It's Engagement Season! And Dan Moran, founder of Concierge Diamonds in Los Angeles was interviewed by BRIDES to discuss the top 10 engagement ring buying tips. Read on! Going engagement ring shopping? Congratulations! Buying a ring and gearing up for the proposal is a crazy exciting time, and it's easy to get caught up in the romance, but remember: An engagement ring is usually a considerable expense, so you want to make sure you do it right. Whether he's going out on his own or you'll be heading out shopping together, this extensive guide is key to finding the perfect engagement ring. Click here for the full article and contact us to schedule a free, private consultation. Dan's advice on cuts of diamonds: Furthermore, the quality of the cut is one thing private jeweler Dan Moran, founder of Concierge Diamonds in Los Angeles advises clients to never sacrifice on. Why? The cut of the diamond gives it that gorgeous sparkle us girls love. "If you take a so-so rough diamond and cut it perfectly, it'll look absolutely stunning. On the contrary, take a top-of-the-line rough diamond and cut it poorly, and it'll look like absolute garbage."