhtp9l

Of these two, the 2.50 is a better stone. You'll never see the difference between VS1 and VVS, and the difference between H and I is very subtle.

But why pick either of these stones? I'd suggest looking at lower clarities (VS2 or SI1), and you can use the savings to get higher color, higher size, or just save some money! Without magnification, virtually no one can tell the difference between a nice VS2 and flawless - so why pay for it?

Also, why blue nile? I wouldn't spend this kind of money without seeing clear images and videos of the stones! And neither of these is particularly well priced. You can definitely do better.

If you have any questions, feel free to ask. (This is kind of my thing. Check my post history.)

PS - Yes, strong FL is generally (although not always) bad, and to be avoided.

### What should I check before comparing two loose diamonds?

Dan Moran (u/diamonddealer) · 2017-02-03 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/5rujwa/comment/ddabc92/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-ddabc92

There really isn't nearly enough information here for me to say. Are these stones certified? By whom? Are they fluorescent? More importantly, how are the cuts? Total depth? Table? Girdle? Measurements?

There's really a lot more to know about diamonds than this.

If you can't see the difference between a G and an H, then don't worry about it. You're buying a diamond, not a grade!

Neither of these stones is well priced at all. You can definitely do a LOT better. I recently sold a 2ct oval, ISI1, for less than you're being quoted on a 1.60.

Where are you looking? Where are you located?

### Is very high diamond clarity worth paying extra for?

Dan Moran (u/diamonddealer) · 2017-01-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5qbs4b/comment/dcy15wl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dcy15wl

Have you looked at any stones in real life? You might be surprised. What looks glaring in a huge magnification is totally insignificant in the real world. So long as the diamond is clean to the naked eye, there's really no reason to spend more on super high clarity.

GIA doesn't issue cut grades for princess cuts, so the "ideal" vs "very good" are just cut assessments by JA or BN, and they haven't actually SEEN the stone! Basically, I ignore those completely. Remember, JA and BN don't actually own any diamonds - they just broker them, sight unseen, and take a commission. They're pure middlemen.

I agree that cut is very important - probably the most important of the 4 Cs. It's also the most difficult to assess, especially for "fancy" shapes (i.e. not round). If possible, I really suggest working with an expert who can help you fine tune what YOU like most in a diamond, and then focus on that.

Where are you located?

### Cut and the 4Cs: Dan's answer from January 2017

Dan Moran (u/diamonddealer) · 2017-01-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5qbs4b/comment/dcxz0il/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dcxz0il

Personally, I wouldn't go with any of these. VVS2 clarity is really higher than you need, and you could get a lower clarity, save some money, and never know the difference.

I met with a redditor this morning who was looking at a princess cut, G VVS2, from somebody else. After showing him VVS2 stones, and then VS2 stones, he wound up getting a VS2 and spending the savings on E color, which I think is a much better bet. So, I suggest you consider making the same trade.

Can you tell me a little more about the ring you have in mind? Some designs can have impact on what stones will look best.

### Are treated black diamonds a cheaper option for a ring?

Dan Moran (u/diamonddealer) · 2017-01-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5pc2bn/comment/dcq0yvb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dcq0yvb

Hi! I've done a lot of these, actually. I recommend you go with a treated black diamond. It's still a real diamond - it just had imperfect color, so it was irradiated to turn it jet-black. The treated diamonds are much less expensive (like, 1/10th), and generally look better. It's funny, because I never advocate this with white diamonds, but with black diamonds it makes sense.

You honestly don't really need to spend $8,000 for a ring like this. You can get this look for a lot less.

If you have any questions, feel free to ask. Good luck!

### Is it smart to lower clarity to save money on a diamond?

Dan Moran (u/diamonddealer) · 2017-01-11 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5ncbul/comment/dcadjx6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dcadjx6

Hi! First of all, don't panic!

Honestly, no, I don't think you're on the right track, or at least, not the best track. You can easily go down a bit in clarity, save some money, and never know the difference. There are a few other things you can do as well... Too much to type out.

You have a credit with a local jeweler? How did that happen? Where are you located?

At $7k, you should have no trouble getting a 1 carat stone you can be proud of in the ring you like.

I'm happy to talk you through this if you like. Check my post history and PM me...

### Do cut grade labels like ideal matter for diamonds?

Dan Moran (u/diamonddealer) · 2017-01-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5n5hy4/comment/dc8vrgu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dc8vrgu

I understand what you're going for. I'm not sure, though, that you're spending your money in the most effective way to achieve it.

You can definitely go down in clarity to vs2, and you'll never see the difference. As for color, while F is colorless, there is a certain *something* to D color. You have to see it to understand.

Regarding ideal vs super ideal... Ignore those designations entirely. They are basically assigned by somebody's marketing department. Instead, look at the numbers on the stone (depth, table, diameter, angles, etc.) and use objective measurements to determine how well cut the diamond is, rather than someone else's subjective judgment.

It can be a lot to learn, and is often pretty confusing. PM me if you have questions and I'm glad to help.

### Is it worth optimizing diamond depth and table percentage?

Dan Moran (u/diamonddealer) · 2017-01-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5lnh0g/comment/dbx23a3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dbx23a3

Yes, there are some advantages to be had by optimizing the depth/table, but they are pretty minor if you're in XXX cuts. At some point, it becomes more about personal preference than objective better/worse.

The good news is that I don't think you have to spend $8,000 to get the kinds of stone you're describing here - you can save a few bucks, or possibly go bigger.

Where are you located? Have you seen any stones in real life yet?

### How do clouds in a diamond affect its sparkle?

Dan Moran (u/diamonddealer) · 2016-12-31 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5l8f4j/comment/dbuco49/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dbuco49

A VS cloud will be eye clean in the sense that you won't be able to see borders of a cloud within the stone, but it can reduce the total luster and light return of the stone. In other words, you won't see a specific inclusion, but the stone may appear slightly foggy or milky. You might not even notice until you look at it next to one that shines properly. But once you see it, you'll never "unsee" it.

### What should I ask a jeweler before buying an unseen diamond?

Dan Moran (u/diamonddealer) · 2016-12-30 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5kzpeo/comment/dbsd1h6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dbsd1h6

I see. So you haven't been able to see the stone. Have they at least shown you detailed photos and videos? You should ask for them.

Also, why go for such a high clarity? Even in an AS cut, VS2 should be enough (usually) to ensure the stone is completely clean to the naked eye.

I sympathize with your comments about your experience so far. Believe me, not everyone in the industry is like that. If you have a "used car salesman" vibe, DON'T buy from that person, no matter the price. At the end of the day, a diamond is a commodity, so the price should be fairly consistent among vendors. In the end, you're not so much shopping for a diamond as you are shopping for a JEWELER - someone you can trust and work with. Your jeweler should be knowledgeable, forthcoming, and act as your advocate in the buying process. If you don't think of your jeweler like you would your doctor, lawyer, or accountant, find another jeweler.

### Will a J color diamond look white in a ring?

Dan Moran (u/diamonddealer) · 2016-12-28 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5kkq4i/comment/dbq00o8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dbq00o8

It's not that simple. I understand that wants to reduce this question to a JA link (possibly because that's his business model), but the honest answer is IT DEPENDS. Some J colors will look white, others won't.

Before I could give a meaningful answer, I'd need to know what the ring you have in mind will look like. What metal do you plan to use? Also, what's your GF's skin tone? The amount of contrast can really make a difference.

Can you please tell me more about what you have in mind?

### Is this ring setting price fair for the diamonds included?

Dan Moran (u/diamonddealer) · 2016-12-23 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5jv1i0/comment/dbjalrk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dbjalrk

Even in platinum, $3,750 is too much to pay for a setting like that. It's only 1/2ct of diamonds. It should be less than $3,000. But if it includes the matching band, it might be OK. Can the jeweler provide an estimate of the total carat weight of the set?

Also, one thing to consider about that setting is that the diamond will sit very high. You may have issues with the ring snagging on sweaters, banging against desks and doorknobs, etc. Low-profile settings tend to be a bit more practical. Just my two cents...

All that said, the inclusion of the wedding band does ease the math on the numbers, and if you think it's a great J SI1, then it's not a bad deal. So long as the stone is "best of breed."

### Does a center stone that sits too high cause problems?

Dan Moran (u/diamonddealer) · 2016-12-20 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5jdy9p/comment/dbfjw87/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dbfjw87

Congratulations! Looks nice. My only concern is that the center stone doesn't seem to fit the ring well. It's set a little too high, which may cause your fiancee to snag it on her sweater, catch it on stuff, etc. which can be annoying.

It looks like that ring is designed for a bigger stone, and they slapped your stone in there. I don't love that. They should custom make the ring for the stone. It's hard to tell from the picture - does the color of the small diamonds match the center stone? Looks like they might be whiter.

### Are diamonds just below a round weight worth buying?

Dan Moran (u/diamonddealer) · 2016-12-13 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5hs1jq/comment/db4hz5h/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-db4hz5h

That used to be more true years ago than it is now. These days, you don't get much of a discount for a 1.99. Also, good luck finding one. The only way you see a 1.99 in the market is if a cutter was cutting a 2 carat and made a mistake. It just doesn't happen that often. And it isn't always the best strategy to wait for a "unicorn stone" - a 1.99 in the color, clarity, and cut you want, with pleasant inclusions, minimal fluorescence, good luster, etc.

None of this is to say the advice above is wrong, per se, just potentially misleading.

### What does a GIA clarity grade based on clouds mean?

Dan Moran (u/diamonddealer) · 2016-12-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5hx5ei/comment/db3wr44/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-db3wr44

I'm glad I got to see this! In this case, the details of the stone matter a great deal. Look at the comment at the bottom:

http://www.gia.edu/report-check?reportno=2234713437

"Clarity grade is based on clouds that are not shown."

When you see that in an SI2 stone, it means there isn't a specific inclusion, but rather a microscopic cloud of bubbles throughout the stone that will make the stone look hazy, milky, or cloudy. So this diamond won't sparkle as it should. Regardless of price, avoid this stone!

At your budget, you can do better.

### Is cut more important than clarity for a diamond?

Dan Moran (u/diamonddealer) · 2016-12-06 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5gj0zi/comment/dauczx1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-dauczx1

Respectfully, I must disagree. Most experts would tell you that cut and color are vastly more important than clarity, so long as the stone is clean to the eye.

Also, I think you're confusing table size with diameter. You can see the whole top surface of the diamond, not just the table, and the other upper facets play a crucial role in the fire and life of the stone.

I do agree that it's important that the certificates be from a credible lab, and ideally from the same one, so we can make an apples-to-apples comparison.

### Should I obsess over diamond measurements or just see stones?

Dan Moran (u/diamonddealer) · 2016-11-21 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5e4gl1/comment/da9qa5x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-da9qa5x

If you're being that precise on that many measurements, you are more concerned with the numbers than 99% of professionals already. You may be overthinking this. Never mind the numbers for a second and LOOK at some stones. You may find that your personal taste doesn't 100% line up with what you're "supposed to" like. And there are a lot of other factors to consider when buying a diamond (color, luster, clarity, etc.).

Have you actually looked at any stones in real life? Go do that, and you may find that these numbers aren't as important as you think. I'm not saying they don't matter - just that there's more to it than that.

### How can photos and videos show a diamond's real look?

Dan Moran (u/diamonddealer) · 2016-11-18 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5djzhu/comment/da5cigh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-da5cigh

Just taking a quick look - the JA stone seems to have a pretty unpleasant VS2. This might be the rare VS2 that isn't clean to the naked eye. And at this price level, it really should be. As for the BE stone, it's WAY overpriced. And the blue color probably has more to do with the lighting than anything else. If the stone was really that blue, it would be a Fancy Blue (and worth sever hundred thousand dollars!). Likewise, the local dealer's stone is very expensive for what it is. So I honestly don't think you have any great choices here.

Since you asked about me, I can tell you that I try to take very accurate "real-life" pictures of stones, and I also take short videos, which really help you evaluate the sparkle and life of stones. PM me with contact info if you're interested and we can talk about it. Or just call me at 213.261.4330. My name is Dan.

### Can a dealer's photos show how a diamond looks in person?

Dan Moran (u/diamonddealer) · 2016-11-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5dfvg7/comment/da4ajz0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-da4ajz0

I see what you're going for. Maybe try looking at VS2-SI1 clarity instead. In all likelihood you'll never see the difference, so why pay for it?

I really don't know the Australian market well, but if you work with a good dealer, he or she can take pictures/videos of a stone that can give you a pretty good idea of how it will look in real life. Technology goes a long way these days! I recently made an an engagement ring for an Australian redditor, and that's exactly what we did.

### Is VVS clarity worth paying extra for a diamond?

Dan Moran (u/diamonddealer) · 2016-11-12 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5chxg0/comment/d9wut5m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d9wut5m

I agree with the sales lady on this - your money is better spent on size or color than VVS clarity. But you left out the most important aspect of a diamond: the CUT. The cut is what makes a diamond sparkle, so make sure you stick to well cut stones!

It seems your GF's response on clarity is an emotional one, rather than a logical or practical one, so as far as advice goes... Women, waddaya gonna do, amirite?

### How are black diamonds made, and are they real?

Dan Moran (u/diamonddealer) · 2016-10-27 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/59lm50/comment/d9a6reh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d9a6reh

Black diamonds are usually created by taking very low quality white diamonds (I2, I3, or worse in clarity), and irradiating them. This changes the crystalline structure, making the stone black in appearance.

However, because the natural stone was so included to begin with, it's very difficult to cut it in such a way that there are no visible surface imperfections or blemishes. That's why it's so hard to find a "clean" black diamond.

Synthetic black diamonds are pretty uncommon - the cost of making them exceeds their value, so no one does it. You could look into a black moissanite. They are all over the place (mostly being sold - fraudulently! - as black diamonds).

Where are you located?

### Is uneven girdle thickness a problem in a diamond?

Dan Moran (u/diamonddealer) · 2016-10-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/571t4x/comment/d8p252r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d8p252r

I think that's a very good way to order your priorities. Makes total sense.

The potential problem with such a variance in girdle width is twofold. 1) the stone will refract light differently where the girdle varies, which can make it look uneven, and 2) areas where the girdle gets too thin can be prone to shipping - especially if the thin area is near the point of the stone (can't tell if this is the case or not).

I'm happy to talk you through this stuff if you like. PM me your contact info and I'll call you...

### Am I overspending on a diamond for an engagement ring?

Dan Moran (u/diamonddealer) · 2016-09-29 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/54ztcy/comment/d878yxh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d878yxh

In the time you've taken to write this post and respond to comments, you could have already gotten a stone like this from someone like me for THOUSANDS less.

And by the way, I don't think VVS clarity is generally a smart way to spend your money either.

I get that you're super busy, but it kills me to think of someone overspending like this. I'm happy to help you with you want, and it will be painless, I promise! I've worked with literally over a hundred redditors on engagement rings, and I consider myself a friend of this community. And friends don't let friends pay retail!

PM me with your contact info if you want and I'll give you a call.

### Is this fancy yellow diamond priced fairly?

Dan Moran (u/diamonddealer) · 2016-09-20 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/52u1yg/comment/d7uzk8c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d7uzk8c

Well, I just found that exact stone listed online (on a wholesale only website), and they are asking $11,600 for it. So if you can get it for $10,200, grab it.

There are other similar stones available between $9,000 and $10,000. But not many.

Again, round is very unusual in fancy colors. One of the reasons round diamonds look so bright is because that shape tends to improve color - which normally means make it WHITER. But that's the last thing you want in a yellow diamond, so not a lot of cutters cut yellow rough diamonds to round.

Have you seen the stone in real life?

### Is an unseen diamond worth buying without seeing it?

Dan Moran (u/diamonddealer) · 2016-09-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/52lfol/comment/d7lh5cv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d7lh5cv

Well, in this case, there are two concerns.

1) I think this stone is overpriced for what it is.

2) Without seeing it, how can you know if the color is white enough for you, or if you like the clarity? I think you can probably get away with lower clarity (in this size, SI1 or even SI2 may be fine), and your money is probably better spent on higher color or larger size.

Where is the stone? Who owns it? If you can't see it yourself, is there someone you can talk to about it who can honestly describe it to you?

### Is medium blue fluorescence a problem in a high-color diamond?

Dan Moran (u/diamonddealer) · 2016-09-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/51qwwx/comment/d7efop1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d7efop1

I would be careful about medium blue in an E color if you haven't seen the stone in person. It might be fine, but it might affect the brilliance of the stone. And as points out, there's really no reason to spend on a VVS2. Drop down to VS2 or SI1 and save a ton.

For the record, I have a 1 carat E VS2 (not graded as an excellent cut, but trust me, it's really nice) for a LOT less than this. Like, thousands less.

### How can you tell if a diamond looks dull without a comparison?

Dan Moran (u/diamonddealer) · 2016-08-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4xsg58/comment/d6ih3hm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d6ih3hm

Question: How will you know if it's dull? I know it sounds like a ridiculous question, but let's say an optimal diamond sparkles at 100%. How will you know if yours is only 90% (because of internal clouds, etc. - not because of the cut)? Without a 100% stone to put next to it, and without any training (which I assume you don't have), how would you know the difference?

That's why if it all possible, I like to show multiple stones to clients - it's easier to see their relative virtues and pitfalls when you have a basis for comparison.

### What is a fair price for a princess cut diamond?

Dan Moran (u/diamonddealer) · 2016-08-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4wa8wc/comment/d65qkrz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d65qkrz

Hi there! I'm Dan.

It's difficult to say what my prices would be without knowing specifics for the stones (what kind of imperfections, cut details, luster, etc.). But assuming they are AMAZING and best-in-class, maybe $3k or so.

For comparison's sake, I just recently sold (to another redditor, actually!) a 1 carat princess cut, E color, SI1 clarity, GIA certified, for $4,000. Now, that was a particularly good deal, but I'm confident I could find another similar stone for not much more than that. So why would you pay more for a smaller, lower clarity, uncertified stone? It makes no sense at all.

Please give me a call and we can talk about it. I hate to see redditors paying retail! 213.261.4330. I'm in the office all day today (but on vacation next week!).

### Is an HCA cut grade worth paying extra for?

Dan Moran (u/diamonddealer) · 2016-07-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4soat4/comment/d5aulok/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d5aulok

Hi there! I totally understand where you're coming from. This stuff can be daunting. I'm happy to help if I can.

There's really no need for a VS1 stone. You can save some money by going to the SI1 range instead, and you would need a magnifying glass to tell the difference. So if you can't see the difference with the naked eye, why pay for it?

I agree with, HCA is interesting, but don't give it too much weight in your decision. In the cut grades you're looking at, you'll be getting a gorgeous stone no matter what - the difference between HCA 1.5 and HCA 3.5 might be 1-2% in light return, and you would never see the difference.

Color, on the other hand, you CAN see. Here's where I disagree with . When people look at a D/E color stone, they will tend to say "wow, it's so bright!" more than an H/I stone. They don't necessarily know it's because of the color, but they know they're looking at something super beautiful. On the other hand, if you go with a yellowish stone (like K-), people will notice that for sure.

For most people, I'd say G/H is fine... But you will definitely see a difference going with super high color. People who understand diamonds pay for color more than for clarity.

I hope this helps! I'm happy to talk through this with you if you'd like. Check my post history and PM me with your contact info if you're interested.

### Which matters more for a diamond: color, clarity, or cut?

Dan Moran (u/diamonddealer) · 2016-07-06 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4rjbgx/comment/d51jsnd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d51jsnd

Hi there! Thanks for calling my attention to this.

In general, I think color is a more important consideration than clarity (so long as the stone has no inclusions that bother your naked eye). And cut is more important than either.

I actually made a video a while back giving my perspective on the 4 Cs. Maybe it will help.

https://youtu.be/_mUR4A1EJcI?list=PLvCtsJffUjEnx6ArOaxLwQG0nSt_TmKRu

Unfortunately, cuts are not generally well understood by the public. And ovals and cushions are often not understood by "professionals!"

What size are you looking for? What's your budget? PM me with your contact info and I'll be in touch to help you get on the right course.

### Should I buy a diamond from a seller I don't trust?

Dan Moran (u/diamonddealer) · 2016-06-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4qhxfp/comment/d4t4w36/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d4t4w36

I don't know this guy - all I know is what you've said here. But from what you're telling us, this guy is SUPER sketchy, and willing to say anything to make a sale. I really very strongly believe that you should only buy fine jewelry from people you really trust, and this guy doesn't qualify.

As for the stone, $9,500 isn't terrible, but it isn't amazing either. And the difference between SI1 and I1 is HUGE. About a 70% difference in value. It's MASSIVE. And from the picture, the stone is too rounded on the bottom, and not shaped correctly. Not a well cut stone at all.

To make a long story short, I wouldn't buy this stone, or any stone from this guy, at any price. Again, all I know is what you're telling me, but clearly, something in this guy's dealings with you have raised red flags in your mind. So why work with a jeweler who makes you uncomfortable?

### Where can I find matching side stones for a custom ring?

Dan Moran (u/diamonddealer) · 2016-06-13 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4nw9yc/comment/d47h7rm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d47h7rm

Hey! This kind of thing is right up my alley - I make a LOT of custom rings.

Bullets can be found, although it's a bit tricky. The proportions, color, and clarity all have to match with your center stone, so it can be a very constrained search. Dealers who stock this kind of item know this, so they tend to price these "service items" pretty high. But generally they don't hold too much carat weight, so the total costs are bearable.

Check my post history and PM me your contact info. I'm located in LA, and will be happy to help you with this if I can.

### Cut and the 4Cs: Dan's answer from June 2016

Dan Moran (u/diamonddealer) · 2016-06-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4n3s20/comment/d410te5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d410te5

Not a good idea. I wouldn't go to BN for a stone like this - check my post history for a lengthy explanation as to why. And there's really no reason for most people to get a VVS1 stone. Save some money and step the clarity down a bit - better to put that money in color, or size - or just keep it in your pocket!

I can help as well, if you want. PM me if you are interested.

### Do marketing terms like Signature Ideal matter when buying?

Dan Moran (u/diamonddealer) · 2016-05-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4lct8x/comment/d3mdixs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d3mdixs

"Signature Ideal, HoF, etc..." are marketing terms. Just ignore them.

Honestly, even the Ideal rating from GIA is subjective. Experts tend to rely on the numbers (total depth, table, etc.) rather than on some third party's opinion.

In the end, none of these grades are as relevant as what your own eyes can tell you. Go look at some stones, and see what differences are visible to you.

At your budget, you shouldn't have to compromise at all on a stone like this.

Where are you located? Maybe I can help. Check my post history and PM me if you're interested.

### How do I read a diamond certificate's clarity plot?

Dan Moran (u/diamonddealer) · 2016-05-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4j2fym/comment/d33b3id/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d33b3id

Well, there's a reason people (like me!) make a CAREER out of this. It's complicated!

This one looks OK. The one thing I'd worry about is the note about "clouds are not shown" on the certificate. Sometimes that's no big deal, and sometimes it makes the stone look hazy and dull.

Also, the SI1 doesn't look too good. Based on the plot, it looks like a black inclusion on the table, so the stone may not be eye clean.

Buying a diamond just fundamentally isn't well suited to this kind of shopping. It's not like buying a toaster. You can't just pick the model you like and go for it. There's a lot of craft (dare I say art?) to it.

### What length-to-width ratio is best for round diamonds?

Dan Moran (u/diamonddealer) · 2016-05-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4j2fym/comment/d337rbo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d337rbo

Yeah, unfortunately there really isn't anyone I can recommend in Vegas. For the record, I'm in LA, so if you feel like making the trip to my neighborhood, I can probably help.

I wouldn't focus so much on the cut GRADE per se as on the numbers of the cut (total depth, table, etc.), as those are objective (the grade is just someone else's opinion).

Of course, in round diamonds, a 1.00 L/W is what you want - the farther from that, the more of an oval the stone is. But almost no one can see up to about 1.03 or so - they'll still look round. Even 1.05 might be OK with the right setter. But 1.00 is best.

If you want, I can try to help you with this. Check my post history and PM me if you like.

### Which matters most: clarity, color, or fluorescence in a diamond?

Dan Moran (u/diamonddealer) · 2016-05-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4j2fym/comment/d335w0d/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d335w0d

Hi! I think I can help.

My answer as to which of these three is definitely none of the above. You don't need a VVS stone (waste of money IMHO), and strong fluorescence is a no-no.

Take a look at this video I put online a few months ago. It might help...

https://youtu.be/_mUR4A1EJcI?list=PLvCtsJffUjEnx6ArOaxLwQG0nSt_TmKRu

I would recommend going with lower clarities (SI1 is plenty for most people), higher colors, avoiding strong fluorescence (faint is fine, medium may or may not be OK depending on the stone), and only looking at well cut stones (not necessarily XXX, but stones with correct total depth and table, which is beyond the scope of this post).

Why have you decided to go with BN? What's your thinking?

Where are you located?

### Can you tell a slightly smaller diamond from a bigger one?

Dan Moran (u/diamonddealer) · 2016-05-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4hugl4/comment/d2t19dt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d2t19dt

OK, then don't!

At no point was I suggesting you spend more than you feel comfortable. I was suggesting you reduce one of the other Cs to increase carat weight, since you seemed concerned that your GF wants a full carat.

As for your "rebuttals," I'm really not the right guy to ask. Yes, I can easily tell between an 0.80 and a 1ct with no reference - but I do this for a living. Could you tell? Could your GF? I have no idea. Everyone's eyes are different.

The ideal diameter for a 1 carat diamond is 6.5mm. Granted, not many actually have that... But then again, not many 0.80s are actually 6mm either. They're usually around 5.8. As for a 10% difference vs an 8.33% difference - really, man? I was rounding for convenience, and I think you know that.

Anyway, it's really up to you. If you want to get the 80 pointer, go for it! It's still a nice size. Many people propose with far smaller than that. So you can definitely be proud of it.

If, on the other hand, you decide you want a 1ct, it's doable in the $4k range. You just have to reduce color and clarity a bit. Totally your call.

### Cut and the 4Cs: Dan's answer from May 2016

Dan Moran (u/diamonddealer) · 2016-05-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4hugl4/comment/d2sucuo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-5#a-d2sucuo

I know it seems like it's nothing, but that 0.5mm is 10% of the stone's diameter. Most people, when one is put beside the other, can see the difference right away. It's really not difficult to spot.

You can probably go down to SI1 clarity without too much issue. 95% of people can't see inclusions in most SI1 stones, and as long as you can't see inclusions, your work is done.

At the end of the day, it's about getting her what she wants. If she's made the objection about size repeatedly (sounds like she has), then you should take it to heart.

You should also try to work with someone who will let you trade in for an upgrade later. I give my clients the option to trade in diamonds for full credit towards an upgrade, so you could could buy a 0.85 now and upgrade to a 1ct or larger later.

### Is a diamond priced slightly below retail a good deal?

Dan Moran (u/diamonddealer) · 2016-04-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4ft37l/comment/d2c37u5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-d2c37u5

This is an OK deal, but not spectacular by any means. It's slightly below retail, but it's definitely not wholesale pricing.

And with an SI2 clarity, it's hard to know what kind of stone you're really getting without seeing it. Is it clean to the naked eye? Black inclusion, or white? Center, or side? There's really a LOT more to it than just the grade.

Where are you located? I'm happy to help if I can. Check my post history and PM me...

### Diamond Don'ts

Dan Moran (u/diamonddealer) · 2016-04-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4feb5i/diamond_donts/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-4feb5i

Hey guys! I'm working on a new blog post, and I thought I'd give reddit a preview. What do you think?

-----

Top Ten Diamond Don’ts

My name is Dan Moran and I’m a third generation diamond dealer, here to share my diamond expertise with you. From spotting a fake diamond to caring for your jewelry, I’ve compiled a list of the top ten things that you shouldn't do when it comes to diamonds.

DIAMOND DON'T: The Fog Test

Some people seem to think that you can use a “fog test” to see if a diamond is real or not. The idea is that if you breathe on the stone and it’s a fake, it will fog up, but a diamond won’t, because the diamond won’t retain the heat to steam up and fog the stone. But this is FALSE. A diamond absolutely WILL fog up. In fact, dealers do this to temporarily obscure brilliance and scintillation so we can more precisely evaluate body color. The fog test should ONLY be used for color. Use another, more reliable means to determine whether or not the stone is real, such as an electronic tester.

DIAMOND DON'T: The Scratch Test

To the untrained eye, cubic zirconia can look like diamonds. Yes, it’s true, diamonds are the hardest substance on earth, and can only be scratched by other diamonds. But if you’re doing the scratch test where you rub it against another stone or with sandpaper and it’s not a diamond, you’re only going to ruin the stone you’re scratching! What if stone you’re looking at is white sapphire or topaz? Those stones aren’t as valuable as a diamond, but they’re still worth money. If you scratch either of these stones during the scratch test, well, you’d better be prepared to pay the jeweler the cost of the stone!

DIAMOND DON'T: The Hammer Test

This one should go without saying – DON'T hit your diamond with a hammer, or smash it with a rock, or otherwise strike it. Just don’t. Some people think that just because a diamond is hard, that makes it unbreakable. This is total nonsense. The stone will break. End of story. Yes, diamonds are the hardest substance currently known on earth, but that does NOT make them indestructible!

DIAMOND DON'T: Mixing your jewelry in the same bag

We’ve all seen the diamond heist movies where someone pours a whole mess of diamonds out of a velvet pouch onto a table. This makes me cringe each time I see it. Diamond dealers would NEVER store diamonds like this. They would scratch each other terribly! So, please wrap each piece you own separately, and keep them from damaging each other.

DIAMOND DON'T: Wear your ring to the gym

Along the same lines of mixing your jewelry in one bag and why you shouldn’t do it, don't wear your ring to the gym. We’ve discussed that even though diamonds are the hardest surface known to man, they can be chipped. If you’re working out and you bang your ring on the weights you’re lifting or against the treadmill you’re running on, you risk chipping it. Opt for leaving your jewelry at home or buy a chain, put your ring on it, and wear it around your neck when you work out.

DIAMOND DON'T: Don't compare loose stones to set stones

It’s just not fair to compare the look of a loose stone to a set stone. The reason we set stones is because it makes them look bigger, whiter and cleaner. You can’t look at a loose stone and fairly compare it to a stone that’s been set in a ring with accent diamonds. It’s equivalent to comparing yourself the minute you get out of bed versus dressed up for a night on the town!

DIAMOND DON'T: Don't focus on clarity

We’ve all heard of the Four C’s when it comes to diamonds: cut, clarity, color and carat. Many people tend to focus on the clarity of the stone as the most important factor when deciding on a stone. But once you’re over a certain clarity level, the human eye cannot distinguish a somewhat clean stone from a really, really clean stone. But your wallet sure can. Why spend the money on something that neither you or anyone else will be able to see? Instead, I recommend focusing on the cut of the diamond first. The reason for this is because if it’s not cut right, it won’t look like a diamond. If you take an amazing stone out of the ground and cut it poorly, it will look dull, lifeless, and boring. But if you take a so-so stone out of the ground and cut it well, it will look like a million bucks. The other two C’s are important as well, but I feel that color versus size is more of a personal choice - I can’t tell you which you should value more. So focus on the cut of the diamond first, and then the other C’s.

DIAMOND DON'T: Don't set your diamond in 24K gold

Remember in the old movies where the gold prospector bites into the piece of gold to see if it’s real or not? The reason he does this is because gold is a soft metal, and will actually deform under the pressure of a human bite. Pure 24K gold is so soft that if you have a pure 24K gold ring it will actually bend around your fingers as you wear it. If there were stones set in it, the prongs would now be out of place, and stones would fall out. This is why you don’t see 24K gold rings with stones set in them. Instead, a responsible jeweler will use platinum, 14k gold, or 18k gold.

DIAMOND DON'T: Don't ship your jewelry to cash for gold guys

This one is a no brainer. Don't fall victim to those guys you see on TV, asking you to put all your jewelry in a bag (again a big no-no) and ship it off to them and then they’ll send you a check for what they think your jewelry is worth. Don't risk it. If you want to cash in on your old jewelry, take it to a trusted jeweler, or better yet, consider turning it into a new piece that you’ll love even more.

DIAMOND DON'T: Don't spend “2 months’ salary” on an engagement ring

De Beers’ classic ad campaign recommends spending two months salary on an engagement ring, but this is an outdated and frankly ridiculous sentiment. The reason is this: buying an engagement ring should be a fun and enjoyable process. If spending two months’ salary is going to cause you discomfort and stress, then don't do it. You want to feel happy about your purchase, not that it’s going to break the bank and force you to eat nothing but ramen noodles for the next few months. So, spend less if you feel better about it, or spend more if you really want to. It’s up to you! The bottom line is this: there is no “correct” amount to spend on a ring. Spend what you’re comfortable with and select a stone and a setting that you know your partner will love.

### What fluorescence is best for diamonds of each color grade?

Dan Moran (u/diamonddealer) · 2016-03-22 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4bgms2/comment/d19lta0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-d19lta0

I recommend none or faint for G or higher. Sometimes medium is OK - depends on the stone. I've seen medium stones that look terrific, and others that don't look right at all. I actually just sold an E color with medium and it looks amazing - but sometimes it looks dull.

On the other hand, medium is a GOOD thing in lower color stones (J or lower). It helps them look whiter.

Strong is almost always a bad thing, and Very Strong should be avoided.

### How can I get the best diamond for a small budget?

Dan Moran (u/diamonddealer) · 2016-03-17 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4as3gm/comment/d13pe9m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-d13pe9m

Maybe I can help. My advice:

1. Don't spend more than you have to on the setting. Go with a basic solitaire, so you're not spending extra money on the ring, and can focus on the stone.

2. Your money will go a bit farther with shapes other than round. You would probably be looking at a 0.30-0.40 carat round in your budget, but you might be able to get 0.40-0.50 in another shape.

3. Focus on CUT and COLOR more than clarity. As long as the stone is clean to the naked eye, you're all good.

I've actually done a few youtube videos on this subject and a few related ones. Check them out:

https://www.youtube.com/playlist?list=PLvCtsJffUjEnx6ArOaxLwQG0nSt_TmKRu

In particular, I did one on the subject of how much to spend on an engagement ring. I hope it helps.

If you like, I can look through my stones and see if I have anything that can work. Check my post history and PM me if you want...

### Is color or cut more important when choosing a diamond?

Dan Moran (u/diamonddealer) · 2016-03-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4anitf/comment/d1245ou/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-d1245ou

Well, I agree with you that clarity is something you can compromise on, but I definitely think that spending on color is worthwhile. People often equate the "sparkliness" of a diamond to its color. Don't get me wrong, cut is SUPER important, so I agree with you on that, but if I have to choose between an E color with a VG/X/X and a G color with X/X/X, I go with the E color every time.

Again, this is mostly good advice, so I don't mean to undermine here at all! But The difference between VG and X cut is subtle, whereas differences in color are immediately obvious to the untrained eye.

And I do this for a living too! ;-)

### How do I tell if a diamond's table and depth are good?

Dan Moran (u/diamonddealer) · 2016-01-22 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/41xqku/comment/cz810re/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cz810re

Stone number 1, the table is WAY too small (49%), and the diamond will look like a spinning top. We call this a "coke bottle" cut. No good. Also, K VS2 is not a very desirable color/clarity combination.

Stone number 2, the stone is too deep, the table is too small (again!), it has a HUGE open culet, and a "fair" grade on symmetry. All of these are massive deficiencies.

Stone number 3, not as bad as the others, but it has "good" grades on cut, polish, and symmetry, which is the equivalent of getting straight Cs in school.

All in all, I wouldn't work with someone who presents stones like these as being well cut. I get the strong sense someone isn't being honest with you.

### How can I tell if a jewelry listing photo is edited?

Dan Moran (u/diamonddealer) · 2015-12-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3wt4g2/comment/cxz5fci/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cxz5fci

The lighting on the stone doesn't match the lighting on the ring, so to me it looks like they put a generic picture of a diamond into their ring picture (or else took a picture of the stone and edited it.

I've seen enough pictures of rings to know when they look off.

I'll tell you what. I own a princess cut diamond, 0.49ct, G SI1, very similar in look to the stone in that ring (only MUCH better color), and I'll set it for you in a rose gold solitaire for you for $550. Just tell me the ring size, and I'll take care of it. The ring will be custom made for you.

Check my post history, and I think you'll see I'm a pretty standup guy.

PM me with your email address and I'll send you some pictures. Or call me. 213.261.4330. My name is Dan.

### Is total carat weight or center stone weight what counts?

Dan Moran (u/diamonddealer) · 2015-12-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/3vq4gk/comment/cxql7d0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cxql7d0

Be careful! The SET is 5.3ct, but the center stone is much less than that. The little stones are much cheaper. This kind of description is deliberately deceptive. What matters is the weight of the center stone, not the total weight.

I understand he says he doesn't care about clarity, but when the stone shows up looking like gravel, he'll sure care then! You should look for a stone that's eye clean, or at least "eye cleanish"...

I can possibly help you with this, if you want.

### Cut and the 4Cs: Dan's answer from December 2015

Dan Moran (u/diamonddealer) · 2015-12-04 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/3vc4d7/comment/cxn6ldr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cxn6ldr

Sure, I'm glad to help. Personally, I thin SI1 is more than enough when it comes to clarity. I treat clarity as a bar you have to clear. It has to be clean enough that there's nothing bothering your naked eye. But once you're over the bar, I don't care if it's by an inch or a mile. For most people SI1 is plenty to do that.

On the other hand, J color is a bit low. I'd much rather spend money on a higher COLOR than a higher CLARITY. Color tends to be strongly correlated to how "sparkly" the layman perceives a diamond to be, and in the end, that's all that matters.

If you'd like a comparison against natural diamonds once you narrow down what you want, just let me know. I have several in stock that would work for you, and I'll bet I'd be a better value than the MMD. I'm a wholesaler, not a retailer, so my pricing looks very different.

Good luck!

### How should I price a diamond I want to resell?

Dan Moran (u/diamonddealer) · 2015-11-10 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/3sby6j/comment/cwvvv6m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cwvvv6m

Well, sorry to say, but you're not $20k cheaper. I see your stone, and the next more expensive one (from Royal) is $5k more than yours. And his is X/VG, whereas yours is VG/G, which is very important in an IF stone.

I think it would not be challenging to buy a stone like this in Israel for more than 50 back. For reference, I recently sold a 3ct CU, I VVS1 GIA, for 55 back in Israel.

The market for stones like this is soft right now. That's just how it is. In some ways, the absurdly high F IF list hurts you more than it helps you.

My advice is that you figure out how much money you really want for the stone, then list it online as an F VS1. Sell it as a VS1, and then give the IF cert to the lucky buyer as a bonus. A lot more people search for VS1 than search for IF.

I hope this helps!

### How does fluorescence affect a diamond's color and brilliance?

Dan Moran (u/diamonddealer) · 2015-03-23 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2zoupf/comment/cpoauhm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cpoauhm

This is a short question with a long answer, but for the TL;DR version:

Faint FL doesn't usually make much of a difference.
Medium FL is desirable in lower color stones (J or less) because it can make them appear whiter. It is undesirable in higher color stones (G or better) because it negatively affects the brilliance. This is why the stone with FL is cheaper than the one without.
Strong or Very Strong FL is undesirable, since that blue glow can "drown out" the other colors in a diamond's brilliance, and make it appear glassy, milky, etc. Avoid.

### Is a top color grade worth the extra cost in a diamond?

Dan Moran (u/diamonddealer) · 2015-01-13 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/2sb3di/comment/cnnu8lb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cnnu8lb

F color is really high already, and many people can't distinguish between D and F in person. You really need to see a few yourself to know where you are on the spectrum. If I were you, I would focus on F SI1, and either spend the money on a bigger stone, or keep it in your pocket!

Unfortunately, I really don't know anyone in Houston I can recommend. If you were in LA, it would be a different story...

### Do gem labs grade cut for fancy diamond shapes?

Dan Moran (u/diamonddealer) · 2015-01-13 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/2sa7h1/comment/cnntqg7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cnntqg7

This isn't quite right. Gem labs (like GIA) don't give cut grades for any shape other than round. They give polish and symmetry grades, but not cut. The reason for this is that there are several ways to "get it right" with these shapes, and a LOT of ways to "get it wrong." There is no magic formula for cutting a PS, MQ, or OV correctly, because each angle is dependent on every other one, and that flows from the length/width/depth of the stone. There are just too many combinations to grade. Round is a simpler case (since length=width), so it's more manageable to grade rounds for cut.

To make a long story short, I would recommend working with someone you trust who is knowledgeable about diamond, looking at several examples, and getting more familiar with your own taste here.

### Should I buy a diamond locally or online?

Dan Moran (u/diamonddealer) · 2015-01-13 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/2sb3di/comment/cnnt91j/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cnnt91j

Hi there! I hope I can help. The best tip I can give you is that if you get the right stone, there's no need for a VS1 clarity. A good SI1 is completely clean to the naked eye, so it will be indistinguishable from a FL stone. It's far more important to focus on good COLOR and especially CUT, since it's the cut of a diamond that most influences how it refracts light, and therefore how brilliant it is.

I definitely recommend buying local rather than online, because it's important for you to see the stone with your own eyes before you buy it. You would be AMAZED how different two stones with identical grading can look in person.

Where are you located?

### What proportions make a marquise diamond look good?

Dan Moran (u/diamonddealer) · 2014-12-29 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cn8i02x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cn8i02x

Yes, it's true that gem labs don't give cut grades to any shape except round. But that doesn't mean they're all the same! You need to look for a stone that's correctly proportioned (in Marquise, you want a length/width ratio of 2:1, and a total depth between 60% an 68% or so), has minimal "bow-tie" effect (dark spots near the center of the stone), and returns a full spectrum of light.

If it helps, I have a 0.58ct DSI2 in stock. Nice stone.

### Why does my diamond have a dark spot in the center?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmzl5eu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmzl5eu

Yes, shallow diamonds do look odd. In the industry, we call this "fish-eye." It happens when a diamond is cut too shallow, so the refractive angles are wrong, and not as much light is refracted out the top. You wind up with a dark spot in the middle of the stone, so the diamond looks like, you guessed it, a fish eye!

As for the Oscars, yes, those are real, and are typically on loan from a high-end jeweler looking for publicity.

### Do diamond dealers sell mostly loose stones or finished jewelry?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz1709/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmz1709

I would say my business is roughly 50% loose diamonds, 50% finished jewelry. Of the finished jewelry, 90% of it is custom made. 90%+ of my sales are to jewelers or other diamond dealers, and the rest are to private clients (started with a few friends, and has built up over time by referral).

Private clients are definitely my favorite, because there's an emotional component to the sale. When I'm selling to a jeweler, it's very dry. "What are the specs? How much per carat? Can I make a profit on this? OK cool." But with a private client, I get to be part of a special moment in someone's life. Sounds cheesy, I know, but it's kind of great to get to be involved in a pretty momentous occasion for a lot of people.

### How much markup do jewelers add to diamonds?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz0o52/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmz0o52

That's a short question with a LONG answer. The shortest answer is... It depends. Some mom and pop jewelers are pretty aggressive, and will mark up diamonds as little as 20-25%. In a more normal scenario, 50-65% markups are pretty standard. If you go to a high-end name brand (Tiffany, Harry Winston, etc.), prepare to pay much higher markups than that!

I once had a client ask me to do a ring similar to what they saw at Harry Winston for $85k. I got a very similar diamond (same color, clarity, cut, GIA grading, everything, and slightly larger than what they had seen) and made the ring for $32k.

### Is moissanite a good substitute for a diamond?

Dan Moran (u/diamonddealer) · 2014-12-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pe8b4/comment/cmwq6wu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmwq6wu

Absolutely, you're right - the price can be substantially more for a better clarity. But I would advise that if you don't want to go there, just don't go there! Don't try to "fake it" with a stone you can't be proud of.

Personally, I'm not a fan of moissanite. The look is never quite right, and to my (albeit trained) eye, it looks like a "fake diamond." And again, if you don't want to go there, just don't. Do something else entirely.

Realistically, how much do you want to spend? Maybe I have a legit stone I can help you with.

### Cut and the 4Cs: Dan's answer from December 2014

Dan Moran (u/diamonddealer) · 2014-12-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pe8b4/comment/cmw3cw7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmw3cw7

NO! With I2 clarity, there will be OBVIOUS inclusions to the naked eye. These inclusions will dominate the stone (at this low a clarity), and it will not sparkle or look like a diamond at all. You should avoid a stone like this, even if it's free! You're much better off getting a smaller stone than getting one this weak.

Bear in mind that 10 years from now, you won't necessarily care if you spent a few extra bucks on your wife's ring. But if it bothers you every time you look at it, you WILL care about that.

### What does a large yellow diamond sell for at wholesale?

Dan Moran (u/diamonddealer) · 2014-12-15 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pbbd1/comment/cmvrdmp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmvrdmp

Just to ground the conversation with real numbers... Last week I sold a 7 carat Intense Yellow Diamond, VS1 clarity (so, not technically flawless, but a high enough clarity that you'd never see ANYTHING with the naked eye, and imperfections were hard to spot even under 10x magnification). That stone, with the ring, sold for $165,000. Bear in mind that I am a wholesaler, so the pricing is very different from what you would see in a retail store. My customer was coy about what HE sold it for (he owns a jewelry store in California), but I think he got around $250k for it.

Picture, for reference: https://www.facebook.com/ConciergeDiamonds/photos/a.555902454441717.1073741825.467061483325815/885438511488108/?type=3&theater

### Is a diamond with strong blue fluorescence worth buying?

Dan Moran (u/diamonddealer) · 2014-11-25 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/2nem4r/comment/cmd0zqc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cmd0zqc

Yes, this diamond is eye-clean, but NO, you should not get it. Notice that it has Strong Blue Fluorescence. This means this diamond reacts very strongly to "black light" - which is a component of natural light, glowing blue. This blue glow will drown out all the other colors of the diamond's natural brilliance, and you will wind up with a flat-looking stone that doesn't sparkle. You might as well get a piece of plastic.

I recommend getting a lower clarity diamond (SI1 is clean enough that most people can't see anything with the naked eye, though YMMV), with high color (H+), a great cut, and no more than faint fluorescence.

### How much should a round diamond cost, and what matters most?

Dan Moran (u/diamonddealer) · 2014-08-29 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2exfvc/comment/ck3xt76/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-ck3xt76

Honestly, it depends on how strict a grading you're looking for, especially when it comes to cut. Personally, I think cut is very important - probably more important than the VS2 clarity, to be honest. I'd rather spend money on a cut that maximizes brilliance, and maybe find an SI1 stone that's still 100% clean to the naked eye.

The bottom line is that in a 1.5ct stone, you should be able to get closer to the $10k mark for something you can be really proud of. This assumes you are looking for a round stone. Other shapes are generally even cheaper.

If you want some more details and advice, feel free to PM me and I'll give you a call and talk you through it. Happy to help if I can.

### Is paying a famous brand's price for a diamond ring too much?

Dan Moran (u/diamonddealer) · 2014-08-21 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2dv357/comment/cjw30c7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cjw30c7

$14,500 is WAY too much for a ring like you described. It should be significantly below $10k. If you're paying the "Tiffany price," that should be your first clue you're being overcharged.

I think that the sites already mentioned are relatively good places to buy online, but honestly, I don't recommend buying a diamond online in general. The specifications of a diamond (color, clarity, etc.) are important, to be sure, but they are secondary to the way the diamond looks TO YOU. Remember, a diamond doesn't have "features." It doesn't have "performance." It doesn't DO anything! Its only function is to look good TO YOU. So, how can you buy a diamond you like without seeing it?

Where are you located? If I know anyone I would trust in your area, I will happily refer you.

### Are private diamond dealers willing to sell their own pieces?

Dan Moran (u/diamonddealer) · 2014-08-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2dh3xf/comment/cjqeut0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-cjqeut0

I've never specifically offered a piece of mine before, but since what you're looking for so closely matches something I have, I couldn't resist.

What about something like this?

http://www.pinterest.com/pin/437482551274938262/

The center marquise is just under 2 carats (1.78 to be precise), and it's flanked by diamonds, rather than sapphires, but I could change those out. The center stone is G color, SI2 clarity (EGL USA certified, and 100% clean to the naked eye), and it is a GORGEOUS cut.

I can sell this ring for $8k, which I think you'll find as you look around is a really good deal. Let me know...

### Is there a trusted website for buying wholesale diamonds online?

Dan Moran (u/diamonddealer) · 2014-07-07 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2a2dix/comment/ciqvh1g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-ciqvh1g

Hi there! I'm a diamond dealer and jewelry manufacturer, and my family has been in the business for almost 100 years.

Honestly, there is a LOT to know about diamonds, and it's worth some time to get educated before spending $20k. This will take longer than a reddit post will allow, so feel free to PM me and we can talk off-line. For now, here are some quick answers:

1: No, there really isn't a "go-to" site. By definition, anyone selling online is a retailer, not a "wholesaler retailer."

2: As far as "value," there are two ways to look at this: resale value, and "bang for your buck." They are related, but not identical. For resale value, you will be primarily concerned with getting a "clean certificate." That is, something GIA certified, with no notes, comments, or issues what would complicate a sale. Something like a G color, VS2 clarity, with a really nice cut, will always be easy to sell. Then again, as far as "bang for your buck," I am usually an advocate of SI clarities (as long as they are clean to the naked eye) and high colors (ideally D-G). I tell people I work with "you need a loupe to see clarity, but you see color from across the room."

HOWEVER, in an oval cut, there is a more important consideration than either color or clarity, and that is CUT. Ovals are notoriously difficult to cut correctly, and most (90% or more) wind up with a significant "bow-tie" effect, producing dark spots in the middle of the stone. As an amateur, it will be very difficult for you to discern this until someone shows you, but you have to be really careful when you buy an oval. Putting a stone with a bad bow-tie next to one without this issue makes the difference really obvious.

3: That depends. Are we talking about a simple solitaire? That would be a few hundred bucks. Something with pave and some diamonds on the shank? Maybe $2k. Something with large side-stones, colored diamond accents, or more elaborate work? Sky's the limit. Once you know what design (roughly) you're going for, this will be easy to figure out.

4: No, I don't think that's too big. But that's largely a question of lifestyle. For reference, my wife is about the same size (5'4", 115 lbs - I hope she doesn't kill me for saying that!), and she wears a 2.75ct stone. It looks big, but not TOO big. Then again, we live in LA, and I do this for a living, so maybe my perspective is skewed.

Honestly, I think there's a lot more to know here. I'm happy to talk with you and educate you a bit, so you know what questions to ask moving forward, and how to evaluate the answers once you get them. Let me know if you're interested...

### Which of two similar certified diamonds is the better value?

Dan Moran (u/diamonddealer) · 2014-06-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/28bb1k/comment/ci9cb9z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-cut-and-4cs-6#a-ci9cb9z

On paper, you're right - they are very similar. But you haven't provided enough info to really know. First of all, are these certified stones? If so, by whom? What is the pricing? Presumably, the VS2 will be less expensive. Based on what you have here, I'd go for diamond #2, but there's no way to know if either one is a good value without SEEING the stone. They could be milky, or off color, or any number of other problems you can't know about without seeing them.

## Diamond shapes

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes

### Which diamond shape looks closest to a round diamond?

Dan Moran (u/diamonddealer) · 2023-08-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15yk1a5/comment/jxf6nqr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-jxf6nqr

That's a tough question to answer, because the aesthetics of shapes are so personal. I would think that oval or cushion will be the closest vibe to round, If you're OK with a less curvy stone, check out radiants as well.

There are lots of jewelers in your area - go look at some stones! You may not want to buy there (friends don't let friends pay retail!), but at least you'll see what you like and don't like.

I have posted extensively about this stuff. Check my post history!

### How do I choose between emerald and elongated cushion diamonds?

Dan Moran (u/diamonddealer) · 2023-04-26 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/12z5sqg/comment/jhsd1ok/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-jhsd1ok

I get it - sometimes there are non-gemological drivers to a diamond purchase. Totally valid. After all, an engagement ring is meant to be a symbol of how YOU feel.

I don't like this emerald cut though. It has a lot of windowing. See how many of the face ts look black when you look at the stone head-on? That's not good.

Beaides, she prefers an elongated cushion! So you should focus your search there.

Have you actually looked at any stones in real life? Where are you located?

### Which diamond shape is the best value for the money?

Dan Moran (u/diamonddealer) · 2022-12-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/zy2rtv/comment/j23kbvt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-j23kbvt

This is an interesting question! It's a bit of a moving target. Other than round, all shapes are priced off the same "blue book," but as market trends shift there can be relatively larger discounts on one shape or another.

Right now ovals are very popular so its hard to find a bargain there. You might od better with princess or cushion. The cheapest shape these days is probably marquise, but it can be very challenging to find one that's well cut (the vast majority of MQ are cut poorly).

### Is crushed ice diamond pattern less valuable than cushion brilliant?

Dan Moran (u/diamonddealer) · 2022-12-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/zll95s/comment/j08lu84/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-j08lu84

I can tell from the facet pattern in the plot. For some patterns, I can't say for sure, but for this one, I know it 100% - it's crushed ice. Crushed ice is generally considered less desirable/valuable than a geometric ("cushion brilliant") pattern... But if YOU love this stone, who cares? At the end of the day, beauty is in the eye of the beholder. If you love it, you love it! Just make sure you're not paying the "cushion brilliant price" for a crushed ice stone.

### Can a broker give expert advice on diamonds they never inspected?

Dan Moran (u/diamonddealer) · 2022-11-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/yk6km3/comment/iuspok8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-iuspok8

Sadly, we must dispense with the fiction that Ritani offers expert advice on these diamonds. Not only do they not, but they CANNOT. Why? Because they've never actually seen the stones! Ritani doesn't own these diamonds - they broker them on behalf of manufacturers. So they don't actually have them on hand. So how can they advise you? This is like a doctor diagnosing a patient without examining him!

As for how big a difference it makes, it can be major. Bow tie, for example, has a massive effect on a marquise, and there's no set of numbers that guarantees a good or bad one.

Sorry, my friend, but there are no shortcuts to this. That's literally why I have a career!

When is your deadline?

### Does GIA grade the cut of oval diamonds?

Dan Moran (u/diamonddealer) · 2021-02-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ljtaep/comment/gnhca5c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-gnhca5c

GIA doesn't issue formal cut grades for ovals, so I'm not sure I know what you mean?

Yes, cut is the most important factor for sparkle... But ovals are very tricky. Not everyone agrees what the "ideal" is - some people prefer more elongated ovals, some prefer rounder. Some like larger tables, other prefer smaller, etc. Everyone agrees that minimizing bow-tie effect is key - but there are lots of different ways to go about that.

In short, ovals are complicated! I recommend you get expert help with this shape.

### Are online oval diamond proportion charts reliable for choosing a stone?

Dan Moran (u/diamonddealer) · 2020-04-08 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/fwvdra/comment/fmso72f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-fmso72f

OK, so why those parameters? I'm not saying there's anything wrong with them, but I'm guessing you chose them by looking at some chart someone posted online. Am I right?

Ovals are extremely difficult to numerically encapsulate this way. The challenge is that these are not independent variables. Changing one measurement changes the desired parameters for others dramatically!

This is why it's so important to get expert help with this shape. Have you actually seen any stones in real life? Where are you located?

### Why does an online jeweler take so long to ship a diamond?

Dan Moran (u/diamonddealer) · 2019-11-30 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/e3o5bq/comment/f94519u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-f94519u

Sorry to hear you had a tough time. This is a common issue with JA's supply chain. Remember, they don't actually own any diamonds. They list inventory on behalf of actual dealers. So, most likely, when you bought the oval, they called the dealer to ship it to them, only to discover it was out on consignment in some retail store somewhere. So it had to be shipped back to the dealer, then to JA, then to you. Thus the delay.

### What should I decide first when choosing an engagement ring?

Dan Moran (u/diamonddealer) · 2019-11-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ds18j2/comment/f6mc0wc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-f6mc0wc

Congratulations! Start by asking yourself these questions:

1) What kind of center stone do I want? Diamond, or something nontraditional?

2) What shape of stone do I want? Round? Oval? Princess? Something else?

3) What color metal do I want for my ring? White gold? Yellow? Rose? Platinum?

4) Do I want a relatively simple ring (solitaire, etc.), or something elaborate (lots of small diamonds, halos, ornate engraving, etc.)?

These are the basic questions I ask my clients at the outset. With this information I can start to give meaningful guidance.

I hope this helps!

### How do diamond price tiers for carat size work?

Dan Moran (u/diamonddealer) · 2019-08-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/cr0fca/comment/ex34lva/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-ex34lva

This isn't quite right - I think your jeweler didn't explain this well enough. Yes, there are size categories for diamond pricing - but they're not defined as simply as this. For example, there's one price tier for 0.70-0.89, so a 0.80 would be right in the middle of that.

Also, this tiered pricing is largely a thing of the past. Prices are a pretty continuous curve these days... So don't stress too much about this.

I like your thinking here... But as it turns out, polish and symmetry grades on ovals aren't really as meaningful as they are on rounds (for a lot of reasons). I wouldn't worry about a VG if the numbers look good on the stone.

This would be a mistake! You can't infer cut from polish or symmetry. That's like inferring someone's IQ based on their height! These attributes are unrelated.

### Is princess or round cut better value for the same budget?

Dan Moran (u/diamonddealer) · 2018-09-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9gzlgm/comment/e6857jy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-e6857jy

First of all, congratulations! Trust me, choosing a diamond is a lot easier than choosing a spouse, so the hard work is behind you.

With your budget, you can expect to get a really nice stone. Your money will probably go a bit farther with princess than round, but there are tradeoffs to consider either way.

I'd start by learning a bit more about the 4 Cs. Maybe this will help:

https://youtu.be/6S9Y2gSxEgM

I have posted very extensively about this stuff. Check my post history!

Have you actually looked at any stones in real life? Where are you located?

### What should I know before buying an oval diamond?

Dan Moran (u/diamonddealer) · 2017-09-18 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/70qsx7/comment/dn5ojz1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-dn5ojz1

You're welcome! There's really a lot to know about ovals. It's not nearly as simple as buying a round.

I really couldn't say without seeing the stone. And neither could anyone else! Buying a diamond isn't like buying a car or a cell phone. If you buy an iPhone X, it doesn't matter which one you get - they're all the same. But each diamond is unique, so each requires unique attention and inspection. If you're considering spending this kind of money, don't you think it's worth making sure you get what you're supposed to?

I hear you, and that's a common sentiment. Fortunately, the cure is simple - see some stones in real life! You may be very surprised at what you see and care about, and what you don't.

Gotcha. Not a great diamond market there, unfortunately. You'll find much more to look at in NYC or LA. At this price range, it's worth a plane ticket.

### Why does princess cut have different facet counts than other cuts?

Dan Moran (u/diamonddealer) · 2017-06-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6fw7u1/comment/dilpirl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-dilpirl

There are many different facet patterns for the so called "fancy shapes," and there are several for princess specifically. You may notice that GIA doesn't call it "princess" at all - they call it square modified brilliant. The key is in the word "modified." Once they say that word, it lets you know this isn't a standard defined cut, so different numbers of facets, as well as different facet sizes and shapes, are to be expected.

TL;DR don't worry about it. It's fine.

### Are branded oval cut patterns worth their higher price?

Dan Moran (u/diamonddealer) · 2017-03-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5yqonq/comment/devk4q8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-devk4q8

Cento, 88, Leo, etc. certainly didn't treat it as a gimmick, though. They told the market their cuts were superior.

As for this "new and improved" black pattern, it's more of the same. And even if it was somehow better (it ISN'T!), look at the price. If we take them at their word that they're trying to approximate a round, then let's compare the price to a round diamond. Would the price OP is being quoted be reasonable for a round in that size? NO! This is classic branding with a huge upcharge, and I hope OP doesn't fall for it.

### What gemstone is durable enough for an everyday ring?

Dan Moran (u/diamonddealer) · 2017-01-20 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5p54q2/comment/dcokn9s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-dcokn9s

Don't feel foolish! That's what we're here for!

I agree with about amethyst. Even emerald is pretty soft, and will quickly chip or crack. Look for something with higher hardness (diamond, sapphire, etc.). You could consider a green sapphire. It doesn't have to be princess. Radiant, asscher, or cushion would work too.

Yes, I think the enhancer will likely snag on clothes, etc. It's really not meant to be worn alone. Also, enhancers are often too weak (not enough metal, etc.) to be worn alone - they're made assuming you will wear them with a ring.

### Which diamond shape is best for a halo engagement ring?

Dan Moran (u/diamonddealer) · 2017-01-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5nfpnz/comment/dccw46e/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-dccw46e

Round is by far the most popular choice for diamond engagement rings - about 70% of engagement rings feature a round diamond. However, all else being equal, round is also the most expensive shape - so your money will go farther with a cushion.

As far as halo rings specifically, I probably do more cushion halos than any other shape, followed by round.

If your GF picked a cushion, you should heed that advice. But not that particular stone. It's not a good example of cushion cuts. PM me with your contact info if you like, and I'll send you some images of stones that represent the shape much better.

### How much bigger does a larger diamond look than a smaller one?

Dan Moran (u/diamonddealer) · 2015-09-17 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3lb6mo/comment/cv517r7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-cv517r7

It's really a question of what you and she feel is comfortable. You are correct that at typical round 3ct is only about 1mm bigger in diameter than a 2ct. It doesn't sound like much, but it does look significantly different. If you can, look at a 2 and a 3 side by side and you'll see.

I'm happy to help you figure out pricing, etc. if you like. I work with stones in this range all the time. I actually have a gorgeous 2.70ct in stock right now - might be just the thing!

### Are princess cut diamonds a good choice over round ones?

Dan Moran (u/diamonddealer) · 2014-09-02 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2faybt/comment/ck7j17r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-shapes#a-ck7j17r

Certainly, princess cuts are nice stones, but they are neither more nor less inherently nice than other shapes. That's really more a matter of personal preference than anything else. However, as far as optics are concerned, round brilliant still offers the best overall light return. Unfortunately, it's also the most expensive shape (all else being equal).

There is also a potential practical problem with princess cuts (depending on the setting). The corners of the stone are naturally delicate, and prone to chipping, so if the person wearing it tends to be tough on their jewelry, I wouldn't recommend princess cuts.

As for where to get the ring, where are you located?

## Settings and ring styles

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles

### Is a domed pave ring too delicate for an active lifestyle?

Dan Moran (u/diamonddealer) · 2024-12-12 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1hclma8/comment/m1pre70/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-m1pre70

This would be no problem for a good jeweler to make. I do agree with that that domed 3-row pave is VERY delicate, no matter how well made it is. I have had more issues with the domed pave rings I've made over the years than all other rings put together.

So, if you live an active lifestyle and are hard on your hands, no matter who makes this design, it's not the right fit for you. Which is a shame, because it really is beautiful. Sometimes we have to choose between aesthetics and engineering.

Have you seen rings like this in real life, or just online? Where are you located?

### Who pays to fix a bracelet that lost a stone?

Dan Moran (u/diamonddealer) · 2024-12-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1h4k9hy/comment/m02umw4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-m02umw4

Whoa, let's not get carried away! Yes, it sucks that OP's bracelet lost a stone, but these things do happen sometimes, even in really well made pieces. The question now is what will OP's jeweler do to make it right?

If this was my client (it isn't!), I would first want to look at the piece to establish whether there was some defect, or it was damaged somehow. Even the best bracelet in the world can brake a prong if it gets knocked against something at an "unlucky" angle. It's rare, but it happens.

After all, you can buy a Rolls Royce, built to the highest standard on Earth, but if you back it into a tree, you'll still bend the bumper. Nobody would fault you for that (which is why it's called an accident and not an "on-purpose!"), but they won't fix the dent for free either.

Of course, if it was some kind of defect, or just bad luck, I'd be replacing the lost stone, and going over all the other prongs in the piece to make sure there are no other hidden issues. And if need be, I'd cast a whole new bracelet and re-set all the stones. I really doubt that would be necessary, but if it was, I would do it. At no charge to the client, of course.

OP, I would encourage you to take the bracelet to your jeweler, calmly explain what happened, and see how they respond. Before we assume this jeweler (and again, I have no idea who it is!) sucks, let's give them a chance to be awesome.

### Are designer brands worth paying extra for diamond stud earrings?

Dan Moran (u/diamonddealer) · 2024-09-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1fms20y/comment/lod3abn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-lod3abn

I agree with other comments here. Brands are a waste of money when it comes to studs. Focus on getting well cut diamonds from a trusted jeweler or dealer and you'll do much better.

I recommend a three prong "Martini" setting. That will preserve the round shape of the stone (four prong settings sometimes make round diamonds look boxy IMHO) and keep the stones close to your ears so they don't droop.

Have you tried any studs on to determine what size works for you? Where are you located?

### Are settings from big online jewelry chains poorly made?

Dan Moran (u/diamonddealer) · 2023-08-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/15eyyps/comment/jum6lr7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-jum6lr7

No, actually they really really are. Again, you may have gotten lucky, but I'm familiar with Signet group (the owner of James Allen, Blue Nile, Kay, Jared, and many other brands) and their supply chain. The settings are cheaply made overseas using low quality stones and aerated gold.

You're right that any company can occasionally make a poor quality ring by mistake. Nobody's perfect. But with Signet, it's not a mistake - it's a deliberate choice to aim for a price point rather than a standard.

### Will a slightly yellow diamond look off in a platinum setting?

Dan Moran (u/diamonddealer) · 2023-06-02 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/13ydy8t/comment/jmm9bwl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-jmm9bwl

Got it. I think the color will be a bit noticeable against platinum. You'd also have to make sure whoever makes the setting uses stones that match the color of the center, or it will look all wrong and make the stone look even darker.

Also, be aware that the setting is quite tall, so it will be likely to snag on sweaters, knock against doors and desks, etc. I'd recommend modifying it slightly to be a lower profile.

And $10k for that setting? Ouch! That's nuts. You could get a very similar look custom made for a lot less.

TL;DR - If that's the setting you want, get it custom made so all the stones match, and you'll save some money as well. And I recommend getting the stone and the setting from the same source to make sure it's all cohesive.

### Is a diamond price quoted in another currency a fair deal?

Dan Moran (u/diamonddealer) · 2023-01-26 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/10lme2z/comment/j5zpvyr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-j5zpvyr

LOL I hadn't checked the conversion rate... Apparently AUD is stronger than I thought! Factoring in about $2k USD for the setting, that means you'd be paying $12k USD for the stone or so. That's FAR too high. A stone like that should be in the range of $7,500-9,000 USD at the most.

So, the stone may be awesome, but at that price, I'd pass. You could get a cleaner or larger stone for that. For that matter, you could fly to LA, pick up a better stone from me, and still save money!

### Controversial opinion - Skip the white prongs!

Dan Moran (u/diamonddealer) · 2022-08-17 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wqxpws/controversial_opinion_skip_the_white_prongs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-wqxpws

Hi all! I see a lot of posts here with people looking for yellow gold settings with white gold or platinum prongs. My recommendation? Skip the white prongs. Diamonds are so highly refractive that the white prong won't significantly affect the color anyway, and having the ring cast from one piece of solid metal makes it not only more durable, but more cohesive and elegant looking (IMHO).

So, if you're debating putting white prongs on a yellow gold ring, I'd reconsider. Just go with all yellow for a clean, timeless look.

### Should I buy the diamond and setting from one jeweler?

Dan Moran (u/diamonddealer) · 2022-06-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vl77cm/comment/idw5z9a/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-idw5z9a

Hi! LA based dealer chiming in. There's a strong case to be made for sourcing the whole piece from the same place. A few points to consider:

1) If the same jeweler does the whole job, they can ensure that your setting matches your ring properly (color of pave stones matches, prongs for the stone are sized to fit properly, etc).

2) If you ever have an issue and need service, you have one person to go to, and nobody is pointing fingers at anyone else.

3) You'll have a more seamless experience shopping for the whole piece.

4) You'll likely save money this way - it's just more efficient to have one vendor make a profit than two.

I have posted very extensively on this topic. Check my post history!

### How do I match pave diamonds to a stone's color?

Dan Moran (u/diamonddealer) · 2022-01-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/sekeav/comment/hulmjli/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-hulmjli

If you go with this stone, it's vitally important that the pave stones be chosen to match the color. Otherwise it will be very obvious and make the stone look even more yellow. Unfortunately, pave stones that dark are very difficult to find, so it's a challenge for any jeweler - especially one who isn't in a major market.

But don't compromise on this! Mismatched stones make the whole ring look amateurish and "stapled together" rather than organic and whole.

### Why did my ring's prongs bend, and how do I fix them?

Dan Moran (u/diamonddealer) · 2021-08-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/pacmir/comment/ha3v0yo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-ha3v0yo

This is extremely common. Happens to lots of people. Don't let it freak you out, and it doesn't necessarily mean the ring is of poor quality. Accidents happen. I know you think you've been very careful with the ring. Everyone thinks that. But the reality is the prongs don't bend by themselves. The only explanation is that you knocked it against something and never knew you did it. The good news is that this is an extremely cheap and easy fix. Go to any local jeweler in it will be taken care of in a matter of minutes.

### Why do small halo diamonds fall out of a ring?

Dan Moran (u/diamonddealer) · 2021-02-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/lle977/comment/gnp7ek3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-gnp7ek3

That's annoying - but not at all unusual. Think of it this way: imagine how small those little diamonds in the halo are. Now consider how small the prongs that hold them have to be. It just doesn't take much to bend one of those, and the smallest knock against a desk, door knob, steering wheel, etc. can do it. Then two days later a stone falls out and you're wondering what happened.

Don't stress about this. Just ask the jeweler to replace the missing stones. It should be either free or inexpensive.

### Do settings change how a yellow diamond looks?

Dan Moran (u/diamonddealer) · 2020-10-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/j8iqfy/comment/g8bw4q8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-g8bw4q8

That's my concern. Many times the light yellow stones look totally washed out loose, and the settings boost the color significantly. It's hard to judge the stone from this video because I can't say if I'm looking at a good stone or a good setting.

If the 8ct looks good on its own merits, I'd lean that way. 61k is a good price for the intense, but medium FL is a big problem for fancy yellow. It will fade significantly in the sun.

### Why do jewelers make removable mountings for diamonds?

Dan Moran (u/diamonddealer) · 2020-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/i3jnhj/comment/g0bs01s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-g0bs01s

Jewelers make mountings like this so a valuable stone can be easily moved from one setting to another. This way the wearer can have a diamond halo ring one day, drop earrings with rubies the next, and a diamond and sapphire pendant the day after that, all using the same stone.

Edit: of course, the downside is that sometimes you lose the stone! When I make pieces like this, I always use some kind of safety mechanism to prevent this.

### Are cheap online diamond settings worth it compared to custom work?

Dan Moran (u/diamonddealer) · 2019-12-31 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ei2xo0/comment/fcn8oe3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-fcn8oe3

This is one area where saving money will often cost you in the long run. Most of the cost of a setting is labor. If you only pay for cheap labor, that's what you'll get. There's a huge difference between what you see online (typically mass produced overseas with the cheapest, least skilled laborers possible) and a quality piece made by a master craftsman. For a ring that someone you love will wear every day forever, it's worth a few extra bucks to make it durable and strong. Plus, it's important to match the pave stones (color, cut, etc.) to the center stone, and if you get a pre-fab online setting, that's not possible.

### Should I buy the diamond and setting from one vendor?

Dan Moran (u/diamonddealer) · 2019-01-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/ad9w34/comment/edjnfwr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-edjnfwr

Stone looks better in this photo than the others you posted... But I'd trust those more. These BN pictures are "glamour shots."

No, I don't recommend buying diamond and setting separately. You want to have one vendor for everything, so no matter what issue you may have, you have someone to turn to for support. An engagement ring needs to last a lifetime, and to do that, it needs care and maintenance. You just don't get that with "click and buy" vendors.

### Should a diamond halo setting be custom made to match the center?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gt5pv/comment/dqmhuv3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dqmhuv3

Yes... But this gets a little tricky. JA doesn't custom make any settings - their settings are mass-produced overseas. That means they can't color-match the diamonds in the halo to the center. I think that's a very important step, since a mis-match in color there is very obvious, and really cheapens the look of the ring. For this reason, I always recommend that halo settings be custom made to match the center stone. Doing so doesn't cost any more than buying the pre-made one anyway, so there's just no reason not to do it.

Where are you located?

### What are options for an engagement ring on a small budget?

Dan Moran (u/diamonddealer) · 2017-11-30 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/7gnkfg/comment/dqkl8z1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dqkl8z1

OK, at $1,500 you have a few options.

1) Get a setting like the one you posted, but with a "temporary stone" - CZ, white sapphire, etc. That way she get a setting she likes, and you can replace the stone with a real diamond later as budget allows.

2) Get a diamond, and put it in a simpler/cheaper setting. At $1,500, you'll probably be around 1/2 carat or so. You can put that in a simple solitaire, and upgrade the setting later when you can. Potentially, you could upgrade both the stone and setting in the future as funds become available.

3) Get a very inexpensive gold band (no stone at all), and wait until you can afford to get her what you really want to get her. Really, there's no shame in that at all - you're acting as a good and responsible husband should!

### Should I avoid halo rings from big online retailers?

Dan Moran (u/diamonddealer) · 2017-11-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7fqfis/comment/dqe1d78/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dqe1d78

If you're mounting in a halo, I really recommend against JA. In order for the ring to look cohesive, the stones in the halo must be color matched to the center stone. If the little stones are too white, it kills the look of the center, and if they're too yellow, the ring is also compromised. JA mass-produces their settings overseas, and it's a "one size fits all" approach, so proper color matching isn't possible.

Lots of people make halo settings. Can you post a link of the one you like?

Where are you located?

### Is it wrong to call a retailer's diamond markup gouging?

Dan Moran (u/diamonddealer) · 2017-10-11 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/75dsmx/comment/do794om/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-do794om

Well, I'm sorry if it bothered you, but it bothers me more to see an uneducated consumer gouged by a retailer. If you check my post history, you'll see this is a term I don't use often. But sometimes it is warranted.

And come on, do you really think those are D VVS stones? And both the seller and OP just forgot to mention it? We both know that's not the case. And who would set D VVS stones in a cheap looking mass produced Hong Kong mounting? Nobody.

I understand where you're coming from, I really do. But just as we should respect each other in our industry, so too must we call out the players in bad faith who cast a shadow of deceipt and duplicity over an industry that in my experience is overwhelmingly honorable.

### Are shared prong settings more secure than pave settings?

Dan Moran (u/diamonddealer) · 2017-10-01 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/73i5tl/comment/dnrg1oi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dnrg1oi

Yes, shared prong settings are a bit more secure. This has to do with the technique used to set them. Pave stones are often set with lost wax casting, which saves labor costs but isn't the most secure. Shared prong settings are generally set by hand, so more attention is paid to each stones.

In the end, though, you're going to lose stones either way. It's just a fact of life with these designs. Just be mentally prepared for that, and remember it's really no big deal. Just enjoy your ring, and remember, a ship in the harbor is safe, but that's not what ships are for!

### Why do small diamonds keep falling out of delicate rings?

Dan Moran (u/diamonddealer) · 2017-09-28 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/7308ax/comment/dnmjy9r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dnmjy9r

Unfortunately if the design is delicate this can happen no matter how well made it is. If your design includes very small diamonds in delicate settings, the prongs holding them are super small, which means it doesn't take much to bend them. So your future wife can inadvertently knock her hand against a desk, doorknob, etc., not even realize she did it, and slightly move a tiny prong. Then two days later a stone falls out and she has no idea why.

I can't tell you how many times I've had clients swear they're super careful with their rings, and there's no way they could have bent a prong. Then I look at it under magnification and it looks like a train wreck.

The good news is that repairing rings with lost stones like this is very cheap and easy. I usually replace them for free for my clients.

### Is an opal center stone a good choice for an engagement ring?

Dan Moran (u/diamonddealer) · 2017-09-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6y8lz2/comment/dmm0qlz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dmm0qlz

Jared, Kay, etc. are the LAST places you want to go to for a custom engagement ring. These are not dealers at all! They're low-end retailers. Definitely avoid them.

One issue you will face with an opal ring is that opals are VERY soft and fragile, and they're not really suited for every day wear. You're kind of setting yourself up for trouble in the future going with an opal center stone.

But as for how to find a good dealer, I agree with - check reviews, ask friends, and (of course!) ask reddit!

Good luck!

### Are used diamonds a thing, and can I buy just a setting?

Dan Moran (u/diamonddealer) · 2017-07-14 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6nbbhp/comment/dk88vdk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dk88vdk

There's really no such thing as a "used" stone in the industry. It's not like a car that has wear and tear on it.

As for jewelers not wanting to sell just a setting, that's not universally the case, but it's not uncommon. The reason is liability exposure. Let me give you an extreme example. Let's say you walk into a jewelry store with a diamond worth $500,000, and you want to buy their $3,000 setting (on which they're making maybe a $1,000 profit). You want to set your stone, right? But for the jeweler, what if the stone chips or breaks in setting? What if the store is robbed while they're working on it? What if it gets lost? The jeweler takes on a $500k liability to make $1k. Not a great risk/reward. So many (most) won't do it.

### Should I buy the center stone and setting from one source?

Dan Moran (u/diamonddealer) · 2017-03-04 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/5wm25w/comment/dei47ct/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-dei47ct

Sorry I'm late to this post, but just in case... I don't recommend buying the stone and setting separately. You're better off having ingredients one single source, so that if there is any issue (especially a mismatch between the center stone and the halo stones, which would look awful), you have one person to complain to, and it's one person's responsibility to make it right.

There are lots of better ways to buy something like this than BE or retail!

### Which diamond should I choose for an engagement ring?

Dan Moran (u/diamonddealer) · 2017-02-15 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5u5c4o/comment/ddri8gh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-ddri8gh

Hi! Congratulations on taking such a big step!

You're right - there are a LOT of options for a stone like this, and at your budget, you should expect to get something awesome. So let's make sure that you do!

The stone you found on JA looks brown to me in the picture, and that generally isn't desirable when setting in a white metal, so I'd avoid it. As for the two BN stones, I'd definitely avoid the strong blue. Medium *might* be OK - but I couldn't say without seeing it. So you'd be taking a chance. And at that price, I think you can get a better stone than that. So neither of these looks great to me either.

As for the settings, I prefer the one you called "closed." I actually think that's the more open of the two settings, and more importantly, it's lower in profile, which will make it more practical for every day wear. How open it is underneath doesn't affect the visible brilliance much at all. Diamonds refract light so strongly that any minimal light that enters from under the stone (somehow traveling in the small gap between ring and finger) will not transmit out the top of the stone anyway. So don't worry about that. Just get the style you like.

Good luck!

### Is a mass-produced stock setting good for a halo ring?

Dan Moran (u/diamonddealer) · 2016-12-14 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5id6os/comment/db79rxt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-db79rxt

The setting looks like a generic "stock" setting, which the jeweler dropped the stone into. It doesn't look like it was custom made for the stone (which it really should be for a halo setting). The stone should be set lower, and then the prongs can be polished down quite a bit.

Candidly, I don't like the look of the ring. Looks like a mass-produced overseas ring.

As for the stone, I really can't tell you anything from this picture. Is it certified?

How much did you pay?

### Can I move a diamond to a different engagement ring setting?

Dan Moran (u/diamonddealer) · 2016-11-23 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5eif4f/comment/daczxd8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-daczxd8

Thanks! To answer your questions:

-Yes, bands are typically sold separately from engagement rings.

-Yes, you can buy a set without a center, and have your stone set, OR better yet, you can have a set custom made around your stone.

-It's no problem at all to move a stone from one setting to another.

-There are tons of places to shop for a setting, and I recommend getting one custom made so you can get exactly what you want. It shouldn't cost any more, and in fact might cost less!

I hope this helps!

### Can a custom ring be made in time for a deadline?

Dan Moran (u/diamonddealer) · 2016-11-08 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5bq60o/comment/d9qgkae/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-d9qgkae

OK, I understand your reasoning. The good news is I think you can do better!

First of all, that setting is VERY simple and easy to make. I could definitely make one by 11/25 if I started soon.

And as for the stone, I think you do have the potential to do a bit better.

Check my post history, and PM me with your contact info if you like. I'd be happy to give you a call and talk you through this.

### Is it safe to swap stones in a mass-produced ring?

Dan Moran (u/diamonddealer) · 2016-10-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/57qt0g/comment/d8uce38/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-d8uce38

Yes, they're doing you a favor by swapping the stones. It's true that the diamonds are a bit more valuable, but the labor will offset that and these small stones really aren't as valuable as you may think.

However, by making this change you are potentially opening a Pandora's box of problems. This is a machine made mass produced ring, and it is not a high quality setting. Once you alter it, it will be weaker and more susceptible to stones falling out, etc. I can practically guarantee you'll have problems with it in the future.

### Should I reset a ring whose center stone sits too high?

Dan Moran (u/diamonddealer) · 2016-07-31 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/4uuf0r/comment/d5y2x5p/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-d5y2x5p

I think it's a nice design... But it looks like the setter did a lazy job on the center stone. The prongs are much too big and bulky (which will make the stone look smaller than it is), and the center stone is set too high (which will make it snag on her clothes all the time, and be very annoying, as well as exposing the center stone to chipping). You should ask them to reset the center stone lower, and polish down the prongs. They should do that quickly and easily.

Congratulations!

### Should I choose the diamond or the setting first?

Dan Moran (u/diamonddealer) · 2016-07-09 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4s1m1y/comment/d55xi1x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-d55xi1x

OK... But anyone can make a setting. You'd be better served by focusing on a diamond first, and then building the setting around it. In my business, I always help a client choose a stone first, and then we custom make the ring around the stone, to ensure that the client gets exactly the look, metal type, and finger size he or she wants. IMHO that's the right way to do it.

Maybe I can help you with a stone. Check my post history and PM me your contact info if you're interested.

### Should I buy a diamond and setting from different online sellers?

Dan Moran (u/diamonddealer) · 2016-07-01 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4qphe0/comment/d4vv48n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-d4vv48n

I see your point, but I really disagree. I don't want to start a relationship on the wrong foot like that. And honestly, if a customer says to me "I bought a stone on the internet, and a setting on the internet," where do YOU think he's going in the future?

EDIT: BTW, "jewelers like me?" I know what you meant, but that came across a bit harsh (as did "Oh please" earlier). We're all a community! Let's respect each other, OK?

### What are the current engagement ring and jewelry trends?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz416r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-settings-and-styles#a-cmz416r

For a long time, "halos" have been very popular. People love setting a ring of small stones around a center, to make it look bigger and to enhance its overall appearance. Stuff like this:

https://www.facebook.com/ConciergeDiamonds/photos/pb.467061483325815.-2207520000.1418947541./894159050616054/?type=3&theater

Also, rose gold is extremely popular right now, and looks to stay that way for a while.

As for my favorite trend, I try not to play favorites! I make a lot of different styles of jewelry, and as a "father," I love all my "children!"

## Custom design

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design

### Custom vs. Bespoke

Dan Moran (u/diamonddealer) · 2026-10-25 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1xf8ep7/custom_vs_bespoke/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-1xf8ep7

Hi there! There have been a few threads lately discussing the difference between "custom" rings and "bespoke" rings. There seems to be a consensus that "custom" means assembled from off the shelf parts, and "bespoke" means made from raw materials (casting gold, setting stones, etc.). Those are certainly valid definitions, but unfortunately these words don't have standardized definitions within the jewelry industry.

For example, at my company, we make every single ring from scratch - we create CADs, cast metal, match pave stones to a client's chosen center for color, cut, etc., and set them by hand. That would fit the sub's definition of "bespoke" - but we usually call our rings "custom" when talking with our clients, simply because most people aren't familiar with the word "bespoke."

My point is, when a jeweler quotes you for a "custom ring" or a "bespoke ring," ask the jeweler what that means. It can mean different things for different jewelers!

### Is it okay to make a ring inspired by a copyrighted design?

Dan Moran (u/diamonddealer) · 2024-10-09 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1fzv7id/comment/lr5lekx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-lr5lekx

OP is specifically asking about pieces "inspired by" a design (i.e. derivative) vs. replicating a design (copyright infringement). The distinction is important.

There are lots and lots of copyrighted designs, from Harry Winston to Tacori to Verragio to... The list goes on. And there are countless derivatives - which, I totally agree with you, are fair game. But since OP asked the question out of a desire to do the right thing (I assume), I'm responding in the same spirit.

Now, is it common practice to replicate designs? Yes, it is. Can OP get away with it? Almost certainly. But there's a difference between what you can do and what you should do. OP knows that, and so do you!

### Is a copy of a custom ring design expected to match exactly?

Dan Moran (u/diamonddealer) · 2024-08-29 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1f3y3p6/comment/lki2ogk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-lki2ogk

This looks like a very faithful recreation to me. I'm sorry to hear you're not 100% happy with it,but if I were your jeweler I'd be at a loss as to how to do better. These two rings are incredibly similar.

No two pieces will be 100% identical, even if made from the same design by the same jeweler. The stones are slightly different sizes and shapes, and the gold is polished by hand. A ring like this is a work of artisanship, and a skilled craftsman isn't just a "ring photocopier."

Of course, it's up to you what to do, but IMHO it's not reasonable to expect a closer replica than this.

### Is a very thin custom gold ring safe to wear?

Dan Moran (u/diamonddealer) · 2024-05-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/1cyf5ns/comment/l5a64te/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-l5a64te

Be careful. Sounds to me like this person is telling you what you want to hear.

I make custom rings, and have been in the industry for 20 years. My craftsmen have made rings for the most prestigious design houses in the world. I will make rings thinner than 1.8mm for clients... But I won't warranty them. No matter how good the workmanship of a custom ring is, gold and platinum have only so much tensile (to resist pulling) and shearing (to resist bending) strength, and with too little metal, you're asking for trouble. It's not a matter of quality, it's a matter of metallurgy.

### What should I know before shopping for an engagement ring?

Dan Moran (u/diamonddealer) · 2024-02-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1ap71zr/comment/kq4ki3m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-kq4ki3m

I'm really sorry to hear you're having a hard time. Can you share a bit more info on your search?

-What shape of diamond are you looking for?

-What's your budget?

-What design do you have in mind for the ring (I assume it's for a ring)?

-Have you seen any in real life, or just online?

The search can be daunting and draining... But you don't have to do it alone. There are people like me who have made careers out of helping people just like you. And I, for one, really enjoy it.

I have posted extensively on this topic. Check my post history!

### Can a wax model show how a custom ring will really look?

Dan Moran (u/diamonddealer) · 2023-09-28 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/16t7t5q/comment/k2jeqp8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-k2jeqp8

The thing is, wax models really aren't the size of the finished ring. They're bulkier. So in some cases when clients can't really visualize the differences between wax and the finished piece, they wound up worse off than they were before. Now instead of no information they have wrong information.

Anyway, glad it works for you to do this, but it doesn't work well for me. We use other tools (sketches, renderings, etc.) to convey the finished piece more effectively.

### Is a custom ring design I sketched truly original?

Dan Moran (u/diamonddealer) · 2023-08-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/15gv9ca/comment/jund0kg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-jund0kg

I'm sorry you feel this way... But I can tell you, as someone who has made custom jewelry for 20 years now, EVERY design has been done before. There's really nothing you can think of or sketch that someone didn't do at some point. And from a technical perspective, you really didn't design the ring. You drew a concept sketch, but the jeweler did the design work to create the CAD and make the piece. There's a LOT more to a design than just a picture.

Anyway, really sorry this bums you out. But take it as a compliment. The jeweler liked your ring so much he decided to share it with the world!

### Are there alternatives to retail jewelers and big online sellers?

Dan Moran (u/diamonddealer) · 2023-08-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/15eyyps/comment/jum9d39/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-jum9d39

It sounds to me like you have a vastly incomplete knowledge of the industry. That's OK - you're not expected to have encyclopedic knowledge... But don't assume that your limited experience is all there is.

There are many private dealers and custom jewelers who will help you get exactly the stone you want, and custom make a proper ring to the highest standard. Your choices of "retail jeweler or big dot com" aren't all there is in this industry.

I'm really happy to hear that your ring is exactly what you want it to be. But my sample size for JA's work is a lot larger than yours and I can tell you their work is often shoddy and cheap. I know it for a fact.

### Who is liable if a jewelry package goes to the wrong recipient?

Dan Moran (u/diamonddealer) · 2023-06-29 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/14m5ra4/comment/jq0mqqn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-jq0mqqn

Oh wow, that sucks. Really sorry to hear that.

I've read through some of the posts, and they seem to mostly focus on what the seller "owes you" or where the onus is. That's all find and fair enough, but do bear in mind that the seller is a victim here too. Yes, they made a mistake in the shipping, and yes, it's a bad mistake. But that's what it was. A mistake. We're all human. It happens.

What the other recipient is doing, however, is NOT a mistake. It's malicious, calculated, opportunistic, and possibly illegal - and DEFINITELY immoral. If I was the seller, I'd be looking at my recourse against that person, because their behavior is just plain shitty.

Meanwhile, it sounds like the seller is trying to make it right for you. Of course, there's no way to make up for lost time. But if you already did the design work with them, it's relatively easy to make the same design again. The hard part is already done! And I know you loved the diamond you chose, but they'll help you find another stone you love.

Since they're trying to make it right, I recommend you work with them in the spirit of partnership and give them every opportunity to do that. Don't make it adversarial. They made a mistake. Let them fix it if they can.

### Is an unusual avant garde diamond ring design a good idea?

Dan Moran (u/diamonddealer) · 2022-12-28 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/zxcvtl/comment/j201aa2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-j201aa2

Thanks for thinking of me!

First of all, "ugly" is in the eye of the beholder... And I think this design is actually very cool. Unique and avant garde, for sure - and that can be awesome if executed correctly. I actually made a somewhat similar ring for a celebrity client not long ago. And not only is this dude fashionable, he's one of those guys who DECIDES what will be fashionable next year. So trust me, if he's into it, you're in good company.

OP, let me know if I can help in any way! Check my post history!

### How do diamond importers source stones and set prices?

Dan Moran (u/diamonddealer) · 2022-07-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vor243/comment/ief29eu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-ief29eu

I think this question is meant for me!

I have my own connections to diamond cutters all over the world, and I import stones from overseas. So, while I have access to the same sources as the big online sites, I don't connect through them - I go to the same sources they do. As a result, my pricing is generally quite competitive with them. Often even a bit less. And of course I also own an extensive inventory of my own!

I also have access to a LOT of stones you won't find online. Many of the top cutters work with dealers like me rather than the online model, for a lot of reasons.

So, that's how I get diamonds.

As for jewelry, my company custom makes pieces at our facilities in Los Angeles. Each piece we make is unique - we don't mass produce anything. So my clients get EXACTLY what they want. Design, metal type, finger size, etc. All made to precisely support their chosen stones. Sounds expensive, right? But it's actually usually cheaper than buying a similar quality ready made ring. Why? Because I don't have any carrying costs on settings. I make them to order. So it's much more financially efficient.

I'm happy to explain in greater detail. Ask me anything! Also, search my username for an extensive history of my posts, reviews of my work, etc.

I hope that helps!

### Can local jewelers match a ring I saw at a chain store?

Dan Moran (u/diamonddealer) · 2021-10-22 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/qdps6x/comment/hho3fxe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-hho3fxe

Fair enough! In that case, I think your options will be limited to what you can find already made - it'll be too difficult to custom make something in this budget.

But that doesn't necessarily mean you have to settle for a quality you don't love. I'm guessing you tried this on at a big chain store (though I may be wrong), since most independent jewelers don't offer much in this quality. Take this picture to local mom and pop jewelers - you may find something similar with better stones.

If not, well you say you love it! So who cares?

### Is the HCA score useful for choosing a diamond?

Dan Moran (u/diamonddealer) · 2021-06-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/o7wwig/comment/h39cqci/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-h39cqci

I think you're not hearing me. I never said anything about OP, or anybody, buying from a jewelry store. I don't know where you got that idea.

All this comes down to is this: You think HCA is a useful tool for filtering through diamonds, and I don't. You think it helps "weed out bad stones," and I think it gives a false impression of one stone being "better" than another.

I'm not sure what your opinion is based on. I have no idea who you are, or how much experience you have. My experience is based on nearly 20 years a diamond importer, wholesaler and custom jeweler. I have examined literally hundreds of thousands of stones in my career, and have compared thousands against HCA scores, ASET images, etc. I've seen ugly diamonds with low HCAs, and gorgeous ones with high HCAs. I've seen the whole gamut. So my comments here are informed by my experience.

EDIT: One more thing to bear in mind. I've bought thousands of stones in my career, and I have NEVER asked a seller "what's the HCA score?" or calculated one as part of my buying process. Likewise, I've sold thousands of stones to other professionals, and have never been asked for an HCA score or seen any of my colleagues calculate one. Pros don't use this tool... So, should you?

### We're hiring!

Dan Moran (u/diamonddealer) · 2021-06-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/o760to/were_hiring/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-o760to

Hi all! I'm pleased to say that my company is growing (thanks in part to this community!), and we're hiring! I've met a lot of great people here, so I thought I'd post the job. I hope to hear from you if you're interested, or know someone who is.

---

Job Description: Production Assistant (Jewelry)
We're Hiring!

Concierge Diamonds is seeking a production assistant to join its growing team in Downtown Los Angeles. This role will report to the Production Manager.

Company Summary

We are private, luxury, custom jewelers specializing in diamonds and engagement rings. We make every piece of jewelry from scratch and work closely with clients from all over the world to help them create their dream pieces at an affordable price. It is a very rewarding business, as 90% of our clients are taking a huge step in their lives and we love being the people to help them through that process. Our business is growing rapidly and we are seeking the right candidate to assist us with our growing production needs. Based in DTLA (Pershing Square), casual office environment with great people and a fun place to work.

Position Summary

Concierge Diamonds, a premiere custom diamond engagement ring company, is seeking a production assistant to assist our company on a daily basis. You must be already living in Los Angeles for this position.

Production Assistant Job Requirements

Assist in the management of production process of custom pieces of jewelry

Coordinate the operations including, but not limited to: vendors, inventory, production scheduling and shipping

Manage intake of all materials including proper storage and processing procedures

Creation of SKUs

Assist in the photography of precious gemstones and completed pieces

Ensure that production schedules are met

Assist with quality control

Assist with estimating process

Inventory control

Troubleshoot customer service issues

Coordinate with other key stakeholders (sourcing, distribution, sales) to ensure seamless production cycle

Assist with errands and shipping as needed

Required Qualifications

At least 1 years of experience in similar role

Excellent multitasking skills

Excellent organizational and communication skills

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

Job Type: Full-time

Work authorization:

United States (Required)

Work Location: On location

Please send your cover letter and resume to info AT conciergediamonds.com

Job Type: Full-time

### How do I stop feeling insecure while shopping for a ring?

Dan Moran (u/diamonddealer) · 2020-07-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/hpc13p/comment/fxowb3s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-fxowb3s

I'm really sorry to read this and hear that you feel this way! Ring shopping is supposed to be a celebration. This should be fun!

First of all, in 2020 America literally everyone feels fat, ugly, and "not good enough." Thank "Kardashian culture" for that. Put that out of your mind. It's crap, and all you have to do to be free of it is to DECIDE to. No, you're not perfect. None of us are. That's OK. You still deserve beauty and happiness in your life.

If it helps, remember that this ring is as much about HIM as you. He wants people to see you wearing it and know that you two are committed to each other. He's proud to be with you and wants the world to know it. Try to see yourself through his eyes!

And your budget is totally fine! You can get something you'll love and be proud of. Don't sweat that at all. I'd recommend sticking with a simple, minimalist, timeless design that will pair with whatever you're wearing - from jeans to an evening gown. In the end, it's all about how looking at it will make you and your future husband feel. No one else. You.

### How do I know if a diamond dealer is experienced and trustworthy?

Dan Moran (u/diamonddealer) · 2020-01-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/eo6w1b/comment/fecta43/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-fecta43

Wow, how to start?

I've been active on diamond and jewelry subs for 5+ years. I import diamonds from overseas and design and manufacture custom jewelry. I have been fortunate enough to become "the diamond guy" on reddit, and have worked with almost 2,000 redditors (and counting!) on custom pieces. I have an awesome team in my Los Angeles office, and I work with clients all over the world.

My perspective on the industry and how best to buy a diamond is well documented. Check my post history!

I also have an extensive collection of YouTube videos providing diamond education. Search Concierge Diamonds on YouTube.

How's that?

### Is a custom engagement ring cheaper than a store-bought one?

Dan Moran (u/diamonddealer) · 2018-02-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/7vf4pi/comment/dtrs7fw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-dtrs7fw

Get it custom made! That way you get exactly the design you want, in HER finger size and preferred metal type. Plus you make sure all the little diamonds in the halo match the center stone (otherwise the ring really won't look good).

You're probably thinking "I can't afford custom on my budget!" But making a custom ring doesn't cost any more than buying one from a store. In fact it often costs less. In your case (really, in everyone's case!), it's just the obvious right way to go.

Source: I make custom rings for a living (check my post history!).

### Why do halo rings from large retailers look mismatched?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gqrhe/comment/dqllet6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-dqllet6

You're welcome - I'm glad to help!

The problem with buying that ring from JA is that the setting will not be made to match the center. That means the small diamonds in the ring won't match in color and appearance to the center stone, and that gives the whole piece a "Frankenstein" look - it isn't cohesive. You're much better off getting a stone having a ring custom made to match it.

I do like that design, though! It just needs to be executed to work in sync with your center stone.

### Is a custom ring really better value than a designer brand?

Dan Moran (u/diamonddealer) · 2017-11-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/7f5ctx/comment/dqa2tfw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-dqa2tfw

"Have to?" Why wouldn't you go the custom route! It's not only the best value, but the best experience as well. This way you get EXACTLY what you want. Exactly the right metal type, finger size, design, engraving, stone quality, etc. And you spend less than half of Tiffany's price.

I recently had a client who's GF LOVED a Harry Winston ring that was $85k. I made him an IDENTICAL ring (exactly the same specs) for $32k. Not even the jeweler from Harry Winston could tell the difference.

### Why does a custom engagement ring fit better than a store ring?

Dan Moran (u/diamonddealer) · 2017-10-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/741aid/comment/dnvhujs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-dnvhujs

A lot of people don't think of that, but it's super important. It's one of those things that you don't realize is a big deal until you see a ring that's WRONG. Then you know it immediately.

This is why I think it's so important to have an engagement ring custom made. It should match the stone, and the finger it's going on, perfectly. Your stone, your preferred metal, your matching diamonds, your finger size, YOUR RING.

People think "custom = expensive," but that's just not true. In fact, a custom ring is often CHEAPER than a similar ring in a store.

I have posted extensively on this topic - please check my post history!

### Does a brownish diamond look good in rose gold settings?

Dan Moran (u/diamonddealer) · 2017-05-05 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/69geeu/comment/dh6f4t4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-dh6f4t4

Nice ring design!

That stone is actually a good choice for that ring. It's brownish, which is generally a bad thing, but which rose gold does a really good job of hiding. The price is OK - not deal of the century, but fair. All in all, this is a good plan!

However, I am a little concerned about you ordering this ring from JA. They don't custom make rings there - it's all pre-made overseas. So the little diamonds in the ring won't match the L color of the center. They'll be whiter. And that contrast will make the stone look dark.

So, for that reason, you're better executing this plan elsewhere. Find someone who can custom make the ring to match the stone, and get the stone through them. It's not a problem to get a stone like this for this price.

Where are you located?

### Are cast rings with machine-set stones lower quality?

Dan Moran (u/diamonddealer) · 2016-10-17 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/57qt0g/comment/d8veubq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-d8veubq

Yes, they are much more poorly made. These rings are typically made by a process called "lost wax setting," which (among other things) means the stones are set automatically and all at once, rather than one by one, by hand. It's cheaper to do, but it doesn't produce nearly the same result.

Look for something made domestically, where you can go back the manufacturer (not just the place that sold it to you, whoever ACTUALLY MADE IT) if you have a problem. Look for handmade rings with attention to detail. This is one of the many reasons I advocate getting a ring custom made, and why I do things this way in my own business.

Metal fatigue is a serious issue. And with a cheap ring like this, it's likely not a strong alloy to begin with. With this kind of setting, the minute you heat it up or take a tool to it (to set your new stones), you loosen the other stones, and they start to fall out one by one.

Yes, it's a total gimmick. Don't buy a kleenex when you just want a tissue, and don't pay extra for a branded diamond!

Glad to help! If you decide you want to go the custom route (which I STRONGLY recommend!), PM me and I can help.

### Is a custom ring cheaper than a designer-style ring?

Dan Moran (u/diamonddealer) · 2016-08-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/4xy569/comment/d6k3wzf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-d6k3wzf

Hi there! I think this is easier than you may think it is. Why not have that Lauren B. style custom made for you by someone else? I could make that ring for quite a bit less than $3k. And as for the stones, there are other ways to get what you want besides JA, BN, and all those guys.

Maybe I can help... Check my post history and PM me if you like. And ask about me! We seem to show up on a lot of the same threads.

### Should I buy a pre-made engagement ring or a custom one?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz4y8b/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-cmz4y8b

I assume you're talking about an engagement ring? If so, I'm not a big fan of the "pre-finished" ring. You should really get just what you want, so custom is usually the way to go. I prefer to choose a stone first (since that's where most of the money gets spent) and then build a ring around it.

As for how to get the best deal, there's no one right way. But the one constant is that you have to find someone to work with who you feel comfortable with, and can trust. As is often said in the industry, "if you don't know jewelry, know your jeweler."

### Is a custom ring worth it compared to an off-the-shelf ring?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz3so0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-cmz3so0

I really recommend custom rings rather than "off the shelf." It's not significantly more expensive, and this way you get exactly what you want. I like to help a client choose the perfect center stone first, and then custom build the ring around it. That way, the side stones all match the center stone, metal type and finger size are correct, and the design is exactly what the client wants.

The only downside is that custom making a ring takes a few weeks, so impulse shopping isn't really an option.

### Does a custom engagement ring cost much more than ready-made?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz3dbb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-cmz3dbb

It's generally not much more expensive (if at all) than buying off the shelf. For me, it's really the only way to go. In engagement rings, I carry almost no stock, for this reason. I'd much rather help a client find the perfect stone, and then build the ring around the stone. That way, the colors of side diamonds match the center perfectly, the design is exactly what the client wants, the finger size and metal type are correct, etc. etc.

I really recommend you go custom when you can. The only downside is that it takes a few weeks to make a custom ring, so you can't impulse shop for one.

### I am a diamond dealer and private jeweler. AMA!

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/i_am_a_diamond_dealer_and_private_jeweler_ama/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-2pq3jw

Hi there! I am a diamond dealer, focusing on larger stones (1ct and up). My family has been in the business for over 50 years. I also custom make fine jewelry, and I sell to both jewelry stores and private clients. AMA!

Edit: Thanks a million for all the thoughtful questions! I need to sign off for now, but I'll check back tomorrow if I can. If I can add a shameless plug, please like my company on Facebook!

https://www.facebook.com/ConciergeDiamonds

Thanks!

### Can an intricate ring design be made by CAD and casting?

Dan Moran (u/diamonddealer) · 2014-11-20 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2mvzu6/comment/cm88p4k/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-cm88p4k

I don't see why that ring would be a problem to make. I've made much more intricate ones than that with leaf designs, etc., with no problem. Take a look at this, for instance: http://conciergediamonds.com/wp-content/uploads/2014/05/f2102.jpg

Carving this wax by hand will not help. in fact, usually CAD allows you to achieve more intricate designs than hand-carved wax. The right way to do this is to print a wax from CAD, deliberately make it slightly too bulky (so it won't collapse), then cast it, and THEN polish the metal down by hand to make the final piece as delicate as it needs to be.

Sounds to me like your jeweler isn't experienced enough in production of pieces like this. But it's hard to say without knowing more.

Feel free to PM me, and if I can help you make this happen, I'm glad to!

### Is a non-diamond gemstone durable enough for an engagement ring?

Dan Moran (u/diamonddealer) · 2014-08-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2dwg1u/comment/cjtunez/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-custom-design#a-cjtunez

One word of caution about a non-diamond engagement ring. Some precious stones are more durable than others (use the Mohs hardness scale for reference). For example, sapphire is almost as hard as diamond, and will withstand years of wear and tear, whereas tanzanite (also a blue stone, somewhat similar in appearance) is MUCH more fragile, and stands a much higher chance of chipping or shattering. So, if you go this route, think carefully about the practicality of what you get as well as the design.

As for "conflict-free," any reputable diamond source (store, dealer, etc.) will be able to give you written assurance that what they sell is conflict free, so you should be fine there.

## Colored gems and diamond alternatives

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems

### Is asking if someone considered lab-grown diamonds rude?

Dan Moran (u/diamonddealer) · 2023-03-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11v9cm3/comment/jcvkrft/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-jcvkrft

I hear you... But to some people, your post in this thread ("have you considered...") could feel like shaming.

Again, I really do think you're one of the good guys. But the days of "have you considered LGs?" should be behind us. These questions need to be shelved alongside "have you considered moissanite, CZs, white sapphires, plain gold bands, or just not getting married at all."

Edit: to be 100% clear, I didn't intend to come after you. I just want to come after that question! I did so on your comment precisely because you're respected here. You're in a position to lead.

### Does it matter whether a diamond is lab-grown or natural?

Dan Moran (u/diamonddealer) · 2022-09-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/ioa4rk9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-ioa4rk9

It really doesn't (and they really aren't). I work with both natural and LG, and there are certainly valid reasons to go for one or the other. I don't have a dog in this fight!

Sorry if I came off combative in my previous comment. I've been going back and forth with someone else who pissed me off a bit, and that may have rubbed off on you. That's my bad.

I do think that your argument is based on the presumption that most consumers behave as you do. I have the benefit of a much larger sample size of customer behavior than most people, and that's what I'm bringing to bear. So, a few corrections from my perspective, in no particular order.

1) Plenty of couples get engaged with stones other than diamonds, including sapphires.

2) Many people (especially wealthy people!) do see stones like sapphires, tourmaline, rubies, emeralds, morganites, etc. as status symbols. There are collectors who place huge prestige on interesting stones.

3) Lots of people who buy diamonds for engagement rings are older too! There are a great number of people in their 40s, 50s, and 60s (and beyond) getting engaged.

4) High quality natural sapphires can be every bit as expensive (or more so!) than diamonds. It depends which stones we're talking about!

5) People choose their diamond size for lots of reasons that have nothing to do with status.

When it comes to predictions for the behavior of diamond pricing, I find the history of sapphires to be a viable analogy. Another one you might consider is the introduction of so-called "enhanced diamonds" a few decades ago. Through various treatments, scientists were able to alter the colors and clarities of diamonds (sometimes permanently, sometimes not), effectively upgrading I2 diamonds to SI1 or VS2 (for example). Of course, these treated diamonds were, and are, much cheaper. So why didn't everyone switch over to buying them? Because many people will prefer the "real thing," and many people DO care about retained value. And for a bunch of other reasons as well.

The point is that the introduction of a low cost alternative didn't deter many people from buying natural stones, and so far, neither have LGs. It's just a different customer segment, who wants a different product. And that's OK! There's room in the market for everyone.

I hope that helps!

### Are diamonds only bought for engagement rings?

Dan Moran (u/diamonddealer) · 2022-09-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/ioa281q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-ioa281q

You are mistaken about the motivations of both diamond buyers and sapphire buyers. Lots and lots and LOTS of diamonds are sold for things other than engagement rings. And plenty of sapphires go into engagement rings as well (see Princess Diana, for example).

But if that's not a close enough parallel for you, and you choose to believe that diamonds are totally unique and unlike any other precious stone, then I suppose you're free to ignore historical precedent and make whatever forward looking predictions you want.

But maybe keep some barbecue sauce around for your shirt, just in case.

### What if a customer's stone is not a real diamond?

Dan Moran (u/diamonddealer) · 2020-10-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/j973ia/comment/g8hvhu8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-g8hvhu8

It happens now and then. It's usually not a big deal. A client will come in a with a stone, and they are generally not sure what it is. Sometimes I congratulate them ("this is a diamond!"), sometimes not ("sorry, buddy, not a real diamond.").

I have had a few occasions where someone was wearing a stone she thought was real, but it wasn't. I actually just told a client her emerald was actually glass on Friday. It's awkward, but it's part of the job!

### Can a jeweler refuse to set moissanite in a ring?

Dan Moran (u/diamonddealer) · 2020-04-22 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/g5u4x2/comment/fo7cnzt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-fo7cnzt

Depends what you mean by "valid." There are plenty of legitimate business reasons not to work with moissanite. It may not be worth the cost of someone's time and labor to make a ring with a stone they haven't sold and made profit on. Maybe they don't want to erode their brand by making "fake" rings (not saying moissanite is fake, but there are definitely those who feel that way). Or maybe they just plain don't want to. People have the right to work with whatever clients they choose, or not. That's the nature of business.

### Is moissanite a good alternative to a diamond?

Dan Moran (u/diamonddealer) · 2017-01-25 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/5q342r/comment/dcw746y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-dcw746y

No. You are all alone.

;-)

I think the issue with moissanite is that it's intended as a diamond simulant, so it's judged by the industry (and the public) by its ability to simulate a diamond. Obviously, nothing will replicate the look of a diamond as well as a real diamond.

Think of it like having an Elvis impersonator contest. You're not trying to find the "best" singer, you're trying to find the one who sounds the most like Elvis. Similarly, moissanite is meant to look as similar to diamond as possible, so any deviation from that is by definition a bad thing.

### Is moissanite a good substitute for a diamond engagement ring?

Dan Moran (u/diamonddealer) · 2015-07-23 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3e8w8q/comment/ctcwjh5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-colored-gems#a-ctcwjh5

Certainly, you're entitled to "not like" my opinion, but I wasn't just saying "what will the neighbors think." If OP doesn't want to get a diamond then he shouldn't. Simple as that. But getting a moissanite is another story. Moissanite is designed to be a diamond simulant. It's a fake diamond. We can debate the technical virtues of one stone vs. the other all day, but a moissanite is "supposed to" be a diamond, but it isn't. And anyone who buys one is faced with either passing it off as a diamond and hoping no one notices (which people will! They do NOT look the same to anyone knowledgeable), or explaining/justifying the decision to buy a moissanite over a diamond over and over. Maybe OP is fine with that. Maybe his girlfriend is too. But he needs to know what he's getting into. A moissanite is a stone with an asterisk. I stand by that.

If OP doesn't want to or can't ford to get a diamond, he should get something else (as others have suggested and I have supported elsewhere in this thread). But either get a diamond, or get something else. Don't get a diamond*.

## Budget and pricing

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing

### Why do people sell their engagement or wedding rings?

Dan Moran (u/diamonddealer) · 2026-10-21 · r/WeddingRingAdvice · Source: https://www.reddit.com/r/WeddingRingAdvice/comments/1xbysij/comment/19rgf78bi84v5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-19rgf78bi84v5

As a dealer, I can tell you, nobody PLANS to sell a ring the day they buy it... But lots of people do eventually want to turn their jewelry back into money. There are lots of potential reasons for this. By far the most common is upgrade. People move up to larger/better diamonds to celebrate milestones (birthdays, anniversaries, etc.) and they like to get value back out of their rings when they do.

Of course, there are also less positive reasons (financial hardship, end of relationship, etc.). We don't like thinking about these things, but they do happen.

### Can someone judge a diamond's value without seeing it?

Dan Moran (u/diamonddealer) · 2026-03-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1rroa8y/comment/oa2xutf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-oa2xutf

Without seeing the stone, my opinion doesn't mean much. You might as well show me your GF's high school transcript and ask me if you're making the right choice by proposing!

I think the price is totally reasonable for a nice stone. This stone looks good on paper... But that's just not enough information to really form an opinion.

If you're in LA, so is the stone and so am I. Feel free to come by my office with it and I'll take a look for you.

### Is a too-good-to-be-true diamond deal really a bargain?

Dan Moran (u/diamonddealer) · 2025-09-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1ntvpoy/comment/ngxui7a/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-ngxui7a

Sorry, but no, it's not too good to be true. In fact, I think it's quite a poor deal. This is a very brown stone, on the lower end of the clarity scale, with strong fluorescence. The setting is mass produced and not too valuable. This is a $5-6k ring, tops.

What's more, I HATE their tactics. If they would take $8,500, why did they try to get $12k? Were they hoping you'd go for it so they could price gouge you? Or were they throwing out a ridiculous price to make you believe you got a good deal while paying full retail? I think you know the answer.

You can do much, MUCH better. Please return this!

### Should a seller honor a price agreed on by handshake?

Dan Moran (u/diamonddealer) · 2025-07-02 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/1lpfvhh/comment/n0vv2cd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-n0vv2cd

This logic isn't quite right. When i look at the value of an item, I don't consider cost at all. I consider the REPLACEMENT cost. What I paid in the past isn't relevant. What it would cost to replace today matters.

Don't get me wrong - I still think what the store is doing here is wrong. They shook hands with OP and made a deal and they should honor it. But at the same time I don't like to profit from the misfortune of others. They admit they made a mistake. Probably the best thing is just to refund OP"s money and start over.

### Are high-end jewelers still selling lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2025-05-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1kkxkxo/comment/mrym1in/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-mrym1in

Yes, I'm very much in the market - but I'm doing OK. Thanks though!

My concern is more for the industry in general. I think many LG business are coming to realize that as prices have gotten as low as they are now, it's easy to sell LG... But less and less worth doing so from a business perspective. For a business like mine (we provide a very high level of service to our clients), it's becoming more and more difficult to financially justify the hours spent in working with LG clients, as the total profit potential continues to decrease.

I worry that one day soon, LG shoppers won't have any alternative but the "discount" websites. High end stores will stop carrying them, as they will just be too cheap for the stores to make any money off them. Think of it this way - does Tiffany carry topaz? No, because even with a Tiffany markup, they're not valuable enough for the total profit to be worthwhile.

### Why do wholesale buyers get lower diamond prices?

Dan Moran (u/diamonddealer) · 2025-04-17 · r/labdiamond · Source: https://www.reddit.com/r/labdiamond/comments/1k1cvcn/comment/mnn4udw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-mnn4udw

It has nothing to do with a "license." Wholesale pricing is based on the assumption that you're buying wholesale, which is to say, in BULK.

If you call a large lab grower and want to place a $50k order for 300 stones or whatever, and tell them you'll be placing a similar order every week, they'll give you much better pricing than they will for the customer who only wants one stone.

Wholesale buyers get much better pricing because of buying power!

### Is a diamond with negotiable price a real bargain?

Dan Moran (u/diamonddealer) · 2024-12-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1h8bj41/comment/m0svmkp/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-m0svmkp

This is a tired old sales tactic. Don't let them fool you. This isn't some terrific once in a lifetime deal. You can do a lot better than this stone anyway - it has some issues, and it's badly overpriced.

And by the way, if "there's some room" in the price, why won't they just give you the real price in the first place? What kind of BS tactic is that? Some people in our industry seem to think that people want to buy $100k+ rings as if they're at a flea market, but I don't know any buyers who like that vibe. It's absurd.

### Where should I shop for diamonds, big retailers or private dealers?

Dan Moran (u/diamonddealer) · 2024-10-17 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1g5yu5c/comment/lsfgd0h/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-lsfgd0h

For variety, it's hard to beat some of the big online retailers. But (as you can imagine) quality and variety can often be at cross purposes. The more different dishes a restaurant makes, the less likely each dish is to be awesome, you know?

For quality, your best bet is usually a private dealer or jeweler. Sorry if that sounds self-serving (because that's what I do!), but it's the truth.

Do you know what shape of stone you're looking for? Size? Budget?

### Do online diamond cut scores actually matter when buying?

Dan Moran (u/diamonddealer) · 2024-09-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1fpx8b5/comment/lp21zzu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-lp21zzu

Very, very little. These are sales tools, designed to create a perceived difference between similar stones where little true difference actually exists - or at least, very little difference in any real world circumstance and lighting condition.

To me, the evidence of this is obvious. I have been working in the wholesale diamond space for over 20 years. I have bought and sold many thousands of diamonds to other industry professionals. In all that time, I have NEVER calculated one of these scores for my own use, nor has any professional EVER asked me for an HCA score, StoneAlgo score, etc. Professionals don't use these tools. If we thought they added value, we would.

So if the pros don't think these tools are useful, why should consumers?

To the shoppers out there: The best tool for evaluating the beauty of the diamond is your own eye. Look at the stone and see if you like it! If you can't see the stone in person yourself, work with a trusted expert who can act as your proxy. A diamond is not an algebra assignment! Each stone is unique, and should be treated as such. Of course, cut matters. It matters a lot! But think of it this way - if you don't love the stone, the paperwork doesn't matter. And if you DO love the stone, the paperwork doesn't matter!

### Why do diamond dealers charge more than a middleman?

Dan Moran (u/diamonddealer) · 2024-08-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1ejlj99/comment/lgp2zl2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-lgp2zl2

Respectfully, that's a simplistic way to look at it. A good dealer is a lot more than a middleman. Presumably this person has arranged multiple stones for you to look at, often having them transported to his/her office at significant expense. Also, this person has taken on liability on your behalf. To show you 10 $50k stones, the "middleman" had to use $500k of leverage! These things have real costs associated with them, to say nothing of the time and energy of all the people arranging and assessing stones to show to clients. I do this for clients every day, and I certainly place a lot of value on my time and expertise.

But put all that aside. I was simply responding to a comment that said margins are better on natural than LG. That isn't true, so I said so.

For the record, I work with both natural and LG, and sell plenty of each. Looking at nothing but the pure numbers, I'd rather sell LG - margins are better, I take on less liability, and I make fewer promises to my clients and take on fewer obligations. But I prefer to have as broad an offering as possible, to serve both those who want LG and those who want natural. Having spoken to literally thousands of couples on either side of this debate, I can tell you with certainty that whichever a given couple chooses, they're making the right choice for them.

### How do I win trust with high-end diamond buyers?

Dan Moran (u/diamonddealer) · 2024-07-04 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/1duvgmx/comment/lbltxta/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-lbltxta

Well done! I've sold stones like that (and beyond), and I can tell you as someone who has done it a lot, it's a BIG deal, every time.

Tell your boss you'd love to hear his/her ideas, and keep leading back to, "cool, so you'll find and bring in the qualified clients, and I'll take it from there." Getting the trust of people in this echelon is the hard part!

I remember a few years ago, a salesman working for me asked, "how come all these huge deals just fall in your lap?" I replied, "it's simple! I've spent my entire career positioning my lap where huge deals are falling, so now they fall in my lap. It may look easy, but it most definitely not."

### Is it normal to pay shipping for ring repairs under warranty?

Dan Moran (u/diamonddealer) · 2024-05-15 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/1csv28g/comment/l48gu8y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-l48gu8y

I'm the last person who's ever going to defend JA... But just to play devil's advocate...

Paying for shipping is pretty standard. Most jewelers, even the ones with awesome warranties, don't absorb third party costs like shipping.

And it is possible (of course, I have no way to know!) that the ring was in fact damaged and you didn't realize you did it. I know you said you're really careful with it, but in my experience (I've made thousands and thousands of rings), every time a client's ring is damaged, they ALL say, "but I'm so careful! I never wear it, I just leave it in a locked box made of unobtanium and don't even breathe on it!"

All I mean is, everyone *thinks* they're careful with their rings... And maybe they are! But you only have to knock it against something (a desk, a doorknob, etc.) one time in just the unlucky "wrong way" and there can be hidden damage... And then something breaks two days later, and it seems like it "just fell apart."

That said, their nonsense about the "special warranty" seems very shady, and they certainly owe you more transparency than you're getting. Remember, JA doesn't actually make any rings! They have subcontractors for all of that. So their ability to help is less than it really should be.

I hope you're able to resolve this with them!

### Do natural diamonds hold their value better than lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2024-04-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1cc8a3d/comment/l148m43/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-l148m43

Well, I'm sorry if I came off condescending... To be honest, your question bugged me a little. Why do people say natural diamonds hold value and LGs don't? Because that's the truth!

Does that mean you'll get 100% back on every natural you ever buy? No, because most consumers don't have the knowledge, connections, or skill set to pay the best price when they buy, or to get the best price when they sell. But if you sell your natural diamond, you'll get something, and if you sell a lab, you'll get nothing.

Does that mean I'm saying everyone should buy natural? NO! There are totally legitimate reasons to choose lab over natural, and vice versa. It's a personal choice for each of us. And no matter which way someone chooses, they're not wrong - it's the right thing FOR THEM. And I guess I'm tired of seeing posts on reddit to the effect of "why doesn't everyone do what I'm doing?"

But still, I didn't mean to be rude to you. Sorry about that.

### How do I negotiate a lower diamond price with my jeweler?

Dan Moran (u/diamonddealer) · 2024-04-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1c16e5v/comment/l0s9uw0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-l0s9uw0

Summoned, I appear!

Hmmm... That does seem expensive for a stone like that. I'd suggest you just approach your jeweler directly. Tell him the facts (just as you did here), and say, "We like you and want to work with you, but we're struggling with the idea of paying more and getting less. Can you help us bring the value in line?" See what he says! At the end of the day, he's a business person and should want to keep your business if he can.

Please post and let me know how it goes!

### What is a treated diamond worth when I sell it?

Dan Moran (u/diamonddealer) · 2024-02-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1amap4u/comment/kpnn1mh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-kpnn1mh

That report number didn't come up on the AGI site... But regardless, this looks like a low quality treated stone (clarity enhanced). Unfortunately, stones like this have seen their market virtually vanish with the advent of LG diamonds. Treated stones are no longer considered "natural" by the trade, and for anyone who wants a non-natural stone, lab grown stones of this size are available for a lot less money at much higher quality.

Basically, I think if you want to sell this stone, you have to price it like a cheap lab grown. I'd say $5k or less. And even then, it's going to be tough to sell.

Sorry to bear bad news.

### How much should an engagement ring cost?

Dan Moran (u/diamonddealer) · 2024-01-19 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/19aea0u/comment/kimnv53/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-kimnv53

That's a tricky one! You don't want to alienate them by "underspending" on their daughter, who they clearly dote on, but you also don't want to overspend and stress yourself out financially.

What's YOUR financial situation? What's a reasonable budget for YOU? An engagement ring is meant to be a symbol of commitment, so it should be expensive enough that you have to think about it (whatever that means to you), but it shouldn't become a burden or source of stress.

I have posted extensively on this topic. Check my post history!

### Is it risky to buy diamonds from overseas sellers?

Dan Moran (u/diamonddealer) · 2024-01-11 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/19457yw/comment/khdsco3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-khdsco3

I buy stones overseas all the time. It's literally my job. The difference is that I have ongoing relationships with manufacturers, so if I have a problem with a stone, I have recourse as they value my continuing business. You won't have that.

And even so, sometimes I get stuck with a dud of a stone (strain lines, gray overtone, haziness, etc.) and have to dump it in the wholesale market for peanuts. It happens. Part of business. But I suspect you wouldn't be happy about dumping a stone and buying another.

### Are there cheap ways to buy diamonds without losing quality?

Dan Moran (u/diamonddealer) · 2024-01-11 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/19457yw/comment/khdqx14/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-khdqx14

My dad likes to tell a story from way back when. He was a student, traveling in Europe. He was in Italy and saw a restaurant with a sign on the front that said, "Student Special - Half Price." He went in and ordered, excited to fill his belly. Then the waiter brought out a tiny portion of pasta. My dad was surprised and taken aback, and asked what the story was. The waiter simply replied, "Hey, you pay half, you get half!"

There are no shortcuts in the world of diamonds. Everything has a value. If you want to try your luck halfway around the world, go for it. But by the time it's grown, cut, and delivered to you, there are real costs there.

So, if you like, go ahead, but remember... You pay half, you get half.

EDIT: Seriously, downvotes for my dad's story? He'll be so sad to hear... LOL

### Why are some lab-grown diamonds so cheap?

Dan Moran (u/diamonddealer) · 2023-12-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/18j5lxj/comment/kdj3js6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-kdj3js6

LOL got it!

I get the desire to be cost efficient... But a lot of the stones on LGD are cheap for a reason. Striation, strain lines, phosphorescence, brown undertone... All these flaws don't show up on grading reports, but they DO affect the stones' appearance. Cheap stones are cheap for a reason!

I'd recommend finding a good dealer or private jeweler (local or remote) you trust and working with an expert. You'll get a much nicer stone and better value.

I have posted extensively on this topic. Check my post history!

### Should I sell a diamond for less than what I paid?

Dan Moran (u/diamonddealer) · 2023-10-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/175nsqq/comment/k4in3t8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-k4in3t8

Sigh... No.

Just because you CAN sell a stone for less doesn't mean you WILL, or SHOULD. The value of a diamond has nothing to do with its cost. What if your grandmother gave it to you for free? Should you sell it for a dollar? What if you massively overpaid? Should you sit on the stone forever and wait for the tooth fairy to give you profit?

Anyway, I don't have any desire to explain basic market economics to you. Have a nice day.

### Do diamond dealers sell at cost or at current market value?

Dan Moran (u/diamonddealer) · 2023-10-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/175nsqq/comment/k4ikcbl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-k4ikcbl

LOL that's not how the diamond supply chain works. The stones could have been traded dozens of times, but each time, the seller assesses his view of the stone's current market value and prices it accordingly. Do you think dealers who bought a year ago at the peak of the market are holding out for profit today? No! They're selling at a loss, because that's what the value of their stones dictates they must do.

A wise dealer doesn't sell according to his cost, he sells according to his REPLACEMENT cost in the current market.

Given your extensive resume, I would have thought you'd know that.

(Sorry, everyone! I know I just poked the bear. I couldn't resist!)

### Why are some lab-grown diamonds cheap but poor quality?

Dan Moran (u/diamonddealer) · 2023-09-20 · r/labdiamond · Source: https://www.reddit.com/r/labdiamond/comments/16nl3yj/comment/k1feuif/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-k1feuif

LGD is racing to the bottom on prices. They're representing manufacturers who are trying to grow stones as quickly as possible, to hit a price point rather than a standard of quality. There are certain "short cuts" you can take when growing an LG stone, which often (although not always!) compromise the stone's light performance. So, LGD offers those stones at very aggressive prices, figuring that customers who are looking for the lowest price might not be too discerning about haziness, blue undertones, striation, etc.

It's possible to find lovely stones there... But a lot of them aren't.

### Is the wholesale diamond price list useful for consumers?

Dan Moran (u/diamonddealer) · 2023-09-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/16mqtpj/comment/k1dkxg2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-k1dkxg2

That's a short question with a long answer. Honestly it's best if you ignore it completely. It really isn't meant for consumers.

EDIT: Just so you don't think I'm blowing you off... The best way to use the list is to compare similar but different stones. For example, if I want to know what's currently more valued in the market, G SI1 or H VS2, I might check the Rap list to see which one is higher. Stuff like that. But we don't just read the list and buy or sell at those prices - we negotiate discounts (or premiums) from the list on a stone by stone basis.

### Do jewelers give full trade-in credit for natural diamonds?

Dan Moran (u/diamonddealer) · 2023-08-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15x4luv/comment/jx5youz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jx5youz

OK, but without knowing your markup, I still can't say how good a deal the buyer is getting. I'll say this, at least for my business. I give clients 100% credit towards a trade-in on natural diamonds, and I often take stones back in that I wind up selling for more than the first time, because values have gone up.

We have one stone that's famous in the office because we've sold it four times - each time for more.

### Is a used diamond worth what its original buyer paid?

Dan Moran (u/diamonddealer) · 2023-08-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15x4luv/comment/jx5hqua/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jx5hqua

I'm glad to hear that. I appreciate it.

As for your question, it's trickier to answer than it seems. I have to push back on the premise. Who says it's a "30k diamond" in the first place? Where did Average Joe buy it, and how do we know he got a good value? And which jewelry store is he getting an offer from? I work with jewelry store owners every day, and I can tell you that most are honest and ethical... But they're in business to make a profit, and when they see an opportunity to buy a stone for well below its true value, they're going to take that opportunity. That's the nature of business. The best way for Joe to recover value is to first understand what the true value is, and second to decide if he wants to maximize return or expediency on the sale of his stone. Those goals are often at odds with each other.

### Why do natural diamonds lose so much value when resold?

Dan Moran (u/diamonddealer) · 2023-08-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15x4luv/comment/jx5dn8z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jx5dn8z

I can vouch for . He is a legit player in the industry, and I've been to his office, met his colleagues, and done business with him., if you want to challenge his claims, that's fine. But this sub is usually a place where we treat people better than this. There's no need for ad hominem attacks and name calling. Let's try to elevate the conversation please.

As for 's claims, as an industry insider, I agree with him 100%. If you bought a natural diamond for $30k and sold it for $4k, you got screwed - likely on both the buy side and the sell side.

He's also right in saying there's no such thing as a "used diamond" - because there's no such thing as a NEW one (other than LGs of course). They're ALL a billion years old. Ask yourself, is there such a thing as used gold? Is gold sold at a discount because it's "secondhand?" No, of course not. It's a commodity, and retains value. The same is true for diamonds. Of course, diamonds are trickier, because they're not fungible like gold is, but the value retention is still there (if you buy and sell correctly, of course).

### Are uncertified diamonds a good deal compared to certified ones?

Dan Moran (u/diamonddealer) · 2023-08-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15vhgiy/comment/jwvnp5q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jwvnp5q

Basically what I'm saying is that the professionals know how to game this system better than a consumer ever will. If a dealer is holding a stone that he thinks he'll get more money for by certifying it, he'll do that 100% of the time. So if you ask for "HVS2 Ideal uncertified" you'll get exactly that... But they'll be hazy, fluorescent, etc. There will be some deficiency that would have shown up on a report that the dealer was hoping not to have to discuss.

All of this is a long winded way to say that nobody is going to sell you a dollar bill for $0.80.

Note, this doesn't always apply to smaller stones (under 0.5 carats or so) where the cost of the report itself becomes a meaningful part of the price.

### Should I buy a fluorescent diamond at a discount?

Dan Moran (u/diamonddealer) · 2023-08-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15tbjx8/comment/jwl42ze/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jwl42ze

OK, and what I'm trying to say is, unless it's STUPIDLY cheap (priced as if it was a great deal for a VS2, and ignore the VVS completely) AND OP can be sure it's not hazy at all (by inspecting it personally in direct sunlight, alongside non-fluorescent stones), OP is better off avoiding it. Why try to navigate a path through the swamp when you can just stay on the road and be safe?

I wouldn't offer a stone like this to a client at any price.

### Is strong blue fluorescence a problem in a D color diamond?

Dan Moran (u/diamonddealer) · 2023-08-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15tbjx8/comment/jwl2e56/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jwl2e56

I'm not arguing with you. I'm trying to help OP. Yes, FL should be evaluated stone by stone... But strong blue in a D is a problem the VAST majority of the time. There's a reason these stones are traded at significant discounts to non-fluorescent stones, and it's not the charity of their owners. And $12k is -40%, which isn't tempting enough for this stone.

As for value on resale, no he won't get the same, largely because the market for this kind of stone is orders of magnitude smaller than for a more sellable stone. Any buyer willing to take it on will look for a rock bottom price, and buying it second hand is an opportunity to squeeze OP for a lowball number.

It's just better not to get into this situation in the first place.

### Why do lab-grown diamond prices vary so much between sellers?

Dan Moran (u/diamonddealer) · 2023-07-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/150sron/comment/js6z3cl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-js6z3cl

There's huge variability in the quality of LG stones, and there are numerous defects rhst don't show up in a grading report. These can substantially affect the value of the stone. So, without knowing the specifics of the stones you're comparing, I can't say for sure what the right values are.

That said, it doesn't surprise me fhst jewelers in DTLA are a lot cheaper than BE. BE isn't particularly good at this (to say the least!).

Can you share some details of what you're looking for? Not what you've found, per se. What's the goal?

### Will falling lab-grown diamond prices hurt jewelry service quality?

Dan Moran (u/diamonddealer) · 2023-05-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/13mjxcj/comment/jkx8m9t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jkx8m9t

This trend is a major concern for the industry. As LG prices start to approach moissanite and CZs, what's going to happen? In order to provide the service that fine jewelry buyers expect, a jeweler has to make some money. Otherwise he can't stay in business. And when LG stones are dirt cheap, the cost of the service becomes disproportionate to the value of the product. So what's a jeweler to do? Reduce the service standard?

The "race to the bottom" model works for a while if you're idgaf.com... But not everyone wants to click and buy. And as the price competition becomes more intense, some of the best (and therefore often most valuable and costly) experts will be driven out. Which is a loss for all of us.

### Can I return a diamond to the jeweler before they pay?

Dan Moran (u/diamonddealer) · 2023-05-10 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/13dw21c/comment/jjmh7rd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jjmh7rd

Seems like a nice stone. Stones like that are going at wholesale between $15k and $20k or so... But it will be hard for you to get that, since you're not in the trade.

Have you tried having an honest conversation with your jeweler? He may not have paid for the stone yet, and perhaps could return it to his supplier. You'd still be on the hook for the setting (since the labor cost can't be recovered), but that seems like the best case scenario for you.

### How much will I get reselling a diamond and its setting?

Dan Moran (u/diamonddealer) · 2023-04-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/131shbn/comment/ji2230e/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-ji2230e

Don't expect to get any value for the setting. The only thing that's retained value is the stone. You paid about 10k and are being offered 7500, right? That's not necessarily so bad. But perhaps you can improve it. Since you've had multiple offers, go around again and see if anyone will come up a little. Maybe you can get to 8k or 8500.

Without knowing the details of your stone, no one can tell you the present market value. Can you post the certificate? Photos? You'll get better advice then.

### What does stone straining look like, and should I return it?

Dan Moran (u/diamonddealer) · 2023-03-18 · r/labdiamond · Source: https://www.reddit.com/r/labdiamond/comments/11ubx71/comment/jcnqvdf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jcnqvdf

Sorry my friend, but it does show straining. It has reduced transparency. Unfortunately, that doesn't show up on a lab report.

Could you take a video to confirm? That would help me be sure.

I also agree with the other comment that this isn't a nice ring. It's way too bulky, the stone is set too high, and it's out of proportion. I've seen Ritani do much better, to say nothing of higher end jewelers.

I recommend that you return it and start over. I know you got a great price, but it was cheap for a reason.

### How can I estimate what a jeweler would pay for my ring?

Dan Moran (u/diamonddealer) · 2023-03-08 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11m3qqu/comment/jbg4glg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-jbg4glg

Pro tip. Don't walk into the store and tell them you want to sell your ring. Walk into the store, show them your ring, and ask them how much they would charge you to make an identical one. Tell them it's your sister's ring or something and you're looking for a duplicate. Then once you know that number, take off 30%, go to another store, and see if you can sell it for that much.

You will do much better walking into a store, offering them the ring, and telling them how much you want to get for it than asking the open-ended question, "how much would you pay for this?"

### Should I care about my jeweler's profit margin?

Dan Moran (u/diamonddealer) · 2023-02-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11cgih4/comment/ja4b028/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-ja4b028

Again, the PROFIT might be similar, but the MARGIN isn't. This is super important to businesses, because if they can make $2k on a $6k sale instead of on a $25k sale, they only had to spend $4k to earn it instead of spending $21k. It affects credit ratings, cash flow, taxes, etc etc.

And candidly (speaking to everyone now!) your jewelers profits and margins are simply none of your business. Focus on the value you are getting and don't count the money in anyone's pocket except your own.

### Why does resale value of diamond jewelry fall below purchase price?

Dan Moran (u/diamonddealer) · 2023-02-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1130s2l/comment/j8na6bb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j8na6bb

That photo isn't of a diamond - it's of a piece of jewelry containing several small diamonds. When you bought that, you paid for the diamonds... And the gold, and the labor of making the piece, and the design, and the jeweler's markup. You didn't just buy a diamond! So, if you sell it, you may be able to recover the value of the stones and the gold, but the rest is gone. It's not that the diamonds have lost value - it's that there's more to the pendant than that!

### Does De Beers still control diamond prices today?

Dan Moran (u/diamonddealer) · 2023-02-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10rxjq9/comment/j73g3i6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j73g3i6

I don't want to get into a debate here, but almost everything in that article is either outdated or flat out wrong. There is no monopolistic control of diamond prices by De Beers or anyone else in the modern market. De Beers isn't even the #1 player any more! Peak global mining output was in 2006, and has declined every year since. We are simply running out of natural diamonds. Meanwhile, places like China and India have a middle class that didn't exist a few decades ago, and they have tremendous appetite for diamonds.

So, reduced supply + increased demand... It's Econ 101.

As for paying for the Tiffany brand... Yeah, that's a huge markup. But when I said the margins are thin, I was talking about wholesalers, not high end retail brands! I re-read my comment, and I did say so! It's a very important distinction to make.

Anyway, like I said, not interested in squabbling. I do this for a living, and I know what I know. Best of luck to you!

### How do I know when a diamond is good enough quality?

Dan Moran (u/diamonddealer) · 2023-01-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/10mnfns/comment/j64drzq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j64drzq

Ritani definitely sells stones for cheap! The issue is that they also sell cheap stones, if you take my meaning.

Yes, there definitely is a "good enough," and a point of diminishing returns. Frankly, you'd probably be happy with any of these. That's the challenge when you ask a question like yours on a forum like this - it invites people like me (and others far pickier than I am!) to nitpick the stones.

Rest assured, if you buy any of those, she'll love it. The question is how much you care about optimizing quality vs. price vs. value... And I just can't tell you where you should draw that line.

### How much of its price should a diamond keep after buying?

Dan Moran (u/diamonddealer) · 2023-01-12 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/109orgu/comment/j41wf7f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j41wf7f

Thank you for that one data point. My experience (literally thousands of data points) significantly differs from yours. Without knowing about your friend's stone, or how much she paid for it, it's impossible for me to comment on how much value she should have expected to retain.

Look, it's obvious you're not listening and don't want to be convinced of anything. At this point, I don't even know what point you're trying to make. But I'm not enjoying this conversation any more, so I'd really like to stop. How about this? You can reply to this comment and I'll stop answering. That way you get the last word, which seems important to you since you keep changing the subject to prolong an unpleasant interaction.

Feel free to buy all your jewelry at pawn shops if you think that's better for you. Totally your prerogative.

Good luck, and have a great day!

### Is it fair for jewelers to make a profit on resold diamonds?

Dan Moran (u/diamonddealer) · 2023-01-12 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/109orgu/comment/j402536/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j402536

It really isn't! That's what I'm saying!

What secondhand market are you talking about? And why do you get to decide how much profit a jeweler should make? If he buys something from you, and you agree to the price, you should be happy. If he later sells that for a profit (which is literally his job!) and the new owner is happy, who is he hurting? If he's overcharging, he won't get away with it. The market is too efficient for that. So why isn't he entitled to make a living?

### Should I buy the setting from the same place as the diamond?

Dan Moran (u/diamonddealer) · 2023-01-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/107gbwj/comment/j3r0saa/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j3r0saa

OK, got it. So, any local jeweler can make a yellow gold solitaire, but there's really no reason not to get that from wherever you get the stone. Why not save yourself some steps?

I'm not surprised you had a hard time finding value locally. Not much of a wholesale marketplace in your area. But can you tell me a little about what you saw? What range of colors and clarities did you see? What impressions did you get? I'm trying to get a sense of your preferences and sensitivities.

### Should buyers care how much a jeweler marks up stones?

Dan Moran (u/diamonddealer) · 2023-01-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/101f69z/comment/j2n1euv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j2n1euv

Oh! Their "mark up" number is meaningless. I'd guess it's pulled out of thin air. How much Ritani makes or loses on a stone really should be no concern to the buyer. All you should care about is whether the value is there for you.

Think about it this way. If they overpaid for a stone by $10k, should their customer be expected to cover their mistake? And if they got a stone for free, should they sell it for nothing?

### Are diamonds rare, and what sets their price?

Dan Moran (u/diamonddealer) · 2023-01-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/100dm2q/comment/j2lgw3n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j2lgw3n

Please define "rare." Relative to demand, diamonds (especially of the quality OP is considering) are not at all easy to come by.

As for the price, that's set by a highly efficient and commoditized market. Diamond prices are a manifestation of capitalism at work. The days of price fixing are long gone, and De Beers isn't even the number one player any more. Your information is out of date.

I hope that helps clarify this for you!

Source: I do this for a living, and buy and sell both natural and LG stones every day.

### Is a higher diamond color grade worth it if invisible?

Dan Moran (u/diamonddealer) · 2023-01-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/100dm2q/comment/j2ixgzt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j2ixgzt

If you can't tell the difference, don't pay for it. Simple as that. I get what you're saying about passing down the best possible for future generations, but a more modest color will hold value just as well as a D.

Think of it this way - when you buy a house, it's an investment, right? You want to make sure it will hold long term value. But you also intend to live in it, so even the "best value" house won't work if you don't want to spend your time there. Yes, value is important, but it's not the only thing that's important.

### Do natural diamonds hold their value better than lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2022-12-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/zy9w29/comment/j25az4n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-j25az4n

With natural, it's very hard to predict. Historically, natural diamond prices have ticked up just a bit more than inflation over the years. Over the last three years, we've seen a much higher price increase, followed by a mild cooling off. So, if you spend $10k on a natural stone today, I can't say for sure if it'll be worth $10k next year, or $11k, or $9.5k... But it'll be worth something. These stones have held value for thousands of years, and that's not changing.

With LG, it's much simpler. Assume that no matter how much you spend, the value goes to zero immediately. There is virtually no secondary market for LG stones, and since they can be produced in limitless quantity, that's not likely to change as prices continue to rapidly fall.

So, the question is, do you care about retained value? Either yes or no is a valid answer! I have plenty of clients on either side of that decision.

I have posted extensively on this topic. Check my post history!

EDIT: I just noticed your username. Are you a pilot?

### Are diamond prices higher now than older pricing guides suggest?

Dan Moran (u/diamonddealer) · 2022-12-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/zdfxv3/comment/iz586lk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-iz586lk

Unfortunately, I think your friend's pricing guideline is out of date. Prices are up quite a bit over the last few years, and I think that would be impossible to find in your budget (unless you get something with a lot of fluorescence or other undesirable issues).

What kind of setting do you have in mind?

EDIT: Note, this does NOT mean you can't get a really nice 2.5ct stone for $30k. You absolutely can. GVS2 might be overkill for you anyway.

### Is buying a diamond ring from a designer brand overpriced?

Dan Moran (u/diamonddealer) · 2022-11-02 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ykcxgh/comment/iust1u0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-iust1u0

Frank Darling is a competitor of mine, so it's not in my interest to say this, but... You wouldn't he overpaying! You'd be paying the fair price for the service provided. FD is adding value here. Their settings that you love? They cost money to design! The service you got at your appointment? That costs money too! Companies like FD (and like mine!) do a TON of behind the scenes work to give our clients the experience they deserve. Don't discount the value of that to zero. You said it yourself - it's worth something!

And ask yourself, will Ritani be there to give you service when you need it in the future? You know they won't. And that's worth something too!

### Can I share wholesale diamond price list data with others?

Dan Moran (u/diamonddealer) · 2022-10-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/y3le4e/comment/is9aa6q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-is9aa6q

They may have different terms than us regular users. I don't know. But Rapaport makes it extremely clear that price data is not to be shared with anyone. The membership is difficult to get, expensive, and very useful in the trade. I doubt anybody is going to want to risk it. I certainly won't.

And why do you think the price of 1ct D IF is reflective of the whole market? If that were true, rapnet could just release a single number every week instead of charts. "Hey everyone prices are up 2%!" Or whatever.

### Do professional dealers use light-performance scopes when buying diamonds?

Dan Moran (u/diamonddealer) · 2022-10-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/y348ca/comment/is804v2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing#a-is804v2

Sorry, let me be clear. A number of professionals use this stuff to SELL stones to consumers. In my 20 years of experience, and based on the hundreds (thousands?) of dealers I know, literally no one uses them to BUY diamonds.

ASET, Idealscope, etc. are sales tools, designed to drive wedges between very similar diamonds to enable premium pricing on the ones that perform better under these conditions (which, of course, don't exist anywhere except under the scope). They are "discovering" pain so they can sell you aspirin.

I made a video on this topic a few years ago. Maybe this will help:

https://youtu.be/Duh_zTr1SpU

### Can you save money buying diamonds wholesale from a cutting center?

Dan Moran (u/diamonddealer) · 2022-09-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/io7n783/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-io7n783

India is one of the three largest cutting and trading centers in the world (the other two are Tel Aviv, Israel, and Antwerp, Belgium). Other major markets include Dubai, Shanghai, Hong Kong, London, Los Angeles, New York, and others. So, if you're in one of those centers, have access to a true wholesaler, and (most importantly) have the ability to abide by the terms of wholesale (buying large quantities of stones, committing to regular repeat purchases, understanding that there are no returns, trade-ins, exchanges, or after purchase support of any kind, etc.) then you can save some money. This is the nature of the wholesale business in ANY industry. You can get a volume discount, but you have to buy in volume! And in diamonds, that discount isn't as significant as it is in many other industries (clothing springs to mind as one with MASSIVE markups).

In the diamond space, the largest markup occurs at retail. For example, I have a client who owns a large fancy jewelry store in Florida. He tells me that every diamond I sell him gets marked up 65% (this is many times my margin!). Why? Because he has to pay his diamond supplier, his sapphire supplier, his pearl supplier, his gold supplier... And Rolex, and gold, and silver, etc etc... But beyond that, he has a staff of more than 30 people, a 6,000sqft store, insurance, utilities, and more. And let's not forget the $10,000 he spends EVERY DAY on marketing. Online ads, TV, radio, billboards, bus sides, you name it. He has bills that I don't dream of in my worst nightmare. So of course he has to mark up the diamonds! Otherwise he can't keep the lights on.

So, if you want to avoid retail markups, don't shop retail! Find a good, honest, reputable dealer and work privately. You'll get much more bang for your buck. You'll also often get better expert advice. For example, my business specializes in diamonds and diamond jewelry. If you come into my office and ask to see my selection of pearls, or watches, or rubies, I have nothing to show you. My expertise and inventory are invested in diamonds. Retailers, by their nature, have to be generalists. They have no idea who is going to walk in the door tomorrow or what they'll be looking for. I, on the other hand, am a specialist.

As an analogy, if you don't feel well and don't know what's wrong, you probably want to see your family doctor. That's your local jeweler. But if you know you need open heart surgery, you want a cardiothoracic surgeon. That's me. If your knee hurts, or you have the sniffles, I'm not your guy. But if you need your ticker tinkered with, give me a call.

I hope that helps!

### Is there really artificial scarcity in the diamond market?

Dan Moran (u/diamonddealer) · 2022-09-13 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/io7lg1p/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-io7lg1p

Feel free to make such a demonstration.

You have claimed that artificial scarcity exists. You now ask me to prove the negative of that claim. Proof of a negative is virtually impossible.

For example, please prove to me that there is NOT a silver teapot currently orbiting Saturn.

Then don't use the abundance of drill bits to assert that gem quality diamonds are massively more abundant than they appear to be.

Feel free to provide evidence of this claim. I'm happy to take a look and explain any price discrepancies,, if I can't, to concede the point. But as someone who has SOLD diamonds in dozens of countries, I feel pretty confident about this.

Note, the consumer does pay somewhat different prices in different countries. But this is largely due to customs, duties, and taxes imposed by those countries. For example, when I ship a diamond to Canada, Canada expects to collect more than 20% of the value in import fees of various kinds. That cost has to be passed on to the consumer. This is why so many Canadians travel to the USA to shop for diamonds.

Again, you have presented claims without evidence. Burden of proof is on you.

I really don't mean to be argumentative, but it's tiresome to see (presumably well meaning) people post untrue claims as facts, present no evidence, and expect those who are genuine experts in the field being discussed to be on the defense. In particular, many people in this sub have, in the past, thrown about allusions to conspiracy theories about massive stockpiles of diamonds held by De Beers. That may have been the case 50 years ago, but those days are LONG over. In fact, De Beers has been desperately trying to stay relevant these days. Not only are they no longer a monopolistic force, they're not even the largest player in the space any more. And that's a fact, regardless of what a Leo DiCaprio movie said (and even that movie with its fictionalized De Beers was set decades ago!).

So, no, I won't do that, because I'm not playing that game. You've made claims. Now, feel free to prove them or abandon them. And I mean that. It's totally fine to say, "I checked into it, and apparently I didn't have it right." That's fine! That's how we all learn. Digging our heels into a position to "save face" ultimately serves no one.

### Why do natural diamonds hold value but lab-grown diamonds don't?

Dan Moran (u/diamonddealer) · 2022-09-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/io64v41/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-io64v41

Natural diamonds have been an instrument of value for thousands of years. They hold value because they are a commodity. Supply is finite (the Earth only produced so many), and that number is rapidly running out. In fact, global diamond production peaked in 2006, and we've found fewer every year since. The planet is running out. Meanwhile, demand continues to grow globally. So, diminishing supply and increasing demand... Econ 101.

LG diamonds, on the other hand, are not a commodity. They are a consumer product. They can be produced in practically infinite quantities. And the technology continues to improve, making them easier and cheaper to create every year. So, supply is actually growing faster than demand, which leads to falling prices.

I hope that helps!

### Can you tell lab-grown diamonds apart from natural ones by eye?

Dan Moran (u/diamonddealer) · 2022-09-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xc4yfg/comment/io4otz4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-io4otz4

Natural and man made diamonds are visually identical. 5 years ago, I could look at the stones with a loupe and often tell the difference, but the technology has improved and I can't any more. And trust me, if I can't tell, you can't tell. This is the reason I started working with LGs a few years ago - I felt they finally came up to the standard they needed to. And they will wear exactly the same. I think the jewelers you talked to are (either deliberately or accidentally) confusing LG diamonds with diamond simulants like cubic zirconia.

The difference between them is retained value... But for a tennis necklace, that wouldn't be as much of a concern, since the small stones typically put into a tennis necklace won't hold that much value anyway. The cost of the labor to set each stone is often more than the value of the stone itself.

### Is a super ideal cut diamond worth the price premium?

Dan Moran (u/diamonddealer) · 2022-08-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wh3yep/comment/ij593ay/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ij593ay

OP, clearly pancakemix has chugged the whole pitcher of Kool Aid from the super ideal guys. And that's fine - he/she is entitled to believe that the price premium is worth it. Similarly, some people are stereo enthusiasts and think a $30k speaker sounds better than a $500 speaker, and the price difference is worth it. But that's a small segment of the market. Most people are trying to optimize VALUE, and buying a "super ideal" isn't the way to do that.

Put it this way - for the same price as that 0.53 IVS2, you might be able to get a 0.60 instead, which would look visibly larger. Or get a G color, which would look much whiter. Would you possibly prefer that? Would your GF? Most people would.

The difference between a really well cut XXX stone and a SUPER DUPER MEGA ULTRA cut is pretty difficult to distinguish, especially in real world conditions (less than ideal light, ring smudged with makeup and lotion, etc.). But size and color - those you see.

So, ask yourself - if an extra 1% in "sparkliness" costs 25-30% more money, is it worth it? Or would that money be better spent elsewhere?

And for your reference, here's that video I made a few years ago about ASET.

https://youtu.be/Duh_zTr1SpU

### Do wholesale diamond prices mean better deals?

Dan Moran (u/diamonddealer) · 2022-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/wfv6db/comment/iiwz2py/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-iiwz2py

Amen. I think too many people think "wholesale" means "good deal."

Wholesale pricing is based on the premise of ongoing business. A vendor can afford to reduce his margin if he knows he'll make it up on volume. I have clients who buy stones from me every week or two. I don't need to make much margin with them because I know they'll be back next week for more.

Also, professional clients don't get service like private clients do. There's no education, no warranty, no upgrades, no custom rings, etc. It's purely transactional. So it's a lot less work, and therefore less value added.

### How much should I spend on an engagement ring?

Dan Moran (u/diamonddealer) · 2022-08-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wfeizl/comment/iithb2c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-iithb2c

An engagement is a symbol of commitment. Your partner will view it as a symbol when you give it to her (pardon the guess on pronouns - it just makes the writing easier!), and the world will view it as a symbol when she wears it.

Now, that doesn't mean you have to spend a fortune. But the general idea is that it should cost an amount that is meaningful to YOU. In other words, it shouldn't be a "disposable" amount. But it doesn't have to be HUGE MONEY either. Find an amount that feels significant, but not absurd or burdensome, to you, and that's what you should spend.

### Are lab grown diamonds natural or synthetic?

Dan Moran (u/diamonddealer) · 2022-07-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/dqtzc8/comment/ihswwrr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ihswwrr

Here's the definition of synthetic, per Mirriam Webster:

Definition of synthetic: something resulting from synthesis, rather than occurring naturally.

So, lab grown diamonds are absolutely synthetic. They are man made, not natural. That's not a judgment, it's just a statement of fact.

As for natural retaining value that's entirely a question of your cost basis in the first place. If you purchase at retail, you're paying for the stone AND for an often exaggerated markup by the store. You can't expect to readily get the markup back. So the answer is obvious - don't buy retail!

### Can consumers access wholesale diamond price list discounts?

Dan Moran (u/diamonddealer) · 2022-07-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/w6gpay/comment/ihdvjy3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ihdvjy3

Like I said, this is a very complex topic. To be blunt, as a consumer, the rap list isn't meant for you. There's a reason it isn't available to the public.

How are you supposed to know? By being in the business and tracking prices and discounts on a daily basis. Obviously, that's not a reasonable expectation for a consumer.

Don't worry about the rap list. Just focus on getting a stone you love at a price thst makes sense to you.

### How do I use a wholesale price list to compare diamonds?

Dan Moran (u/diamonddealer) · 2022-07-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/w6gpay/comment/ihdro0u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ihdro0u

It's not that simple. For example a 1.95ct stone will trade off the same list as a 1.50ct stone, but not at anywhere NEAR the same discount.

So, can you get -30%? Sure, on stones that aren't terribly desirable. But on hot items, no chance. As a dealer, I'm paying OVER Rap on some items.

So, there's no hard rule for this. And this isn't how you should use rap. So how should you use it? To compare different combinations. For example, which is more valuable (say in a 2ct round)? IVS2 or HSI1? How do you know? Compare rap prices!

I hope that helps!

### Can diamond sellers advertise fluorescent diamonds as better?

Dan Moran (u/diamonddealer) · 2022-07-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/w53zfi/comment/ih987nj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ih987nj

No, no it isn't. You can advertise however you want (assuming you're not saying anything false, of course!). What "networks" are you talking about? Buying groups? I am personally a member of several different diamond groups and clubs, and other than not lying, nobody tells you how you can and can't market yourself.

I actually work in this industry, and I assure you, there are ALL kinds of ads out there.

You're confusing the GOVERNMENT with the INDUSTRY. Make false claims about the medication, and the FDA and the FCC will have something to say about it. Advertise fluorescent diamonds as better than non-FL? You're a dick, but you're not committing any crimes. You're just expressing an opinion that most experts would disagree with.

I do this for a living, and have for nearly 20 years. I have personally inspected hundreds of thousands of diamonds, and have worked in many different aspects of this industry. My expertise is sought after on a daily basis by other diamond dealers, the media, and the general public. I say this not to boast, but to demonstrate that I know what I'm talking about. I'm pretty far past "basic research," thanks.

They only way to judge ANYTHING about a diamond is to inspect the stone. This isn't exactly an earth shattering observation. The fact is that FL stones sell at a discount to non-FL stones, all else being equal. I really don't know what you're on about here.

Well, maybe YOU wouldn't, but many people would say a 10% price discrepancy between otherwise equivalent stones is meaningful. And your suspicions about symmetry and depth are just that - suspicions. I'm not commenting on these stones in particular, I'm talking about fluorescent stones in general. In general, they are less valuable than non-fluorescent stones. Are there exceptions? Of course. But as a general rule, they are worth less, and more difficult to sell should you ever need to.

I hope this helps resolve your confusion on this issue. Have a great weekend!

### Do fluorescent diamonds sell for less than non-fluorescent?

Dan Moran (u/diamonddealer) · 2022-07-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/w53zfi/comment/ih80oei/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ih80oei

Sorry, but that's not right. FL stones definitely sell for a discount compared to non-FL. No question or doubt about it. And that's for good reason. FL can cause haziness in stones, which reduces their beauty. Here's a video explaining in detail:

https://youtu.be/w2lvBt5LYQY

Yes, there was a brief fad decades ago for FL stones, but that was a flash in the pan.

And the industry can't "ban the use" of any phrase in advertising! That's not how the market (or free speech!) works.

### Is a jewelry company's ring production mistake a scam?

Dan Moran (u/diamonddealer) · 2022-07-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/w4312u/comment/ih2bsv3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-ih2bsv3

I'm no fan of Blue Nile... But this is not a scam. They screwed up in the ring production. It happens. And they admitted it, are re-making the ring at no cost to you, and are offering you alternatives available to them to make it right as best they can.

"Scam" implies they deliberately tried to rip you off. Clearly that didn't happen here. Making jewelry isn't as easy as many people think. Kudos to BN here for acknowledging the issue rather than shipping you a sub-par ring.

### What is the difference between retail and wholesale diamond value?

Dan Moran (u/diamonddealer) · 2022-06-18 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/vekw3p/comment/icu33eg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-icu33eg

That's harder to answer than it seems, because there's no definition of "retail price." Retail at a mom and pop store? At the mall? At Tiffany? They're all quite different from each other!

I work as a private dealer, so retail markup just isn't part of my lexicon.

As far as wholesale value, that's a bit more consistent. Customers can expect to retain a substantial portion of that. Possibly all of it. And of course, if the consumer has held the stone for a while and it has appreciated, profit is entirely possible. The challenge is that dealers tend to be shrewd negotiators (they get a LOT of practice at it!) and if they sense an opportunity to buy a $1 bill for $0.75, they're businesspeople and they're going to take it. So a consumer has to be ready for that. There's no "frictionless" way for a consumer to sell a stone at full value to a dealer. Everybody wants a bargain, and dealers are no exception!

TL;DR: If a consumer buys properly and works diligently in the sale process, he/she can expect to retain the vast majority of a natural diamond's value. Possibly 100%. Possibly more. But there are a number of "ifs" at play there.

### Do lab grown diamonds hold resale value compared to natural?

Dan Moran (u/diamonddealer) · 2022-06-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vdwrkl/comment/icn3i1y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-icn3i1y

Yes, that's accurate. Remember that when you buy a diamond (whether LG or natural), the seller is making some level of profit. That profit is larger at retail and smaller at wholesale, but it isn't zero. So, you shouldn't expect to recover that in any event.

But with LG, there is virtually no resale market, and with prices in freefall, there's no incentive for any professional to buy yours back. So you really have no way to recover any value. With natural prices continuing to rise, over the long term you can expect to retain, and eventually gain, in value.

### Does a seller's own diamond certificate matter?

Dan Moran (u/diamonddealer) · 2022-06-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/vc5cqw/comment/icc44ei/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-icc44ei

Yes, it matters a great deal. Having a certificate provided by the seller is like letting a middle schooler grade his own homework. Hey, what do you know? Straight As!

If this store thought the stone would get the same grade at GIA, trust me, they would send it to GIA. As you have seen, the market value of a GIA stone is several thousand dollars higher, so why would the store forego that?

And "custom cut" diamonds are a bad idea. The resale market (and thus the retained value of the stone) is far smaller than a traditional cut.

Stay away from that store.

But that doesn't mean you can't get a great stone in your price range elsewhere!

### Can a jeweler offer fair value for a diamond bought elsewhere?

Dan Moran (u/diamonddealer) · 2022-05-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/v01ycy/comment/iagr6dg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-iagr6dg

Oh, bless your heart!

I didn't sell it to him, and have no idea what the stone is or what it's worth. There's no way for me to say at this point whether he overpaid or not. Certainly, I wouldn't buy the setting - I don't sell other people's rings, so I'd have no use for it.

But I WOULD make him an offer for the fair market value of the stone, if I like the way it looks. So he'll be able to recover that much at least.

Also, who pissed in your corn flakes? I'm not "parroting" anything anywhere. I'm stating my expert opinion, earned over a 20 year career which I believe speaks for itself.

### Does a diamond keep its value over time?

Dan Moran (u/diamonddealer) · 2022-05-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/uw41fc/comment/i9qef11/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-i9qef11

Yes, but you just FEEL that way. In fact, the likelihood of you getting taken is 100%. You're massively overpaying for that blue box.

In a word, no. Diamonds have been an instrument of value for thousands of years, and if you buy a diamond correctly, it can hold value and even appreciate in the long term. This is particularly true in the categories you're looking at (large, "investment grade" stones). I actually just recently bought back a stone from a client who was upgrading), and she wound up with more value than what she paid in the first place.

So, yes, the emotional impact matters, but if you can have literally the exact same thing for less than half the money, I doubt your bride to be would be unhappy knowing you got the best value you could. Of course, I don't know her, but if her goal is for you to spend as MUCH as possible (again, assuming it's for the same piece), then I'd wonder about her motivations for entering the marriage. Or, if you want to make the point of spending a similar amount on this as you did on the car (which I can understand!), why not get the ring she will love AND some earrings or something, for the same total money?

I totally get that... But then again, you seem open to that idea (or something like it) eventually. Otherwise, why would you care about the upgrade policy?

So, at the end of the day, if the Tiffany brand means a lot to you, then go for it. But recognize that you could easily be spending $100k more than you need to just to get that brand name. You could get the exact same thing (same color, clarity, cut, GIA certification, etc.) in an identical setting for a fraction of the money.

So, how much is the blue box worth to you?

Oh, and now I have to know! What's the car?

### Is a diamond graded on cloudiness acceptable?

Dan Moran (u/diamonddealer) · 2022-04-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/u86ii5/comment/i5jpz0z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-i5jpz0z

Did you inspect them alongside a stone that doesn't have cloudiness? That would be revealing to you.

For some reason, I can't get the GIAs to open now - maybe the site is down or something. But "clarity grade is based on clouds not shown" is a 100% no no. I wouldn't sell a client a stone with that comment at any price. And these stones are NOT priced cheaply at all. You'd be paying a premium price for a sub par stone.

My advice to you is to walk away from these three and find another jeweler.

I have posted extensively on this topic. Check my post history!

### How do I price a diamond to sell to a dealer?

Dan Moran (u/diamonddealer) · 2022-03-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/t5uf3o/comment/hz7sgnj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hz7sgnj

OK, got it. Stones like that are available at less than $20k wholesale, so for a wholesaler to buy it, he'd have to be able to make a profit selling at $18-20k or so. Based on that $15k sounds about right to me. So your $13,500 offer is in the ballpark.

That said, you'd get more selling to another end user, and I know there are sites to facilitate that. The question is whether it's worth the extra time and effort to you, or if you just want to get paid and be done with it.

### Where should I buy a diamond to keep its value?

Dan Moran (u/diamonddealer) · 2022-02-15 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/st9jws/comment/hx31qp5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hx31qp5

From a good dealer or trusted source who isn't charging you a retail markup. And a stone that's commercially viable (no "sicknesses" in the stone).

Diamonds are highly commoditized, and the prices are very well understood within the industry, which has razor thin margins. So, if you buy a natural diamond correctly, and hold it for a while, you are likely to recover most or all of your money when you sell, and possibly make a profit.

Source: this is literally what I do for a living.

### Do lab grown diamonds hold their resale value?

Dan Moran (u/diamonddealer) · 2022-01-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/sdowrn/comment/hun28wm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hun28wm

Lots of things are sold for a lot of money at retail, and then have little to no value in resale. That's not unique to LG stones.

Lab grown diamonds are a consumer product. They are mass produced in large quantities, and supply is growing rapidly. As a result, prices are falling just as rapidly. So, if you buy an LG for $10k today (for example), you will likely be able to find a similar LG for $5k, or $3k, or $800, a few years from now. Dealers and sellers know this, so are very reluctant to buy a product like this secondhand, when they know the value is diminishing.

In contrast, diamonds are a commodity. There are only so many to be found on Earth, and supply is running out. In fact, peak global diamond production was in 2006, and we've managed to find fewer and fewer every year since. In fact, one of the largest mines in the world (Argyle, in Australia) recently closed - they simply ran out of diamonds to mine there. And several more are scheduled to close in the next year or two. At the same time, global demand for diamonds is rapidly increasing, and supply can't keep up. So, prices are rising, and fast. Prices of natural diamonds rose 15-30% last year (depending on the type of stone), and they continue to rise. As a result, dealers (like me) are happy to buy a natural diamond, stick it in the safe, and wait. We know it will be worth more in the future, and I for one would much rather have my money in diamonds than in dollars these days.

In the long term, natural diamonds are an appreciating asset, and LGs are a depreciating one. Simple as that. I know this sub is very pro LG, so this isn't a popular thing to say, but it is a statement of fact. And for your reference, my company works with both, so I don't have a dog in this fight. I just want my clients (and the reddit community!) to be well informed.

If you don't like the stone you have, the best way to preserve value is to exchange it for another natural diamond. Failing that, sell the stone, convert it to cash, and make the best deal you can on an LG. Just know that whatever you spend on the LG won't be recoverable.

### Is consignment or wholesale better for selling a diamond?

Dan Moran (u/diamonddealer) · 2022-01-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/saylwp/comment/htyi1yx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-htyi1yx

Happy to help!

You never know. They might have the right client come in the next week, or it could sit for 3 years. If you choose to sell at wholesale, you can sell it tomorrow (hell, I'd buy it if it was cheap enough!), but if you want to maximize the return, be prepared to wait.

Yes, that's what I meant. They'll likely get more for it... But as I think about it, by the time you pay their commissions (about 25% IIRC), you are not likely to get over wholesale anyway. Of course, it can't hurt to call them and ask them where they would set the reserve.

### Can a branded diamond ring recover its brand value?

Dan Moran (u/diamonddealer) · 2022-01-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/saylwp/comment/htxa9uw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-htxa9uw

It looks like a nice stone.

However, I'm sorry to say, the brand value will be very hard to recover. An identical ring can readily be made for $60-70k, so if you're able to find a retail buyer you'll be taking a 50k loss. Obviously selling into the wholesale market will net you less, since those buyers will expect to be able to make a profit.

You might be able to get just a bit more at auction, where the Graff name adds some potential... But I don't know.

### What information do I need to assess a diamond's value?

Dan Moran (u/diamonddealer) · 2022-01-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/rxm8yl/comment/hrjgy2y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hrjgy2y

Oh, no problem at all! Sorry if I was short - I was on mobile.

From what I know here, the stone *could* be perfectly nice, or it could be a dog. I want to be able to say with more confidence, so if you have them, can you share a copy of the diamond's grading report? If you have photos/videos, those would be extremely helpful. And of course, in order to speak to value, I'd need to know the price!

### Does handling real diamonds matter more than online data?

Dan Moran (u/diamonddealer) · 2022-01-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r4gl1m/comment/hrd3999/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hrd3999

What I do in the real world informs what I do on reddit. I know about diamonds because I deal with them every day. I have looked at thousands upon thousands of online diamond images and then compared them to the actual stones. So when I look at a JA image, I have a good sense of what it represents because I've looked at so many corresponding stones in the real world.

The team at RC doesn't do that. There are no diamonds in their office, there are no diamond lights, no scales, no loupes or tweezers. They're not diamond experts, they're data miners. Now, that's fine if that's what you're after, but I don't believe it's the best way to buy a diamond.

I took a quick look at your profile, and it's obvious that you come to reddit to argue with strangers. I'm not into that, so I'm done. Have a great day!

### Should a jeweler inspect a diamond before recommending it?

Dan Moran (u/diamonddealer) · 2022-01-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r4gl1m/comment/hrd1zix/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hrd1zix

I don't know who pissed in your cornflakes, but I assure you, what they do and what I do are very different.

I never recommend a stone to a client without inspecting it myself. My clients value the fact that my team and I don't just deal in certificates, we deal in diamonds.

And as for commenting on stones I line, there are plenty of instances where I've told redditors they've gotten a great stone, whether on JA, BN, RC, WF, or any other oy the myriad diamond sites out there.

Anyway, I'm not really interested in arguing with you. I stand by what I've said. I hope you have a great day!

### Is custom ring making better value than standard settings?

Dan Moran (u/diamonddealer) · 2021-12-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/rkz4vn/comment/hpg5e3x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hpg5e3x

LOL that's why I mentioned what I do! I put my bias front and center. But it's important to note that I don't advocate making rings custom because it's what I do - it's what I do BECAUSE I advocate it. It would be MUCH easier for me to do things the old-fashioned way, but I don't believe that's what produces the best value for my clients. So I do it the labor-intensive, difficult way, which produces the best results.

I do things this way because I believe in it!

As for what happens in 50 years if there's a break, I can't speak for the general case of custom manufacturers, I can only speak for my specific case. My family has been in this business for almost 100 years, and we're not going anywhere. It is my hope that this company will continue for a long, long time (though I'm trying not to place expectations on my 12 and 7 year old boys!). And if for whatever reason, my family exits the business in the future, the company will be sold to another jeweler who will of course have to take on our obligations. It's important to note, though, that most jewelers buying a company like mine will see that as an opportunity, not a burden - it's a chance to strengthen relationships with our clients, which they would welcome.

And it's important to note that no setting lasts forever - metal fatigue is real, and every so often (50 years or so is reasonable!), the setting will have to be re-made. But that's a small fraction of the value of the ring anyway. In a $30k ring, 90% or more of the value is in the diamond,, barring damage in an accident or something, that will truly last forever.

### One data point that demonstrates the market trend

Dan Moran (u/diamonddealer) · 2021-12-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/rhykda/one_data_point_that_demonstrates_the_market_trend/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-rhykda

Hi all! As many of you know, natural diamond prices have risen dramatically this year. I just had an object lesson reminding me of that. We sold a stone this morning, which I had taken on consignment from a friend of mine. When I looked up the data on it, I realized we had worked with it before, almost exactly a year ago. The difference in my cost from then until now was 24.7%.

That's right - a roughly 25% increase, for the same stone, from the same supplier. Now, this was a premium, very high end stone, so maybe it increased a little bit more than average... But not much. That data point is pretty indicative of the overall market. And, for the record, I'm expecting more price increases in 2022. Supply is very, very short.

So, if you're shopping for a diamond, time is not on your side!

### Is there a marketplace for selling secondhand diamonds?

Dan Moran (u/diamonddealer) · 2021-11-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r5nx35/comment/hmp6a6v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hmp6a6v

Short answer - no. There's no such marketplace. The reason for this is that when people resell their stones, pawn shops etc. are looking for a bargain. They're trying to buy a $1 bill for $0.50. But once they successfully do that, they're not about to SELL that $1 bill for $0.60. They know what it's worth, and so they sell it into the wholesale marketplace for true value.

So, now the stone is no longer "secondhand." It's a "new" stone. Which of course is a meaningless term. There's no such thing as a "new" diamond. They're ALL a billion years old!

### Will the gift giver know if I sell the ring?

Dan Moran (u/diamonddealer) · 2021-11-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r5ojng/comment/hmo1woi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hmo1woi

First of all, it sounds like you went through a rough time. Really sorry to hear that, and I hope you're doing well now.

Second, no, he won't hear about it if you sell the ring. There's really not a mecha ism for that, and while a 7ct is large, it's not large enough to be unique like that.

So, I'd say you should sell it, and use the money for yourself and your son. Can you tell us more about the stone?

### Have natural diamond prices recently risen, according to industry reports?

Dan Moran (u/diamonddealer) · 2021-11-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/r59b8g/comment/hmlnvj5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hmlnvj5

No, sadly, that's true. Well, it happened Friday, but basically, true. IMHO it's both ridiculous AND true.

It's sent out by the Rapaport group - the largest data aggregator in the industry.

No, there isn't a terminal you can watch someplace like with stocks or crypto, but the trends are just as clear to see for those of us in the game. For what it's worth, literally everyone I know expects prices to continue to rise. The prices of rough diamonds have risen more than polished this year, so when the polished stones need to be replaced... You do the math.

### Do pave ring diamonds fall out often, and is it a problem?

Dan Moran (u/diamonddealer) · 2021-11-06 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/qo0st6/comment/hjk4bl1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hjk4bl1

I have a much broader sample size than most on this question since I make so many rings. Pave rings do sometimes have issues with stones falling out. It's inherent to the design. There's just not much metal holding those stones, so it doesn't take a lot for one to fall out. But it is really no big deal when it happens. It's super cheap and easy to fix.

So, if you like the pave look, by all means go for it. And if/when a stone falls out, don't panic. It's no big deal.

### Can a diamond's color be judged accurately from a video?

Dan Moran (u/diamonddealer) · 2021-10-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qfvhtt/comment/hi489jm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hi489jm

I'm getting the J based on the video you posted. I have a lot of experience assessing stones both this way and in real life. This is my expert opinion. If you don't want to take it seriously, or you want to disregard it, of course that's up to you. But you asked the question, so I gave you my best answer.

Buying from WF will get you a nice stone. But it won't get you a good deal. That's just how it is.

### How do professional diamond buyers make offers on stones?

Dan Moran (u/diamonddealer) · 2021-10-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qditxb/comment/hhnhk28/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hhnhk28

That's not how professionals buy diamonds. When I walk into a siteholder's office and look at stones, do you think they're saying, "so how much do you want to pay for this one?" No. They show me stones and tell me their asking prices. Then if I want to make an offer, I will do so.

So, if you want to show me complete information on the stone (full report, photos, videos, etc.) and an asking price, I am happy to consider it!

### Why do natural diamonds hold value better than lab grown?

Dan Moran (u/diamonddealer) · 2021-10-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qditxb/comment/hhnfuzd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hhnfuzd

Dude, WTF are you talking about? Literally NOBODY can ever buy ANYTHING for 80% of it's price. If I sell you a banana for $1, and you agree to buy it, the price of that banana is $1. If I sell you another one for $0.80, the price of that one was $0.80. That's what the word "price" means.

A natural diamond is a commodity, defined as such because the supply is limited by mother nature. We don't know how many more are left to be discovered in the ground (though one of the world's largest mines recently closed, and more are scheduled to do the same next year), but we do know that it is a limited number. Sooner or later, we will run out. A LGD, on the other hand, is a consumer product. There's unlimited supply. That's a fundamental difference.

Currently, prices of LGDs are falling rapidly, and prices of natural diamonds are rising rapidly. We know that too. Who could have predicted that? Lots of people, including me. I've been saying that would happen for YEARS on this sub and elsewhere. The fundamental economics dictate that this is what HAS to happen.

So, can you make a profit on a natural stone? Yes, if you buy correctly, hold, and sell correctly. Can you make a profit on an LGD? Never (unless there's some bizarre circumstance).

To be clear, I'm NOT saying that means there's no reason to buy an LGD. Clearly, there is. Lower acquisition cost matters, and some buyers aren't concerned with retained value. If that's you, by all means, consider LGD.

But as to the question of retained value, the numbers are very clear.

### Is it fine to check a diamond seller's credentials online?

Dan Moran (u/diamonddealer) · 2021-10-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/qbk9yz/comment/hhaer76/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hhaer76

Warning: I'm halfway through a 5 day "cleanse" (read, I'm starving and pissed off at the world), so if any of my comments come out harsher than I intend, I apologize. Buy me a cheeseburger and we can talk next week.

OK

Congratulations. Me too. My name is Dan Moran, and I am the founder and President of Concierge Diamonds in Los Angeles, CA. Feel free to look me up.

And you are?

I 100% agree.

Off the top of my head... Price. Fluorescence. Price. Luster. PRICE. Overtone. Oh, and PRIIIIIIICE.

I know it's a D VS1, but I DON'T know if that's the right decision for OP, as I haven't worked with him/her at all.

I'm not sure how you "prove" what someone else should or shouldn't value. I never said any of your conclusions were false, just that the importance of them was overstated.

Mostly? Really? You sure? Because it's still a XXX stone, and the difference between the BEST XXX ever and even the WORST XXX ever (which this stone certainly is not) is pretty subtle to all but those of us who spend all day louping them.

Thanks for pointing that out.

Sorry, I don't follow this.

Agreed - and that's why I was hinting that OP could maybe take a step back and decide if he/she really wants to go there.

I have no interest - NONE whatsoever - in debating the fine points of cut with you. I looked up your post history - you're new here. Look up mine. I'm not. My credentials are well established. I don't mean to be a dick by stating that. I'm just saying that your attempts to dismiss my input are perhaps misplaced.

I really am just trying to help OP here. I'm not saying that you're wrong about what you've said. Just that it's not as big a deal as you've made it out to be.

It's not a disastrously bad cut, in the grand scheme of things. It's 98 or 99/100. Which is pretty damn good.

Cool. Now trying looking at one of those rings, then waiting 20 minutes, then looking at the other. No loupe, no special lights. Just two rings, one at a time, in normal conditions. Do you think OP will be able to tell which is which? Will his/her SO? Or will they just say, "Wow, those are both really pretty?"

And after that, try comparing those two rings after both have been worn around for a month or two. What will you see? Miniscule table leakage? Or lotion/makeup/grease and none of this matters anyway?

There comes a point where obsessing about this stuff just causes consumers to overspend for little or no perceptible value. That's what I'm trying to help OP avoid.

Once again, I am not trying to call you out, argue with you (or anybody else), or anything like that. I'm just trying to help OP maintain some perspective.

I hope you have a great day! And really, feel free to look me up and give me a call. Maybe we can help each other out!

---

OP, this next bit is for you. Nothing /paul here has said is technically incorrect. But there's a bigger picture to consider. Without knowing that bigger picture, I can't properly advise you as to whether this is the right stone for you or not. What I can tell you is that if the value is right, and you're sure you want to go with a 1.40 D VS1 (as opposed to, for instance, a larger F VS2 or SI1 for about the same price), then this will be a beautiful stone. Is it the most perfect, Socratic ideal cut? Maybe not. But if you kill yourself chasing that, you'll either never find a stone, or overpay for it.

So, don't make yourself crazy. If you love the stone, and you love the price, and you love the jeweler who showed it to you, you're done. If not, please say so and we can take it from there.

EDIT: I see that /paul has edited his comments after I put this up, which may affect how others perceive what I've said. I *could* now make responses to all of that... But I think OP has heard far too much already.

OP, sorry for hijacking the thread!

### Can a diamond bought at high cost still resell for profit?

Dan Moran (u/diamonddealer) · 2021-10-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/q0qenv/comment/hfam1uu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hfam1uu

Who told you that? How much money you make or lose is entirely dependent on the price you paid for it in the first place!

In the case of this stone, OP should have no trouble whatsoever selling it for $25-30k, to a wholesaler, any day of the week. He'll get more if he holds out. So at a cost of $37k, he's definitely not taking a 50% risk. He could easily be making a profit a year from now if current trends continue.

And I'm not sure where you're getting the idea that branded "super ideal" stones are more valuable on the secondary market, but that hasn't been my experience at all.

### Why don't diamond wholesalers publish prices or sell to consumers?

Dan Moran (u/diamonddealer) · 2021-09-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pwvh3b/comment/heqr3tf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-heqr3tf

Sure thing!

Why would they do that? Wholesalers, by their nature, want to sell WHOLESALE. They don't want to deal with the end user. As someone who sells to both jewelry stores and private clients, I can tell you it's much, much, MUCH more work to work with private clients. Consumers need to be educated, and that takes a lot of time. Professionals already know what they want, how to assess it, and how much they are willing to spend. It's smooth and simple. So many wholesalers prefer to stay 100% wholesale. And once that decision is made, why would they undercut their loyal customers by posting price lists? By revealing the prices jewelry stores pay, the wholesaler would be harming his loyal clients' ability to earn a profit. Why would any wholesaler bite the hand that feeds him?

Again, many (most) wholesalers don't WANT to work with consumers. And also bear in mind that many jewelry stores are vertically integrated with their supplier. In other words, in many cases the wholesaler owns the store!

Diamonds are fundamentally different than consumer products like cars. A more apt comparison would be real estate. You can have two houses on the same street, with the same square footage, and vastly different prices. Maybe one is fully renovated and the other is a dump! Maybe there's a noisy bus stop in front of one of them. Maybe one has a better view. Etc etc etc. Diamonds are similar. The 4 Cs don't fully describe a diamond, and each one is unique. So it's very challenging to generalize them.

You're welcome!

### Is buying a diamond online instead of from an expert wise?

Dan Moran (u/diamonddealer) · 2021-09-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pwvh3b/comment/hejqd7i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hejqd7i

Correction! First time buyers THINK they become overnight experts. Once they talk with a professional, most consumers feel very differently.

The diamond business isn't going anywhere. But like many industries, it has and must continue to evolve. The democratization of information has affected virtually every industry in the world, and this is no exception.

Remember, just as few buyers will purchase an expensive item like a diamond without doing research online, many people are still uncomfortable buying something so valuable in a "click to buy" format. People want to work with an expert who can guide them, and who they can ultimately hold accountable for any issues.

So, players in the diamond business need to be smarter than ever before... But there ISN'T that the case? Show me the industry where laggards and luddites are rewarded!

### Should I buy a diamond from a salesperson or an expert?

Dan Moran (u/diamonddealer) · 2021-09-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ptf3sp/comment/he3pdzn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-he3pdzn

Don't work with a salesperson! Work with an actual expert. A good jeweler will know that selling isn't CONVINCING you of anything. Selling is HELPING you.

Here's how I look at it when someone comes to me for a stone. They know they have to buy a diamond from somebody. So my goal isn't to convince them to buy a stone. My goal is to educate them so they can understand the decision in front of them. If I have something that works for them, and they feel comfortable, great. If not, that's OK. I'd rather not work with someone who's not happy or relaxed about it. That's no fun for anyone.

And don't feel guilty for wasting someone's time. That's literally their job! Everyone in the industry understands that not every single person we talk to will become a client. That's the way the world works. Personally, I'd much rather have the opportunity to meet someone and make a new friend than not. Don't assume every salesperson is your enemy!

Maybe I can point you in the right direction. Where are you located?

### Should I set a budget first or choose a stone first?

Dan Moran (u/diamonddealer) · 2021-09-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/pgxlsj/comment/hbh7vo6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-hbh7vo6

Congratulations! But that's not what I was asking. What I was asking is, did you set a $20k budget for a stone, spend $5k on a lab grown, and then invest the other $15k? Or did you decide what kind of stone you wanted and then paid what it cost?

I'm confused - I wasn't making an analogy at all. I was positing a hypothesis that many people hear this advice of "spend less, buy an LG, and invest the rest," but few buyers actually do that. Like you, their investment decisions are totally separate from this process.

I'm not here to be a spokesperson for a whole industry, and I can't and won't speak to someone else's marketing or pitch.

I certainly provide my clients with a very clear picture of what they're getting, why it costs what it costs, and what value they might expect it to have in the future. I do a LOT of education with my clients, right up to the point where I feel if I said any more it would be patronizing. After all, people are adults and can make their own decisions.

Sorry if my question upset you (I got a bit of an irritated vibe from your response) - it was really just a face value question. I love to learn more about people's thought processes!

EDIT: By the way, I agree that going into debt to buy jewelry is a bad idea.

### Is a very low offer for a used engagement ring reasonable?

Dan Moran (u/diamonddealer) · 2021-07-02 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/ocfar3/comment/h3u0wk1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-h3u0wk1

How do you know that? And how do you decide what's "easy" for someone else?

Remember, they didn't wake up this morning and say to themselves, "Gosh, I sure hope alonzo211 shows up today to sell me his ring!" They don't particularly want it. So, if they're going to buy it, it needs to be at a compelling price.

Now, $200 does sound really really low... But I haven't seen the ring. Maybe the diamond is garbage and they're just buying it for scrap value. I really can't say.

Personally, if someone came to offer me a secondhand ring that I only wanted to buy at $200, I'd just say, "no thanks, it's not for me," and not make an offer at all. Is that what happened here? Did you get the low offer after they declined to buy? Because if so, maybe this was their polite way of saying, "I don't want to buy this. Please go away."

### Do natural diamonds hold resale value better than lab-grown?

Dan Moran (u/diamonddealer) · 2021-06-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/o92kxu/comment/h39dhp4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-h39dhp4

I think that's a bit of an overstatement. I certainly wouldn't recommend a consumer buy a diamond instead of putting money in his IRA, but there is a significant difference in retained value between natural diamonds and LGs. Put simply, in 10 years, if you want to sell a natural diamond, you will get money for it. How much will you make/lose? Depends on how well you bought it in the first place! On the other hand, in 10 years if you try to sell an LG, you will get zero. There is virtually no secondary market for them.

Now, I know what you're going to say - "But I'm never planning to sell!" NOBODY plans to sell an engagement ring the day he buys it! But lots of people do wind up doing so, for a variety of reasons (financial hardship, upgrade, relationship ending, etc.). And even if you never sell it, one day your diamond will be a part of your estate plan and be handed down to future generations. It will either have monetary value then, or it won't.

### How should I view a diamond to judge its appearance?

Dan Moran (u/diamonddealer) · 2021-06-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/o7wwig/comment/h38p6p9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-h38p6p9

I DO want an educated customer, which is why I have spent my career educating consumers! You might want to check my post history.

I agree - jewelry store lighting is an issue. This is why I advocate examining a stone under varied lighting conditions, including both direct and indirect sunlight. It's also why I don't have any "jewelry store lights" in my office. They're called dazzle lights, by the way. You can buy them on Amazon.

Right. This is exactly why HCA is an oversimplification, to the point of uselessness.. It gives a false sense of understanding that one diamond is "better" than another based on one "score" calculated by a black box formula that can't been seen or understood. It's meant to push consumers to overspend on "super ideal" diamonds that are virtually identical to similar, less "credentialed" stones that are 20-30% cheaper.

Let me put it more simply. HCA is there to make you think some stone that's a good deal is somehow "wrong" or "not good enough," to get you to spend more money you don't need to spend.

Please, understand, I'm not critiquing you! There's nothing to take personally here. I'm pointing out that I disagree with what you said, because, again, I believe in educating consumers. I don't expect to change your mind (you seem pretty determined to continue to believe what you do), but for the sake of anyone reading this - don't worry about HCA. It's not useful. Examine diamond with your own eyes and see what YOU like.

### Why do some forum posts ask for thoughts without details?

Dan Moran (u/diamonddealer) · 2021-05-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/n84vo7/comment/gxgidwf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-gxgidwf

What are you hoping to learn that you haven't learned the last 20 times you posted the same stone? What makes you think this low effort, open ended question - "thoughts?" - will yield something of value?

I've responded to literally thousands of posts in this sub, and this is the most frustrated I've ever been with one. Stop it. Please, just stop it.

You obviously want to get this stone. So just buy it already! Otherwise, I will track it down and buy it myself, just so you can't have it any more and I don't have to see this stone posted ever again.

Ok, rant over.

### Will lab-grown diamonds lose more value than natural ones?

Dan Moran (u/diamonddealer) · 2021-04-26 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/mz08wo/comment/gvyjdk7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-gvyjdk7

To be fair, I am a natural diamond guy... But I want to note that at no point in this video did I express or imply that natural diamonds are "better" than LGs. They are better, however, at holding value.

That's true today - but what about in 10 years, when LGs are a fraction of the price they are now?

That all depends on how well you buy it in the first place! If you buy at retail, you may be right. But if you buy it properly, this isn't true at all.

Well, that's a personal estate planning decision, and opinions vary. But, again, your assumption of 50% loss may or may not be valid.

-ring upgrades and hard times: upgrades aren't really in the cards for us based on the quality that I'm looking to buy and the statements from my significant other about keeping the ring i propose with for life. I definitely see this as a valid argument for other peoples situations though.

Fair enough. Like I said, everyone has to do their own thinking on this.

### Is a chain store worth it for diamond jewelry service?

Dan Moran (u/diamonddealer) · 2021-03-31 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/mh6z0t/comment/gsxlirs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-gsxlirs

Gotcha. I wouldn't worry too much about the service aspect - at least, not enough to justify a chain store! Yes, they'll provide service, but the pricing is nuts and the quality tends to be low (unless you're talking about Tiffany, etc. where the quality is good but the prices are RIDICULOUS). You can get service at any local jeweler, and many dealers (like me) provide lifetime service to remote clients.

There are lots of wholesalers in CA and NY. Look around!

### Is it smart to rush buying diamonds on a trip abroad?

Dan Moran (u/diamonddealer) · 2021-03-20 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/m90la0/comment/grkd3xu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-grkd3xu

Absolutely not. Diamonds are a global commodity. If you go there under the kind of time pressure you describe, not only is it unlikely you'll find the stone you want, but even if you do you'll be under such immense pressure you're more likely to get the wrong item, or the wrong price, or the wrong supplier.

Just take your time, do your research, and buy a stone that works for you.

Source: I used to travel to India 4 times per year and buy $250-300k of diamonds in a week, each trip.

### How is the rap list used to price loose diamonds?

Dan Moran (u/diamonddealer) · 2021-03-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/lv1o5q/comment/gpdt728/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-2#a-gpdt728

I really don't intend to do that. I'm sorry about that. But what I was trying to point out is that you're just throwing out the term "rap list" without knowing how it is used in the business, and just having the number "8,000 per carat" will do you more harm than good.

Among professionals, the rap list is a STARTING point. From there, we typically negotiate a discount (or premium) to be paid for a specific stone based on the list. Nobody just pays rap price.

So, what should the discount be for your stone? I have no idea! You haven't provided meaningful information on the stone (GIA report, photos, videos, etc.), so I don't have a basis to establish a value. If you provide that stuff, I'll do my best to estimate - but I still can't say FOR SURE without seeing the actual stone in person.

Imagine if you walked into the NY stock exchange and just said, "so, Gamestop, amirite?" That's basically what you did here.

Anyway, again, sorry for making you feel berated. I really didn't intend to do that.

### Do used natural diamonds lose value compared to new ones?

Dan Moran (u/diamonddealer) · 2021-02-22 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/lpaw10/comment/goas3k7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-goas3k7

The best way to think about this is a bit tongue in cheek, so I apologize in advance.

There's no such thing as a "used" (natural) diamond - because there's no such thing as a NEW diamond! They're ALL a billion years old! When I'm buying a stone, I often can't say for sure whether it was cut yesterday or worn on someone's finger for 50 years. There's no way for me to know, and I literally DON'T CARE. It hasn't affected the stone or its value one iota.

The reason that natural diamonds retain value, as you correctly stated, is because (unlike LGs) they are a commodity. The total number of them is finite. Supply is actually decreasing (peak global production was in 2006 and has declined every year since), and demand is rapidly increasing. So, econ 101 tells us that the price will go up!

When consumers have a hard time reclaiming value on a natural diamond, it's usually because they overpaid for it in the first place and can't recapture that markup.

I wrote a long post on this topic a while ago - let me see if I can find it.

EDIT: Here you go! https://www.reddit.com/r/EngagementRings/comments/kkvcwd/buying_lab_grown_diamond_as_center_stone_thoughts/gh7z6jg/

### Do natural diamonds gain value over the long term?

Dan Moran (u/diamonddealer) · 2021-02-09 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/lg9e9e/comment/gmqjdsh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gmqjdsh

It's clear that you're just looking to argue, so I'll stop here, but...

I do this for a living. I have bought and sold many thousands of diamonds in my career. In the long term, their value trends up, just a bit better than inflation. The key to retaining value is getting the right cost basis in the first place.

If you buy a natural diamond properly, you can do really well with it. That's just not possible with an LG.

Again, not looking to convince YOU of anything. You clearly don't want to hear it. But for anyone reading this, I hope this helps.

### Does resale value matter when buying an engagement ring?

Dan Moran (u/diamonddealer) · 2021-02-09 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/lg9e9e/comment/gmqhhyh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gmqhhyh

Has anyone EVER bought an engagement ring with a plan in mind to re-sell it? No, of course not. Has anyone EVER wound up selling their engagement ring? Yup - all the time. There are lots of reasons someone might want his $85,000 back in the future (unexpected expenses, financial hardship, relationship problems, etc.), and even if they never do, one day this ring will be part of their estate plan. It would be great if it was WORTH something.

Retained value may or may not matter to you - that's a personal choice. But it DOES matter to a lot of people.

Again, I wasn't trying to answer that, nor am I trying to sell OP, or you, anything!

Repeating this over and over won't make it true. It's not true.

LOL. I spend a LOT of time thinking about this, BECAUSE I'm in this business! It's just that different consumers have different priorities in their diamond shopping.

All I was trying to do is to make it clear that a nice natural stone is definitely achievable in this budget. D VVS is overkill for pretty much anyone anyway, and since most people are shopping purely online these days, maybe OP is overestimating how high in color/clarity he or she really has to go.

I'm just trying to point out that there are more options than it may seem, that's all. If you don't want to buy a natural diamond (or a diamond at all!), don't! It's a discretionary purchase. And I'm not here ambulance chasing or looking to fight. Just trying to give information.

### How do I get an unbiased second opinion on a diamond?

Dan Moran (u/diamonddealer) · 2021-01-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/kp8x5j/comment/ghvsq7l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-ghvsq7l

Either the bow tie or the FL would be a deal breaker for me on this stone. With BOTH, it's a no brainer. This stone is a no go.

As for your other question, the easiest way to get a second opinion is to do it covertly. Bring your stone into a store and say "this is my mom's/sister's/friends/whatever and I want to buy one just like it for my GF. What would you charge me for a stone as close to this one as possible?" You'll get interesting data that way.

### How can I judge whether an online diamond advisor is qualified?

Dan Moran (u/diamonddealer) · 2020-12-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/kkvcwd/comment/gh7z6jg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gh7z6jg

OK, let me start with a disclaimer. I may come across as a bit harsh or preachy here, and so I apologize in advance. I'm going to take your question at face value, and try to answer it. If I come across anything other than matter of fact, it's only because in many instances this is a loaded question, and feels to someone in my line of work more like an accusation than an actual question. But I'll try to divest myself of that and answer it as if it was asked innocently, and take it at face value.

First of all, who am I and why am I qualified to respond? My name is Dan Moran, and I'm CEO of Concierge Diamonds in Los Angeles, CA. We import and sell diamonds wholesale, and manufacture custom jewelry on behalf of jewelry stores and for private clients (a lot of redditors lately!) around the world. I started the company 8.5 years ago, and have grown to a dozen employees. I have been in the diamond business for nearly 20 years, and my family has been in it for almost 100 years. In fact, my great uncle was among the founders of the Israel Diamond Exchange, one of the largest diamond trading centers in the world. I grew up in this industry, and have seen it from the inside.

That said, I have no real interaction with the large diamond consortiums. They deal almost exclusively in rough diamonds, and I work with polished stones. The cut diamond market is dominated not by large players, but by relatively small family businesses. In the LA diamond district (a large one, but not among the top 10 globally), for example, there are over 1,000 dealers working, and while the largest are certainly very wealthy and successful, they are not on the scale of a publicly traded company, etc. The largest player in LA still has fewer than 100 employees. So, my perspective is definitely that of "boots on the ground," not from some abstract boardroom somewhere. I am an active player in the space, and we made about 900 custom rings last year, so I buy and sell diamonds every day.

Now, your question. **Why are diamonds expensive?**

For the purposes of my response, let's assume that "diamond" means a natural diamond. LGs have their own cost and price structure, and I'm not getting into that here. There are three primary drivers of the prices of diamonds in general (I'm not talking about the 4 Cs here - those drive the value of a particular stone as compared to others. I'm talking about diamonds in general). Those factors are rarity, acquisition cost, and perceived value.

**Rarity**

There is a public misconception that "diamonds aren't as rare as everyone thinks." First of all, I find that kind of funny on the face of it, because if EVERYONE thinks they're not so rare, then who is the EVERYONE that thinks they are? But I digress. The reality is that while there continue to be diamonds mined each year, global supply is decreasing. In fact, last month, the Argyle mine in Australia (historically one of the most productive mines in the world) closed permanently - miners declared that they had found all there was to find. The same is expected for many of the world's largest mines in the next 1-3 years. We've simply gotten them all! Global production peaked in 2006, and the total amount of diamonds found has decreased every year since. It's possible we'll find new sites, but really smart, really motivated people have been trying to do that for a while, and we haven't found much. The next step for miners will be to look into undersea mining, but we can only imagine the incredibly high cost of doing that.
It's also important to note that, in the past, while diamonds were abundant in the mines, the VAST majority of those stones were not of gem quality, and even those that were were mostly very small (0.01-0.05 carats when polished). Those make up the bulk of mining production. So, typical "center stone" size and quality diamonds (1ct and up) have ALWAYS been quite rare.

At the same time, global demand for diamonds has dramatically increased in the last 20 years. The industrialization of India, China, and other countries around the developing world has created a wealthy middle class. They want diamonds, and are willing to pay top dollar for them. For a while now, the USA has not been the #1 consumer of diamonds. We used to be in the 80s and 90s, but those days are over, and I don't think they're coming back. So, if the bargain hunting consumer on the internet searches for the cheapest possible stone, he can rest assured it's cheap for a reason. If it was a nice stone, it would have already been sold for 20% more in Hong Kong, Mumbai, or Shanghai. That's just how it goes.

To summarize, global supply decreases every year, and global demand increases. Econ 101 tells us that prices will rise, and this is what supports the value of diamonds.

**Acquisition Cost**

I've touched on this already, but as diamond mines dry up, it's more and more expensive to get them. We've long since found virtually all the primary (diamonds just lying around in a field somewhere) and secondary (diamonds in riverbeds) sources. Mines (digging deep underground) are tertiary sources, and we're getting to the point of maxing them out too. Next will be quaternary sources (undersea or deep space) diamond mining, and of course those will be orders of magnitude more expensive, so I don't expect any meaningful progress there in the foreseeable future. So, on a gross 100,000 foot level, what we've found up to now (and for a few more years) is all there's going to be. It's just going to be prohibitively expensive to get more, if we can even find them. Diamonds are a good parallel to real estate here. As Mark Twain once said, "buy land - they stopped making it." The same will soon be true of diamonds.

**Perceived Value**

On some level, diamonds are valuable because THEY JUST ARE. I know that's unsatisfying, but it's a fact. Human beings have invested certain objects and materials (gold, silver, land, bitcoin, you name it) with value, and we treat those assets as inherently valuable. Diamonds have acted as a reservoir of value for thousands of years, and that's not going to change. The utility of diamonds as universally accepted portable wealth is just too much to ignore. Diamonds hold value because we, as a species, have agreed that they do, and though you might not like it, they're as good an instrument of value as anything else.

It's easy, and convenient, to blame "large corporations" for artificially propping up prices, but it just has no basis in fact. 50 years ago, maybe - when De Beers did control the market. But those days are LONG GONE. Today, Alrosa is a larger player than De Beers, and De Beers is fighting it out with Rio Tinto for second place. There are several large players in the rough diamond space, and it is FIERCELY competitive, with razor thin margins. There is no opportunity for monopolistic market-making - the competition will eat your lunch in two seconds. Again, Econ 101 tells us that when there's a competitive space with knowledgeable consumers (and the diamond cutters and dealers buying these stones are very, very knowledgeable), market manipulation of the kind often mentioned here on reddit and elsewhere just isn't possible.

So, rather than blaming "Big Evil Corporations" or more simply "The Man," accept the reality that diamonds are genuinely rare, precious, and valued. Now, that doesn't mean you HAVE TO buy into it. Lots of things are valuable, but that doesn't mean you have to buy them all. But candidly, just posting online that it's "not fair" is some flavor of intellectual laziness, and it seems to me designed to justify buying something else that's easier on the wallet. If that's what you want to do, then go for it! Buy a synthetic, or a sapphire, or a topaz, or any number of semi-precious stones that can be had for a few bucks. Or don't buy a ring at all! But don't pretend you're doing it out of some kind of ivory tower ethics or to "beat the system." Just acknowledge that you don't want to spend the money on a diamond and move on with your life. Diamonds ARE worth what they cost - the market validates that every day. After all, ANYTHING is worth what people are willing to pay for it, and people are certainly willing to pay for diamonds. So, shop wisely (I strongly recommend expert help!), get the best value you can, and make your purchasing decision.

I hope that helps! For further education, I'd recommend you scroll through my post history. I've been very active on reddit for a long time, and there's a wealth of stuff (and, I'm sure, a whole bunch of useless crap I typed out some time!) there. And feel free to reach out to me with any questions, any time.

Good luck!

### Does a diamond dealer's opinion on natural stones reflect bias?

Dan Moran (u/diamonddealer) · 2020-12-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/kkvcwd/comment/gh7ghrr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gh7ghrr

Of course I have skin in the game! That's how you become an expert.

But you may have the cause and effect reversed. I don't advocate for natural diamonds because I work with them. I work with them BECAUSE I advocate for them. I am approached by growers literally every day asking me to sell their products, but I don't because I think they're a poor value proposition for my clients.

I offer a 100% trade in policy on my stones. I can do that because I know they'll still have value if/when I take them back. Can't do that with LG.

And this common sentiment that natural stones depreciate isn't necessarily true. It depends entirely on your cost basis. Buy at Tiffany, and you'll lose a bundle on ANYTHING you try to sell. But buy smart, from a good private jeweler or dealer, and you can do really well. In the long term, your diamond will appreciate.

I have posted extensively on this topic. Check my post history!

### Which holds value better, natural or lab-grown diamonds?

Dan Moran (u/diamonddealer) · 2020-12-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/kkvcwd/comment/gh7ew48/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gh7ew48

Thanks for thinking of me!

I usually try to stay out of threads on this topic because they tend to turn toxic and because reddit has a very pro-LG contingent that tends to occupy a false moral high ground. It's just not worth the energy of shouting into the wind.

But since you asked me specifically...

OP, a benefit of a natural diamond over a lab-grown diamond is that natural diamonds have inherent value whereas lab-grown diamonds don't. A lab-grown diamond is a consumer product that can be produced in unlimited quantity. On the other hand, a natural diamond is a commodity – the total amount available is limited by how many exist on Earth. Mother Nature isn't making any more – at least not in our lifetimes.

Supply for natural diamonds has been decreasing for over a decade. In fact peak global production was in 2006 and production has decreased every year since. At the same time demand has increased significantly due to the rise of the middle-class throughout Asia, particularly in India and China. So natural diamond prices have gone up and will continue to do so for the foreseeable future. Even covid-19 make no significant impact on diamond prices - they have increased during 2020.

So why should you care? You have mentioned in this thread that you never intend to resell, trade in or upgrade. I understand that. Nobody intends to do so on the day they buy an engagement ring. But many people DO in fact find themselves in a position where they want to sell their diamond. Why? Financial hardship, relationship issues, or just because your wife decides she wants something different. There are many instances where a desire to sell a diamond becomes a very real need. And even if you never do that, one day your engagement ring will be part of your estate plan and your grandchildren will inherit it. Personally, I like the idea of a family heirloom being something of significant monetary value as well as sentimental value. With a natural diamond you own something that has inherent value. With a lab-grown diamond the value falls to near zero the second you put it on. If you're okay with that, then by all means by a lab-grown Diamond - if not, buy natural.

And at your budget, you can afford to get exactly what you want in a natural stone. No problem.

### Should I set a budget before talking to a diamond salesperson?

Dan Moran (u/diamonddealer) · 2020-12-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/kj0ta5/comment/gguhfxc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gguhfxc

The topic of LG vs. natural has been debated VERY extensively on this sub. Read through some post history and you'll see.

I work on the natural side of things (I just don't buy into the value proposition of LGs at this point), but there are valid arguments on both sides of it.

One piece of advice that's relevant either way. Set your budget and some expectations (size, shape, quality) BEFORE talking to a salesperson. Know what you want and what you expect. Of course, there's room to learn and change your mind, but it's pretty easy these days to have some benchmarks of value so you don't get taken for a ride.

Good luck!

### Are diamond HCA scores useful when buying a stone?

Dan Moran (u/diamonddealer) · 2020-12-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/k5qn3x/comment/geicyp2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-geicyp2

Hmmm... At $9,800, it's OK. Not terrible, not amazing. Fine.

For what it's worth, professionals don't use tools like HCA - we realize they're just sales tools for consumers, and we trust our own eyes. I've bought thousands of stones in my career (I honestly have no idea how many at this point!), and I've never checked an HCA score when buying. Likewise, I sell to dealers and stores every day and have never had a pro ask for the HCA.

So, if the professionals don't put any stock in these tools, should you?

EDIT: As for the lights, yes, that's absolutely right. So, if you want to see what it looks like outside, ask to see it outside! Ideally, ask to see several outside at the same time so you can compare them and see if you spot any differences.

### How much can a diamond's resale price change over time?

Dan Moran (u/diamonddealer) · 2020-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/k4btbo/comment/ge81bzn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-ge81bzn

It really varies, and it depends more on your cost basis than anything else. I've bought stones back from clients at 20% less than they paid, and at 20% MORE than they paid, as the market varied. I have one stone that I've now bought and sold 4 times, each time for more, as its value has continued to rise.

But I'm a dealer. Retailers have higher markups than I do, so if you buy at retail, you'll get hurt more if you try to sell than if you buy the sharpest possible way.

### Does resale value matter for an engagement ring?

Dan Moran (u/diamonddealer) · 2020-11-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/k08oa4/comment/gdhpfus/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gdhpfus

Actually, I think it's MOST valid for an engagement ring. Nobody ever thinks about selling an engagement ring the day they buy it - but LOTS of people do that! There are many reasons that can happen - upgrading to a larger stone (happens all the time!), financial hardship, end of relationship (sad to think about, but it happens!), etc. And even if you never sell your ring, one day it'll be part of your estate plan and your grandkids will own it. When something is destined to become a family heirloom, I think it should be valuable intrinsically as well as sentimentally.

### How do I sell a diamond ring and recover most of its cost?

Dan Moran (u/diamonddealer) · 2020-11-04 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/jny48k/comment/gb4qsdj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-gb4qsdj

Can you share some details on the ring?

No, there hasn't been a calamitous price drop. If you bought it right in the first place, you should be able to recover most of your money.

Just remember that if you sell to a professional, he or she will want to buy at the lowest price possible, to maximize profit. That's fair enough - it's the nature of business.

Look online (BN, JA) to see what stones like yours are trading for. That should be a good indication. Offer it to a pro for 20% less than that, and it's likely to be quite tempting. Or, find another consumer and sell for 5-10% less than that - still a savings!

EDIT: I don't know why others are telling you you're going to take 75% loss. They literally have no data! That's why I asked to see details of your stone. Tell us about your stone, and I can respond with what it's worth, regardless of what you paid.

### Why would a jeweler refuse to reset a customer's stone?

Dan Moran (u/diamonddealer) · 2020-10-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/jghdi0/comment/g9y1pi4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-g9y1pi4

I don't remember speaking with OP - probably someone on my team. And I would guess this had more to do with not really wanting the job than anything else. It's a lot of liability for no upside. You'd be amazed how often someone says "set my stone, it's no big deal," and if there happens to be a chip or something (rare, but it happens) suddenly it was a priceless family heirloom worth a fortune.

Basically, I'd rather not take a job like that at all. I'm guessing my teammate quoted a high price as a polite way of saying that.

### Are diamonds a good investment compared to stocks?

Dan Moran (u/diamonddealer) · 2020-09-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/iojnfo/comment/g4q2qi7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-g4q2qi7

I think you're stretching what I'm saying a bit. Transaction inefficiency is NOT the same as saying diamonds hold no financial value. It's just a negative factor, that's all. They DO in fact hold value, and are a better idea than a lot of other kinds of stones from this perspective. But, for an average consumer, the amount of work/time to buy and sell makes them less attractive than traditional investment vehicles.

So, buying a diamond for a ring, as compared to a moissanite, sapphire, or whatever? Much better investment. Buying a diamond instead of stocks/bonds/traditional commodities? Not the easiest/best idea for a consumer.

### Can you get good resale value for a diamond you bought?

Dan Moran (u/diamonddealer) · 2020-09-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/iojnfo/comment/g4q060u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-g4q060u

I agree that gold is much easier and straightforward to sell. That's actually exactly what I told OP.

As far as getting value for diamonds, it's about two things - your access to a legit buyer is important, but even more important is your cost basis in the first place.

In my experience, the vast majority of people who say they "didn't get value" selling their stones feel that way because they overpaid for the stones in the first place.

Look, I wouldn't advise the average consumer to buy diamonds instead of putting money into their 401k. But they are a hard asset that retains value. Probably the best analogy is real estate. If your cost basis is right, and you buy and hold, in the long term you'll do just fine. But if you overpay by 30% when you buy, you'll take a LOOOOONG time to recover.

### Is it worth paying a diamond expert to help me shop?

Dan Moran (u/diamonddealer) · 2020-08-18 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/icaoqx/comment/g21hoo1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-g21hoo1

If you went to a boutique or retail store, you didn't talk to a diamond guy. You talked to a retailer. Of course the markups were high.

And you're not just paying a diamond guy to shop for you, any more than you're paying a carpenter to arrange wood for you. You're paying an expert for his expertise! And it IS of value.

That said, it doesn't mean you need to pay more than online. I'm a "diamond guy" myself, and my prices are competitive with the big sites. So, if you can get expert help, and not pay a big markup to get it, maybe the better question is why WOULDN'T you do that?

### Is a lab-grown diamond a good engagement ring choice?

Dan Moran (u/diamonddealer) · 2020-08-02 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/i25fkb/comment/g01y1ke/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-g01y1ke

That's like asking whether I'd rather be kicked in the balls or punched in the mouth!

I work in natural diamonds. I could work in CE or LG as well, but I don't because I don't think they're a good value proposition for the client. These stones don't retain value, so should you ever want to divest yourself of the stone, you'll find its value is zero. Natural stones, on the other hand, have retained value for thousands of years, and will continue to do so.

An engagement ring is meant to be a deeply meaningful personal commitment. The ring will become a treasured family heirloom one day. I think it should be worth something.

I have posted extensively on this topic. Check my post history!

### Should jewelry insurance cover future price increases?

Dan Moran (u/diamonddealer) · 2020-07-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hwx3hv/comment/fz3wbwm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fz3wbwm

This is common practice, and there's nothing nefarious about it. It's intended to protect you against future price increases. This way, even if prices go up 20% in a few years and you lose the ring, you have sufficient coverage.

And don't settle for a "similar replacement." Make sure you get a policy that allows YOU to specify the jeweler who replaces your lost ring, so you can make sure to get something equivalent to what you had before. We all know too well that not all G SI1s are created equal!

### Deceptive practices on a diamond site

Dan Moran (u/diamonddealer) · 2020-07-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hvzxtb/deceptive_practices_on_a_diamond_site/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-hvzxtb

I had an interesting experience today that I thought you guys should know about. I'm working with a client, and he's savvy, so he's also checking all the big sites (BN, JA, etc.). He found a stone on a site (not BN or JA, but another big one) for a price that seemed too good to be true. So, I tracked down the stone through wholesale trading sites, and lo and behold - it was more expensive than on the consumer site.

I called the owner (a dealer in NYC) and asked him to explain. He said he had not authorized the site to list his diamond, had no dealings with them, and would not sell the stone for the price they had listed. His words were, "If they want to buy it and sell it to the consumer for a loss, I guess they can do that, but I won't sell it for the price on that site."

So, I called the consumer site and asked for more details on the stone. And - wouldn't you know it? - they had "just sold it." But they were more than happy to show me other, more expensive/less appealing options.

So, to all you shoppers out there, buyer beware! If a deal seems too good to be true, it probably is.

### Are diamonds just under a round carat weight a good deal?

Dan Moran (u/diamonddealer) · 2020-07-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hr34ra/comment/fy2hqng/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fy2hqng

Thanks for the shoutout! Be careful about the "1.99 deal" though. 1.99s are very hard to come by, and for good reason. They basically only happen when a cutter making a 2ct screws up, or when a 2ct is chipped and needs to be repaired. Quite often, the cut is compromised in these stones. Also, lots of people seek them out, believing they're a deal, so I've actually seen 1.99s priced ABOVE similar 2cts, just because they're desirable.

But your general point (look for something slightly smaller) stands. Remember, the price of diamonds increases exponentially with size, so varying the size a little (up or down!) can change the price a lot.

### How much markup do jewelers add to jewelry?

Dan Moran (u/diamonddealer) · 2020-07-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hr34ra/comment/fy2hcr9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fy2hcr9

Well said. Solid advice.

As for jewelry markup, it's pretty small for wholesalers, and a lot higher at retail. I'd say this - jewelers are professionals, and they can decide for themselves how much or how little they're willing to make. Don't try to decide for them. All you have to worry about is whether you're happy with the value they're offering or not.

Put more simply, don't count the money in the other guy's pocket, just worry about the money in your own.

### Are moissanite, CZ and lab-grown diamonds real?

Dan Moran (u/diamonddealer) · 2020-07-14 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/hqvkly/comment/fy1yiep/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fy1yiep

What do you mean by "real?" Moissanite is real. CZ is real. LG diamonds are real. Natural diamonds are real. None of them are "imaginary!" But there are significant differences among these stones, in terms of appearance and value.

It's great that you want your BF to get the best possible deal. That's absolutely the right way to think about it. But there's more to "best deal" than "lowest price." It's about maximizing value, both at time of purchase and in the future.

The reality is that nobody wants to think about selling a diamond the day they buy it - but a LOT of people wind up doing so, for lots of different reasons (relationship problems, financial hardship, future upgrades, etc.). And even those that don't will eventually leave their diamonds to future generations. What you're buying now will one day become a family heirloom. Personally, I like the idea of it being WORTH something. But, you may disagree, and that's valid.

What size stone? What's your budget?

### Is this ring's price fair for the center diamond?

Dan Moran (u/diamonddealer) · 2020-06-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hc3qgv/comment/fvcsfco/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fvcsfco

OK, great. In that case, the only thing to nitpick is the price. If you figure $6-7k for the side stones and setting (should be about right), that means you're paying $19k for the center. That's pretty steep in my opinion. I'd like to see this piece closer to $23k or so. So, if you have room to negotiate with your jeweler, give it a shot. On the other hand, if your jeweler has added a lot of value with his work, he's entitled to a profit... So it's up to you. This price isn't crazy - it's just not an awesome deal.

Good luck!

### Do natural diamonds hold their value over time?

Dan Moran (u/diamonddealer) · 2020-06-17 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/hauznt/comment/fv5bmsn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fv5bmsn

First of all, I haven't been downvoting all your comments. I downvote where I think something is false or misleading, because I want people reading the thread to have the most accurate information on top. That's literally the point of upvotes and downvotes - it's the whole principle of reddit. So when you said there's no secondary market for natural diamonds, I downvoted that, because it's not true.

As for your question, diamond values have risen with or outpaced inflation for many decades (a quick google search will confirm this). They are seen by investors as a reservoir of value, somewhat like gold or oil (though, of course, there are significant differences). I think you're distracting yourself by analyzing "what keeps the prices high" and attributing it to some mustache twirling villains artificially pumping up prices. While that kind of thing happened 50 years ago, it's long since forgotten. De Beers used to have a monopolistic hold on the market, but today they're not even the #1 player. The market is driven by market forces, just like stocks, bonds, gold, etc. It's a bit more complicated (because diamonds aren't fungible like gold or oil), but the fundamentals are the same - supply and demand.

So, rather than railing against the "injustice" of high diamond values, I think your energy is better spent accepting the fact that the value of a natural diamond is high, has been so for thousands of years, and will continue to be so for centuries to come.

You just can't say that about LGs. And that's the difference.

### Will natural diamonds hold value as mine supply declines?

Dan Moran (u/diamonddealer) · 2020-06-07 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/gyi56k/comment/ftb6392/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-ftb6392

This is all about buying a stone right in the first place! Buy it at full retail price (Tiffany, Harry Winston, etc.), and you're gonna have a bad time. But go to a good private jeweler or dealer, and buy the stone without the retail markup, and you can do really well. In the long term, the stone will hold value and appreciate.

Bear in mind that some of the largest mines in the world are scheduled to close within the next 18 months - we've mined them dry. There are none left to find there. In fact, global mining production for diamonds peaked in 2006, and has been decreasing every year since.

At the same time, demand is skyrocketing. The last 20 years have seen the emergence of a massive middle class in India and China (among other places), and those people want diamonds and are willing to pay dearly to get them.

So, decreasing supply, increasing demand... You do the math!

### Do natural diamonds depreciate like cars?

Dan Moran (u/diamonddealer) · 2020-06-07 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/gyi56k/comment/ftaw1v7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-ftaw1v7

I must disagree about natural diamonds. They do not depreciate like a car, and they do in fact tend to increase value over time. Many people think they lose value because they but them at retail and overpay for them. It takes a long time for appreciation to overcome the markup! But if you buy a natural diamond correctly, it will gain value in the long term.

EDIT: This is why I don't tend to show up in threads about LG vs. natural diamonds. I am aware of the preferences of this sub at the moment (I've been active here for a long time, and these things tend to go back and forth every few months or so), and I know that when I say there's a reason natural diamonds hold value, I always get attacked and downvoted. It's a shame, really. So, for anyone reading this, let me be clear. I am NOT telling you not to get an LG stone if that's what you want to do. Just understand that a synthetic stone is a consumer good and does not retain value. A natural diamond, on the other hand, is a commodity, and does retain value. The fundamental difference is that one is supply constrained (there are only so many natural diamonds in the world), and the other isn't (a grower can poop out an LG stone any time he wants to, so why would he buy yours?). There are valid reasons to prefer natural, and valid reasons to prefer LG. To each his own. But OP asked a question as to whether any reason to spend more for a natural, and I was responding to that question. I'm not trying to persuade him (or anyone else!) - I'm just presenting information. I've been in the diamond business a long time, and I know what I'm talking about. I'm here to help.

### Do lab-grown diamonds look the same as natural?

Dan Moran (u/diamonddealer) · 2020-05-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/gpbw89/comment/frl4920/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-frl4920

Look and appearance are usually the same. Occasionally the trained eye can identify an LG, but it generally takes equipment to do so.

As for retained value, that's a common sentiment. Nobody thinks about selling a diamond the day they buy it - but lots of people do that! There are many reasons it can happen - some good, some bad (upgrade, end of relationship, financial hardship, change of taste). And even if you never sell it, one day your engagement ring will be part of your estate plan. Personally, I like the idea of the family heirloom being financially valuable as well as emotionally so.

I have posted extensively on this topic. Check my post history!

### How can I check a diamond seller's experience and reputation?

Dan Moran (u/diamonddealer) · 2020-05-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/gmltcs/comment/fr5cg4u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fr5cg4u

Well, I've been in the diamond industry for 16 years, and my family has been in it for almost a hundred years. I've bought and sold tens of millions of dollars in stones (maybe hundreds by now). I own Concierge Diamonds in Los Angeles, CA - we're doing pretty well. I've worked with thousands of redditors over the years on engagement rings, and I hope I don't sound like a jerk when I say I'm fairly well respected in this sub.

Check my post history!

I don't mean to be aggressive or rude - sorry if it came off that way. But I do know what I'm talking about when it comes to diamonds.

### How does diamond shape affect price and setting budget?

Dan Moran (u/diamonddealer) · 2020-04-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/g27b92/comment/fnk4mgh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fnk4mgh

The shape of the stone can significantly affect its price. They're not all the same.

As for setting, I'd like to know metal color and a general idea of style. Simple? Elaborate? Just the center stone, or a whole bunch of other stuff going on? Knowing this will help me to estimate a budget for the setting so I can work backwards to see how much you can spend on a stone.

Can you really go into a retail store right now? Isn't everything closed?

### Will diamond dealers be forced to sell stock during a financial crisis?

Dan Moran (u/diamonddealer) · 2020-03-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/fk48at/comment/fkr7kbg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fkr7kbg

I get it. The logic is reasonable. But look at it this way. To a dealer, a diamond is as good as cash. So, at what point would you sell a dollar bill for 80 cents?

Most people at the wholesale level are good as far as basic needs, and have enough money to hold out a long while. So, in most cases, it will be a long time before they need to sell so they can put food on the table.

The primary source of financial stress on a dealer will be his obligations to pay for stones he's already bought. And so far, I've been very impressed with the willingness of large dealers to extend credit throughout this crisis - extending payment terms and the like. So I don't think many dealers will find themselves desperate to sell so they can make ends meet.

Don't get me wrong - it could happen. But no one is having a fire sale now, or any time soon.

### Will diamond prices and availability change during a pandemic?

Dan Moran (u/diamonddealer) · 2020-03-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/fk48at/comment/fkqqkx0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fkqqkx0

So far, it isn't.

If I had to guess, I'd guess you'll see less inventory available as dealers stay home like everyone else. I'm expecting to close my office for a few weeks, for example.

Once we return to work, there may be a little short term volatility as we spin back up, but I'd expect stability. Nobody is going to throw stones away for cheap. They'd be impossible to replace.

You may have a few people here and there who are desperate for cash, but I'd expect most of that to happen between dealers.

So, fewer options available for a short while, then overall stability.

Of course, this is a guess. This is an unprecedented situation, so no one can really say for sure.

### How do I tell a diamond retailer from a wholesaler?

Dan Moran (u/diamonddealer) · 2020-03-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ficcah/comment/fkih142/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fkih142

There really isn't a consistent definition of "wholesale" in the jewelry business. But I think it's easy to identify who is retail and who isn't.

Do you have a storefront? Showcases? Lights? Are you open to the public, so anyone can just walk in and browse? Most importantly, are your goods priced at retail price? If so, you're a retailer.

Are you open by appointment only? Do you have an office rather than a store? Are your goods priced similar to online, rather than similar to storefront? Do you specialize in one kind of jewelry (diamonds, sapphires, etc.?). You're a private dealer.

Do you sell to other professionals (retailers, dealers, etc.)? You're a wholesaler.

For me, the last two definitions fit. So I'm a wholesaler and private dealer.

Thanks for the support! I really appreciate it.

### Can buying direct from overseas dealers lower diamond prices?

Dan Moran (u/diamonddealer) · 2020-02-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/f9c5iv/comment/fiql2ff/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fiql2ff

I buy from and sell to Israeli dealers all the time. No, you won't get much of an advantage. There is a wholesale trading center in Ramat Gan, but without credentials you won't get into the building. It is considered among the most secure non-military buildings in the world.

Besides, any small price advantage you might get is more than outweighed by your inability to get service in the future.

Go to the beach instead! Tel Aviv is an amazing city. Enjoy it!

### Will diamond prices keep falling or start rising?

Dan Moran (u/diamonddealer) · 2020-01-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/eu40pf/comment/ffp4ab1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-ffp4ab1

I'm a bit late to catch up here, but I want to throw out that, as said, diamonds can't be commoditized. So, while the average stone price has fallen, that hasn't been true for really premium stones (oversizes, XXX cuts, large/rare stones, etc.). The most desired and desirable items have remained so, and prices have reflected that.

Also like, I expect prices to rise significantly in coming years as primary sources dry up, and demand (particularly in India and China) rapidly increases.

### Why do diamond sellers push natural over lab-grown?

Dan Moran (u/diamonddealer) · 2020-01-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/esxi9k/comment/ffdz70o/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-ffdz70o

Ouch.

I make no secret of who I am and what I do. And I've spent a lot of time on this sub, and helped a lot of people. And you should consider that you may have the causal relationship backwards - I don't support natural diamonds because I sell them. It's the other way around. I would make WAY more money selling synthetics, but I don't believe in the value proposition for my clients, so I don't do it. Check my post history...

Whatever, man. I was just trying to help.

### How can I tell if a jeweler is treating me fairly?

Dan Moran (u/diamonddealer) · 2020-01-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/emt3yt/comment/fdv5jb9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fdv5jb9

The best way to have reassurance is to look at a bunch of stones and compare. Ask the jeweler to see "cheap GSI1s" and "top GSI1s" (for example). Talk it through with him. What does your jeweler say when you ask this question?

At the end of the day, ask yourself, do I think this jeweler is an expert (so he's buying the stones right) who's treating me fairly (so he's not marking up too much)? If the answer is yes to both questions, it should be simple. If you don't trust the jeweler, don't buy anything from him, regardless of price. And if you do trust him, trust him!

### How much value do diamonds keep after purchase?

Dan Moran (u/diamonddealer) · 2019-12-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ehiuei/comment/fcjkx81/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fcjkx81

When you buy ANYTHING, the person selling it is making a profit! Why would diamonds be any different?

As for how much that profit is, it depends how aggressive the seller is. Some are better than others. As in so many things, the value you retain is based on your cost basis, your commitment to holding, and your savvy when selling. That's the world, my friend.

I have posted extensively on this topic. Check my post history. You might also want to look up .

### Will I ever need to sell my engagement ring?

Dan Moran (u/diamonddealer) · 2019-12-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/eeoq8e/comment/fbvsktw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fbvsktw

The problem is that none of us knows they definitively. Nobody PLANS to sell when they're buying, but a lot of people do wind up doing so. There are a lot of reasons people wind up parting from their stones (divorce, upgrade, financial hardship, etc.), and you never know.

And even if you never sell, your next of kin might! There aren't a lot of things you buy when you're young that will go into your estate plan, but an engagement ring will!

### Should I use a retail appraisal value for diamond insurance?

Dan Moran (u/diamonddealer) · 2019-12-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ec358o/comment/fb9kf2v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fb9kf2v

Well, life is full of compromises... But this is not how I would spend this kind of money. You'd be much better off reducing the clarity and focusing on getting the best possible cut.

Is that the UGS appraisal? Ignore it. It's for FULL retail price. I always discourage clients from using it for insurance purposes so they don't overpay.

At the end of the day, my advice stands. This is about 10% more than it should be. Up to you if you want to keep working on this, or just accept it.

If you haven't seen this in person, why fixate on this stone? Why this guy? I really think you can do better.

Where are you located? Where is the jeweler?

### Are treated diamonds worth buying, and can they be resold?

Dan Moran (u/diamonddealer) · 2019-12-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ec52ic/comment/fb97l7y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-fb97l7y

Because a treated stone is not handled the same way as a natural one in the business. It's not that treating a stone diminishes the value, it's that the stone is worth less to begin with - the treatment just hides the defects of the stone. But they're still there!

Also, the market for treated stones is much, much, MUCH smaller than the market for natural stones. So if you ever need to sell or trade, virtually no one will take it. I wouldn't buy any treated stone for any price - because I have no way to sell them.

At your price point, you can get an AMAZING natural stone. Don't compromise.

What have you been shown?

### Are Black Friday diamond sales real deals?

Dan Moran (u/diamonddealer) · 2019-11-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/e3ob1h/comment/f945977/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f945977

First of all, there's no such thing as a Black Friday deal for a diamond. Diamonds are a commodity like gold or oil, and people don't have holiday sales on those! Did you see a Black Friday deal at your local gas station? So, anyone who tells you the stone is a deal just marked it up artificially last week so they could "mark it down" today.

That having been said, my primary concern with this stone would be the fluorescence. Medium can sometimes make a stone hazy, sometimes not. I'd strongly recommend you look at the stone outside in the sun and see how you like it there. Can you do that?

### Do fluorescent diamonds sell for less than non-fluorescent ones?

Dan Moran (u/diamonddealer) · 2019-11-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dss2ul/comment/f6uoblv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f6uoblv

Seriously? You're still pushing this?

Please don't play amateur psychologist with me. My ego is just fine. There's no ego here - there's me trying to give OP good (and obvious) advice, you giving well-intentioned (I think) but mistaken advice, me trying to correct you, and you not wanting to hear it.

I'm not going to do the research for you right now to prove the patently obvious position that fluorescence is not a good thing. Nor will I prove that water is wet or the sky is blue. I'm not interested - I have actual work to do. If you think FL is A-OK, cool - go buy all the strong FL you want, sight unseen, and enjoy them. Try to sell them and get the same price as non-FL stones, and let me know how that works out for you.

But for OP, and anyone else reading this thread - don't buy strong blue, sight unseen. Not a good risk to take.

I really don't want any personal beef with you or anyone else on this sub. I've seen you in a lot of threads, and you strike me as a passionate "pro-sumer." And that's great! It's awesome that diamonds are of so much interest to you. I think it's fantastic that you have such an interest, and it's admirable that you take the time and energy to share it with others. It really is. But (and again, sorry for coming off harshly) your Google search is NOT equivalent to my career's worth of experience.

There are other experts here ( and/u/sproutworkshop come to mind) who I'm sure will confirm what I'm telling you. FL is an issue - not always, but certainly often enough to worry about it, and for a variety of reasons. In fact, has already done so, and on this very thread.

So, experts have offered our advice. Take it, or leave it - that's your prerogative.

Now I'm really and truly done. Feel free to call my office if you want to discuss this at length, but otherwise, I really have to go back to work.

### Is fluorescence a big deal in diamonds?

Dan Moran (u/diamonddealer) · 2019-11-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dss2ul/comment/f6ug4zy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f6ug4zy

OK, at this point, I'm pretty sure I'm being trolled, so pardon me if I'm a bit blunt.

I agree that steering people away from savings would be foul play - but I'm not doing that! I'm telling them the reality, which you seem to not accept. Fluorescence is NOT trivial, and it's NOT something to be dismissed - CERTAINLY in a stone you can't inspect for yourself and compare to others directly. For a more complete explanation, see this article:

https://conciergediamonds.com/fluorescence-diamond-engagement-rings/

Or this video:

https://youtu.be/w2lvBt5LYQY

Both by noted diamond expert... Me. (Sorry, couldn't resist!)

"Any trusted dealer?" Sounds like classic No True Scotsman fallacy to me.

As for the EVIDENCE - I've explained this twice in this thread now, so I will do so one more time, and then I'm done. I have work to do.

The evidence is the market! Diamond dealers work at incredibly thin margins, and if there was an opportunity to get 1% more for a stone, believe me, we'd take it. Fluorescent stones trade at a significant discount to non-fluorescent stones (how much depends on the stone and the severity of the FL). If their appearance was unaffected by FL - as you claim it is the vast majority of the time - they would cost the same as non-FL stones. But that's not the case! We sell them for less, because we HAVE TO, because they're NOT AS NICE. This is economics 101, my friend.

### Are diamond forums reliable sources for buying advice?

Dan Moran (u/diamonddealer) · 2019-11-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dss2ul/comment/f6u5wdq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f6u5wdq

Pricescope is the BG echo chamber - not really an ideal source IMHO. But, as you say, there's room for disagreement here.

As for evidence, look at THE MARKET. These stones are cheaper for a reason! The diamond market is a large and efficient trade. If FL didn't affect stones, they wouldn't be cheaper. But it does, so they are. It's just that simple.

As for steering people away from BG - I agree, his stones tend to be really nice. But his prices are flat out absurd. 20-30% markup for his brand. And I just don't see the value.

### How should I set a budget for an engagement ring?

Dan Moran (u/diamonddealer) · 2019-11-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ds6u10/comment/f6nnd3m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f6nnd3m

To be clear, I'm not advocating that OP (or anyone!) spend beyond their means. If $100 is a lot to you, cool! If $1,000 feels significant, great. If that number is $10k, or $100k, or more... also cool. But it should be meaningful TO YOU. It shouldn't be a "throwaway" purchase.

I made a video, years back, explaining how you should set a budget for a ring. Maybe it will help.

https://youtu.be/uK0STDdrqXc

Sorry for the old video. I really need to re-record that one.

### Is a local jeweler worth paying more than an online broker?

Dan Moran (u/diamonddealer) · 2019-10-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/dou1g3/comment/f5qk2j2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f5qk2j2

I don't think it's as simple as "only trust a brick and mortar" - not to put words in 's mouth, but I don't think that's what he was trying to say. I think he was saying that, with a non-fungible product like this, where every stone is unique, it might be worth paying a little extra (not a ton, but maybe a little) to get expert help.

His point is that *someone* makes a profit no matter who you buy from. Remember, JA doesn't actually own any stones - they're brokers. So they have a markup. Maybe it's a bit less than a local jeweler, but it's there. So the difference between the local guy's markup and JA's might not be that much, and maybe it's worth it.

Anyway, that's how I read it.

### Do jewelers buy diamonds from online brokers or on consignment?

Dan Moran (u/diamonddealer) · 2019-09-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/daaio7/comment/f1od94q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f1od94q

The jeweler didn't buy it from BN. BN doesn't actually own any stones. They're a broker for dealers who actually do own them. So, the store took the stone on consignment from a dealer, sold it to you, and then paid the dealer for it. That's how it works.

Edit: it's not really fair to call the jeweler's participation "a couple hours work." He spent a few hours with you, and YEARS preparing himself to offer you the expert help you needed. That has value.

### Are cheap diamond solitaire rings worth buying online?

Dan Moran (u/diamonddealer) · 2019-09-19 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/d6adcw/comment/f0sqicn/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f0sqicn

That's kind of funny... How can it be listed on BN if it's on her finger! Just goes to show that you can't take BN listings at face value.

And $410 is really cheap for a solitaire. If you get a cheap ring, it will look like a cheap ring. It's worth an extra few hundred bucks for a well-made piece - especially with rectangular stones where the head needs to be made correctly to fit the stones. Just my $0.02.

### How much value does a diamond lose when resold quickly?

Dan Moran (u/diamonddealer) · 2019-09-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/d5racy/comment/f0oq85u/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f0oq85u

I'd have to see it to tell you... And it would depend on lots of internal factors in my business (how many similar stones I already own, current demand, etc.).

You shouldn't expect to make money of a JA or BN purchase in a week (obviously). But you shouldn't expect to lose 60% either! The profit margins of these sites (and dealers like me) are far, far less than that, and dealers are always buying if something is a good value.

So, I can't say if you'd take a 10% hit, or 20%, or 30%... But definitely not 60%.

And if you've held the stone for a while, you may well come out ahead. I actually had one stone that I have now bought and sold four times over 15 years, each time paying more, and selling for more. Like real estate, stocks, etc., the value just kept going up!

With a synthetic, on the other hand, the day after you buy it the value goes to zero. After all, why would a grower buy your stone when he can just poop out another one any time? Prices of these "lab grown" diamonds are in freefall. I'd expect a 90% or more drop in their pricing over the next 10 years. How would you feel about spending $10k on a synthetic today, then checking in a few years to see similar stones selling for $300?

### Is a grading report enough to get a matching replacement diamond?

Dan Moran (u/diamonddealer) · 2019-09-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/d30hmy/comment/f00yhzv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-3#a-f00yhzv

I understand how they determine it. That's the issue. It's not enough information for you to ensure you get a similar replacement. Think of it this way. Go on BN or JA or whatever, and search for a 1 carat GSI1 (for example). They'll have hundreds of stones. What's the price difference between the cheapest and the most expensive? Quite a lot. Why? On paper, they look similar. But I guarantee you the cheapest and most expensive won't look similar in real life.

But hey, if you're happy, you're happy. Just trying to help.

### Is a lab-grown diamond hard to resell later?

Dan Moran (u/diamonddealer) · 2019-07-31 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/ckbp6p/comment/evmchm2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-evmchm2

Yes, it's a big deal. Not only is it worth, way, way, WAY less than it would be natural (so it's overpriced at this price), but the secondary market is practically nonexistent, so if you ever want to sell it (trade in, upgrade, etc.) you will have a very hard time.

I buy diamonds every day, and I literally wouldn't buy this stone for $1. I'd never be able to sell it.

By the way, nobody PLANS to sell their ring the day they buy it... But people sometimes wind up doing so!

### How can I buy unbranded diamonds without brand-name markups?

Dan Moran (u/diamonddealer) · 2019-07-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/cdolby/comment/etvkx9e/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-etvkx9e

I get where you're coming from, I do. That's the struggle when you can't see a lot of good stones in person. Ideally, I'd tell you to find a good dealer (locally or elsewhere) who can act as your proxy. Then you can see unbranded stones which will look great, without the branded prices.

Or, you could travel to a major diamond center (NYC, LA, London, Tel Aviv, etc.) and see for yourself. You'd probably save enough to pay for the trip!

### Are diamond comparison photos useful for judging small differences?

Dan Moran (u/diamonddealer) · 2019-07-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/cdolby/comment/etviddv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-etviddv

They *should* be useful, but they're often misleading. They can lead you to think differences between two stones are MUCH more significant than they really are.

These images are typically used a as a "wedge" do differentiate between two very similar stones, to justify a high price for the one someone wants to sell.

So, what do you do? Look at the stones with your own two eyes (or at videos of them in natural light if you can't see them in person), and see what YOU like. Not what you're "supposed to" like - what you actually like. If one stone is "super ideal" and the other is "only" excellent, but you see no difference, why would you pay for it?

### Should I pay brand-name prices for an identical diamond?

Dan Moran (u/diamonddealer) · 2019-07-15 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/cdolby/comment/etvezto/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-etvezto

OK, I see. I've heard this before from Aussies. Unfortunately, your local market is not the best.

But that doesn't mean you need to pay WF prices. You can get identical stones, without the "brand name," for less.

No, I'm definitely not saying that! I'm just encouraging you to be pragmatic. Let me put it this way... If you are considering buying a car, and you see two cars available - one with a top speed of 300kmh, and another with a top speed of 301kmh, and the second is 30% more expensive, is it worth it?

Remember to consider the "5th C" - cost!

I won't even to pretend to be an expert here. Literally NO ONE knows how a woman's mind works... LOL.

I hear you! That's what a diamond grading report (i.e. GIA) is for! The advantage of a third party gem lab is that they are impartial and disinterested - they don't care whether you buy a diamond or not. Whereas WF has every motivation to preach "our stones are SUPER AMAZING," so pay up!

Ouch! I certainly didn't intend to come off as annoyed... At least, not with you! On the contrary, I've spend literally years on this sub educating redditors about diamonds, and (hopefully) helping them save money and get awesome diamonds. Too many people - especially those who have to shop primarily online - opt for these brands out of a desire to get the "best" - never knowing that "best" and "most expensive" are not necessarily the same thing.

Sorry if it seemed I was irritated with you. I was actually irritated that you were being taken advantage of.

I have posted very extensively about this stuff. Check my post history!

PS - there's literally an Australian redditor in my office right now! Small world...

### Do diamond trade-in and upgrade policies matter when buying?

Dan Moran (u/diamonddealer) · 2019-07-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/c8u8t8/comment/esqebv0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-esqebv0

There is a lot of good info here... But IMHO, you're making this more complicated than it is. Focus on finding a good quality stone with good VALUE, and you won't have to worry too much about upgrade policies. Don't get me wrong, 100% trade-in credit is great to have (I offer this to all my clients too), but if you paid the right price for the right stone, it will always be valuable.

Diamonds are a commodity just like gold or oil. Buy them for what they're worth, and you're all good.

I have posted extensively on this topic. Check my post history!

### Should I buy a diamond from abroad instead of locally?

Dan Moran (u/diamonddealer) · 2019-06-05 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/bwle1d/comment/eq3g4yh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-eq3g4yh

I definitely think you should. Unfortunately, your local market there tends to be really expensive, so searching abroad may be worthwhile. I actually once had a client (a redditor!) looking for a $20k stone who wound up buying it from me, and coming to LA to pick it up. He told me he brought his GF with him, and they took a 10 day trip in California with the money they saved buying in the USA instead of locally. Crazy.

### Do natural diamonds hold resale value compared to synthetic diamonds?

Dan Moran (u/diamonddealer) · 2019-04-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/bba33i/comment/eki24or/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-eki24or

this is starting to feel like a debate, and I really don't want to go there, but...

OK. You're entitled to care and not care about whatever you want. But there's no need to put VALUED in quotes. Human beings have been willing to exchange money for shiny rocks we call diamonds for the last 5,000 years or so, and I don't see that changing any time soon. At the same time, synthetic diamonds have no resale value at all. These are facts.

See above.

If you bought it well in the first place (i.e. paid a good price for it, didn't pay retail, etc.), then yes, you can absolutely do this.

I don't know why that's the prevailing opinion. It's just not true. But of course, the best way to ensure you get value when you sell is to get good value when you BUY! If you overpay in the first place, your cost basis will be prohibitive.

I hope that helps!

### How can shoppers tell reliable diamond sites from affiliate link spam?

Dan Moran (u/diamonddealer) · 2019-03-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/ayuchh/comment/eid0qrq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-eid0qrq

Agreed.

This is the challenge with the process of online shopping for diamonds. It's so hard to differentiate between noise and signal. Also, the proliferation of sites and their spiderweb of affiliates muddies the water further. There are affiliates out there () who try to add actual value, but the vast majority are just leeching - posting links with purported "expertise" backed by no actual knowledge, and hoping someone clicks and buys. As a consumer, how are you supposed to know who's who?

### What should I know before buying a diamond engagement ring?

Dan Moran (u/diamonddealer) · 2018-12-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/a8vq91/comment/ece80o8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-ece80o8

Congratulations!

There's a lot to unpack here. I think some basic diamond education would help. Start here:

https://youtu.be/6S9Y2gSxEgM

To answer your questions:

1. Platinum is your safest bet.

2. That really depends. Everyone's preferences are different. What size rings are her friends wearing? More importantly, have you set a budget? The relationship between diamond size and price is exponential, so going bigger gets painful quickly.

3. This is the most difficult to answer. There isn't a universal solution for everyone. Is it possible for you to look at some diamonds in real life? I think it would be helpful for you to see a range of colors, clarities, etc., and see what YOUR eyes perceive.

Where are you located?

### Do diamond wholesalers save much money compared with online retailers?

Dan Moran (u/diamonddealer) · 2018-12-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/a8arfj/comment/ec960vs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-ec960vs

Congratulations!

To be honest, I think your expectations for the wholesalers you're thinking of are unrealistic. Diamonds are highly commodotized, and wholesalers don't have nearly the margins you seem to think we do.

You won't save a ton of money working with a wholesaler vs buying online. You will, however, see a much better quality of stones, and get better service (if the wholesaler is any good).

Don't expect to save 30% or anything like that (vs BN, JA, RC, etc. - you'll save more than that vs retail!). You'll be disappointed.

Good luck!

Source: I am a diamond wholesaler.

### How do I evaluate jewelers who give conflicting diamond advice?

Dan Moran (u/diamonddealer) · 2018-11-25 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/a050pq/comment/eaengiy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-eaengiy

First of all, congratulations!

I guess my question is, are you SURE you want to limit yourselves to these two jewelers? Because I don't like what you're hearing from either of them! #1 is selling you a stone you already know you're not happy with, waving his hands at your totally legitimate questions about certification, and generally disrespecting your process. And #2 is telling you stuff that just isn't true because it doesn't serve his interests.

So, are you sure? I'm seeing a lot of red flags here. $20k is a LOT of money, and you guys deserve to get value for it! What's more, you deserve to fully understand what you're buying, and to get a stone you're 100% comfortable with.

### How do I get fair value trading in my diamond?

Dan Moran (u/diamonddealer) · 2018-10-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9nytlb/comment/e7q2cdi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e7q2cdi

Lots of jewelers will take a trade in... But how do you make sure you get a good value? Two ways.

1. Get it certified. Send it to GIA and come armed with a certificate. Then you can eyeball the market value by searching for similar stones.

2. Go into a jewelry store or two, show them the stone, and tell them you want to BUY another one just like it. Tell them it's your sister's and your GF wants one like it. Or tell them you want to match it to make earrings. Whatever. Just ask them how much THEY would sell YOU a stone like that for. Then you can ask them if they will give you 20-25% less in credit (so they can make a profit when they sell it) if you sell them yours.

Good luck!

### What's the difference between online diamond brokers and dealers?

Dan Moran (u/diamonddealer) · 2018-10-08 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9mhk3o/comment/e7f0b1w/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e7f0b1w

It's a bit more complicated than that. There are a LOT of different sites out there, and there's more to the world of diamonds than some dot-coms. BN and JA don't actually own any diamonds, as you may know. They're brokers. They call dealers and ask us to list our stones with them, then mark them up and sell them. They're middlemen.

If you haven't seen any stones, how did you choose the specs you have in mind? Are they indicative of your budget range? Because I think there are better ways to spend $30-35k.

I definitely recommend seeing some stones in real life. You might be surprised at what you can see - and what you can't! Is that practical for you to do? Where are you located?

I have posted extensively about this stuff. Check my post history!

### Why do some diamond dealers sell privately instead of retail?

Dan Moran (u/diamonddealer) · 2018-09-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/9hl81j/comment/e6e38oo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e6e38oo

I actually worried it would sound that way! But the thing is, you have the causality backwards. If I wanted to open a retail store, I could do that. If I wanted to list my inventory on BN or JA, I could do that too. I do what I do instead because I believe it's the best way to serve people looking for a ring. My way of doing things is much more difficult and costly for me, but I truly believe it's the right way to do it.

TL;DR - I don't recommend private dealers because I am one - I am one because I recommend it!

### Does strong fluorescence significantly reduce a diamond's value and appearance?

Dan Moran (u/diamonddealer) · 2018-07-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8ynqhb/comment/e2cbkn0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e2cbkn0

That fluorescence is a VERY big deal in a stone like this. It will significantly affect the appearance and the value. The BN sales rep was lying through his teeth. Want to know how I know? BN doesn't OWN ANY DIAMONDS. They just broker them for dealers like me. So the salesman who told you the FL doesn't affect the stone has NEVER ACTUALLY SEEN THE STONE. So how can he know?

The bottom line is that if a stone is cheap, it's cheap for a reason.

On another note, why get a D IF? You can easily reduce the clarity and never see a difference. At this price point, that would be a much better idea.

### Budget and pricing: Dan's answer from June 2018

Dan Moran (u/diamonddealer) · 2018-06-19 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8s3rsr/comment/e0wusx6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e0wusx6

In a 3 carat, an I1 is almost certainly (98%) not going to be eye-clean. With an SI2, you have a 50/50 shot of a stone being eye-clean. SI1 gives you an 80+% chance.

As for what resource I'm using, it's a combination of experience (I know what stones like this should sell for) and research (I looked for comparable stones on wholesale listing services, and this is more expensive than what I'm finding).

I DEFINITELY wouldn't buy a stone like this without seeing it, and if I was going to buy it, I would push HARD on the price. I think this is significantly too much or the stone.

### Is it wrong for a diamond dealer to profit from resales?

Dan Moran (u/diamonddealer) · 2018-06-18 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/87a68d/comment/e0uu60y/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e0uu60y

I'm glad I've been able to help you, and I'm happy to hear you found a stone you're happy with!

I think my milk analogy is apt. You're right, in the case of diamonds, I'm the "grocery store," but the logic still holds. Why should any of my clients care how little or much profit I make? Their only motivation should be to hope I'm making enough so I can stay in business and provide them service in the future. And this logic does tend to play out - I have clients literally tell me they hope I'm making enough money (and I smile and tell them not to worry about it!).

Similarly, as a consumer (which I am, just like you, for lots of things), I don't waste any time counting the money of the people who sell me stuff. I have no idea how much my gallon of milk actually costs the grocery store, and I don't care. As long as I'm happy with the price I'm paying, I hope they turn a healthy profit so they can keep selling me milk!

### Why should buyers care how much profit a seller makes?

Dan Moran (u/diamonddealer) · 2018-06-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/87a68d/comment/e0ttibs/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e0ttibs

Well, I don't really buy from the public (though I have friends who do, and I often buy from them). But I guess my question here is, why do you care? What difference does it make to the consumer who else benefits, and how much? All you care about is the value YOU get when you sell something. What I mean is, when I buy a gallon of milk, or a pair of shoes, or a new TV, or a car, or whatever, it's none of my concern how much profit (or loss!) the person selling it to me is making. All is care about is the price I'M paying.

That said, yes, I've had instances where I've sold a stone, bought it back, and sold it again, profitably. But so what? The people I was working with were all happy with the transactions. They all got a good deal, so why would they mind if I got a good deal too? Business shouldn't be adversarial - it should be win-win. And I try to make every transaction I conduct with that in mind.

A fundamental principle of business is that you shouldn't count the money in anyone's pocket but your own. How much money the other guy may be making shouldn't concern you. All you need to care about is the money in YOUR pocket.

### Are jewelry trade show diamond deals worth the risk?

Dan Moran (u/diamonddealer) · 2018-06-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8oiazc/comment/e03m6ac/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-e03m6ac

Was it the intergem show?

It can't hurt to try. Bring cash, and know in advance how much you want to pay and exactly what you want to get. You can find deals at these shows, but if you're not a professional you can also get yourself into trouble.

Bear in mind as you shop that it's not just about "the deal." It's about finding a jeweler you can trust. Someone who stands behind his product, keeps his word, and will be your advocate long-term.

Good luck!

### Are diamond grading reports from smaller labs trustworthy?

Dan Moran (u/diamonddealer) · 2018-05-14 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8j95xr/comment/dyy34hq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dyy34hq

Yes.

Yes. They've been the industry leader for decades. Don't get me wrong, there are other reputable labs besides GIA. But GSI isn't one of them.

Because this is my job. I've been in this business for a long time, and it's my job to know this stuff. Again, please take a little time and go through my post history if you want to see my background.

OK. Dude, if you want to buy this, then go for it. It's your call. I'm telling you what I think, because you asked! That's what your post is about, right?

Are you kidding? Tell you what - go to a proper jeweler and buy a stone like this for what it's really worth, and stick the $1,000 you save in a savings account. Raid that account every time you need service on your ring after your local jeweler goes out of business 20 years from now. Your kids will thank me for the money you'll wind up leaving them.

Trust me, you're placing too much value on the "service" Zales offers.

At Tiffany, you'll get a high quality ring at ABSURD prices. Worse than Zales. But at least the quality will be there.

I recommend you do a little more research about diamond before pulling the trigger on something like this. Forgive me for saying so, but your post seems like you're looking for validation more than advice. I don't know your area (obviously, because I don't know where you are!), but there must be a better local option than a "big-box" mall jeweler or a premium brand (with a premium price!).

$2k is a lot of money, and you should understand what you're buying before spending it!

I'm trying!

### Will a diamond dealer buy my ring directly from me?

Dan Moran (u/diamonddealer) · 2018-05-03 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/8glnzf/comment/dyd7r6s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dyd7r6s

Thanks, I appreciate that. It's hard work doing what I do, but I really love it.

I don't know what you're referring to... But I have never bought from a redditor directly. I have discussed doing so, and on the rare occasions someone has been interested, I have referred them to a friend who will actually do the transaction.

Reading through this now, though, that's probably not worth doing for me here any more. I just don't want the hassle and headache when I'm just trying to help.

Sorry if you think I lowballed you - but for me to sell at the prices I sell for and turn a profit, I need to have a low cost basis, and add to that the fact that my friend (who can buy directly from the public) needs to make a profit too, and the realities of the numbers are what they are.

I have to disagree with you there. Don't misunderstand - this community has been very good for me, and I will be forever grateful for that. It's no exaggeration to say that reddit has helped me make some of my personal dreams a reality. But what I do here is a lot more than "nothing but marketing." I really, genuinely try to help people here, whether it benefits me or not. Check my post history and you'll see countless examples of me offering my best advice when there's no business opportunity whatsoever for me.

I think that part of the reason this community has been so good to me is that I'm good to the community, and good FOR the community. At least, I certainly try to be. I don't see this subreddit as a "target market" - I see this subreddit as my peers, colleagues, and friends (and OK, maybe a frenemy or two!).

### How do diamond dealers know what a stone is worth?

Dan Moran (u/diamonddealer) · 2018-05-03 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/8glnzf/comment/dyd7gci/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dyd7gci

What I meant was, since I buy every day, I am intimately familiar with pricing and value. I wasn't offering to buy from OP. Based on the info OP posted above, his ring wouldn't be of any interest to me - not the kind of item I work with.

And like I said, I don't buy directly from the public, but I have friends who do.

This is clearly a triggering subject for you, and sorry if I inadvertently pushed your buttons. I was just trying to help OP out.

### Are diamond treatments like laser drilling and filling permanent?

Dan Moran (u/diamonddealer) · 2018-05-01 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8gam29/comment/dyah2ir/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dyah2ir

It depends on the treatment. Laser drills are very difficult to see with the naked eye, but fracture filling is pretty obvious (to me, at least).

Some treatments (like drill holes) are permanent, whereas others (silicone fillings) are reversible - they can be melted out.

I'd avoid clarity enhanced diamonds. The secondary market (should you ever decide to sell it or trade it in) is a tiny fraction of the natural diamond market. They just don't hold value as well.

### How do I start shopping for a first engagement ring?

Dan Moran (u/diamonddealer) · 2018-04-09 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8azllz/comment/dx2riks/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dx2riks

First of all, congratulations!

$7,000 is a lot of money, and you can definitely get a gorgeous ring for that. It's definitely better to choose the diamond yourself, and then have a ring made to accompany it. Don't be afraid to custom make a ring - it comes out much better, and it generally doesn't cost any more than a pre-made ring. Actually, it often costs less!

Your first step should be to educate yourself a bit about diamonds. This sub, as well as /r/diamond and /r/diamonds, would be a good place to start.

I have also posted quite a lot of tips for first time ring shoppers, so check my post history!

Good luck!

### Is buying a used diamond from a private seller safe?

Dan Moran (u/diamonddealer) · 2018-03-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/87a68d/comment/dwi0pyh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dwi0pyh

Do you know how many bananas are on the shelf of every supermarket? Tons! I guess you can't sell those either? Do you know how many people are on dating sites? Tons! I guess nobody ever finds a date there?

Do you know how many diamonds I have BOUGHT on craigslist? Quite a few! How many diamonds I have bought from people who needed to sell them over the years? How many I have sold, bought back, sold again, bought back again, and sold AGAIN? It happens. And every time, the stone has gone up in value.

Sorry, but the fact that people are selling them doesn't mean nobody is buying. In fact, it means the opposite.

### Will synthetic diamonds ever have a real resale market?

Dan Moran (u/diamonddealer) · 2018-03-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/87a68d/comment/dwc782q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dwc782q

I must disagree with much of this. I don't think there will ever be a meaningful secondary market for synthetic diamonds. Supply of these stones is increasing at a dramatic pace, and I predict that the price of synthetics will come down significantly in the future (maybe to 1/10 of what it is now). How will that affect natural diamonds? It won't. Need an example? Look at how the introduction of synthetic sapphires (readily available for many years, now, inexpensive, and beautiful) has affected the price of natural sapphires. Spoiler alert - it hasn't.

Note, I don't literally mean there's ZERO secondary market. I mean it's pennies on the dollar - worse than pawn shop prices. So, close enough to zero that it doesn't matter.

And I also don't agree that natural diamonds aren't an investment. Don't get me wrong - I wouldn't advise a consumer to buy a diamond instead of putting money into his IRA, but they are definitely a better instrument of retained value than almost any other consumer product you can buy. What else can you buy, enjoy, and expect to be worth close to what you paid (maybe MORE than what you paid) 10 years from now? Not your car, your clothes, your furniture... Nothing. But your diamond can do that.

### Do synthetic diamonds hold their value over time?

Dan Moran (u/diamonddealer) · 2018-03-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/87a68d/comment/dwbb6gk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dwbb6gk

Yes, there is a huge downside. Synthetic diamonds have no secondary market. That means the minute you buy the stone, its value becomes ZERO. You'll never be able to sell it or trade it in if you ever want to upgrade, or change the stone for any reason.

Natural diamonds, on the other hand, hold value. If you spend $10k on a real diamond today, I can't tell you whether it will be worth $9k, or $11k, or $13k next year, but I can virtually guarantee it will be worth SOMETHING. Diamonds have been an instrument of value for thousands of years, and that's not changing any time soon.

So, when you're spending a serious amount of money on something like a diamond, I think it's smarter to spend it on something that retains value.

Besides, the environmental and ethical advantages of synthetics aren't as clear as the reddit hive mind makes them out to be.

https://www.diamonds.net/Docs/Alerts/SYNTHETIC_DIAMOND_SCAM_By_Martin_Rapaport.pdf

### Are lab-grown diamonds a smart buy compared to natural ones?

Dan Moran (u/diamonddealer) · 2018-03-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/83jlfn/comment/dvkrj9n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dvkrj9n

Gotcha. Unfortunately, not much of a wholesale market there. However, I do think that what you're looking for (1ct cushion in a simple ring) is doable in a real, natural diamond in your budget - even on the lower end of it. I suggest you consider that route, because (as others have pointed out) you may want to upgrade in the future, and that's much easier to do if you have a natural stone. A natural diamond will hold its value, and synthetic diamonds don't, so while you may spend 20-30% less buying a synthetic diamond now, I think it's a smarter long term move to put money into something that retains value.

### Are premium cut diamonds visibly better than ideal cut?

Dan Moran (u/diamonddealer) · 2018-02-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7x7gyg/comment/du63y1m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-du63y1m

He didn't include the most important lighting conditions - natural light/daylight! He just asserted that the "super ideal" would be drastically better than the other, but (conveniently) didn't show it! I suspect this difference wouldn't be drastic at all. That's why he only showed them side by side in fluorescent light/scope light - not office light or daylight.

Also he left out a crucial data point - prices of both stones. How much extra does the "super ideal" stone cost?

### Is a phone call offering a pink diamond sale a scam?

Dan Moran (u/diamonddealer) · 2018-02-08 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7w5ra4/comment/dtxvz6a/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dtxvz6a

Well, I can't tell you *exactly,* since I've never let this scam play all the way out, but I've gotten this call dozens of times myself. A few possibilities:

1) He's selling brown diamonds and passing them off as pink (worth $50/ct or less).

2) He's selling simulants (zirconia, etc.), and expecting you not to know the difference.

3) He's just hoping you'll show up with money in hand so he can show up with GUN in hand.

4) Some other option I haven't thought of.

### Is a lab-grown diamond a worse investment than a natural one?

Dan Moran (u/diamonddealer) · 2018-01-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7snur9/comment/dt65g6o/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dt65g6o

Consider what the expected future value of the stones will be. In 5 years, you may want to sell the stone (as a trade-in for an upgrade, for example). The natural stone will still hold value. We can debate whether it will be worth $9k or $15k in 5 years; I don't have a crystal ball, so I don't know for sure. But I can virtually guarantee that it will be worth *something.* The synthetic diamond, on the other hand, is worthless the moment you buy it. There is no secondary market for them, and as supply increases (which it is very rapidly doing), the primary market will become cheaper and cheaper. So from a financial standpoint, a synthetic diamond is a pure expense, whereas a natural diamond is an asset.

### Is a radiant cut diamond worth less than other shapes?

Dan Moran (u/diamonddealer) · 2018-01-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7rzbnv/comment/dt2gura/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dt2gura

Not really. There's nothing inherently different from a value perspective about a radiant from any other shape.

You seem to be very focused on the numbers. Nothing wrong with that, but be careful not to lose sight of the big picture. You have to like the stone, first and foremost.

No, I don't know of any tools I can point you to. Buying a diamond is a bit like buying a piece of art - you have to see it, appreciate it, and decide it's worth what it costs. There just isn't a handy formula that reduces it to a number.

### Is a diamond seller that reuses others' listings trustworthy?

Dan Moran (u/diamonddealer) · 2017-12-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/7gxlzo/comment/dqmmfn3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dqmmfn3

Again, this is all secondhand - obviously, I've never bought from them myself - by as far as I've been told, they have a practice of stealing other people's listings, reducing the price 20 or 30%, and listing it as theirs, hoping you'll call so they can sell you something else.

If you like that stone, go for it. I just think $1,400 is a lot for a 0.60ct diamond. You could spend $1,000 and get something just as beautiful. Unless the VVS is important to you...?

### Are large online diamond retailers good places to buy?

Dan Moran (u/diamonddealer) · 2017-11-30 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/7gmase/comment/dqktv9q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dqktv9q

I don't think I said anything at all controversial. BN and JA are large, corporate sites, brokering other dealers' diamonds. Their inventories are 90%+ overlapping, they don't offer much in the way of service, and they compete (primarily with each other!) on the basis of price. Sounds like Target and Walmart to me!

That said, yes, OP, read reviews of both sites. I think either can be an OK place to buy a stone IF you know EXACTLY what you're looking for and how much you're supposed to pay.

### Does a diamond brand name raise the price?

Dan Moran (u/diamonddealer) · 2017-11-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7g4a3x/comment/dqhh9bz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dqhh9bz

Price is ALSO sometimes a reflection of brand name! You seem awfully keen on pushing BG stones in virtually every thread. Could it be that BG's price is also related to kickbacks paid by BG for referrals? Seems like that would be something to be candid and forthcoming about...

OP, beware. Diamonds are a commodity, and they have a fair market value, as she says. But that value is NOT the BG price. That price is just silly - you'd be paying for the brand, just as you would with Tiffany, Harry Winston, etc. (though not quite that inflated).

Just because some legitimate dealers don't post their stones on reddit doesn't mean they don't exist. I can't speak to anyone else's motivations, but I almost never post diamond details online, for two reasons:

1) I respect my clients' privacy, and leave it to THEM if they want to post the details of what they bought and how much they paid.

2) I don't have anything to prove! I'm not interested in getting into a debate with trolls out there.

To be clear,, I agree with some of what you're saying. But I can't help noticing a pervasive agenda behind many of your comments. It seems that no matter what OP's question in any thread, you seem to always come to the same conclusion, and I don't agree with that approach to creating jewelry.

### Is my engagement ring budget realistic for a good diamond?

Dan Moran (u/diamonddealer) · 2017-11-14 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/7cxcl7/comment/dptib3x/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dptib3x

Congratulations!

Shopping for an engagement ring can be stressful, but it should also be fun. So, first of all, don't panic!

The good news is that your budget is totally realistic, and you can get really great stones there. You may even be able to spend less, or to go up to 2ct if you make some smart compromises.

Be careful about your assumptions - shopping online is NOT always the best way to get value. I have posted extensively about this - check my post history.

Where are you located?

### What is the difference between a private jeweler and a retail store?

Dan Moran (u/diamonddealer) · 2017-10-30 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/79kxe5/comment/dp3m9dw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dp3m9dw

Glad to!

Sounds like you understand this exactly right. Basically, just make sure that when you look at the stone, nothing bothers your naked eye. After all, that's how you'll be looking at it every day.

Again, I think you have a very good understanding of the mission here.

They are actually very different. A retail store has a showroom, inventory, staff, showcases, paid advertising, etc. A private jeweler has none of that. Private jewelers (like me!) work with clients by appointment only, typically work out of offices (rather than retail storefronts), and are much more "under the radar." By keeping costs low and working on a wholesale basis, private jewelers are ablt to offer "website pricing" and "retail service." Best of both worlds, if you ask me. That's why I operate this way!

You're welcome. Good luck!

### Can I trust a retailer's assessment of a diamond I haven't seen?

Dan Moran (u/diamonddealer) · 2017-10-18 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/772sx0/comment/dojnffl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dojnffl

I guess you could... But how would you trust what they tell you? BN and JA may have the most well-meaning staff in the world, but they haven't seen the diamond! When you call them for an assessment, they turn around and call their supplier in Mumbai to ask, and then he turns around and calls the factory in Surat to ask. So that's three passes of information, all of whom from people who are heavily incentivized to sell the stone. So how accurate will the reply be?

### Can you resell a diamond for what you paid?

Dan Moran (u/diamonddealer) · 2017-10-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/73bzgk/comment/dnyn9hh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dnyn9hh

I agree - leave it to a professional who has worked in the industry for many years to know what he's talking about!

That really depends on how well the stone was bought in the first place. Bought it at Tiffany? You're gonna have a bad time. Bought it from a wholesaler who took good care of you? You'll probably be OK. Now, that doesn't necessarily mean you'll be able to get back 100% of what you paid - after all, even wholesalers make a profit - but you'll get a significant portion. And if you bought a good stone, and it's been a few years, you may well make a profit. I can tell you that I have bought stones back from clients for more than they paid me in the past - the market has trended up.

Actually, branded diamonds are much WORSE from a value perspective. There's no value assigned to the brand in the secondary market, so you pay for the brand at retail when you buy it, but you can't recapture that value when you re-sell it.

Certification DOES help a diamond's value, in that it clarifies the properties of the stone to all potential buyers. So what do you do if you want to sell an uncertified diamond? Certify it! You can send a stone to the lab any time.

So, again, if you buy a natural diamond correctly (at a good price from a trustworthy private dealer), you should be able to recapture most or all of the value should you ever need to sell. I'm certainly not advising anyone to buy diamonds instead of putting money in their savings accounts, but compared to lab-grown diamonds (which depreciate to ZERO the minute you buy them!), natural diamonds are a MUCH better vessel for value.

Supplies are actually projected to shrink over the coming years as the world's largest mines run out of material. Also, while supply has moved up over the last 40 years, demand has moved up WAY more. For example, there's a huge middle class in China and India now that wasn't really there 40 years ago, and they want diamonds. So, growth in demand has vastly exceeded growth in supply, and that has driven price.

I realize your initial comment was basically intended to insult me, and I honestly don't expect you to change your (misinformed) opinion. But I figured maybe someone else will read this and learn something. And I hope I'm wrong, and this helped you out too!

### Do natural diamonds have a resale market, unlike lab grown?

Dan Moran (u/diamonddealer) · 2017-10-01 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/73bzgk/comment/dnrgdjx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dnrgdjx

Contrary to what many others often say here, there IS a resale market for natural diamonds. If you buy a stone well, it shouldn't be too difficult to resell it (though you may take a partial loss if you need to sell quickly). Lab grown diamonds, on the other hand, have NO secondary market. You will get zero, or very close to it, if you try to sell it. After all, why would a diamond company buy your synthetic diamond when they can just grow another themselves?

Many industry professionals believe that as supply of lab grown diamonds grows, their price will continue to decrease, and 10-15 years from now, they may only cost a few dollars per carat. Natural diamonds, on the other hand, have held value for thousands of years. They aren't going away!

### Are private diamond dealers cheaper than online retailers?

Dan Moran (u/diamonddealer) · 2017-09-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/72lfi5/comment/dnjiw89/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dnjiw89

Hi again! I was just responding to your other post; maybe I answered this question there already. I'm biased on this (since I AM a private dealer), but I definitely think private dealer is the way to go. Your assumption that BN, JA, etc. are the cheapest is not right - I typical sell at similar prices to those sites, and often a bit lower.

I recommend you find a good private jeweler and see what they have to offer!

### What's the difference between a local jeweler and a private dealer?

Dan Moran (u/diamonddealer) · 2017-09-26 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6ypexv/comment/dnjis8t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dnjis8t

Sure! They're actually quite different.

A local jeweler is a retail store, with a storefront, showcases, etc. They generally sell a wide variety of jewelry (diamonds, sapphires, rubies, pearls, watches, etc.). They have significant expenses (staff, insurance, advertising/marketing, inventory, etc.), and must charge retail price in order to pay those expenses and stay in business. Typically, a local jeweler will rely on a short list of trusted diamond dealers for diamonds, and will call when they need a stone and get one or two on consignment to show and sell their customers.

A private jeweler/dealer, on the other hand, typically has none of these constraints. For instance, I'm a private dealer, and I have no storefront (I have an office instead), no showcases, and very little inventory compared to a store. I buy loose diamonds for stock, but I don't carry watches, pearls, etc. So, whereas a retail jeweler is a generalist, I'm a specialist. I know where to get other kinds of jewelry, but diamonds are my stock and trade.

As a result of this different model, my overhead is MUCH lower, and so are my prices. Also, since I am a diamond wholesaler, I have access to a LOT more inventory than most local jewelers, and at much better pricing. Remember, when your local jeweler calls "his guy" for a diamond, I'M THAT GUY.

I hope this helps!

### Is diamond price tracking app data reliable for comparing prices?

Dan Moran (u/diamonddealer) · 2017-09-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/70qsx7/comment/dn59opl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dn59opl

There are a LOT of stones that are temporarily unavailable during the Hong Kong show. Most of them will be available again in a few days.

As for this stone, it looks nice. I'm not sure how much I like the model of it (the shape of the outline); it looks like its a tiny bit squared off as opposed to a nice smooth curve. But that could just be the pictures. I've learned the hard way not to trust the pictures BN or JA post very much.

I would completely ignore that diamondapp data - it's meaningless. Dealers raise and lower their prices all the time. This app provides noise, not data. For more meaningful data, compare this stone against other similar stones in real time. In other words, I don't care how much this stone cost last month, I care how much it costs TODAY, and how much other stones cost TODAY.

Overall, this looks like a good stone for what it is... But why get a VVS? IMHO you'd be better off going to a VS2 or SI1 clarity, and either increasing the size or saving some money. You'll never be able to see the difference.

Where are you located?

### How do I find a trustworthy jeweler for buying fine jewelry?

Dan Moran (u/diamonddealer) · 2017-07-04 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/6l356w/comment/djrwxi8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-djrwxi8

Start by seeking out referrals. Ask your friends who have bought fine jewelry where they got it, and if they would recommend the jeweler. Look online (including here on reddit!) for reviews. Try to get a sense of the jeweler's reputation. Then TALK TO HIM. See if you feel comfortable. Is he forthcoming? Honest? Candid? Knowledgeable?

You should be able to think of your jeweler like your accountant or your lawyer; a professional who adds value with his or her expert guidance.

### Why are custom rings priced differently from ready-made rings in stock?

Dan Moran (u/diamonddealer) · 2017-07-02 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6jagvj/comment/djosc9a/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-djosc9a

You're paying for the time of the guy who made the one on the shelf, so you're paying for labor no matter what. When you commission a custom ring, you get exactly the design elements and stones that you want, instead of settling for the closest approximation you find. That way you are only paying for the features you care about.

Also, when a jeweler has a ring in stock for a long time, his cost basis goes UP. After all, he invested money to buy that ring, so now that money isn't earning interest in a savings account or whatever. And what if the jeweler borrowed that money to buy the ring in the first place? Money costs money. And that gets built into the price of the ring. When you buy custom, you don't pay that carrying cost.

So, combine elimination of excess features and just in time manufacturing, and you see savings!

### Is historical diamond price data useful for buying and selling stones?

Dan Moran (u/diamonddealer) · 2017-06-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6hjnfd/comment/dj0ga1o/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dj0ga1o

You're right, I should have said "it's a dynamic market." Thanks for the semantic correction. It has no bearing whatsoever on my point.

As for your continued assertion that this price history you provide is valuable... You seen pretty confident providing (and profiting from!) this advice to others. But what evidence do you have to back it up? How many stones have you used this information to buy and sell yourself? How are your margins? Do you have any proof whatsoever that this data provides an advantage? That it's signal rather than noise? Or are just going to sit on the sidelines of the market and pontificate? Because if the latter, just say so and I won't continue to bother you. I just need to know if I'm dealing with a professional or an amateur.

### Do diamonds hold their value, and does an unchanged price matter?

Dan Moran (u/diamonddealer) · 2017-06-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6hjnfd/comment/dizcqx3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dizcqx3

You're conflating liquidity with value. That makes no sense. And if you buy a diamond right, it does retain value. Just don't buy it at full retail price!

I understand what you're claiming. I just don't agree with it. Your claim that a diamond whose price hasn't changed is a better value than one whose has doesn't make any sense at all. What if I list a 1ct hsi1 for $50,000 and don't change the price for 10 years? Would that make it a good deal? How about if I list the same stone for $10, then change to $20? I doubled my price, so it's a bad deal, right? Wrong!

When I buy a stone (and I've bought literally thousands of them!) I have no interest in what the price was last week, or last month. I care what it is NOW. All I care about is whether it's a good deal when I buy it. Consumers would be wise to think the same way.

Franky, your app seems to me to be an excuse to set up affiliate links to BN or JA so you can get paid, without adding any value for the consumer. has an app that gets him paid too, but his provides much more useful information to the buyer, so they're really not the same thing.

Sorry if this comes across as harsh. I certainly respect your right to try to build an app and a revenue stream for yourself. I just don't think this is a good approach. I suggest you try to consider more useful data for the buyer.

### Is it bad to spend a lot on an engagement ring?

Dan Moran (u/diamonddealer) · 2017-06-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6f5n0i/comment/difmrdx/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-difmrdx

No, of course that's not bad! An engagement ring is, first and foremost, a symbol. It's a symbol of commitment. So it should cost enough that you have to think about it (it shouldn't be trivial). But it should NOT be a source of stress or hardship - that's no way to enter into a marriage!

It's quite common for couples that get engaged young to upgrade their rings later on when they are more financially secure. I do this for my clients all the time. So, get what you can afford now, and maybe you can step up later.

Out of curiosity, what's your budget? It may go farther than you think.

### Is there a calculator to price a diamond fairly?

Dan Moran (u/diamonddealer) · 2017-06-01 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6d3thd/comment/dibo6ar/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dibo6ar

Unfortunately, there really isn't a calculator or anything like that. Unlike precious metals, diamonds aren't fungible - two stones the same weight aren't worth the same. This is why it's so important to work with a trusted jeweler - expert assistance is really necessary.

As for this upgraded center, it sounds like he's trying to find a way to maximize your spend, regardless of what's best for you. Why spend more if you're happy with the GSI2? Just get what you want, for the right price.

The more I hear about this jeweler, the less I like him.

### Are online diamond brokers better than buying from a private jeweler?

Dan Moran (u/diamonddealer) · 2017-05-15 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/6bcrjr/comment/dhlor61/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-4#a-dhlor61

Rarecarat doesn't actually sell diamonds at all - they just refer you to OTHER websites (Blue Nile, James Allen, etc.), who then sell you a stone (and give RC a kickback for the referral). However, BN and JA don't actually own any stones either! They're brokers too! They call diamond dealers (like me) and ask us to list our inventory with them, then mark it up and sell it. So, I'm not a fan of this approach in general. I've posted extensively on this topic - check my post history.

You're much better off going to a private jeweler or dealer (NOT a retail store).

You are definitely better off getting the stone and the ring from the same place. If you have one common source for all parts of the ring, you have one vendor to go to for help if there are any issues. If the ring is put together piecemeal, each vendor can blame the other for any discrepancies (mismatches in color, imperfect fit, etc.).

I hope this helps!

### Should I buy a diamond online or from a local jeweler?

Dan Moran (u/diamonddealer) · 2017-05-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/69c49d/comment/dh5idvr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dh5idvr

Hi! You're asking the right questions. Of course, everyone has a different perspective, and to some extent, everyone has an agenda. But here's my take, for what it's worth.

1) I'm not a fan of the online model of buying a diamond, especially if you don't know exactly what you want. It can be very overwhelming to be presented with so many seemingly similar choices, and the sites don't do a good job of helping you compare and contrast stones against each other. Remember, BN, JA, etc. don't actually OWN any diamonds. They're brokers. They call dealers like me and ask us to post our inventory, then they mark it up. So, they can't possibly tell you anything about the stones, because they've never seen them! They rely solely on certificates, which are far from complete or perfect information.

2) That depends what you mean by "better." You'll almost certainly get a better price online vs. traditional retail, but you'll probably have a better experience with a retailer. A private jeweler or diamond dealer gives you the best of both worlds; a comprehensive, consultative experience with expert guidance, and wholesale pricing.

3) Sadly, no. There are many different gem labs who certify diamonds, and they all have different grading standards. That's why it's so important to work with a trusted expert, who can help you sort the best looking stones in a certain grade category. Find someone who can do this legwork for you, and whose expertise you can leverage.

4) It's dependent on a lot of factors, including design (some are inherently more fragile than others), execution (a well-made custom ring made by a master jeweler will always hold up better than the mass-produced garbage JA, BN, etc. are selling), and lifestyle (some people are harder on their rings than others!

If you search my post history, you'll see I've posted extensively on these topics. I've also posted a ton of educational youtube videos (https://www.youtube.com/channel/UC4eN9gzu19P5htq91nkHGMw) which you may find helpful. If you have any more questions, please feel free to ask!

### Does an idealscope image matter when buying a diamond?

Dan Moran (u/diamonddealer) · 2017-04-17 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/65sgev/comment/dgcz8uk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dgcz8uk

My friend, you're overthinking it.

Do you like the stone? Do you think it's beautiful? Did you do as much research as you wanted before you bought it? Are you happy with the price you paid? If you answered "yes" to these questions, you're done. Stewing over this stuff will make you crazy.

I have bought and sold thousands of diamonds in my career, and I have never considered an idealscope image when doing so. Neither has any professional I know (and I know a lot!). So, if the pros don't think this data is useful, maybe you don't need to worry too much about it.

Congratulations, by the way!

### Is a private jeweler always more expensive than a regular store?

Dan Moran (u/diamonddealer) · 2017-04-04 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/639inz/comment/dfts7he/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dfts7he

That's a really common misconception! I guess "private jeweler" sounds fancy, so people think it must be expensive, but NOT TRUE. I've made engagement rings for clients (including MANY redditors) for $2,000, and for $500,000, and everything in between.

A good private jeweler acts as your advocate in the business. You should think of your jeweler not like a salesman at Best Buy, but like your lawyer or accountant. My job is to offer my clients professional advice, so they can spend their money as effectively as possible.

### Why would a jeweler steer me toward a smaller, pricier stone?

Dan Moran (u/diamonddealer) · 2017-03-11 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5yqonq/comment/despfs3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-despfs3

He didn't push you out of your budget, he pushed you to a smaller stone, so it cost him less, so he makes more.

Imagine I went through an apple orchard, and only picked some of the nicest, juiciest, prettiest looking apples. Then imagine I sold them for twice as much as "normal" apples. Are they the best ones? Maybe. But are there other apples just as tasty in the orchard, without the extra markup? For sure.

I suggest you go back to the market and look for unbranded ovals, and insist on the best cuts only. You will find something just as good as the black label, but without the silly price.

EDIT: By the way, looking for a higher markup doesn't make him a scumbag. It makes him a business person. It's totally legitimate. Instead of selling you a diamond, he's selling you a diamond with a brand name, at a higher markup, and hoping you'll pay more for the brand. This happens in lots of industries. Have you ever compared a Gucci purse with an unbranded purse? He's not a scumbag. But that doesn't make buying a branded diamond a good idea for you.

### How do I judge an oval cut and avoid a sketchy jeweler?

Dan Moran (u/diamonddealer) · 2017-03-06 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5xta5g/comment/del6xnf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-del6xnf

1. The best way to know if a cut is good is to compare it directly against other stones. Look at several ovals, either in person or with video (not just pictures - video), and you'll quickly see what you like better.

2. Cool.

3. Yes, 14k is a better choice, and should affect the price only trivially ($50 or less difference).

4. "Pay me now, I'll show you later" is SUPER DUPER sketchy. This is immediate grounds for finding a new jeweler.

5. He won't send you GIA numbers unless you twist his arm. He doesn't want you looking for the stones yourself.

Yes, the price quote on the setting seems very good. I doubt he'll make it for you if he's not providing the stone.

Unfortunately, I don't know anyone in Orlando I can recommend. But there are lots of remote options if you want to go that way.

### Is a bigger treated diamond better than a smaller natural one?

Dan Moran (u/diamonddealer) · 2017-02-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5vjft6/comment/de4b863/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-de4b863

Once again, politely - PLEASE don't patronize me. It's insulting. But I'll try to just assume it's a language thing. You obviously think in Hebrew, and I get it - sometimes I do the same thing.

I get where you're coming from. OP can get a bigger treated diamond than a natural one for the same price, so that's what you recommended. I disagree with that recommendation. I don't think that's a good trade to make. I'd rather advise him to go smaller, and upgrade the size later. He'll be able to do that, because a smaller natural diamond will hold value and be much, much, MUCH easier for him to sell than a treated stone.

I don't want to "kill" anyone. I would be very happy to meet up with you in Vegas to talk... But to do that, you need to say who you are!

So, I'll try AGAIN. Hi, my name is Dan Moran. My company is called Concierge Diamonds, and I'm based in Los Angeles. I stand behind everything I've said in this thread, and others, and I'm not afraid to attach my name to my words.

I have now formally introduced myself. And you are?

### Is it safe to buy diamonds online from photos alone?

Dan Moran (u/diamonddealer) · 2017-02-23 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5vnac5/comment/de45aay/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-de45aay

Are you serious right now? You want to try to put me down because I pointed out an obvious deficiency in your proposed plan (which conveniently involved you selling him something)? You post this kind of spam in every thread.

I buy in lots of different ways all over the world. Sometimes on the phone, sometimes online, and sometimes in person. But I'm not OP. I have years of experience, and have bought and sold thousands of diamonds, so I am more qualified to evaluate what I see online than OP is. Also, I buy from trusted sources, so if something isn't clear to me in an image, I have someone I can trust to call and ask. OP doesn't. This is why it's much MUCH better for OP to see images of stones taken side by side in the same light, so he can make a comparison. This is very basic, and common sense says I'm right. But you just want to fight and try to insult me (for reasons passing my understanding).

I really don't understand why you would want to pick a fight with me. It's needless and pointless, and just brings down the quality of this subreddit, which I care very much about. I want this sub to be better than this.

I've been active on these subs for YEARS, posting my best advice. My post history bears that out. I have tried to reach out to you on several occasions to help you out, but you have brushed me off. So I'll try again. If you'd like to speak with me, I'm glad to share my perspective.

My name is Dan Moran, and my company is Concierge Diamonds, located in Los Angeles, CA, USA. My phone number is 213.261.4330. I am upfront and honest about who I am, and what perspective I come from when I post on reddit.

Who are you?

### What value should a jewelry appraisal use for insurance?

Dan Moran (u/diamonddealer) · 2017-02-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5up5uz/comment/ddwkhj8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-ddwkhj8

It depends on the purpose of the appraisal. When I write appraisals, I tend to do them for insurance replacement purposes. So, I usually write them for 20 percent or so over wholesale. That way, if a piece should go missing, it can be replaced even if prices have crept up a bit. But my philosophy on this is pretty unusual. Most people write them at "retail value" which is generally very inflated. In the industry we call them "feel good" appraisals, since they are are meant to make you feel good about the purchase you just made.

### How much should a custom solitaire engagement ring cost?

Dan Moran (u/diamonddealer) · 2017-02-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5u83ma/comment/ddszyyk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-ddszyyk

This is a lovely ring. I disagree with lichadiamonds, it's not an antique. It can be made easily and readily. And $29k is insane for that ring. I'd guess that's about a 1.5ct center stone, and if that's about the size you have in mind, it's more like $10k. Of course, by adjusting size and quality of the center stone, that can move up or down quite a bit.

What's your budget? Where are you located? This might be more attainable than you think.

### How much does a diamond ring with side stones cost?

Dan Moran (u/diamonddealer) · 2017-02-15 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5u84h4/comment/ddsnewz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-ddsnewz

It depends on the center stone. With a D color center, you need to use super white side stones (or they won't match, and it will look weird), which cost more. Similarly, the dimensions of the stone dictate how many little diamonds you need, and that all factors into the price.

However, for the sake of rough numbers, I'd say you're between $1,300 and $2,000 or so, depending on details.

As for WG vs Platinum, I actually made a video explaining the differences. Here you go!

https://youtu.be/zOU4ADJob5I

### Is it worth saving money on white gold versus platinum?

Dan Moran (u/diamonddealer) · 2017-02-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5u08ud/comment/ddqp8dd/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-ddqp8dd

Honestly, I think you're focusing on saving in the wrong area. A white gold solitaire ring would cost you less than 10% of your total budget, so don't worry about reducing a $300 expense down to $250. Worry about getting the best possible value on your stone! At your budget, you should have no trouble whatsoever getting exactly what you want, with a white gold, or even a platinum ring. In fact, you probably don't even need to spend that much to get what you want.

### Is a lab-grown diamond worth what I paid for it?

Dan Moran (u/diamonddealer) · 2017-02-12 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5tjrqp/comment/ddn3pv6/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-ddn3pv6

Sorry to be blunt, not no, I don't think it's worth 40% of that. I don't think it's worth anything at all. I think you could get a natural 2ct HI2 for what you paid for a lab grown. And I think that at 2-3k, you could get a treated (natural, but drilled and filled) diamond like that. So a lab grown is worth even less. And if someone came into my office on Monday and tried to sell me that stone, I wouldn't buy it at any price.

Sounds to me like the crew at Robbins Brothers put on a show for you to build up perceived value, and it worked. They unloaded a dog, and made you feel like you got a bargain. Robbins Brothers is known for this kind of thing, by the way.

But if you really felt that great about it, you wouldn't have posted your question to begin with. I'm really sorry if you don't like my answer, but that's what I think. I didn't say any of this to upset you. Just trying to let you know how the market looks from my perspective.

I don't deal in lab grown, so I don't have a good recommendation for you on where to go to get one. But at $5,000, you can get a natural diamond that will retain its value. I think that would be a better choice.

### Is this diamond a good deal based on its certificate?

Dan Moran (u/diamonddealer) · 2017-02-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5sz2lb/comment/ddjh29k/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-ddjh29k

Based on the certificate, it does look like a good stone. Like I said, I can't say for sure without seeing it, but I would probably go for it. However, once you get it, I would make sure to compare it against other stones ASAP. Maybe there is a local jeweler who might let you do that, in the hopes he could sell you something instead?

When you compare, all you need to judge is the brilliance. If the stone looks as brilliant as other similar stones, you're all good.

The stone is a good deal, and seems like a nice stone. I approve.

### How does a luxury brand compare to an independent high-end jeweler?

Dan Moran (u/diamonddealer) · 2017-01-20 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5p312h/comment/dcormlw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dcormlw

Ouch! Why the vitriol?

I wasn't trying to tell OP, or you, how to think. I was just saying that comparing Tiffany to Zales is not nearly as good a comparison as comparing them to an independent high-end jeweler.

As for your assumptions about my motivations, did I offer to sell anything? No, I didn't. I just answered OP's questions as well as I could.

If you're curious, please check my post history. I've tried my best to help people out, whether they work with me or not.

### Why do luxury jewelry brands charge such high markups?

Dan Moran (u/diamonddealer) · 2017-01-20 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5p312h/comment/dco5lwa/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dco5lwa

Have you heard of Tiffany's before? Are you familiar with it? You know it's a fancy jewelry store, you've heard it mentioned on TV and in movies, right? How much do you think it costs them in marketing dollars to make sure everyone knows who they are? How do you think they pay for that? By charging an absurd markup!

I once had a client whose bride to be had her heart set on a Tiffany ring that cost $85,000. I made him an IDENTICAL ring (same size, color, clarity, etc. stone, same design - simple solitaire) for $32,000. That says it all.

### Will a jeweler give more for my diamond than I paid?

Dan Moran (u/diamonddealer) · 2017-01-19 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5owvc5/comment/dcmwel9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dcmwel9

I wouldn't assume that - it's not always the case.

If you're looking to make a profit, it's heavily dependent (of course!) on what you have, and how much you paid for it. I doubt the jeweler who sold it to you will buy it back for more - you'll be better off trying to sell it on the open market. And as someone who does that for a living, let me assure you, it's not as easy to do as you may think.

If you try to negotiate for a higher trade-in value, what's to stop your jeweler from just marking up whatever you're trading in for?

### Is it better to buy a diamond online or from an expert?

Dan Moran (u/diamonddealer) · 2017-01-13 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5ndlq5/comment/dccwd5f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dccwd5f

Well, what I don't love about JA, BN, etc. is that you're very much on your own when it comes to sifting through the stones. Tools like s help a bit, but you don't really get any guidance on what you should be looking for. These sites expect you to arrive knowing exactly what you're looking for, and in my experience, 99% of guys shopping for a ring really don't know what they should be seeking out, or prioritizing. I think there's a lot of value to working with a trusted expert to help spend your money as effectively and efficiently as possible.

In reading your messages, it looks to me like you're not 100% clear on what you want, or why. I think you would benefit from speaking with an expert to help guide your thinking. And you just can't do that on JA. JA may have friendly staff (I'm sure they do!), but there's no getting around the fact that NO ONE at JA has EVER seen the stones they're selling. So how can they really know what's what?

### Is Costco a good place to buy an engagement diamond?

Dan Moran (u/diamonddealer) · 2017-01-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5n2skv/comment/dc8bg1m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dc8bg1m

You're right that a lot of bloggers get a kick back from BN and JA. There are even a few of them lurking on this sub. But that doesn't make Costco the best way to go.

I think it's very important to have a relationship with your jeweler. You need to have a trusted expert to advise you, not only when selecting a stone, but in designing a ring, and in caring for it for years to come. And you just can't get that at Costco.

As far as pricing, you'll always get fair pricing at Costco... But never GREAT pricing.

IMHO the best way to go is to find a private jeweler or wholesaler you can work with. You'll get the best value and personal attention that way.

What are you looking for? Where are you located?

### Should I buy a diamond I haven't seen in person?

Dan Moran (u/diamonddealer) · 2017-01-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5mkk1t/comment/dc5o40t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-dc5o40t

I wouldn't pay without seeing the stone or at least high resolution pictures and videos. Your jeweler isn't giving you such a bargain to justify s leap of faith.

If your gut tells you not to write a check, them don't. Simple as that. There will always be another diamond.

If it gives you confidence, know that I could get you something similar or better for less, any time. So you wouldn't be walking away from a uniquely good deal.

### Q&A sessions on facebook live

Dan Moran (u/diamonddealer) · 2016-10-31 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5aemki/qa_sessions_on_facebook_live/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-5aemki

Hey everyone! I've been answering questions on reddit for years, but the format can sometimes be a bit restrictive. So, I'm starting a series of Q&A sessions on facebook live, so I can answer in video format. This is the schedule:

11/1 – The 4 C’s

11/8 – Where to go to get the best deal on an engagement ring

11/15 Why design a custom ring? Why not go retail?

11/22 Is your diamond a good deal?

11/29 Lab grown diamonds, treated diamonds, & moissanite

12/6 Insurance for your ring and other basics

12/13 GIA vs EGL

12/20 What you need to know before you propose

Here's the link for tomorrow's session:
http://bit.ly/2fgBzP8

It's tomorrow (Tuesday, 11/1) at 11 AM Pacific Time.

I hope you guys can make it! Post questions here and I'll try to answer, or come to facebook.com/conciergediamonds and I'll answer them live.

See you tomorrow!

### Q&A session series on FB live

Dan Moran (u/diamonddealer) · 2016-10-31 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5aemba/qa_session_series_on_fb_live/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-5aemba

Hey everyone! I've been answering questions on reddit for years, but the format can sometimes be a bit restrictive. So, I'm starting a series of Q&A sessions on facebook live, so I can answer in video format. This is the schedule:

11/1 – The 4 C’s

11/8 – Where to go to get the best deal on an engagement ring

11/15 Why design a custom ring? Why not go retail?

11/22 Is your diamond a good deal?

11/29 Lab grown diamonds, treated diamonds, & moissanite

12/6 Insurance for your ring and other basics

12/13 GIA vs EGL

12/20 What you need to know before you propose

Here's the link for tomorrow's session:
http://bit.ly/2fgBzP8

It's tomorrow (Tuesday, 11/1) at 11 AM Pacific Time.

I hope you guys can make it! Post questions here and I'll try to answer, or come to facebook.com/conciergediamonds and I'll answer them live.

See you tomorrow!

### Does paying more than a diamond is worth lose value?

Dan Moran (u/diamonddealer) · 2016-10-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/57ysb2/comment/d8xlq2q/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d8xlq2q

Hi! that's correct. A lot of people falsely equate overpaying (by buying at a high end retail store, for example) with the stone losing value after you buy it. That's not fair.

If a diamond is worth $1, and you buy it for $1, it will retain a value of $1. But if you pay $2 (by buying it at Tiffany!), it was never really worth $2, so you will "lose" that value - because you were paying the extra dollar for the blue box.

### How does buying from a jeweler compare to online retailers?

Dan Moran (u/diamonddealer) · 2016-10-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/54ztcy/comment/d8di89w/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d8di89w

Generally pretty favorably. At the end of the day, diamonds are a commodity, so there's no "magic bullet" that will suddenly make them 50% cheaper. But I usually eat James Allen on price, and I MASSIVELY beat them on quality (since I actually inspect the stones rather than just brokering diamonds I've never seen) and service (my clients know me and my team personally, and can call us any time). I've worked with a lot of redditors - check my post history.

### Do lab grown diamonds hold resale value compared to natural?

Dan Moran (u/diamonddealer) · 2016-09-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/52wr9s/comment/d7ovmmv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d7ovmmv

The idea of retained value is relevant for a few reasons. First of all, sooner or later, whether it's you or your great-grandchildren, SOMEONE might want to sell the ring, so it's better to buy a stone that has inherent value rather than one that doesn't. You never know what curveballs life will throw at you. But there's also a more immediate and practical reason. A lot of people these days "upgrade" their engagement rings (at an important anniversary, birth of a baby, etc.), and when they do, they want to be able to trade the old ring in towards something bigger and better. For this to happen, the ring has to retain value, and lab grown diamonds don't.

As for 3,000, 5,000, or 7,000 years of diamond history, I'm sure you understand my point. The human race has considered diamonds to have value for a long, long time, and they're not going anywhere.

### Is medium fluorescence safer than strong fluorescence in a diamond?

Dan Moran (u/diamonddealer) · 2016-09-09 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/51qwwx/comment/d7fs8b7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d7fs8b7

I think medium is a much safer bet. Sometimes it affects things, but much less often than strong. Still not risk-free, but you're on better footing.

Actually, I got mine for a great deal because I was collecting on bad debt (a jewelry store client of mine couldn't pay me what they owed me, so I took some diamonds instead). I own it cheap, and am willing to just get the money back out of it, so I'm selling it cheap to move it quickly. PM me if you want more info...

### Why are treated diamonds worth less than natural diamonds?

Dan Moran (u/diamonddealer) · 2016-09-07 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/515kia/comment/d7d2dxo/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d7d2dxo

Sure, glad to.

Some stones come out of the ground with large, obvious inclusions in them. Imperfections that make them very unattractive, and basically unsellable. Some of these inclusions can be "masked" with diamond treatment techniques. These techniques include laser drilling, fracture filling, and others (please google these for lots of info).

These treated stones are much less desirable and valuable than natural stones. Why? For a few reasons. They are now no longer "a product of nature." They have been altered artificially, and occupy an area somewhere between natural and synthetic diamonds. Also, some of these treatments (fracture filling) are reversible, and the diamond can return to its original appearance.

Generally, when you buy a treated diamond, you should buy it at the price the diamond would have been without treatment - i.e. the price of the natural stone it's based on. But people try to sell it for more than that (Of course! Otherwise why bother treating it?!). So that's hard to do.

Also, the market for treated diamonds is MUCH smaller than the market for natural diamonds. It's a tiny fraction of the market. 95%+ of consumers just won't buy a treated stone, so if you ever try to sell one, you have to contend with a difficult value proposition and a very small pool of potential buyers.

Long story short, I'm not a fan of treated diamonds for most circumstances.

### How much is a used diamond or moissanite worth to resell?

Dan Moran (u/diamonddealer) · 2016-09-04 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/50zir5/comment/d78rjs7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d78rjs7

Correct. That's how I know about this. I pay good money for people's unwanted diamonds (i.e. "secondhand" or "used" diamonds) all the time.

That depends entirely on how well the consumer bought their diamond to begin with. Certainly, if the stone was purchased at Tiffany, you're right, but if it was bought from a dealer like me at a fair price, you can do a lot better than that. Don't buy retail!

This is where you're wrong. No, he wouldn't. Nobody will give him $250 for his $500 moissanite. Maybe he'll get $50. If he's lucky. Basically, if you buy a moissanite for $500 on Monday, on Tuesday it's worth nothing.

That's just not right, and it's important that people understand this. A "used" diamond still has value, whereas a "used" moissanite doesn't, because there is no market for it. It's that simple.

That's not the ONLY way diamonds hold value, but it IS one way. By the way, I offer this policy to my clients as well, and it works out great for both me and them.

### How do I repair a damaged chain, earring, and ring setting?

Dan Moran (u/diamonddealer) · 2016-08-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4x3hye/comment/d6j2mub/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d6j2mub

Let's talk tomorrow... But for now:

-Replacing the chain should be relatively cheap and easy. You can get scrap value for the one you have, and for $50-75 (net), you'll have a new chain.

-You should definitely re-set the diamond from that earring in a new setting. Again, that's cheap and easy. That setting is TOAST. As for matching the stone, you should really match it with another diamond, or the pair won't look right. I can't tell you the first thing about the cost of that without seeing the stone though.

-Looks like you need a new center stone for that ring, and a new head as well (that's the part with the prongs that hold the stone). You could go with a diamond, or if cost is a barrier, maybe a white sapphire. That would be a different look, but still nice, and also a different price point! (Sadly, in my opinion, the only thing that looks "just as nice" as a diamond is a diamond!)

As for lab-grown diamonds, I actually made a video on the subject. Check it out:

https://youtu.be/_h67STlNZfA

Basically, I think lab grown diamonds are a bad idea.

Let's talk tomorrow!

### How do I check whether a diamond price is fair?

Dan Moran (u/diamonddealer) · 2016-07-28 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4u5r9y/comment/d5u2dpr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d5u2dpr

Here's a great way to get a real sense of value. Go to a jeweler, show him the stone, and tell him you want ANOTHER one just like it. Tell him you want to make a pair of earrings, and ask him how much would he charge you for a stone EXACTLY LIKE this one. Then, when he quotes you a number, ask him if he'll buy yours for 20% less than that. If he won't, use that number as a reference point and go to another jeweler with that number in mind.

Works every time.

### What should I do if a seller raises the agreed price?

Dan Moran (u/diamonddealer) · 2016-06-30 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4p83gs/comment/d4unxfg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d4unxfg

$2,000 for a simple platinum band?! Was there a lot to it? Lots of diamonds or something? Or did he just raise the price of his stone to $15,000?

At $15,000, this stone is OK. Not amazing, but fine.

EDIT: The more I think about it, the more I'm bothered by the bait and switch. In this industry, your word is your bond. You don't get to just arbitrarily raise the price $2k and shrug! Did he at least call you to apologize for the mistake and offer you the chance to back out?

### How can I tell if inherited stones are real diamonds?

Dan Moran (u/diamonddealer) · 2016-06-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4qns4z/comment/d4ukluv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d4ukluv

Hmmm... I really can't say from these pictures. Some of them could be diamonds. The best way is to get them tested, and most good jewelers should be able to test them for you. Just go in and say you're looking to verify an inheritance, and they should help you. Don't let them offer you money to buy them just yet - just tell them you need to know a value for purposes of dividing up an estate. Hopefully that will give you some good info.

Good luck!

### What is the scrap value of an old gold diamond bracelet?

Dan Moran (u/diamonddealer) · 2016-06-23 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4pfb8j/comment/d4l1klf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d4l1klf

Well, the bracelet has 2 carats of small diamonds (~0.01 carats each). They are very low color, clarity, and cut. These stones can be bought wholesale for $100/carat or less. So let's say that's $200.

Then you have 15 grams of 10k gold. At today's spot price for gold, that's about $250. So now you're at $450 total.

Of course, there was also labor involved to make the bracelet to begin with, but presumably the piece can't be resold as it is (it's a very outdated style), so that value will be lost when it's melted.

So, you have $450 in value, less the cost of taking the piece apart (which would easily cost $100 to do - you have to pay the jeweler to remove the stones, melt the gold, assay it, etc.). Net value, about $350. And I wouldn't pay $350 either, because in the end, I'm left with 2 carats of diamonds that are of VERY poor quality. What would I do with them? I wouldn't be able to proudly sell them, so I wouldn't be able to sell them at all.

Long story short, if you can get $500 - or $400 for that matter - take it and run!

### Is a GIA certificate enough to value a diamond?

Dan Moran (u/diamonddealer) · 2016-06-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4obm67/comment/d4cd6ew/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d4cd6ew

Aaaaand now you're starting to catch on. Nobody said GIA has no weight. But it's a STARTING POINT, not an ENDING POINT. And the diamond industry is one of tiny margins. If you overpay by 3%, there goes your profit. Overpay by 5%, congratulations, you just took a loss. There is no room for error here.

I spent YEARS traveling city to city to show my stones to potential buyers for exactly this reason. A diamond must be seen to be evaluated. Eventually I developed a shorthand and a lot of trust with my suppliers and clients that allows me to accurately describe stones to them on the phone, and it's still far from perfect. But this is NOT a process that can be automated, or reduced to a certificate. It just isn't.

If this was as easy as you seem to think it is, there would be no industry!

### How do I start a business selling diamonds?

Dan Moran (u/diamonddealer) · 2016-06-16 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4obm67/comment/d4bzhxj/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d4bzhxj

, thanks for summoning me! It takes a lot more than one good source to get into the diamond business. When you say you want to get into selling diamonds, to whom? To end users? To jewelers? To diamond dealers? How will you operate? Online? Phone? In person? What's your background? Why would someone choose to buy from you? There's a lot more to it than certificates and price.

I'm not trying to dissuade you... But it's not as easy as waking up one morning and declaring yourself a diamond dealer!

### Must treated pink diamonds be disclosed to buyers?

Dan Moran (u/diamonddealer) · 2016-05-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4j2t1e/comment/d33dv0m/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d33dv0m

I agree. And it certainly may be common to deal in treated pink, but I definitely wouldn't consider it "standard" in a quarter million dollar ring! And as you said, it 100% has to be disclosed. Otherwise it's fraud. Plain and simple.

And your statement on the value of a dealer's reputation is spot on. There is NO DEAL that I would compromise my ethics on, for this reason (among others!). It's just not worth it, no matter how much I stand to make on any given stone.

### Do lab-grown diamonds hold resale value compared to natural?

Dan Moran (u/diamonddealer) · 2016-05-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4ihcgl/comment/d2zckh5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d2zckh5

Yes, at 0% return, you'd be literally giving it away for free. This is essentially the case for lab created diamonds. I don't think you could find a secondhand buyer at any price.

Who said you would be selling for 50% loss on a natural stone? If you buy the stone right, you should be able to recover much more than that.

I'm not suggesting that natural diamonds are an investment vehicle for an amateur (though they certainly are for an expert, and can be for an amateur with the right guidance). I regularly buy diamonds in the wholesale marketplace and resell them in the SAME wholesale marketplace by leveraging price trends an inefficiencies. This is common. All I'm saying is that natural diamonds will retain SOME value, whereas to date, synthetic diamonds don't.

However, as I pointed out in my initial comment, this is not necessarily of concern to OP. After all, he's not purchasing the stone for resale - he's buying it to propose. So really this whole thread is tangential to his question. It was just something I thought was worth mentioning.

At the end of the day, if OP wants to buy a synthetic stone, go for it. If he wants to buy a CZ and save even more, go for it. They'll do the job. I was just making a point about inherent value.

### Can you resell a natural diamond for a profit?

Dan Moran (u/diamonddealer) · 2016-05-09 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4ihcgl/comment/d2ykaqq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d2ykaqq

That depends entirely on where and how well you bought the diamond! As it happens, I make my living buying diamonds and selling them for a profit, so I know it's possible. And this is not just a matter of the supply chain. I often buy from one wholesaler and sell to another profitably, as prices tend to rise over time.

Then again, I have spent years learning the trade, so perhaps you would counter that without benefit of expertise, you couldn't do that. But you are still much, much better off trying to sell a natural diamond secondhand than a synthetic one.

Of course, you can't expect to make a profit, or to retain full value, if you buy retail. Certainly you'll lose something. However, you will still retain something. That's not true with lab created diamonds. So far, the market has valued them at close to nothing for resale. So, to use your numbers, would you rather retain 50% of value with a natural diamond, or 5% (or maybe 0) with a lab created stone?

To put it another way, in my experience natural diamonds are a good investment. But even if for you they are a poor one, a synthetic diamond isn't an investment at all - it's a pure expense. If you buy one, expect it to hold virtually no value in the future. That's the point I was making to OP.

### Will lab-created diamonds hold their value over time?

Dan Moran (u/diamonddealer) · 2016-05-09 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4ihcgl/comment/d2y5spu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d2y5spu

One thing to consider about lab created diamonds is that no one really knows how they will hold value over time. Experts can differentiate between lab grown and natural, so it can't be passed off as a mined stone. And so far, that haven't been holding much value in resale. There's no way to know whether that will remain the case.

I know you're buying it to get engaged, not to resell it, but I thought I should mention it, just in case.

### Is it worth negotiating a diamond price with a retailer?

Dan Moran (u/diamonddealer) · 2016-05-08 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4gmu8z/comment/d2xxqs2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d2xxqs2

Again, thanks for mentioning me. I appreciate the confidence.

I'm also curious how the negotiation went. I always like to hear how retailers respond to price pressure.

EDIT: makes a good point. Despite the fact that I still think it's a bit high, you should consider how much value you place on your time and energy. If the additional few days of processing this decision will bug you, then go for it. This price isn't highway robbery or anything. It's OK. It's just not a great deal.

### Why are some online diamond listings hard to sell?

Dan Moran (u/diamonddealer) · 2016-04-28 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4gmu8z/comment/d2kx5pi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d2kx5pi

Yes, BUT... Buying a diamond is not like buying a phone or a computer. They're not fungible. That is, all stones with the same grade are not equal, and can look VERY different. The stones that are listed online are there for a reason - often because their owners are having difficulty selling them through traditional channels. So ask yourself WHY? Why are these stones not selling to people who can see them? Maybe they're cloudy, or hazy? Maybe they have ugly inclusions? Maybe they're brownish, or greenish? Maybe the scintillation is off? Who knows?

### Is it cheaper to buy diamonds abroad or wait for lower prices?

Dan Moran (u/diamonddealer) · 2016-03-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/4ajqsd/comment/d123min/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d123min

OK, of course value is important! But what about the actual stone? Do you know what shape diamond you would like to get? Have you looked at stones in real life at all, or just online? There really is a lot more to a diamond than the grading.

Today, diamonds are pretty much a global market, so there isn't a lot of advantage to be gained by shopping in other countries. You will gain much more advantage by moving up the supply chain (i.e. working with a wholesaler rather than a retail stone) than by moving geographically.

As for prices falling, that is true for some specific cases, but for the most part, prices have been steady the last 6 months or so, and I don't see much movement coming in the months to come. And prices would have to make a MASSIVE change in the wholesale market for you to feel it at retail. Stores tend to sell diamonds based on their costs, whereas wholesalers are more tuned into the current replacement costs for their inventory, so they respond to market fluctuations more rapidly.

### How are big retailers changing the diamond business for small jewelers?

Dan Moran (u/diamonddealer) · 2016-02-27 · r/jewelers · Source: https://www.reddit.com/r/jewelers/comments/47rnoq/comment/d0g9i9b/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d0g9i9b

Well, your assumptions are mostly true. I don't do traditional brick and mortar, and I have been in the business since 2004 personally. But my family goes back in it (mostly in wholesale diamonds) for decades. My great uncle was one of the founders of the Israel Diamond Bourse.

As for myself, most of my business revolves around providing merchandise and service to traditional brick and mortar stores, so I talk to a LOT of store owners, and am VERY familiar with their concerns. And most of what you say here rings true.

I agree that Costco, BN, etc. have made things more challenging for "mom and pop" jewelers. And it's certainly true that price pressure is more intense than it has ever been. But the solution to that is more education! When you explain to a young couple the value of having someone who stands behind a piece of jewelry, the value of a relationship with a jeweler who wants to help, they almost universally understand. And the few who don't are just making your job easier by opting out of working with you.

But your point is well taken. The downside of the "new economy" is that it is more and more difficult to create the perception of value in what jewelers do for their clients. What we need to remember is that the VALUE is still there; it's the PERCEPTION we have to work on.

### Can a formula tell me if a diamond is a good deal?

Dan Moran (u/diamonddealer) · 2016-02-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/463dax/comment/d02jq4w/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-d02jq4w

I'm really not sure how this algorithm, ore really ANY similar one, would be helpful. No matter what they say, every diamond is its own story... What I mean is, if you really like a certain stone when you see it, you would probably be willing to pay a few percent "more" than some abstract "ideal price." And if you DON'T like a stone when you see it, who cares how "good a deal" it is? NO STONE is a good deal if you don't like it!

### Should I buy a diamond with very strong fluorescence online?

Dan Moran (u/diamonddealer) · 2016-02-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/44zh23/comment/czu5mou/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-czu5mou

Very Strong FL is a VERY big problem in an F color stone! No no no! This stone will look dull, milky, and dead. Never mind the price - this is not a good stone to buy at any price. It will not look like a diamond - it will look opaque. I have posted several times on this subject - please check out my post history.

Ask yourself WHY someone is trying to sell a stone like this on eBay of all places, sight unseen. It doesn't make sense!

Feel free to PM me if you like, and I'll try to steer you in the right direction.

### How do I estimate the value of an old diamond ring?

Dan Moran (u/diamonddealer) · 2015-12-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/3wzadi/comment/cy0juq1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-cy0juq1

I can't speak to its value due to provenance. I'm a jewelry manufacturer, so I look at it and ask, what would it take to duplicate it?

It's 3/4 carat TOTAL, so the center stone is no more than 0.5ct. Then you have 1/4ct of small stones, a few grams of platinum, and labor. I add that up, and don't see anywhere near 8k in value. And from my perspective the fact that it's old doesn't add to its value.

### Is a pre-made rose gold solitaire ring a good deal?

Dan Moran (u/diamonddealer) · 2015-12-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3wt4g2/comment/cxz075f/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-cxz075f

OK lots to unpack here, but let's back up for a second. Why did you choose this particular ring? A rose gold solitaire ring is a pretty simple item, and could be made for any stone for not much money. Was it a question of price? Because looking at this ring, it's an OK deal, but nothing exceptional. And I have serious doubts about their grading of the stone. The pictures look heavily photoshopped, but even with the retouching, the stone looks pretty dark - much lower than J color, in my opinion.

Long story short, I think you're better off getting a ring made in the correct metal, correct size to begin with, and getting the best stone you can for your budget.

How much are you really looking to spend?

### Are diamond earrings with unknown lab certificates trustworthy?

Dan Moran (u/diamonddealer) · 2015-12-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3wset5/comment/cxyxgja/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-cxyxgja

Thanks for the shout out!

So, first of all, I'm suspicious of someone called "aceincomputers" selling diamond earrings in a plastic bag on eBay. Also, they're appraised by a gem lab I've never heard of. There are a million little knock off appraisers like this who issue MASSIVELY overgraded certificates. I have these guys come to me offering their services all the time, saying "we'll issue the certificate without even seeing the stones. Just tell us what you want it to say." I'm not saying that's what happened here, but the fact that the "pictures" of these earrings are obviously photoshopped generic images isn't comforting.

That said, around $2k for nice quality 1ct total weight isn't unreasonable. I just think you can do better for this budget. In fact, I have stones that are better than the STATED grades (never mind what I suspect the ACTUAL grades are) in this price range.

Long story short, this isn't a bargain, and I have serious doubts about the quality of these stones. Avoid.

### Can you tell if a diamond is real from online photos?

Dan Moran (u/diamonddealer) · 2015-12-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/3vq4gk/comment/cxpx4pt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-cxpx4pt

There really isn't any way to tell from these pictures. From this, I can't say if it's really a diamond, or a piece of glass.

I'm not a believer in buying this way to be honest. I think you should have a relationship with your jeweler, and know who stands behind what you are buying. I know you're considering this because it seems like a good deal, but a low price isn't all there is to it. There has to be VALUE there.

Find someone reputable and honest to work with, and go from there. You'll be much better off.

What led you to that ring? What are you looking for?

### Can brown diamonds be resold, or are they hard to sell?

Dan Moran (u/diamonddealer) · 2015-11-24 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3u3f42/comment/cxbnfym/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-cxbnfym

If you like brown diamonds, I guess it's fine. But if you're asking if you could resell them, no. No you can't. Almost no one will want to buy them. Stones like this are the kind of thing where you buy a large parcel of stones, and are stuck with a few brown ones, so you put them aside. Eventually you have quite a few, you make earrings, and sell them for cheap.

But, if you like the way they look, then who cares? Enjoy them!

### Are drilled diamonds worth less than natural ones?

Dan Moran (u/diamonddealer) · 2015-10-08 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3nvmm7/comment/cvsvrbu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-5#a-cvsvrbu

A lot of this is good info! I work in large stones all the time, so I have some background on this.

FYI stones like this exist all over the place, not just in museums. Now, if it was flawless, it would be more of a rare item. As it is, it's an unusual stone, to be sure, but not vanishingly rare.

Your thoughts on drilling are exactly right. A drilled stone is worth about 50% less than a hypothetical identical stone that's natural, but could still be worth more than a stone that looked like this one did before it was drilled. With a stone this valuable, it's safe to assume that whoever drilled did the math carefully beforehand, and the drilling added value. Also, FYI, "laser drilled" is the correct term.

The bigger problem than the value here is that drilling the stone dramatically reduces the size of the market for it. Many people buying stones, especially big/expensive stones like this, will be turned off by the treatment. Let's say this is a $200k stone (just for conversation). Anyone spending that kind of money on a stone would also have the capacity to spend $400k and get a natural one, and that's what many buyers prefer to do.

### How much is a large drilled diamond worth?

Dan Moran (u/diamonddealer) · 2015-10-07 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/3nvkwn/comment/cvrwlla/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cvrwlla

As a guideline, I would say about 50% of the value it would have if it was natural is a good starting point.

Who told you it was a $400k stone if it was natural? That seems high to me... Unless you're talking about retail price. But retail price really isn't relevant when you're trying to sell the stone to a professional.

Then again, with a stone this size, it's hard to find a comparable stone, so you might be OK about that price point...

Anyway, my gut feeling is about $150k for the stone is the right ballpark. But it will be a very limited market. Not a lot of people want to spend $150k for a drilled stone.

Good luck!

### Can a regular buyer buy diamonds directly from the source?

Dan Moran (u/diamonddealer) · 2015-08-24 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3i9ax6/comment/cuehprk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cuehprk

This is not as simple as you might think. While it's true that Israel is a huge export center, it's not open to the public, and unless you have extensive experience trade references and appointments, you're not getting into the Israeli diamond exchange. It is considered the most secure non-military building in the world. And the diamond dealers there aren't interested in selling one stone at a time to end users. They sell large parcels of stones to dealers around the world.

Furthermore, those dealers work on tiny margins. So, you wouldn't be saving as much as you might think by trying to go upstream to the sources in Israel. Your instinct to not pay retail is a good one, but you don't need to go to Israel to find a good wholesale dealer who can work with you, and who will be there to provide service for years ahead.

TL;DR You can't just "go to Israel" to buy a diamond, and there's no need to do that anyway. Just find a dealer you can work with domestically and go from there.

### Should I get moissanite instead of a diamond to save money?

Dan Moran (u/diamonddealer) · 2015-07-22 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3e8w8q/comment/ctcncf7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-ctcncf7

Obviously, I'm in the diamond business, so bear in mind that I have a bias here.

First of all, cost is a factor for EVERYONE. I've sold engagement rings for $2,000, and for $500,000, and every client I've ever had cared about the cost.

I really don't recommend moissanite, for a simple reason. It's an asterisk. Every time you our your wife tells people about her ring, the details will end with *. As in "I love it, but it's not a diamond.**" There will always be an explanation that has to accompany the ring, and over time, that won't sit well with her, or with you. Perhaps you're thinking "my girlfriend isn't motivated by money, and she'll be proud of me for being frugal." And maybe that's true. But she'll be judged by friends, family, colleagues, etc., and so will you. Is that unfair? Yes. But it's the way of the world.

So, I would recommend staying within whatever budget makes you comfortable, but getting a natural diamond. Maybe it will be a bit smaller, maybe not perfect quality, but it will be free of *.

I hope this helps!

### How do I decide how much to spend on a diamond?

Dan Moran (u/diamonddealer) · 2015-01-12 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/2s69oj/comment/cnms38s/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cnms38s

Hi there! I work in the diamond business (check out the AMA I did a few weeks ago at /r/jewelry if you're interested), and I actually answered this very question. Basically, there's no "right" amount to spend. Ask yourself this: how much would it make me UNCOMFORTABLE to spend? How much is too much? Subtract 10% from that number, and ask yourself again, is this too much? When you arrive at a number that doesn't make you break into a cold sweat, that's your budget.

### Why are online diamond prices so much lower than store prices?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmzl2gv/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cmzl2gv

I hear you. It's a real challenge. The thing to remember about Blue Nile is that they are NOT diamond dealers. They are a clearing house. They call dealers and ask them to list their inventory on their site. Some agree, and some don't. But the thing to ask yourself is, "why would a dealer sell this stone so cheap online?" The answer is because he can't sell it through traditional channels. He has to sell it cheap, sight unseen. Why? Maybe it's cloudy. Maybe it has an ugly inclusion. Maybe it's fluorescent to the point where it bothers the stone. Maybe a lot of things. But there will be SOMETHING...

### Are conflict diamonds still a problem in the market today?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz2tvw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cmz2tvw

I work in polished diamonds, so the "blood diamond" thing really doesn't affect me. Plus the industry has tightened the standards on that so much that it really isn't a factor any more. If I had to guess, I would say that conflict diamonds represent much less than 1% of stones coming into the market today.

However, there is certainly other shady stuff that goes on. Diamonds are expensive, and whenever there is a lot of money changing hands, people are going to try to skim a little! I've seen people misrepresenting stones, switching certificates, selling synthetics as natural, and any number of other swindles. It sucks when I see it after the fact and there's nothing I can do...

### Should I negotiate the price when buying a diamond?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz1qcr/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cmz1qcr

I'm glad to open your eyes to the world of diamond dealers! Friends don't let friends pay retail!

I don't negotiate much with private clients of mine, because I really don't have to. My clients recognize that I own a business, and I have the right to make a living, and I recognize that their money is hard-earned and they deserve the best value possible. I realize that buying a diamond is inherently stressful because it's a "blind item." What I mean is, if I'm selling you a diamond, I know more about it than you. so you are naturally at a "disadvantage." So I provide as much education as I can and try to remove that from the equation. Once that's done, there usually isn't any need to haggle.

Also, I find that when haggling comes into the picture, no one really "wins." My client will walk away thinking "I've overpaid," and I walk away thinking "I've undercharged." No one is happy. If, instead, I set a price that allows me to stay in business and gives my client a great deal at the same time, they usually understand that and respect it.

As for bending rules, it basically never comes up. There is no need. I really try to treat everyone I work with like a close friend. I don't do that just out of the kindness of my heart. I know that diamonds are a commodity, and the business is highly competitive. So, when a client comes to me, I take it upon myself to give a deal that's good enough that the client doesn't feel any need to shop elsewhere. I'd much rather sell you a stone for a small markup and have you refer me your brother, your dentist, your boss, etc., than try to pay my rent on one sale to you and have someone tell you later you overpaid!

### Have people tried to sell fake diamonds to a dealer?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmyzlmw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cmyzlmw

Hi! Glad to do it.

Yes, it has happened a few times. All but once, it was someone wanting to sell me a stone they believed to be a diamond, but turned out not to be. Never a hugely dramatic thing - mostly like "I got this as a gift, is it a real stone? What's it worth?" "No, and zero." "Oh, OK."

However, I did once have someone come in, asking me what he could buy at Kay's that I would want to buy. I was confused, and told him he would never be able to make money selling me something he had paid full retail for. He told me he knew that, but he had a huge line of credit with Kay's. Basically, he intended to default on his credit and effectively rob a jewelry store and use me as his fence. I kicked him out of my office. I called the police afterwards to report the scam (here in LA we have a few detectives who specialize in the jewelry business, and we have their contact info handy), and they said they would let Kay's know.

### Is a diamond with high total depth and fluorescence a good buy?

Dan Moran (u/diamonddealer) · 2014-10-31 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2kuwc6/comment/cloygmq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-cloygmq

You're not getting screwed, but you're not getting a great deal either. More importantly, there are two serious problems with the stone: fluorescence and total depth. 64.8 is quite deep, so the diamond will appear both smaller and less brilliant than it should. So, the price isn't terrible, but for a premium price, you should get a premium stone. And you're not.

Glad to hear you found a wholesaler to work with. For the record, I'm a wholesaler too, and I offer the same trade-in policy. Glad to see someone else is doing that too.

### What is a reasonable budget for an engagement ring?

Dan Moran (u/diamonddealer) · 2014-07-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2alqeu/comment/ciyrfnh/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-budget-and-pricing-6#a-ciyrfnh

I really don't think there's a "right" answer here... It's really about what you're comfortable spending. One important recommendation, though, is to avoid brand names (Tiffany, Harry Winston, etc.) if you're looking for value.

Remember that buying an engagement ring is supposed to be FUN. It should be about celebrating your relationship, not sweating about your finances. You want to start a married life together on the right foot, without undue stress.

I'm a diamond importer and wholesaler, and I happen to be in LA as well, so if you'd like to discuss this with me, I'll try to point you in the right direction. Feel free to PM me.

## Metals and wedding bands

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands

### Should a ring be platinum or white gold?

Dan Moran (u/diamonddealer) · 2025-02-13 · r/EngagementRingDesigns · Source: https://www.reddit.com/r/EngagementRingDesigns/comments/1iofk0j/comment/mclihqb/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-mclihqb

There are pros and cons to this. The advantage of platinum is that it will be lower maintenance, and (as others have said), won't need rhodium plating. On the other hand, white gold is (obviously) more similar to yellow gold, so as the ring is worn in different temperatures, humidities, stresses, etc. white and yellow gold move and expand/contract the same, so the ring will wear more uniformly. Platinum doesn't behave quite the same way as gold, so over time, the soldering point between platinum and gold can become a weak spot in the ring.

### Can a jeweler remelt my gold ring into a new one?

Dan Moran (u/diamonddealer) · 2023-09-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/169e21f/comment/jz95uql/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-jz95uql

Yes, that's possible. But it's trickier than it seems. Remember, a "gold" ring isn't pure gold. 14k gold is 58.5% gold, which makes it 41.5% something else. And jewelers use different combinations of metals for the "something else." So, unless the gold is melted down, the gold is separated, and it's mixed into that jeweler's standard alloy, it won't work.

Jewelers rarely cast one ring at a time - it's done in batches. So it's not as though they will melt OP's ring and reform it by itself. That's just not how it works.

### Is white gold more durable than platinum when paired with yellow gold?

Dan Moran (u/diamonddealer) · 2022-09-20 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/xj1sib/comment/ip7vql0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-ip7vql0

OK, got it. I'd actually encourage you to reconsider that too. If you want the two tone look, white gold is more durable in its attachment to yellow gold than platinum. The two metals don't behave the same way when exposed to heat, cold, pressure, etc., so white gold and yellow gold last longer together than platinum and yellow gold. Just my $0.02.

Anyway, if you're setting the stone in white, then you're better off staying relatively high in color. But F may still be overkill depending on your personal sensitivity. The best way to find out is to compare stones side by side.

I have posted extensively about this stuff. Check my post history!

### Do jewelers really sell gold rings with platinum prongs?

Dan Moran (u/diamonddealer) · 2022-08-18 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wqxpws/comment/ikqk8yg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-ikqk8yg

I really don't want to argue with you. What you're saying isn't accurate, but it seems really important to you. So, sure, whatever. I don't see the point in explaining it again.

By the way, the reason jewelers sell gold rings with platinum prongs is simple - BECAUSE PEOPLE BUY THEM. It's a profit center for the jeweler.

If you'd like to see a longer explanation of gold vs. platinum, I made a video on the subject a few years ago. It's not specifically about prongs, but it does discuss a lot of these issues.

https://youtu.be/npV7qbVrJIY

Feel free to watch. Or not. Totally up to you.

Have an awesome day!

### Is platinum or gold harder for diamond ring settings?

Dan Moran (u/diamonddealer) · 2022-08-18 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wqxpws/comment/ikqeja9/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-ikqeja9

Sorry, but that's not right. 24 karat gold is very malleable, but that's not what's used in diamond rings. 14k or 18k gold (which is what are most commonly used) are in fact harder than platinum. Platinum rings get misshapen MUCH faster than gold.

I am in fact, a professional jeweler and diamond dealer, and have been for 20 years. I'm pretty well known in this sub. Check my post history!

Oh, and GIA doesn't "certify jewelers." That's not a thing. They do have a school where one can study and earn various certificates and degrees, but that's not the same thing at all.

PS - there's no need to be snippy! I'm just trying to help!

### What should I decide before shopping for an engagement ring?

Dan Moran (u/diamonddealer) · 2022-07-26 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/w86pe5/comment/ihqfmex/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-ihqfmex

OK, got it. I think you need to answer some questions for yourself as the first step in the process:

1) What shape of diamond are you looking for?

2) What color of metal? Sounds like you're going for either white gold or platinum, so white either way. But make sure you're solid on this, as it can effect what colors of diamonds will work best for you.

3) Simple setting, or elaborate? Looks like you have this covered!

4) Budget. Again, sounds like you have it figured out!

So, the biggest open question is diamond shape. Once you know that, you'll be ready to look at stones.

Are you familiar with the different shapes of diamonds? Pros and cons of different shapes?

### Can you buy a flawless large oval diamond?

Dan Moran (u/diamonddealer) · 2021-09-08 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/pk4o61/comment/hc253gi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-hc253gi

Oh boy, I have a lot to say here! Let me try to tease apart your questions and tackle them one by one...

Can you get a "flawless" 4ct oval? Yes, you can... But almost nobody does that. You can go a lot lower than gemologically flawless and still have it look perfect to the naked eye. I think what you're trying to say is "can you get a really high end 4ct oval?" - and yes, you definitely can. It's an expensive item, but I work with stones like this all the time. As far as what quality to get, this might help you get a better sense of what to aim for: https://youtu.be/6S9Y2gSxEgM

As for his dreams vs. your concerns, I actually hear this story quite often. Remember, an engagement ring is meant to be both a treasured object for you and an expression of how your BF feels. Sometimes those two visions don't 100% align, and it seems like that's what's happening here. I hear the concern of "too much" from women regularly when they receive a ring... But interestingly, nobody has that complaint about the same ring 6 months later. People get used to the big stones, and wind up really happy with them. I literally don't know a single client who comes in to trade for a smaller stone after a year or two. Never happens. Plus, the larger stones tend to retain long term value really, really well. They are becoming more and more scarce, so I expect this trend to accelerate.

Regarding safety, I always cite an old saying. A ship in the harbor is safe, but that not what ships are made for. If you wind up with a really valuable ring, insure it, and wear it with joy. As much as it's an important object for your future family, in the end it's just a thing. If it's lost or stolen (and I hope that never happens!) it can always be replaced. That's what insurance is for. And if the absolute worst case happens and someone sticks a gun in your face and demands the ring - GIVE IT TO HIM! It's just a shiny rock at the end of the day.

And as for your personal safety concerns, there's no rule that you have to wear the engagement ring every day forever. Get an understated wedding band, and whenever you think you might be in a situation where your large stone is inappropriate, wear just the band. People do this a LOT. You'll also wind up wearing just the band when you're going to the gym or working with your hands, just to protect the stone from potential damage. It's an easy, practical solution.

As a final note, I think it's great that you took the time to think through your BF's motivations here, as well as your family history, and to realize that it's OK to take a plunge into something a little outside your comfort zone. No matter what size, quality, or kind of ring you wind up with, that's a great way to approach your future marriage.

I hope this long-winded rant helped a little! Best of luck to you both, and congratulations!

### Why do platinum rings cost more than gold rings?

Dan Moran (u/diamonddealer) · 2020-09-21 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/iwqi87/comment/g621xp4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-g621xp4

So first of all, not everyone is doing that. I'm selling platinum and 18k rings for almost the same price these days. Platinum is still more, but not much.

But you haven't accounted for labor at all. Platinum is much more difficult to work with than gold for a variety of reasons, so it's just more work to make a platinum ring.

Also, I think your reasoning here doesn't take into account the realities of a jeweler who needs to make a living. After all, spaghetti marinara at a restaurant is pennies in pasta and tomatoes, but you don't complain about paying $14.99 for it (or maybe you do! I don't know you!). Businesses set prices based not on costs, but on what the market will bear. That's the nature of business.

So, if you think platinum is a rip-off, buy white gold! Problem solved.

### Is gold easier to sell than diamonds?

Dan Moran (u/diamonddealer) · 2020-09-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/iojnfo/comment/g4oxzoa/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-g4oxzoa

You're missing the point. I didn't say gold wasn't s good investment. In fact, I own quite a bit.

What I said was that gold is more fungible than diamonds, but there's a difference between liquidity and inherent value.

This is pretty basic fundamentals of investment. I can see that you're very angry about this. Not really sure why. But I'm just trying to answer OP's question.

FYI, they make decaf now that tastes just as good as the real thing.

### Where should I start learning about diamonds before buying?

Dan Moran (u/diamonddealer) · 2020-06-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/hem781/comment/fvtmm8w/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-fvtmm8w

Because knowledge is power! The more you understand about what you're buying, the easier a time you will have deciding what does and doesn't matter to you. Start here:

https://youtu.be/6S9Y2gSxEgM

Try to decide a few things before seriously shopping.

1) What shape of diamond do you want?
2) Do you want a simple setting, or something elaborate?
3) Is it important that a wedding band will be able to sit flush against the ring?

You already know metal color and budget, so you're off to a good start.

I have posted extensively about this stuff. Check my post history!

### Can a jeweler melt my old gold into a new piece?

Dan Moran (u/diamonddealer) · 2018-11-05 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/9u3h9s/comment/e94btox/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-e94btox

Unfortunately, not really. I know lots of people there - just not anyone I'd recommend for this kind of thing.

The reason you're being told you can't just melt and re-use metal is because jewelers typically cast gold in large batches, and they will be reluctant to mix your gold (of unknown quality/alloy) with their known supply.

You'd have a much easier time selling your gold for scrap and having new pieces made from scratch. I know that doesn't help on the sentimental side, but its a heck of a lot more practical.

### How do I shop for a diamond when the jargon is overwhelming?

Dan Moran (u/diamonddealer) · 2018-03-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/84b9ze/comment/dvoppic/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-dvoppic

I understand your trepidation. There's a lot of jargon, and the industry can be very opaque. But there are good people in this business, and not everyone will be out to get you.

$30k is more than enough to get you an awesome stone. You almost certainly don't have to spend that much in the 2ct range. In order to give you the guidance you're asking for, let me ask two questions.

1) What shape of diamond are you looking for? Round? Square? Oval? Something else?

2) What metal do you plan to set it in? White gold? Yellow? Rose? Platinum?

### Is it okay to feel embarrassed by a cubic zirconia ring?

Dan Moran (u/diamonddealer) · 2017-10-15 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/76fxve/comment/dodpsc3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-dodpsc3

I'm sorry to hear you feel embarrassed about your ring. However, I'm pleased that your BF was honest with you about it. It would be much worse if you didn't know and someone else told you!

Try to think of it not as "fake diamond and gold," but as "real CZ and silver." Maybe one day you'll get a "real" diamond ring, maybe not. Meanwhile, be happy with what you have - someone who loves you enough to buy you jewelry!

### How do I compare engagement rings from different sellers fairly?

Dan Moran (u/diamonddealer) · 2017-09-28 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/72whr2/comment/dnmjgqf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-dnmjgqf

Make sure you are comparing similar rings, not just similar designs! Is the ring hand made, with high purity gold and high quality diamonds, or is it mass produced overseas with low purity, porous gold and low quality diamonds, set by machine, and sent over here? Have the small diamonds in the ring been selected to match your center stone, or are they using the same stones no matter what you choose? Is the ring warrantied against defect? Can it be sized or altered? Can it be customized?

Spoiler alert: if you ask these questions of either Blue Nile or Kay, Zales, etc., you're not going to like the answers!

### Are platinum prongs better than gold for holding a diamond?

Dan Moran (u/diamonddealer) · 2017-07-20 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6ogsjm/comment/dkhgkmf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-dkhgkmf

No, that's not right. People sometimes use platinum prongs because they don't want the rose gold to "leak" color into the stone (it doesn't actually leak, but it can reflect color into the stone). I think this is generally wasted effort. If a diamond is cut well, virtually none of that leakage occurs.

Platinum is actually softer than gold, so it's not more durable at all.

Personally, I prefer having the prongs match the ring - it's a more cohesive look.

### Does ring metal color affect how white a diamond looks?

Dan Moran (u/diamonddealer) · 2017-02-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5rxvwr/comment/ddc142t/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-ddc142t

In that case, you are totally fine with whatever metal you prefer. There's no reason not to use platinum, so if you prefer it, go for it. Or, on the other hand, the stone should be white enough (so long as it has a similar refractive index to diamond - what stone is it?) that even if set in yellow or rose, it will still face up super white.

So, it's purely an aesthetic decision. Go with what you like!

### Can I use my own gold coin in a custom ring?

Dan Moran (u/diamonddealer) · 2016-09-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/52rc1k/comment/d7mnjk5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-d7mnjk5

The problem with using your own gold isn't that it will offend anyone - it won't. The problem is that to mix in gold of unknown purity (because it hasn't been assayed) potentially alters the purity of the caster's gold batch, which can be a huge problem. Also if your gold is a different alloy (using slightly different base metals) than the rest of the casting, that's a problem. Bear in mind that castings are typically done in a run of several pieces at a time - they're not "one off" jobs. You'd waste a TON of metal doing that.

So, if you want to use your own gold, the best thing to do is to melt the coin and have it assayed (recognizing that you will be destroying the value of the coin, and retaining just the gold value), and then go to a jeweler with that. You'll likely have better results.

### Should I sell gold to a pawn shop or a refinery?

Dan Moran (u/diamonddealer) · 2016-06-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/4obm67/comment/d4cd2nz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-d4cd2nz

Who says it's a commodity? Who says your "one ounce of gold" is legit? A pawn shop owner would be suspicious. Maybe it's plated. Maybe it's impure. Maybe the assay you brought (you got an assay, right? You know what that is, right?) is falsified. Maybe the gold is stolen. Maybe maybe maybe... And these people are in business to make a profit, not to act as a currency exchange for you.

If you have an assayed bar, why would you go to a pawn shop? Go to a refinery and get 99% of spot, any time you want. If you don't, then it's a negotiation. That's how the world works.

I don't mean to be rude, but your comments here make you sound really uninformed about this industry and how it operates. I really recommend you get an internship or apprenticeship with someone knowledgeable before risking your own money in this. You will get badly hurt if you just jump in.

### Can I use my old gold ring to make a new one?

Dan Moran (u/diamonddealer) · 2015-12-16 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3x1l5c/comment/cy1j2nk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-cy1j2nk

Well, yes and no. In theory, yes, you could use the metal from your band to make a new one, but in practice, no, not really. In order to cast a ring, you need to use enough metal to make the ring itself, plus enough to make the "tree" that fills the casting mold. And no jeweler will mix the melted gold from your ring with theirs, just in case the purity is different (even by a tiny bit). It can really mess with what they do. So, your ring will be melted, and "new" gold will be used to cast the new one. But certainly, you can get credit for the gold in your ring.

### How do I clean diamond and gold jewelry at home?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz9ozm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-cmz9ozm

Great question! And I have an awesome technique that you can do at home, for free! This one alone is worth the price of admission, folks. Bear in mind this will work for your diamond and gold/platinum jewelry, but DON'T do it for soft/fragile stones, pearls, etc.

1) Get a small pot of water, and add a squirt of dish soap.
2) Boil it.
3) Put your ring in a strainer (so it doesn't touch the bottom of the pot), and put it in the boiling soapy for 5 minutes or so (can be longer or shorter - you won't hurt the ring this way).
4) IMPORTANT: Wait for the ring to COOL DOWN before you touch it!
5) Take it out, rinse it off, scrub it with a small brush (toothbrush, etc.), and dry it.
6) Voila! A nice, clean ring.

### Is white gold stronger than yellow gold for ring prongs?

Dan Moran (u/diamonddealer) · 2014-08-14 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2dhq2g/comment/cjqf563/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-cjqf563

Whoever told you that white gold is stronger than yellow gold misled you. There is no practical difference in strength between the two alloys. More likely, the jeweler used white gold prongs to make the diamond appear more white, rather than letting it look yellow by surrounding it with yellow metal.

Regardless, a loose stone should be fixed right away, for the reasons others have already stated. It's a VERY easy fix, so if your jeweler can't fix it correctly, take it elsewhere.

### How much does it cost to set a diamond in a ring?

Dan Moran (u/diamonddealer) · 2014-02-25 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/1ywzie/comment/cfoj92i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-metals-and-bands#a-cfoj92i

Setting a diamond in a solitaire ring isn't too expensive (probably just a few hundred bucks), assuming you want gold (which comes in yellow, white, and rose colors). If you want platinum, it can be a bit more. While it doesn't make sense to "reforge" the gold in your existing ring, it can certainly be sold as scrap, and that money can bring your cost down. Most jewelers will be happy to take your scrap and give you credit for it. As for the small diamonds, they generally aren't worth much. You might get a little credit for them, or you might just keep them until you find another use for them in the future.

## Buying process and timelines

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process

### Are modern diamonds still at risk of being conflict diamonds?

Dan Moran (u/diamonddealer) · 2022-12-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/za7uir/comment/iyks3o3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-iyks3o3

Virtually any diamond you can source today will have gone through the Kimberley process, which is intended to ensure that it's conflict free. The fact is that today the proportion of conflict diamond entering the market is much less than 1%. So, your desire to do the right thing is admirable, but the truth is you really don't need to worry about it. That atrocities to which too many players in the industry were criminally complicit are happily consigned to history.

### Are diamond salespeople trying to take advantage of buyers?

Dan Moran (u/diamonddealer) · 2022-10-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/y30ocg/comment/is8w9d2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-is8w9d2

Well, first of all, not every salesperson is going to "take advantage" of you. Of course, they're motivated to do business, but there's nothing nefarious about that. Remember, you're going to be spending money on a diamond no matter what. So you're not deciding WHETHER to spend money - just WHERE.

That said, I'd take a trip down there with no intention to buy. Leave your credit cards at home if it helps! And try to make a few appointments in advance so dealers can properly prepare for you. That way they can put together stones that will be of interest and not just scramble to show you whatever they have on hand.

### Should I pay a deposit on a diamond I haven't seen?

Dan Moran (u/diamonddealer) · 2020-08-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/i6booh/comment/g0y7rso/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-g0y7rso

This doesn't seem like the right way to buy a stone to me. At a minimum, your deposit should be 100% fully refundable if you don't like the stone when you see it. Basically, they're locking you into working with them whether you like this stone or not and they've never even seen it!

Sounds like this jeweler doesn't have enough credit or reach to have the grower send him stones on consignment, so they're transferring the risk to you. And that's not the sign of a good jeweler.

### How long does a custom ring take to make?

Dan Moran (u/diamonddealer) · 2018-05-19 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/8klkdb/comment/dz8kgfm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-dz8kgfm

It depends on the company, and the type of ring. Actually manufacturing a custom ring takes about 2-3 weeks, once the center stone is selected and the design is finalized. Those steps can take a few weeks as well.

I generally advise clients to make an appointment 6-8 weeks before they want to have a ring in hand, if possible. If you have less time than that, we can go faster, but you have to be ready to make quicker decisions.

### What does a jewelry appraisal cost and how long does it take?

Dan Moran (u/diamonddealer) · 2017-01-16 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5odwq7/comment/dcinwqg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-dcinwqg

Ouch! OK, to answer your actual questions:

Is this how you guys would go about it?

No.

What is the expected cost?

Probably a hundred bucks or so.

I assume appraisers aren't going to try and rip me off right?

Like every other industry, some are honest and some aren't.

I shouldn't let them take it back anywhere where I cant see it obviously.

Why? If you don't TRUST someone, don't work with that person. And if you do trust someone, TRUST them.

How long does this process take?

Depends how busy the appraiser is.

### Is it normal to feel stressed buying an engagement ring?

Dan Moran (u/diamonddealer) · 2016-11-18 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5dkreo/comment/da5cq93/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-da5cq93

It's complicated. On one hand, it's a symbol of your commitment, so it should be something you're proud of. On the other hand, she'll be wearing it every day for the rest of her life, so she should feel great about it.

Married life is filled with FAR more difficult situations than this. Buying an engagement ring should be fun. Yes, it's a lot of money, so there is inherent stress, but at the end of the day, you should be happy to do it. If you don't feel happy to do it, don't. Give it a little time and see what happens. You may feel very differently in just a few days or weeks.

### I'm back! AMA, again!

Dan Moran (u/diamonddealer) · 2015-12-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/3wague/im_back_ama_again/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-3wague

Hi /r/jewelry! In January, I did an AMA here, and was FLOORED by the response. Here's the link to the original AMA:

https://www.reddit.com/r/jewelry/comments/2pq3jw/i_am_a_diamond_dealer_and_private_jeweler_ama/

Since then, I am very proud to say I have worked with **over 20 fellow redditors** on jewelry, and the experience has been overwhelming and amazing.

With two weeks left before Christmas, I imagine a lot of you are contemplating jewelry purchases, and I'd like to help. So, once again, I am a diamond dealer and private jeweler. Ask me anything!

### How hard is it to get a job in the diamond business?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz5lw4/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-buying-process#a-cmz5lw4

It's a very difficult business to break into. You really have to know someone. And the reasons for that are pretty clear. On day 1, you have to be able to say to your new employee, "here are my extremely valuable and basically untraceable diamonds. Please go and do what you are supposed to," and trust that person's ethics and judgment. It's a very tall order.

I am actually looking to hire someone now, but since I am essentially limited to people I already know, it's next to impossible.

## Care, sizing and warranty

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing

### Does a diamond's lack of translucence affect its look?

Dan Moran (u/diamonddealer) · 2025-08-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1n03127/comment/narq9de/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-narq9de

Well, if you love it, why do you care what I or anyone else thinks?

The problem with a stone like this is that your untrained eye might not notice the lack of translucence for a while. Then, three months after you propose your fiancee will be at a party and compare her ring to someone else's. She'll come to you looking to "clean it" and be frustrated that it "won't get clean." Then you'll know what I'm talking about.

### Is a diamond with inclusions durable enough for daily wear?

Dan Moran (u/diamonddealer) · 2025-06-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1l8y2rz/comment/mx8weon/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-mx8weon

Thanks for summoning me!

OP, don't worry. While there are some issues here that technically ever so slightly reduce the durability and create a tiny relative increase in the chance of a crack, I've seen stones WAY worse than this worn around for decades with no issues.

In my experience, these "potential durability problems" virtually never happen. Unless there's a HUGE cavity or something, you're fine. And, as always, make sure your ring is insured, so if the worst does happen, you're covered.

Once insurance is handled, put this out of your mind and enjoy your ring!

### Care, sizing and warranty: Dan's answer from October 2023

Dan Moran (u/diamonddealer) · 2023-10-26 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/17gpmte/comment/k6jn8ht/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-k6jn8ht

What kind of setting do you have in mind?

What good does the 30 day policy do you? What I mean is, what if the stone is hazy and "10% less sparkly" than it should be (which IMHO this stone is)? Without comparing it against other stones, how would you be able to tell? You won't! Not until you propose and then two months later you're at a party and your fiancee is showing her ring to her friends, and she comes to you to help her clean it because it "won't get clean" and doesn't sparkle like their rings do. Of course, by then it's too late.

This is why it's so important to see actual stones, or if you can't, to have an expert act as a proxy on your behalf.

I have posted extensively on this topic. Check my post history!

### Who pays when a gemstone is damaged while being handled?

Dan Moran (u/diamonddealer) · 2021-03-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/m2hv50/comment/gqjoomi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-gqjoomi

Really? Never heard one? OK, here's one.

https://youtu.be/AUGPk5y94Kw

See that little chip in the side of the stone? I did that, last week. I have no idea how it happened. I was showing the stone to a client, and I guess a tweezer must have slipped. It was enough to put a little chip in the stone.

I didn't own the stone - it belongs to a friend of mine. Understandably, he doesn't want to take it back with a chip in it. So it looks like I will have to buy it for $12k, despite not being in the emerald business and not really having clients for stones like this. It's a beautiful stone, but I really don't want to own it. But, just like in a china shop, you break it, you bought it. So I guess it's mine now.

My point is, this happened to me (a professional), without me even knowing I did it. It's really, really easy to chip a soft stone.

### Can a seller guarantee a diamond is not milky?

Dan Moran (u/diamonddealer) · 2020-07-28 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hzf5jd/comment/fzit7he/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-fzit7he

How can they conceivably guarantee that without inspecting the stones themselves? All they can do is say, "the guy selling the stone, who has every reason to "exaggerate," says so."

More importantly, if it was milky, how would you know? Without comparing it against a better performing stone, would you be able to tell? Or would you not notice until 2 months later, when your fiancee is comparing her ring against her friend's, and keeps cleaning and cleaning it, wondering why it won't "get clean?"

G/H VS2 is definitely a good way to go.

### Should a jeweler charge to replace a diamond that fell out?

Dan Moran (u/diamonddealer) · 2019-06-10 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/byrwp8/comment/eqkurmc/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-eqkurmc

Yes, this is reasonable. Look at it this way. If you buy a car, and a year later, have a fender bender, you don't expect the mechanic to hammer out the dents for free. I'm guessing you're thinking "but there was no accident! It just fell out!" Everyone in your situation thinks that. But gold prongs don't bend by themselves, and diamonds don't fall out by themselves. You must have knocked it on something and not noticed. It happens.

Was the ring insured? The insurance can cover replacing the stone rather than recutting it.

TL;DR: Yes, the jeweler is being reasonable. But the $150 isn't what matters. The sad thing is that you'll wind up with a smaller diamond! This is what insurance is for!

### Why is there a fiber stuck in my ring's prongs?

Dan Moran (u/diamonddealer) · 2017-02-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5uppnr/comment/ddw70cm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-ddw70cm

Even if everything is done perfectly, this can happen when the jeweler is wiping the piece off with a cloth to clean it. I always handle a ring with cloth gloves or a cleaning cloth when I'm placing it in a box before shipping. It's possible for a fiber to get caught on the prong as I put the ring into the box just before I close it for shipping. I can imagine that occasionally it would happen without me noticing.

It's no big deal. Super easy to fix.

### Is buying a diamond from a jeweler worth the higher price?

Dan Moran (u/diamonddealer) · 2016-03-29 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4cclwd/comment/d1iad9n/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-care-and-sizing#a-d1iad9n

Please provide details - it's hard to know from this.

Also, bear in mind that when you buy from a jeweler (as opposed to a website), you're getting a lot of added value. Jewelers (generally) stand behind their products, and will be there for you for sizing, cleaning, polishing, repairs, etc etc etc. And when you work with a good jeweler, you are getting the benefit of his/her expertise. That's worth money. Think of your jeweler not like a car salesman, but like a lawyer or doctor. That person is giving you expert advice, and that's worth something.

## More answers

Pages: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more

### How do jewelers react when customers doubt their honesty?

Dan Moran (u/diamonddealer) · 2026-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1vfdx6p/comment/p1oqh4i/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-p1oqh4i

If a client asks me this, I smile and accommodate them as best I can... But internally, yes, I'm offended. If you don't trust me, why are you sitting in my office? I'm not interested in having adversarial relationships with my clients, and if there isn't a relationship based on mutual trust, I'd rather just not work with that person. Now, I would never yell and scream at anyone about it... But I might politely decline to proceed any further.

### How do jewelers react when customers doubt their honesty?

Dan Moran (u/diamonddealer) · 2026-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1vfdx6p/comment/p1oqff5/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-p1oqff5

If a client asks me this, I smile and accommodate them as best I can... But internally, yes, I'm offended. If you don't trust me, why are you sitting in my office? I'm not interested in having adversarial relationships with my clients, and if there isn't a relationship based on mutual trust, I'd rather just not work with that person. Now, I would never yell and scream at anyone about it... But I might politely decline to proceed any further.

### How do jewelers react when customers doubt their honesty?

Dan Moran (u/diamonddealer) · 2026-08-04 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1vfdx6p/comment/p1oqbhl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-p1oqbhl

If a client asks me this, I smile and accommodate them as best I can... But internally, yes, I'm offended. If you don't trust me, why are you sitting in my office? I'm not interested in having adversarial relationships with my clients, and if there isn't a relationship based on mutual trust, I'd rather just not work with that person. Now, I would never yell and scream at anyone about it... But I might politely decline to proceed any further.

### Is there a visible difference between D IF and lower grades?

Dan Moran (u/diamonddealer) · 2025-12-21 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1pqyjl3/comment/nv80phm/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-nv80phm

How do you know OP only wants D IF? I realize that's what he posted... But some people search out D IF specifically, and others choose that because they want "the best" without understanding how minute some of the differences can be. So I think it's worthwhile to point out that there is some flexibility in grades before there's a visual difference.

Of course, OP, if D IF is the only thing you'll consider, then fair enough! Just wanted to make sure you know your options.

### Is the diamond industry really corrupt?

Dan Moran (u/diamonddealer) · 2025-06-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/1l6x15k/comment/mx4f3hf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-mx4f3hf

Have you? You're the one making the claim that the industry is corrupt. Any claim made without evidence can be dismissed without evidence. And the "have you seen it with your own eyes?" argument isn't very compelling.

But yes, I have traveled extensively throughout the world and met with hundreds (thousands?) of people in the industry.

Ummm... Because not everyone does the most evil thing possible all the time? If you really assume the worst about everyone all the time, I just feel sad for you.

### Is an online diamond listing enough to judge its quality?

Dan Moran (u/diamonddealer) · 2023-09-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/16rkish/comment/k257ew7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-k257ew7

That looks like a nice stone on paper, but without more images and videos, it's impossible to say.

Did you buy it from Ritani? I see it listed there for just over $25k, and it looks like that's where you got the video. That's badly overpriced for a stone like this.

I know you said you haven't been able to see this stone in real life, but have you seen any stones in real life? I think it would really benefit you if you can.

Where are you located?

### Is the diamond industry still controlled by a cartel?

Dan Moran (u/diamonddealer) · 2023-08-19 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/15v3v1a/comment/jwvwxvg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-jwvwxvg

I read those. I didn't see anywhere saying that the supply is currently stockpiled and released by a cartel. That used to be true 40 years ago, but hadn't been for a long time. De Beers isn't even the number one player in the space any more.

Anyway, not trying to argue here. Just pointing out that many of the cliches about diamonds in the zeitgeist just aren't true.

If you feel like doing some go ogling, I'd recommend you look up the diamond industry in Botswana. Really fascinating.

### How can I buy diamonds from ethical, traceable sources?

Dan Moran (u/diamonddealer) · 2023-05-31 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/13wmj2b/comment/jmcdy0g/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-jmcdy0g

Work with a trusted dealer who knows his or her supply chain. This is an important issue for many of us, and we take it very seriously.

I really like working with Botswanan diamonds, as I am happy to support what the profits from those stones have done to improve the lives of the people there. The same can be said for Namibia, South Africa, and other places as well.

EDIT: I appreciate you asking this question and genuinely looking for an answer!

### Do diamond dealers sometimes block critics on forums?

Dan Moran (u/diamonddealer) · 2023-05-24 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/13qsd4v/comment/jlgkizy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-jlgkizy

LOL yes we do.

Aaaaaand Victor blocked me. No idea why he felt he had to do that.

EDIT: Apparently I can't comment on the thread any more, so here's what I was planning to reply to ...

Very surprising, actually. I've considered blocking "competitors" in the past, but never actually done it. The way I look at it, if I say something that I deserve to be called out for, then so be it. I'll learn from it.

Apparently others don't see it that way, and some people feel threatened by constructive criticism. I even offered to help!

### How should I respond when someone insults me online?

Dan Moran (u/diamonddealer) · 2023-03-09 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/11m3qqu/comment/jbjv6g1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-jbjv6g1

Having to? What is WRONG with you? I am HONORED to be a member of this community. I have been a participant in this sub for nearly a decade. I've made lifelong friends here. And I am humbled by the opportunity so many redditors have given me by trusting me with their engagement rings - powerful symbols in one of life's most important moments.

So, what you so smugly throw at my feet as an insult, I will pick up and wear as a badge of honor.

Shame on you.

### How should I respond to a rude remark about my appearance?

Dan Moran (u/diamonddealer) · 2023-01-13 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/10b3z2s/comment/j48h5ya/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-j48h5ya

Once I dropped some clothes off at my dry cleaner after a vacation. The owner there took one look at me and exclaimed, "You must have eaten a lot on your trip!" Yeah, lady, I'm fat, not blind. I know that.

But at the end of the day she didn't mean anything by it, and she's from a culture that tends to be much more direct than we Americans are used to. Plus I wasn't marrying her - I just wanted my clothes cleaned. So I let it slide.

But that was like 4 years ago and it still stings when I think about it.

### Are diamond viewing scopes useful for judging a stone?

Dan Moran (u/diamonddealer) · 2023-01-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/100dm2q/comment/j2j0af0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-j2j0af0

Pros have never used them. The best tool for judging how a diamond performs is the eye of the viewer. These scopes create conditions that don't exist anywhere you'll actually wear your ring, so why do we care how a diamond looks under them?

If I could make a special "Martian lamp" that simulated lighting conditions on Mars, why would you use it to assess your stone? Are you planning to wear it on Mars? If not, why would you care?

I made a video on this topic a while ago. Maybe it'll help.

https://youtu.be/Duh_zTr1SpU

### Why is buying a diamond without expert help risky?

Dan Moran (u/diamonddealer) · 2022-10-27 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/yeun3a/comment/iu1n4bi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-iu1n4bi

BN is like the home depot of diamonds. Imagine you walk into home depot, looking for a specific type of screw. You know it has to be in there somewhere, but there are 10,000 kinds of screws in bins all over the place, no one seems to be able to help you, and you can't tell the difference between one screw and the next. How are you supposed to get it right?

A diamond is simply too complex to buy this way, without expert help. You wouldn't diagnose your own illnesses - you'd go to a doctor. You wouldn't defend yourself in court - you'd get a lawyer. Similarly, you shouldn't buy a diamond on your own - you should get expert assistance.

Your case is a perfect example of this. You are very likely to overspend on aspects of a diamond you don't need and won't be able to see. You could easily get a larger stone (which you WOULD see and appreciate) that's just as beautiful to the eye as what you've chosen, and spend less money doing it. You just need some help to do it!

You said it yourself - you couldn't see these differences in real life. So why pay for them?

Where are you located?

### Why do people downvote opinions on diamond forums?

Dan Moran (u/diamonddealer) · 2022-08-04 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wfy7oe/comment/iix1isg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-iix1isg

Yeah I see the downvotes you're getting. I think it just indicates that a lot of people disagree with you on this. Giving someone a "thumbs down" or "yelling boo" is a lot easier to do anonymously on the internet than it is in real life.

I think you came here with good intent to express that you wish more diversity of viewpoint was welcomed here. But that's not what the issue was yesterday IMHO. That guy didn't come here to learn anything - he came here to condescend to all of us.

That said, your perspective here is a good hearted and positive one. So I hope the sub takes it easy on you!

### META - Thanks guys!

Dan Moran (u/diamonddealer) · 2022-08-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wfhm8m/meta_thanks_guys/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-wfhm8m

Somebody posted a personal attack against me today. Honesty, it hurt way more than it should have. I know this is the internet, but this is "my little corner" of the internet, and I love this sub.

So, a quick thank you to all of you (and wow, quite a few!) who sprang to my defense. It really means a lot to me.

There are literally tears in my eyes right now. Thanks you guys -,, and all the rest. I appreciate you guys more than you know!

### Is it okay to skip an engagement ring?

Dan Moran (u/diamonddealer) · 2022-08-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/wfeizl/comment/iitjep7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-iitjep7

OK, then don't buy a ring! Just understand that, right or wrong, you'll have to give this speech for the rest of your life, every time someone asks, "where is your ring?"

Society dictates certain norms. We have to wear pants, brush our teeth, shake hands when we meet people, etc. You're welcome to opt out of any of those (well, maybe not the pants!) if you're ok with the social awkwardness of it. It's totally up to you.

Of course, your partner may or may not disagree with you on this. That's really an issue best left to the two of you.

### Will I get used to wearing a large diamond ring?

Dan Moran (u/diamonddealer) · 2022-07-06 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/vs9prt/comment/if13yn7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-if13yn7

Hi!

I wouldn't worry about this too much. You will definitely get used to it, and while it will initially feel like a lot, over time your ring will become like an extension of your finger, and this won't be an issue at all.

And as others have said, you could always get a smaller ring for occasions where you think the big one is too much.

And if we're talking about the stone I think we are, it's too cool to pass up!

### Here's a service James Allen can't ever provide!

Dan Moran (u/diamonddealer) · 2022-02-15 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/stgx9p/heres_a_service_james_allen_cant_ever_provide/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-stgx9p

I just had a very odd experience. One of my teammates got a call from a client of hers (he's redditor - maybe you're reading this AE!) looking to buy a bracelet... But this guy had an accent, and she didn't remember our client having one. Plus, he wanted to change the phone number and email address on the account. So her hackles went up. She got off the phone, looked up the number of our client, and called. The *real* AE picked up, and had no idea how this happened. Looks like someone was trying to steal his identity. Thankfully, we knew better, and now AE is alerted to the situation.

You've heard me talk about the benefits of knowing your jeweler many times. Here's a benefit of your jeweler knowing YOU!

Shout out to my teammate, Caroline. Way to trust your instincts when you think something doesn't add up!

### Are diamonds from online retailers generally overpriced?

Dan Moran (u/diamonddealer) · 2022-01-03 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/ruge0y/comment/hr18ahi/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-hr18ahi

That's OK - you don't have to disclose who you are. I have doxxed myself here a million times, so here I go again.

My name is Dan Moran, and I'm the founder and president of Concierge Diamonds in Los Angeles, CA. I have worked with thousands of redditors all over the world creating engagement rings and other fine jewelry, and have literally thousands of posts on this sub.

I don't want to get into a pissing match with you (or anyone else here!), but I assure you, I do know what I'm talking about.

I have seen more than my fair share of WF diamonds. Some are awesome, others not so much. Virtually all are overpriced IMHO.

### Are rings with many small prongs or protrusions practical?

Dan Moran (u/diamonddealer) · 2021-09-11 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/pm9wp4/comment/hcg580w/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-hcg580w

Don't worry about what anyone else says! If you two love it, that's all that matters.

However, two things I'd worry about with this ring.

1. It has lots of small protrusions to create the look. Those will snag on every shirt you ever wear, they'll collect dirt and grime, and they will be highly prone to bending out of shape.

2. Ask yourself honestly - will you still love it in 20 years? I don't know you so it's not my place to say, but in my experience many couples who opt for a ring in this vein wind up outgrowing that decision and changing the ring.

Good luck!

### We're hiring!

Dan Moran (u/diamonddealer) · 2021-04-24 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/mx9ida/were_hiring/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-mx9ida

Hi all! Sorry, this post isn't directly about diamonds or engagement rings. I hope it's OK! I wanted to let this community know my company, Concierge Diamonds, is hiring two new team members to join us at our Downtown LA office. I've had great luck meeting people on reddit before, and I'm hoping the same can happen again!

Here are the job postings:

https://www.indeed.com/job/production-photography-coordinator-e1a5a5447864b844

https://www.indeed.com/job/social-media-coordinator-4305794055a766c3

If you know anyone who you think would be a good fit, please send them my way! Thanks!

### Are big-box diamond retailers worth buying from?

Dan Moran (u/diamonddealer) · 2021-04-17 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/mse5zk/comment/gusidev/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-gusidev

Again, I'm surprised to hear that. Reviews are decidedly mixed, especially lately.

I'm not saying JA is *bad* - it's just not great. They are the Home Depot of diamonds. Pretend you're looking for a particular screw. You walk into Home Depot, and you know it's there somewhere. But you don't really know what you're looking for, there's nowhere to help, and you can't tell if you have the right item or not.

Diamonds are just too complicated to buy this way. You wouldn't prescribe your own medicine, or write your own will. You need professional help! It's the same with diamonds.

### How do I know I'm getting the right diamond online?

Dan Moran (u/diamonddealer) · 2020-08-23 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/iesmsi/comment/g2ji383/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-g2ji383

BN is the home depot of diamonds online. Imagine walking into Home Depot looking for a specific kind of screw. You know it's probably in there somewhere, but there are a million other screws in there as well, and how will you know if you have the right one? There's no employee in sight to help you, and even if there was, he works in the garden section at another store, knows nothing about screws, and has never seen any of these. Oh, and some of the screws are rusty and some aren't.

How will you know if you got the right one?

### Is it fair for a seller to criticize a competitor?

Dan Moran (u/diamonddealer) · 2020-07-14 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hqp5ls/comment/fy1xqbl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-fy1xqbl

I don't think pointing out the weaknesses in a competitor's business model is necessarily foul play. It's fair to say, "competitor ABC provides a lower level of service than I think you should expect, which is why I provide a higher level of service." Is it self serving? Yes. But it's still a valid point.

Maybe Lindsay could have done better at identifying herself as a competitor. That would have been a fair point. Then again, maybe you could have done better (in this post - not in general!) identifying yourself as an affiliate who counts on consumers trusting JA, BN, etc.

All I'm saying is, everyone has an agenda. As long as we all make our respective agendas explicit, that's OK - it's just the nature of business.

### Is this claim about diamonds actually possible?

Dan Moran (u/diamonddealer) · 2020-07-11 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hoyp3c/comment/fxomefu/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-fxomefu

That's not a thing. There's literally no way to do that. You keep saying it, but it's just not possible. Couldn't do it if I wanted to.

And I'm not sure how much you think I'm concerned with you, but other than threads like this where you show up calling people names and doing literally the exact thing OP was complaining about, I never think about you at all. You and I aren't competitors - we're in different businesses entirely. I genuinely don't care if you do well or poorly in business. All I care about, when it comes to this sub and others, is that consumers posting honest questions get honest answers. And that's why you and I sometimes come into conflict.

I don't know you, man. We've never met. Maybe I'd like you IRL, maybe I wouldn't. But here, on reddit, you come across very aggressively, and it's unnecessary and counterproductive. So, please, take a deep breath, try to relax, and realize that, at least as far as I'm concerned, you aren't in a fight right now.

### Why do diamond dealers argue with each other online?

Dan Moran (u/diamonddealer) · 2020-07-10 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/hoyp3c/comment/fxkvtr8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-fxkvtr8

For my part, I do my very best to avoid all that stuff, and even when called out I try to be civil and polite (though I'm sure I haven't always succeeded). But I must admit I enjoy watching some of the more... colorful voices go at each other.

There's a lot of drama in this industry (as I'm sure there is in every industry!), and when you're inside, it's hard to ignore what you know about someone as they speak.

Anyway, if anything I've said has bummed you out or turned you off, I'm sorry about that. Doing that is never my intention.

### How is the diamond trade coping with closures?

Dan Moran (u/diamonddealer) · 2020-05-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/gkr841/comment/fqud9i0/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-fqud9i0

We're doing OK. LA is definitely pretty badly hit, but we're coping. I've managed to find alternate means of manufacturing while all the buildings were closed, and we're sloooooowly starting to re-open.

How's the jewelry biz in Houston handling this insanity?

Once things return to some kind of normal, I'd love to meet up (maybe at JCK or something) for a drink! Let's invite the other "good guys" (we both know who they are as well as we know the bad actors) and celebrate this awesome community!

### How is the diamond business doing during hard times?

Dan Moran (u/diamonddealer) · 2020-05-16 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/gkr841/comment/fqtg3jq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-fqtg3jq

The Rap thing is hilarious IMHO. Long overdue for a shake-up - but I'm betting he'll issue some pro forma apology and dealers will run back to mama before we know it.

I'm doing OK. Challenging times for sure, but we're adjusting. The LA diamond district definitely has a zombie movie vibe though.

Once the world reopens, let's meet up for a drink or something! We can invite the other "good guys" on these subs (we all know who's who!).

### How do diamond forums handle personal attacks between members?

Dan Moran (u/diamonddealer) · 2020-01-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/es2uxm/comment/ff8ahdt/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-ff8ahdt

Guys, with all due respect, this really isn't a good thing for this sub. If I were OP, and I somehow managed to read through this whole thing, the only thing I would have learned is that /r/diamonds sucks. And I don't think any of us want this sub getting this kind of vibe.

If you want to debate with each other, move to PM, or call each other (I have both of your contact info if it helps!), and work it out.

But the ad hominem attacks (looking at you, ) are really beneath this place. Let's focus on helping people with their questions, not posturing.

Again, I mean this with all the respect in the world. Let's try to elevate this sub, not drag it down to shouting matches.

Thanks, guys!

### Should I choose the center diamond before designing a ring?

Dan Moran (u/diamonddealer) · 2019-12-03 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/e5ipz6/comment/f9k5zef/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-f9k5zef

That's a classic style. I make pieces like that all the time, and I'm sure others could as well.

I would recommend you start with the center diamond. After all, that's where most of your money will be spent. Get the stone first, and then build the ring around it, so all the stones match, proportions are right, etc. Think of it like tailoring a suit. You need to know who will be wearing it first!

How much do you know about diamonds?

### How should I handle arguments about diamond advice online?

Dan Moran (u/diamonddealer) · 2019-10-01 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/d9qepl/comment/f23mbv1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-f23mbv1

OK, one more response, then I'm really done.

This isn't a "we have different opinions" type of situation. This is more like "my view is supported by science and yours is climate denial, antivax, conspiracy theory level nonsense." It had to be called out so you wouldn't lead uneducated readers astray.

Yes, I know how affiliate links work. I also know how reddit works. You might consider that when you choose conflict over just reading and accepting well meaning advice.

I'm not concerned about "competing" with you. You and I don't do the same thing. Please don't try to draw a false equivalency. We do not have the same background or experience. Just because we both have reddit accounts does not make us peers. And contrary to your assertion, we are NOT behaving the same way here.

What I am concerned with is the potential for your conduct to poison this sub. It's a small community, and individual participants can have a large effect. Imagine you were looking for a ring, and decided to check reddit for advice. Imagine you saw the kind of spam you're putting out on every post you clicked. You might conclude this sub is nothing but spammers and look for guidance elsewhere. That's what worries me. It doesn't bother me that you're trying to make a living - I get that. It bothers me that you're doing it (unwittingly, I think) at the expense of the sub.

### Is buying an engagement diamond at a warehouse club smart?

Dan Moran (u/diamonddealer) · 2019-09-10 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/d238fa/comment/eztc7iq/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-eztc7iq

I don't know... Logically you're right. But it just seems so unromantic. "baby, I love you, so I got some steaks, some sneakers, a watermelon, and a ring. Will you marry me? We can consolidate our Costco accounts and SAVE!"

On a more serious note, I think you're better off buying something like a diamond from an expert. At Costco, there's no one to help you with questions, provide service, or give guidance. You're on your own. It's a little like walking into a pharmacy and grabbing the pills you think you need. Personally, I'd rather see a doctor.

### Are natural diamonds ethically sourced today?

Dan Moran (u/diamonddealer) · 2019-06-06 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/bx85wd/comment/eq6iqpe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-eq6iqpe

So do I! I was actually just at a seminar on Sunday about ethical diamond sourcing, with industry leaders from some of the largest players represented. As an industry, we're working hard to hold ourselves to the highest standards possible. Of course, some of us try harder than others!

It's a difficult question, and I don't pretend to have all the answers - but I like that there are a lot of us in the business searching for those answers. And we do better every year.

### Can a dealer who doesn't sell to the public still advise buyers?

Dan Moran (u/diamonddealer) · 2018-05-03 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/8glnzf/comment/dyd122v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dyd122v

Well, you must be fun at parties.

You're right, I didn't answer you last time, because I thought the question was a bit rude. And since you're making assumptions and accusations now, I think I was right last time.

But, to clear this up... I don't actually buy directly from the public, but I have relationships with people who do, so I'm in a position to give OP good advice as to what to do with his ring. I was just trying to help.

EDIT: As for what I do here being "nothing but marketing," I'm disappointed to hear you say that. I have certainly had the privilege to work with a lot of redditors thanks to the reputation I have here - its been amazing - and I think I have earned that reputation by providing the best advice I can, whether it serves my business interests or not.

### How do I buy a diamond without feeling pressured or intimidated?

Dan Moran (u/diamonddealer) · 2018-04-23 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8e8o4h/comment/dxu5yt2/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dxu5yt2

I totally understand what you mean about the NYC district being intimidating. I've spent a lot of time there (my parents were dealers in the NYC diamond district for 30 years!).

You should know, though, that buying a diamond doesn't have to be scary or intimidating. In fact, it should be fun! With the kind of money you're spending, it makes sense to get expert guidance, so you can feel confident you are spending your money efficiently and effectively - otherwise you'll wind up with that unsettled feeling no matter what you buy.

So it's really about finding a jeweler (in your case, a private dealer is ideal) who gives you both a sense of comfort (that you're not being "sold to" or pushed into anything that isn't right to you), and allows you to leverage his or her expertise on your behalf.

I have posted on this topic extensively - check my post history!

### /u/kirstenatconcierge - crosspost from /r/diamonds

Dan Moran (u/diamonddealer) · 2018-04-05 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/8a2ggv/ukirstenatconcierge_crosspost_from_rdiamonds/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-8a2ggv

Hi guys! You may start to notice a new account popping up talking about diamonds - . Kirsten is apprenticing at my company, and will be here to both acquire and share knowledge. This account is new, but Kirsten has actually been an active redditor for a long time! She's extremely passionate about diamonds and jewelry, and I'm confident she will make a meaningful and positive contribution to this community.

So, in the spirit of full disclosure, I want you all to know that Kirsten is on my team!

### /u/kirstenatconcierge

Dan Moran (u/diamonddealer) · 2018-04-05 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/8a2d42/ukirstenatconcierge/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-8a2d42

Hi guys! You may start to notice a new account popping up talking about diamonds - . Kirsten is apprenticing at my company, and will be here to both acquire and share knowledge. This account is new, but Kirsten has actually been an active redditor for a long time! She's extremely passionate about diamonds and jewelry, and I'm confident she will make a meaningful and positive contribution to this community.

So, in the spirit of full disclosure, I want you all to know that Kirsten is on my team!

### Why do jewelers get a bad reputation for ethics?

Dan Moran (u/diamonddealer) · 2018-03-27 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/87a68d/comment/dwceimw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dwceimw

It makes me so sad that I feel like I need to be defensive for making my living in an "evil" industry. So many people here make vague references to "ethical concerns" about diamonds, and I'm supposed to just nod quietly and hang my head or something. This industry is NOT what it used to be! We make very serious efforts to be honest, fair, and ethical - much more efforts than many other industries IMHO. So why do I have to just accept this stigma?

At the same time, I have no interest in being "Spokesperson for the Diamond Industry." I know there are bad apples out there - and I know that I'm NOT one of them! So why am I paying for the crimes of others?

Frustrating...

### Why is buying an engagement ring so stressful?

Dan Moran (u/diamonddealer) · 2018-03-22 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/863o7v/comment/dw2wuky/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dw2wuky

Good! But I know what you mean. Buying an engagement ring can be super stressful. It's a lot money, and whether we like it or not, people really judge these rings. She'll be showing it to everyone she knows, and everyone will have an opinion. So there's a lot of social pressure. Having some guidance can make the whole thing a lot easier, and make it the happy event it really should be.

This is literally the defining mission of my career.

### Are big online diamond retailers good for beginners?

Dan Moran (u/diamonddealer) · 2018-03-13 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/840x4w/comment/dvm17r1/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dvm17r1

BN is like the home depot of diamonds. If you walk into home depot knowing EXACTLY what kind of bolt you need, you can find it. If not you'll spend hours wandering the aisles and leave frustrated. Similarly, if you know a lot about diamonds already (like, REALLY know, not just some research on the internet) you can probably find what you need there. But if you need any help at all figuring it out, BN is not where you want to go.

### How do I choose a diamond expert I can trust?

Dan Moran (u/diamonddealer) · 2017-09-20 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/718gfw/comment/dn9xqg7/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dn9xqg7

Find an expert you can trust, and then trust that expert! For example, my expertise is diamonds and diamond jewelry. If you knew enough to really understand all there is to know about diamonds, you'd be a professional yourself! It's not reasonable for a consumer to expect to learn enough to fully understand a diamond. So, when you're shopping for a diamond, you're REALLY shopping for a diamond expert you feel comfortable with. Find someone great, and once you have someone whose advice you can count on - COUNT ON IT.

### Can a local jeweler get a dealer's expert opinion on a stone?

Dan Moran (u/diamonddealer) · 2017-09-06 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/6ygwl5/comment/dmnk10v/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dmnk10v

Sure, glad to. I know the diamond business can be a bit opaque and intimidating - it's one of the reasons I spend so much time in this sub!

Yes, your local jewelers face the same issue as you do - but if they really do have a good supplier relationship, they can call a dealer like me and ask him/her to describe the stone to them in more detail. So they can have an expert proxy. I do this for my jeweler clients all the time.

EDIT: Nobody in the industry uses ASET for anything. I've been in this business for almost 15 years, and I've NEVER had a professional ask to see an ASET, nor have I ever looked at one when making a buying decision. ASET is a sales tool for the consumer - that's all.

### Why do I dread buying an engagement ring online?

Dan Moran (u/diamonddealer) · 2017-08-19 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6um39l/comment/dltzztz/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dltzztz

I hate to hear when someone feels this way buying an engagement ring. This ring will be an important symbol in your future marriage, and looking at it should make you happy and proud in years to come. Buying a ring should be a very positive experience. It should be FUN!

In your case, I really don't recommend James Allen, or buying online in general. It sounds to me like what you need, first and foremost, is some education and guidance. The more informed you are about your options, the better you'll feel about whatever you eventually choose.

Where are you located?

### Which gemstones are durable enough for an everyday ring?

Dan Moran (u/diamonddealer) · 2017-05-30 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/6e901w/comment/di8jfis/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-di8jfis

Hmmm... Not sure how to tell you to start, but please do remember to consider practical aspects of your ring as well as aesthetic ones. Remember, you will be wearing it every day forever, so it has to be durable and "life-proof." That's one of the reasons diamonds are so popular - their hardness makes them resilient to being worn every day without scratching, chipping, etc.

Of course, there are other options - do some research - but beware of some popular "non-traditional" stones like opal or tanzanite. They are SUPER fragile...

### Are online diamond sellers trustworthy, and are their diamonds ethical?

Dan Moran (u/diamonddealer) · 2017-05-22 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/6cqisd/comment/dhwnusy/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dhwnusy

Have you seen this video?

https://youtu.be/Yvatzr7pA70

Don't believe the hype on BE. They are SUPER SHADY.

As for getting something ethically sourced, I think I speak for the vast majority of the industry when I say we want nothing to do with conflict diamonds, and we do everything in our power to avoid them. You're right - there's no way to know 100% for sure - but the industry has cracked down so much on conflict diamonds that for the few murderous fucks who would love to trade them, it just isn't good business these days. They're better off trading opium, or guns, or whatever. So conflict diamonds really aren't much of a thing any more.

What kind of stone are you looking for? Where are you located?

### Is a branded diamond any different from an unbranded one?

Dan Moran (u/diamonddealer) · 2017-04-02 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/62mivz/comment/dfqcwe3/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dfqcwe3

When you buy a branded diamond, whether BG, Forevermark, or anything else, you are definitely paying a premium for the brand. There is no difference between a branded and unbranded diamond, provided all the properties are the same. They are identical.

So, I recommend you find a private jeweler and leverage that person's knowledge and connections, to source exactly what you want. I agree with that you're defining that much more narrowly than you could (or than I would!), but that's your prerogative. If you want to limit yourself to exactly this, and you understand that the reasons for doing so are not particularly practical, then so be it.

### What does a good jeweler do beyond selling the stone?

Dan Moran (u/diamonddealer) · 2017-03-30 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/62aaye/comment/dfl1dbf/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-dfl1dbf

Check my post history. I have posted extensively on this topic.

For the TL;DR version, I think it's important to work with an expert, who can show you pictures and videos of the stones, both individually and with several together, so that you can compare. You need an expert because you may have involved questions, and you will need guidance and advice. Basically, think of your jeweler not like the checkout guy at Best Buy, but like your accountant or lawyer. A good jeweler is there to ensure that your money is spent efficiently and effectively, to achieve your goals. A good jeweler is also there after you buy the ring to help you care for it, so it lasts a lifetime. You just can get that kind of service from any .com.

### Does buying a diamond from a specific country offer any advantage?

Dan Moran (u/diamonddealer) · 2017-03-06 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/5xqyco/comment/deke5li/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-deke5li

No, I don't think there's any advantage to buying in Canada. Diamonds are a global market.

It sounds like you're a little overwhelmed. I advise you to take this one step at a time. Your best bet is to find a jeweler you can trust and feel comfortable with. Someone who can be honest and forthcoming with you, and educate you about stones and rings.

There are lots of places to buy a stone. Diamonds are a commodity, after all. So you're not really shopping for a diamond, you're shopping for a jeweler. After all, you will need someone to help with your ring long after you buy it. Rings require service, and you want to know there's someone in your corner.

So, ask around for referrals to a good jeweler who can act as your advocate. Read reviews online (both on reddit and elsewhere). Have a conversation or two with jewelers. See how that goes, and take it from there.

### How do I choose a trustworthy jeweler for buying a diamond?

Dan Moran (u/diamonddealer) · 2017-02-25 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/5vy2dg/comment/de795or/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-de795or

Good question!

Read reviews. Ask friends about their experiences, especially AFTER they had already made a purchase. And most importantly, talk with potential jewelers and see how the conversation feels. Is it all about making a sale, or is the jeweler actually trying to help you?

I like to spend a lot of time educating my clients on how to look at stones and evaluate them. Not only does it help them feel comfortable, it actually makes my job a lot easier. But some jewelers prefer their clients not to know much. I don't think that's fair. I don't like the idea of using information against my client!

Think of your jeweler not as a salesman but like your lawyer or accountant. A good jeweler's job is to offer professional guidance to help you spend your money effectively to achieve your goals.

### Is it smart to buy an engagement ring from a website?

Dan Moran (u/diamonddealer) · 2017-02-13 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5tr6rp/comment/ddog93r/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more#a-ddog93r

I've had quite a few people come to me after buying something from JA and returning it, dissatisfied. Then again, some people have good experiences. YMMV. But I believe the best way to buy an engagement ring is to find an expert you can trust and work with that person. You want to have a relationship with your jeweler, so that you know there is someone you can call for whatever service you need in the future. The relationship between jeweler and client should be long term, not transactional. And you just can't have a relationship with a website! So, find an expert you feel comfortable with, and work with him or her!

### How do I pick an engagement ring my partner will love?

Dan Moran (u/diamonddealer) · 2017-02-08 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/5sr69b/comment/ddhlbpw/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-ddhlbpw

Talk to your friends/mom/sister/etc. about what you like. When my clients don't know what their GFs like, I always advise them to ask the friends and family.

At the same time, the engagement ring he gives you is meant to be an expression of how HE feels as well. So make sure to allow him to feel he has some input and control over it. He may have his own ideas about what he'd love to do, and you may be surprised to find you love something you never imagined.

### Should I build a long-term relationship with my jeweler?

Dan Moran (u/diamonddealer) · 2017-01-25 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/5q1set/comment/dcw5xh8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-dcw5xh8

I think JA is fine as a one-time source for a stone and ring... But that's really not the way I advocate buying a ring. Where the JAs of the world tend to fall down is on service. They're just not set up for long-term relationships with their clients. The nature of e-commerce is transactional, not consultative, so the relationship just doesn't get built.

When you buy an engagement ring, unlike virtually anything else you will ever buy, you will have it FOREVER. Someone will wear it, every day, for the REST OF HER LIFE. There aren't a lot of products like that. And, like anything you own long term, it will need service and maintenance. So you need to have a relationship with someone you can trust to take care of that stuff.

I've said this in this sub, and elsewhere, many times. Your jeweler shouldn't be the equivalent of Amazon. Your jeweler should be the equivalent of your lawyer, your doctor, or your accountant. At the end of the day, a diamond is a commodity. You can get one in lots of different places. So what you're paying the jeweler for is professional expertise, advice, and guidance. You're paying the jeweler to stand behind his product, and help you care for it, forever. It's a meaningful commitment on behalf of the jeweler, and it's one I take very seriously.

So, if you don't know jewelry, KNOW YOUR JEWELER. You just can't do that with JA, BN, or any of the other big sites.

### Can I stay with my diamond while a jeweler sets it?

Dan Moran (u/diamonddealer) · 2016-10-17 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/57yfrv/comment/d8vz46c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-d8vz46c

Short answer - you can't. If a client came to me saying "I want you to set my stone, but I won't let it out of my sight," I would hear "I'm worried that if I don't watch, you will swap my stone for something else," which translates to "I don't trust you and think you will rob me."

If your stone is as you describe it, it's quite valuable... But it's not as valuable as my integrity, good name, and reputation. I think most jewelers would agree. Of course, there are dishonest people out there, but it's not fair to paint a whole industry with that brush.

So, ask around, get recommendations for a good, honest jeweler whose work you like, and talk to that person. Explain your concerns, and see how he or she reacts. That will tell you everything you need to know.

If you check my post history, you will see me harp on the same point over and over - it's very important that you KNOW YOUR JEWELER. Think of your jeweler like your lawyer, your accountant, or your doctor - NOT like a car salesman or check-out clerk at the Gap. A jeweler is a respected professional with specialized knowledge. You need to have a relationship with whoever makes your ring for service, adjustment, etc. down the road - ESPECIALLY with a stone that's so valuable and important to you. So, find someone you can trust, and then TRUST that person. Simple as that.

Where are you located? Maybe I can recommend someone.

### One hundred. A HUNDRED. A friggin' HUNDRED! GILDING PARTY!

Dan Moran (u/diamonddealer) · 2016-09-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/53kec3/one_hundred_a_hundred_a_friggin_hundred_gilding/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-53kec3

Hi guys! On Friday, I had the pleasure of meeting with, and helping him with an engagement ring.

http://imgur.com/a/7Yb8J

I'm honored, humbled, and pleased to tell you that this marks 100 redditors I've worked with! A hundred! I can't believe it. Some of you have been kind enough to post about me, including,,,,,,,,,,, and there are many more. I can't thank you enough. Reddit has had HUGE impact on my business, and on my LIFE. More than I could have imagined.

So, as a thank you to you all for your help, please post a picture of what you got from me in this thread, and I will gladly gild your post. Just a small thank you to you guys, and to reddit!

### Engagement ring buying guide (xpost from /r/jewelry)

Dan Moran (u/diamonddealer) · 2016-08-29 · r/Diamonds · Source: https://www.reddit.com/r/Diamonds/comments/506hom/engagement_ring_buying_guide_xpost_from_rjewelry/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-506hom

Hey guys! I've been pretty active with redditors buying rings for the last few years, and I've noticed that most of you seem to have the same questions. So, I've put together a 10 step guide to buying an engagement ring, based on those questions. I even included some interviews with actual redditors who have bought rings from me!

Take a look here via this link to a PDF.

http://bit.ly/howtobuyanengagementringinteneasysteps

What do you guys think?

If you like it, let me know and please share it with your friends!!!

### Engagement ring buying guide (xpost from /r/jewelry)

Dan Moran (u/diamonddealer) · 2016-08-29 · r/Diamond · Source: https://www.reddit.com/r/Diamond/comments/506fqx/engagement_ring_buying_guide_xpost_from_rjewelry/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-506fqx

Hey guys! I've been pretty active with redditors buying rings for the last few years, and I've noticed that most of you seem to have the same questions. So, I've put together a 10 step guide to buying an engagement ring, based on those questions. I even included some interviews with actual redditors who have bought rings from me!

Take a look here via this link to a PDF.

http://bit.ly/howtobuyanengagementringinteneasysteps

What do you guys think?

If you like it, let me know and please share it with your friends!!!

### Engagement ring buying guide

Dan Moran (u/diamonddealer) · 2016-08-29 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/506crs/engagement_ring_buying_guide/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-506crs

Hey guys! I've been pretty active with redditors buying rings for the last few years, and I've noticed that most of you seem to have the same questions. So, I've put together a 10 step guide to buying an engagement ring, based on those questions. I even included some interviews with actual redditors who have bought rings from me!

Take a look here via this link to a PDF.

http://bit.ly/howtobuyanengagementringinteneasysteps

What do you guys think?

If you like it, let me know and please share it with your friends!!!

### Engagement ring guide

Dan Moran (u/diamonddealer) · 2016-08-29 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/506aua/engagement_ring_guide/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-506aua

Hey guys! I've been pretty active with redditors buying rings for the last few years, and I've noticed that most of you seem to have the same questions. So, I've put together a 10 step guide to buying an engagement ring, based on those questions. I even included some interviews with actual redditors who have bought rings from me!

Take a look here via this link to a PDF.

http://bit.ly/howtobuyanengagementringinteneasysteps

What do you guys think?

If you like it, let me know and please share it with your friends!!!

### Are ASET images useful for choosing a diamond?

Dan Moran (u/diamonddealer) · 2016-07-31 · r/EngagementRings · Source: https://www.reddit.com/r/EngagementRings/comments/4vf94y/comment/d5y2uif/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-d5y2uif

That's tough to answer... They're not useful for me, and I don't know anyone in the industry who uses them to make buying decisions. When you've seen thousands of diamonds and evaluated them, these kind of abstractions get in the way more than they help. Basically they're a sales tool for consumers. On the other hand, if you're trying to decide between two stones that are equal in every other way, I guess you could use ASET as a tiebreaker. But when are two stones EVER equal in every way?

### Is a local jeweler better than a warehouse club for diamonds?

Dan Moran (u/diamonddealer) · 2016-07-12 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4s36r0/comment/d59vu5l/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-d59vu5l

Thanks for the shout-out! One of the advantages of my position in the business (dealer in one of the largest markets in the world) is that I have access to a LOT of stones, at very competitive pricing. So if I don't have it, I am likely to have a personal relationship with someone who does. This is one of my core areas of expertise.

That said, I ALWAYS advocate working with a local jeweler like rather than Costco or the like. It's very important that if you don't know jewelry, you should KNOW YOUR JEWELER. You want to know who you can call if you have a question, problem or concern, and you want to know that that person actually cares.

### Is it fine to joke with strangers in online forums?

Dan Moran (u/diamonddealer) · 2016-07-01 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4qphe0/comment/d4vvkac/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-d4vvkac

So have I! And again, I see your point. It's just not a great way to start with someone new, that's all, and a lot of people wouldn't do it.

Race thing? Not at all! I have no idea what you look like, and I imagine you've never seen my face either. And trust me, I banter with the best of them... But not in a public forum like this, if I can help it. After all, if the public knew what we were REALLY like... ;-0

### JCK This Weekend

Dan Moran (u/diamonddealer) · 2016-06-03 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/4mf3mf/jck_this_weekend/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-4mf3mf

Hi everyone! I'm heading to JCK Vegas this weekend (aka the largest jewelry show in the country). I'll be walking the show floor all weekend and posting photos and videos of the coolest stuff I find on my Facebook page. If any one has anything in particular they want me to look for or any questions they want me to answer, post on this thread and I'll do my best. And if any of you guys will be there PM me and let's try to meet up!

### How do I find a trustworthy jeweler I can rely on?

Dan Moran (u/diamonddealer) · 2014-12-30 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2qp83f/comment/cn8vqxa/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cn8vqxa

I realize you're upset. But I really am trying to help. To me, this is a fundamental tenet of the jewelry business - don't work with a jeweler you don't trust. And it can't be that there's NOBODY trustworthy in Korea. Start paying attention to other people's rings. When you see one you like, ask where that person got it. Ask about their experience. Sooner or later, you'll hear about the same jeweler with enough positive references that you'll be able to feel confident working with him or her.

### Why is the diamond trade so male-dominated?

Dan Moran (u/diamonddealer) · 2014-12-19 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmzl80z/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmzl80z

I'm male, and the business is pretty male-dominated. I really don't know why. My right hand man is actually a woman, and she's awesome.

My great-uncle was one of the founders of the diamond exchange in Israel, so we've been in it forever. As for how we originally got in, it was so long ago, I'm not sure anyone really knows any more, and the first generation in my family has all passed away now, so there's no one to ask!

I actually avoided the business for a while - wanted to do my own thing. But my uncle talked me into giving it a shot, and I'm really glad I did.

### How important is social media for a diamond business?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz33e8/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmz33e8

Thanks for letting me know! I will bring that to my web person's attention right away and get it taken care of. We're pretty active on FB, Instagram, etc., so this stuff is important.

Social media is affecting me more and more, and I have gotten a few clients based on stuff I've posted. So far, FB and Instagram have made an impact, and twitter and pinterest less so, but these things are so dynamic that it could be a whole new story a month from now.

### How much should I spend on an engagement ring?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz2d9c/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmz2d9c

That's a tough one. It's really a very personal decision. I know the old "2 months' salary" line, but I really think that's BS. There's really only one way to decide for yourself how much you want to spend on an engagement ring. Ask yourself "how much money would make me uncomfortable? At what number do I start to think 'this is too much?'" Spend slightly less than that.

But as for a specific minimum, bear in mind that I'm in Los Angeles, so if you're in a part of the world where conspicuous consumption is less prevalent than here, your answer may be different... But here, I've done engagement rings for as little as $2,000, and for as much as $500,000+.

### Is the diamond trade more ethical than other industries?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz28cl/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmz28cl

Where do you buy your drugs?! Your drug dealer requires a signature?!

Seriously though...

I know what you mean when you say that, but to me, it's 100% the opposite. I'm amazed at the ETHICS of the diamond business. In LA, the largest diamond building has a bank on the ground floor. Now, if I want to borrow $50,000 from that bank, I'll have to fill out paperwork 2 inches thick, make personal guarantees, and sign away my firstborn son. On the other hand, based on my reputation and my handshake, I can go upstairs in the same building and in an hour have $5 million in diamonds, no problem. Why? Because our self-regulating system works.

### How should a jeweler handle a customer who refuses to pay?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz1edk/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmz1edk

It didn't feel brave at the time. It felt shitty. It felt like I was about to lose the hard work and considerable expense I'd put into that ring. But if you let someone abuse you like that once, you're giving him permission to do so in the future, and I couldn't allow that precedent.

I'd love to post pictures of the ring I made him. It came out really beautifully, and I'm very proud of it. But it's engraved with personal info, so I can't.

### Can a diamond be bought for its healing properties?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmz1cqe/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmz1cqe

I had one client at a trade show who wanted to buy a diamond not for jewelry, but for its "healing properties." Some kind of holistic medicine thing which I won't pretend to understand. She spent about an hour just holding different diamonds in her hands, saying "oh, this one burns," or "ooh, that one feels so calming." I just smiled.

In the end, she found one she loved, paid cash, and walked away happy. So I guess that's all that matters.

### How did this diamond dealer get started in the business?

Dan Moran (u/diamonddealer) · 2014-12-18 · r/jewelry · Source: https://www.reddit.com/r/jewelry/comments/2pq3jw/comment/cmyztzg/ · On this site: https://conciergediamonds.com/pages/ask-a-diamond-dealer-more-2#a-cmyztzg

Well, my family is in the diamond business, but I don't work with my family. I own my own company.

My parents were in the diamond business for over 30 years in New York, and are now happily retired. My uncle is one of the largest diamond dealers in the world (top 50 in Israel, which is the largest diamond cutting center in the world), and my great uncle is one of the founders of the Israel Diamond Exchange.

So, while I have a lot of background in the business, I started my company from scratch. I worked for my uncle for a few years, then for another large diamond dealer in Los Angeles, and then struck out on my own.